Apotera
Apotera is a Norwegian direct-to-consumer online pharmacy offering 18,000+ prescription, OTC, skincare, and supplement products via a single Magento2 storefront, serving Norwegian consumers with home delivery and BankID-enabled prescription retrieval.
- Company typePrivate
- Founded2020
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Apotera does
Apotera AS is a Norwegian direct-to-consumer online pharmacy (nettapotek) founded in 2020 and headquartered in Oslo. The company operates apotera.no as a single Magento2-based e-commerce storefront offering more than 18,000 products spanning prescription medications, over-the-counter drugs, dermatological skincare, dietary supplements, and personal care items. Prescription fulfillment is enabled through electronic prescription retrieval integrated with BankID and Id-porten, with licensed Norwegian pharmacists conducting required clinical checks, including for pharmacist-gated OTC products such as Viagra Reseptfri and Duraphat Reseptfri.
The business model is transactional retail: customers browse and purchase individual SKUs at listed prices with no subscription requirement, and Apotera markets itself on "lave priser" (low prices) supported by frequent promotional pricing. Distribution is asset-light — Apotera holds no disclosed physical retail locations and fulfills orders through a multi-carrier logistics stack (Posten, Bring, PostNord, Helthjem, Porterbuddy) covering standard, next-day, and same-day delivery across Norway. Payments are processed through Klarna and Vipps. Marketing is conducted via on-site content ("Tips og Råd"), email newsletter, and organic search optimization.
The company serves a horizontal segment of Norwegian general consumers seeking convenient online access to pharmacy and health products, with claims of 400,000+ satisfied customers. Apotera is privately held with no disclosed funding rounds or external investors; headcount is reported in the 1-10 range, indicating a lean operating model. The company holds Norwegian Medicines Agency certification, has been named "Online Store of the Year" by both Prisjakt and Bring, and maintains a CSR partnership with SOS-Barnebyer.
Apotera firmographics
Firmographics- Name
- Apotera
- Legal name
- Apotera AS
- Website
- https://apotera.no
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Apotera is a Norwegian direct-to-consumer online pharmacy offering 18,000+ prescription, OTC, skincare, and supplement products via a single Magento2 storefront, serving Norwegian consumers with home delivery and BankID-enabled prescription retrieval.
- Ownership category
- akta.pro rank
Apotera industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Pharmacy & Health Essentials Delivery (CRAFAFAI)
- akta.pro secondary industries
- OTC, Vitamins & Supplement Management (HSABALAM), Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG), Prescription Pickup & Pharmacy Runs (HSACAIAF)
Keywords
Where Apotera is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Apotera business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (OTC and Prescription): Apotera generates revenue through the sale of over-the-counter (OTC) medications, prescription drugs, health and beauty products, supplements, medical equipment, and general pharmacy merchandise. The company processes prescription orders verified by qualified pharmacists. Revenue is transaction-based with customers purchasing individual products at listed prices. The company offers prescription handling through BankID integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing for pharmacy and health products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Apotera product offering
Product offeringCore offering
Apotera is a Norwegian online pharmacy (Apotera.no) that sells prescription medications, OTC drugs, health products, beauty and skincare items, vitamins, supplements, and personal care products directly to Norwegian consumers through its e-commerce platform. The pharmacy is certified by the Norwegian Medicines Agency (Direktoratet for medisinske produkter) and uses BankID/Id-porten for electronic prescription retrieval and pharmacist verification.
