What Embossed Graphics does

Embossed Graphics, Inc. is a privately held U.S. manufacturer and direct-to-consumer e-commerce retailer of personalized stationery and engraved gifts, headquartered and operating its factory in Aurora, Illinois. According to firmographics the company traces back to 1958, though the consumer-facing site references 'since 1974,' and it maintains an alternative brand identity as 'Giftsin24.' It sells personalized correspondence cards, fold-over notes, notepads and tablets, foil-pressed and embossed napkins and guest towels, monogrammed stationery, letter sheets, gift enclosures, and an expanding line of engraved gifts including drinkware, coasters, wall signs, picture frames, cutting boards, keepsake ornaments, soap, and candles. The product surface is organized into four core categories — cards, notes, notepads, and napkins — plus dedicated monogram, engraving, and occasions menus that cover weddings, parties, holidays, corporate/logo orders, and gendered/age-based gift giving.

The underlying production capability is in-house and process-driven rather than software-driven. Embossed Graphics operates four primary printing processes: raised ink thermography (wet ink dusted with plastic powder and heated to approximately 400 degrees), embossing (raised impression made by squeezing paper under high pressure between metal or plastic dies without ink), foil stamping (colored foil applied via heated die and pressure), and matte digital printing. These processes are paired with proprietary monogram designs (Classic, Circle, Elise, Whitlock, Delavan, Paris, Roma, Madrid, Firenze, Diamond, Sydney) and tiered paper stocks (triple-thick, double-thick) that the company cites as differentiators. Order fulfillment is anchored by a stated 99.5%+ accuracy rate and 24-hour (two business day) shipment SLA for orders placed before 8 p.m. Central Time.

The business model is straightforward unit-based DTC e-commerce with one-time purchases and no subscription or contract layer. Products are sold in fixed set quantities (25 cards/notes per set, 100 napkins per set) with discounted pricing on additional identical sets, optional add-on upgrades such as envelope linings ($21.25–$25.00 per set), return address printing ($28.90–$34.00), and gift ribbons ($5.10–$6.00). A free shipping threshold applies at $99 on Amazon Delivery. Distribution runs factory-direct from Aurora, Illinois via Amazon Delivery (primary), USPS through Endicia, and FedEx for expedited or international shipments, reaching all 50 U.S. states and international destinations. The company markets through email (SubscriberMail), paid search (Google AdWords), organic social (Facebook and Instagram), a content/blog resource covering stationery terminology and etiquette, and its own product-configuring e-commerce storefront. Customer acquisition is broadly horizontal across four stated segments: individual consumers, business professionals, event planners and hosts, and corporate/logo buyers.

Name

Embossed Graphics

Legal name

Embossed Graphics, Inc.

Website

https://embossedgraphics.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Embossed Graphics is a privately held U.S. manufacturer and direct-to-consumer e-commerce retailer of personalized stationery and engraved gifts, operating a factory in Aurora, Illinois and selling customized cards, notes, notepads, napkins, monograms, and engraved gifts to individual consumers, business professionals, event hosts, and corporate buyers.

Ownership category

akta.pro rank

Product category

Personalized Stationery and Gifts

NAICS

Greeting Card Publishers (513191), Stationery Product Manufacturing (322230), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Greeting Cards (2771), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

akta.pro secondary industries

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE), Party Favors, Gifts & Custom Merchandise (HSACACAM)

Keywords

• Personalized stationery
• Custom correspondence cards
• Engraved personalized gifts
• Monogrammed paper goods
• Custom printed napkins

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time purchases of personalized stationery including cards, notes, notepads, napkins, and engraved gifts. Products sold in sets (typically 25 cards/notes per set, 100 napkins per set). Additional sets available at discounted rates. Optional add-ons include envelope linings, return address printing, gift ribbons, and holders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Embossed Graphics designs, customizes, manufactures, and sells personalized stationery and engraved gift items directly to consumers through its e-commerce website. Core offerings include personalized cards, notes, notepads, napkins, guest towels, monogrammed stationery, and engraved gifts, produced via raised ink thermography, embossing, foil stamping, and matte digital printing at its Aurora, Illinois factory and shipped globally.

