Laced Music
London-based specialty record label producing officially licensed video game soundtracks on vinyl, CD, cassette, and digital, sold direct-to-consumers via parallel US and international e-commerce storefronts serving collectors and gaming music fans.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Laced Music does
Laced Music is a London-based music services company and specialty record label founded in 2015, operating under the trading name Laced Records (also branded Laced Audio). The company produces and distributes officially licensed video game soundtracks through a direct-to-consumer e-commerce model, with parallel storefronts at lacedrecords.com (US) and lacedrecords.co (international). Its product portfolio spans vinyl records in multiple formats (single, double, triple, and boxsets up to 13 discs), CDs, cassettes, and digital downloads, with editions tiered across Standard, Deluxe, Limited/Exclusive, and Special Colour variants featuring bespoke artwork and collector packaging for franchises including Halo, The Legend of Zelda, God of War, Stellar Blade, HITMAN, Silent Hill, Tekken, Resident Evil, Assassin's Creed, Civilization, and others.
The core technology is a Shopify-based e-commerce storefront with region-specific pricing, currencies, and shipping logic; there is no proprietary software platform or AI component referenced. Revenue is generated entirely through per-unit product sales (no subscription tier), with pricing ranging from approximately $14 for cassettes to $190–$300 for premium multi-disc collector boxsets. The company holds direct licensing relationships with major video game publishers including Nintendo, 343 Industries, Konami, IO Interactive, Ubisoft, Sony Santa Monica, Bandai Namco, Capcom, Shift Up, Keen Software House, and Feral Sword.
Laced serves a horizontal consumer segment of video game enthusiasts, soundtrack collectors, and audiophiles — primarily long-tail individual buyers purchasing physical and digital soundtrack media rather than B2B enterprise customers. Marketing is conducted through owned channels: an editorial blog with composer interviews and soundtrack analysis, a newsletter signup for drop access, and active organic social presence on X, Facebook, and Instagram. The company is privately held with 11–50 employees, no disclosed institutional funding, and founder/CEO Danny Kelleher at the helm.
Laced Music firmographics
Firmographics- Name
- Laced Music
- Website
- https://lacedrecords.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- London-based specialty record label producing officially licensed video game soundtracks on vinyl, CD, cassette, and digital, sold direct-to-consumers via parallel US and international e-commerce storefronts serving collectors and gaming music fans.
- Ownership category
- akta.pro rank
Laced Music industry classification
Industry- Product category
- Specialty Music Retail (Video Game Soundtracks)
- NAICS
- Record Production and Distribution (51225)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Game Content Rights, Licensing & Music/UGC Clearance (DMCA, Clip Rights) (MPAFAEAF)
- akta.pro secondary industry
- Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation) (MPAIALAF)
Keywords
Where Laced Music is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Laced Music business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Physical Media Sales: Sales of vinyl records, CDs, and cassettes featuring video game soundtracks. Products range from standard editions to limited/deluxe boxsets with premium packaging, colored vinyl variants, and exclusive artwork.
- Digital Downloads: Digital soundtrack downloads available through their store, allowing customers to purchase streaming/downloadable versions of video game soundtracks.
- Merchandise: Sale of video game-related merchandise including apparel and accessories alongside soundtrack releases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Double Vinyl |
| Unit Pricing | Pay-as-you-go | Deluxe/Multi-Disc Vinyl Boxsets |
| Unit Pricing | Pay-as-you-go | Limited/Exclusive Edition Products |
| Unit Pricing | Pay-as-you-go | CD Releases |
| Unit Pricing | Pay-as-you-go | Cassette Releases |
| Unit Pricing | Pay-as-you-go | Digital Downloads |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Laced Music product offering
Product offeringCore offering
Laced Music (Laced Records) is a specialist record label and e-commerce retailer that produces and sells officially licensed video game soundtracks on vinyl, CD, cassette, and digital formats. The company operates a direct-to-consumer storefront offering standard, deluxe, and limited/exclusive collector editions (including colored vinyl variants and multi-disc boxsets of up to 13 LPs) under licensing agreements with major video game publishers. It also sells related soundtrack merchandise and provides digital downloads/streaming of soundtrack content via external links.
Product overview
Laced Records is a specialty record label and e-commerce retailer that produces and sells physical and digital video game soundtracks. The company operates as a unified direct-to-consumer platform offering four core product lines: Vinyl Records (available in limited edition colour variants including galaxy, marble, splatter, and exclusive heavyweight formats, sold as single LPs, double LPs, deluxe boxsets, and multi-disc collections), CD (including deluxe boxsets and complete collections), Digital (download and streaming via external links), and Merchandise. The product portfolio features licensed soundtracks from major video game franchises including Halo, God of War, The Legend of Zelda, Silent Hill, Stellar Blade, HITMAN, Assassin's Creed, Civilization, TEKKEN, Resident Evil, Pacific Drive, and many others. Products are sold primarily through the owned e-commerce store (lacedrecords.com for US customers and lacedrecords.co for international), with physical releases offered in various edition tiers (Standard, Deluxe, Exclusive/Limited Edition, Special Colour) and configurations ranging from single vinyl to multi-disc boxsets of up to 13 LPs.