Product overview
Apotera.no is a Norwegian online pharmacy (nettapotek) operating as a single e-commerce platform offering over 18,000 health and wellness products. The core offering includes prescription medications accessible through BankID/Id-porten integration, over-the-counter medications (Paracet, Ibux, Norfri), and an extensive range of health and beauty products. The portfolio spans skincare brands (CeraVe, Eucerin, Weleda, Avène, A-DERMA, ACO, Cliniderm, Sebamed), supplements (Solaray, Möller's Pharma, Vitaminbjørner), and personal care items. The platform features pharmacist consultation services for certain medications like Viagra Reseptfri and Duraphat, with prescription retrieval functionality and same-day/next-day delivery options through integrations with Norwegian logistics providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Apotera.no Online Pharmacy Platform
- Prescription Medication Dispensing Service
- Pharmacist Consultation Service
Companies that use Apotera
Customer profileSegments1 record
Ideal customer profiles1 record
Apotera technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Apotera partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SOS-BarnebyerminorApotera supports SOS-Barnebyer (SOS Children's Villages) through a product initiative, offering a selection of SOS-Barnebyer products on their platform. This is a corporate social responsibility partnership rather than a commercial business alliance.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Apotera competitors and assessment
Company assessmentDirect peers
- Apotea: Sweden's largest online pharmacy, operating a near-identical direct-to-consumer model with prescription handling, OTC, and health/beauty assortment. Most directly comparable peer given similar Nordic regulatory backdrop and pure-play digital positioning.
- Farmasiet: Norwegian online pharmacy offering prescription fulfillment, OTC, and health products to Norwegian consumers, directly competing for the same customer base as Apotera within Norway.
- Med24: Scandinavian online pharmacy with Norwegian operations, offering Rx, OTC, and health products with home delivery. Closely comparable in assortment, geography, and value proposition.
Broad incumbents
- Vitusapotek: Major Norwegian pharmacy chain with online operations selling prescription medications, OTC, and health/beauty products. Competes head-to-head with Apotera but with physical retail advantages and broader brand recognition.
- DocMorris: European online pharmacy (Zur Rose group) operating in Norway, offering prescription, OTC, and health products via mail-order with similar delivery-based value proposition to Apotera.
- Boots Apotek: Norwegian pharmacy chain (part of Alliance Boots/Walgreens) operating physical stores and an online pharmacy offering Rx, OTC, beauty, and health products to Norwegian consumers.
- Apotek 1: Norway's largest pharmacy chain with extensive physical footprint plus online store. Overlaps with Apotera on prescription and OTC categories but offers immediate in-store pickup, insurer contracts, and broader omnichannel capabilities.
- Shop Apotheke Europe: Pan-European online pharmacy public company operating in multiple European markets with a similar prescription-OTC-beauty assortment and direct-to-consumer model, relevant as a capital-backed benchmark for digital pharmacy scale economics.
Regional players
- Ditt Apotek: Independent Norwegian pharmacy chain with online ordering capabilities, serving as a hybrid physical-digital pharmacy comparable to Apotera in assortment but with local pickup options.
Emerging players
- Komplett Apotek: Norwegian e-commerce platform (Komplett) that has expanded into pharmacy/health categories, representing a new digital-native entrant competing on convenience and cross-category basket size.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Apotera social profiles
Digital presenceApotera compliance and trust
Trust signalCompliance1 record
Apotera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apotera leadership team
Management profileNumber of profiles
Profiles2 records
Apotera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apotera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apotera
What does Apotera do?
Apotera is a Norwegian online pharmacy (Apotera.no) that sells prescription medications, OTC drugs, health products, beauty and skincare items, vitamins, supplements, and personal care products directly to Norwegian consumers through its e-commerce platform. The pharmacy is certified by the Norwegian Medicines Agency (Direktoratet for medisinske produkter) and uses BankID/Id-porten for electronic prescription retrieval and pharmacist verification.
Is Apotera a public or private company?
Apotera is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apotera founded?
Apotera was founded in 2020. It employs 1 to 10 people.
Where is Apotera based?
Apotera is headquartered in Oslo, Norway, in the Europe region.
How does Apotera make money?
One revenue line is on record: product Sales (OTC and Prescription).
Who are Apotera's main competitors?
Direct peers on record are Apotea, Farmasiet and Med24. Broad incumbents are Vitusapotek, DocMorris, Boots Apotek, Apotek 1 and Shop Apotheke Europe. Ditt Apotek is listed as a regional player. Komplett Apotek is listed as an emerging player.
Does Apotera have an API?
No public API is recorded for Apotera.
What industry is Apotera in?
Apotera's product category is Online Pharmacy. Its primary akta.pro industry code is CRAFAFAI, Pharmacy & Health Essentials Delivery, with a secondary code of HSABALAM, OTC, Vitamins & Supplement Management. Its NAICS code is 456110 and its SIC code is 5912.