Product overview

Embossed Graphics is a personalized stationery and gifts e-commerce company offering a comprehensive portfolio of customizable paper products and engraved items. The core product line consists of four main categories: (1) Personalized Cards (flat correspondence cards, business cards, calling/visiting cards) using raised ink thermography, embossing, or foil stamping processes; (2) Personalized Notes (fold-over notes in various sizes); (3) Personalized Notepads and Tablets (ranging from pocket-size to large desk slabs, with or without holders); and (4) Personalized Napkins and Guest Towels (available in foil-pressed, embossed, raised-ink, and printed variants for events). Supporting offerings include Monogrammed Stationery featuring exclusive monogram designs, Engraved Personalized Gifts (drinkware, coasters, wall signs, picture frames, cutting boards, ornaments), Gift Enclosures, and Letter Sheets. The company operates factory-direct manufacturing in Aurora, Illinois, with a claimed 99.5% order accuracy rate and ships within 24 hours. Alternative brand name referenced on the site is Giftsin24.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Cards Flat correspondence cards, business cards, and calling/visiting cards printed with raised ink thermography, embossing, or foil stamping; sold in sets of 25 with matching envelopes; available in monogrammed, bordered, holiday, Apex, Chesapeake, and Fairfax styles for personal and professional use.
• Personalized Notes Fold-over correspondence notes in multiple sizes and styles, customized with raised ink or embossing; sold in sets of 25 with matching envelopes across Luxury, Raised Ink, Embossed, Custom Logo, Bordered, Monogrammed, Oversized, Family, Sympathy, and Fairfax variants.
• Personalized Notepads Personalized tablets and notepad bundles ranging from pocket to large desk sizes, featuring matte ink personalization and sold as single tablets, pairs, or larger bundles; available with or without holders across Memos, Tablets, Custom, Journals, Monogrammed, Fun & Colorful, Professional/Office, Family, and Refill variants.
• Personalized Napkins and Guest Towels 3-ply personalized cocktail napkins and guest towels available in foil-pressed, embossed, raised-ink, and printed varieties, sold in sets of 100 and offered across Wedding, Birthday, Graduation, Party, Baby, Holiday, Custom, Monogrammed, Luxury, and Printed categories.
• Monogrammed Stationery Personalized cards, notes, napkins, notepads, and engraved gifts featuring exclusive Embossed Graphics monogram styles (Classic, Circle, Elise, Whitlock, Delavan, Paris, Roma, Madrid, Firenze, Diamond, Sydney, Pearl String, Orchid, Copperpoint, Dorset Duogram, Virginia, Casual, and Churchill).
• Engraved Personalized Gifts Custom engraved physical gift items including personalized drinkware/glassware, coasters, wall signs, picture frames, cutting boards, keepsake ornaments, personalized soap, and personalized candles; offered across Best-Selling, Monogrammed, and category-specific lines.
• Letter Sheets Personalized letter sheets designed for formal correspondence, produced as part of Embossed Graphics' factory-direct stationery manufacturing offering.
• Gift Enclosures Petite personalized fold-over notes (2-inch x 3.5-inch or 3-inch x 3-inch) paired with matching envelopes, designed for gift presentations and sold as a standalone stationery item.
• Corporate and Custom Logo Stationery Custom-branded corporate stationery and gifts, including logo cards, logo notes, branded notepads, employee gifts, and client appreciation items offered through the website's "Corporate & Logo" / "Custom Image Items" category.

Quantifiable outcome

• 99.5%+ order accuracy rate
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• CybersourcecoreTechnology or IntegrationPayment processing provider for credit card transactions. Handles encrypted payment processing for online purchases. Embossed Graphics does not store credit card numbers on their servers.
• PayPalcoreTechnology or IntegrationAlternative payment method for customers preferring PayPal checkout. Transactions are processed through PayPal's payment gateway.
• Amazon PaymentscoreTechnology or IntegrationAlternative payment method allowing customers to pay using their Amazon account. Streamlines checkout for Amazon customers.
• FedExcoreTechnology or IntegrationShipping carrier for expedited domestic and international shipments. Available as a shipping option during checkout.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Personalization Mall: Personalization Mall (Personal Creations) is a large e-commerce retailer of personalized and engraved gifts for all occasions. Comparable to Embossed Graphics across personalized napkins, engraved drinkware, and corporate gifting SKUs.
• Crane & Co. Crane & Co. is a long-established U.S. luxury stationery brand offering personalized cards, notes, invitations, and engraved paper products. Directly comparable to Embossed Graphics in premium-priced, custom-printed correspondence and gift stationery.
• Papier: Papier is a DTC personalized stationery brand selling custom cards, notebooks, and wedding stationery online. Comparable business model (DTC e-commerce, personalization-first) and customer segment to Embossed Graphics.
• Smythson: Smythson is a heritage British luxury stationer producing personalized correspondence cards, notepads, and diaries in fine papers. Comparable to Embossed Graphics in premium positioning, tactile printing, and personalization-led gifting.
• Things Remembered: Things Remembered specializes in personalized and engraved gifts (drinkware, frames, ornaments, plaques). Overlaps with Embossed Graphics' engraved personalized gift line in product category and customization-led gifting.
• Minted: Minted is a DTC platform for custom stationery, wedding invitations, and personalized gifts via a marketplace of independent designers. Comparable to Embossed Graphics in custom-printed cards, notes, and event stationery, with overlap in napkins and gift categories.
• Paper Source: Paper Source is a multi-channel specialty retailer of personalized stationery, custom invitations, and gift accessories. Comparable to Embossed Graphics in personalized paper goods, monograms, and event/wedding stationery.

Emerging players

• Engraved Stationery / Stationery-Xpress-style specialty engravers: Specialty online engravers and stationery boutiques (e.g., Stationery Xpress) compete in the engraved notepads, napkins, and embossed cards niche. Comparable to Embossed Graphics' niche emphasis on engraving and monogramming.
• Zazzle: Zazzle operates an online marketplace for custom-printed and personalized products including stationery, cards, and gifts. Overlaps with Embossed Graphics in custom-printed cards and engraved/personalized gift categories but on a marketplace model.

Broad incumbents

• Shutterfly: Shutterfly is a large personalized-products platform spanning photo gifts, stationery, and cards. Overlaps with Embossed Graphics in personalized greeting cards and gift categories but at much greater scale across adjacent product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Embossed-Graphics-522022241296065
• Instagraminstagram.com/embossed_graphics
• Xx.com/EGStationery
• LinkedInlinkedin.com/company/embossed-graphics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embossed Graphics