Differentiator
Problem solved
Functional benefit
Products and services
- Vinyl Records Physical vinyl LP releases of officially licensed video game soundtracks, sold in Standard, Deluxe, Limited Edition, and Exclusive Edition tiers, with variants including galaxy, marble, colour-in-colour, half-and-half, splatter, and special colour pressings. Configurations range from single LPs to multi-disc deluxe boxsets of up to 13 LPs, sold through owned e-commerce storefronts to video game music collectors and enthusiasts.
- CDs Physical CD releases of video game soundtracks, including standard editions and complete multi-disc boxset collections (e.g., the Clair Obscur: Expedition 33 Complete X8CD Boxset), offered through owned e-commerce storefronts for collectors and listeners.
- Digital Soundtrack Releases Digital downloads and streaming of video game soundtracks, including standard soundtrack releases and bonus editions (e.g., Clair Obscur: Expedition 33 Original Soundtrack, Verso's Drafts, and Nos vies en Lumière Bonus Edition), distributed via external links from the Laced Records storefront.
- Merchandise Video game soundtrack and music-related merchandise items including apparel and accessories, sold alongside physical soundtrack releases through the owned e-commerce storefront.
Companies that use Laced Music
Customer profileSegments2 records
Ideal customer profiles2 records
Laced Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Laced Music partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- NintendocoreLicensing partnership enabling release of official The Legend of Zelda soundtrack vinyl releases including Breath of the Wild deluxe boxsets and limited editions.
- 343 Industries / HalocoreLicensing partner for Halo video game soundtracks, releasing exclusive Spartan Green vinyl editions of Halo: Combat Evolved, Halo 2, and Halo 3.
- Konami / Silent HillcoreLicensing partnership for Silent Hill video game soundtracks including Return to Silent Hill exclusive vinyl editions.
- IO Interactive / HitmancorePartnership with IO Interactive for HITMAN World of Assassination soundtrack releases featuring bespoke artwork and exclusive vinyl colorways.
- UbisoftcoreLicensing partner for multiple Ubisoft franchises including Assassin's Creed, Rainbow Six Extraction, Anno, and Skull and Bones soundtrack releases.
- Sony Santa Monica / God of WarcorePartnership for God of War franchise soundtrack releases including 20th Anniversary Collection limited edition boxsets.
- Bandai Namco / TekkencoreLicensing partnership for Tekken 8 and Tekken 2 soundtrack vinyl releases.
- Capcom / Resident EvilcoreLicensing partner for Resident Evil video game soundtracks including Resident Evil 5 triple vinyl release.
- Shift Up / Stellar BladecorePartnership with Shift Up for Stellar Blade soundtrack vinyl releases featuring exclusive editions and deluxe boxsets.
- Keen Software House / Cliff Castle (Clair Obscur)coreLicensing partnership for Clair Obscur: Expedition 33 soundtrack releases including exclusive vinyl editions and complete CD boxsets.
- Feral Sword / Pacific DrivecorePartnership for Pacific Drive soundtrack releases featuring work by BAFTA winner and GRAMMY nominee Wilbert Roget II.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Laced Music competitors and assessment
Company assessmentDirect peers
- Mondo: Mondo is the most prominent licensed collectible vinyl label, releasing soundtracks across film, TV, and video games with premium variants (colored vinyl, deluxe boxsets). It directly competes with Laced for the same publisher licensing deals and collector audience, particularly in video game soundtracks.
- Sumthing Else Music Works: Sumthing Else is an established video game soundtrack label producing and distributing licensed game soundtracks on physical and digital formats. It serves the same publisher licensing market as Laced and overlaps in catalogue scope.
- iam8bit: iam8bit is a US-based specialty label producing premium physical releases (vinyl, CD, cassettes) of video game and pop-culture soundtracks with exclusive edition tiers. It targets the same collector customer and competes for the same publisher relationships.
- Materia Collective: Materia Collective is a video game music label and publisher producing physical and digital soundtrack releases, often in collaboration with composers and indie game studios. It overlaps with Laced in the video-game-soundtrack vertical and the digital/download channel.
- Data Discs: Data Discs is a UK-based specialty vinyl label focused exclusively on retro and contemporary video game soundtracks. Its catalog depth, format focus, and editioning approach closely mirror Laced's operating model.
- BraveWave Productions: BraveWave Productions is a video game soundtrack label producing physical releases of original scores from AAA and indie titles. It is comparable to Laced in its focus on video game music and use of premium vinyl editions.
- Waxwork Records: Waxwork Records is a specialty vinyl label focused on horror, sci-fi, and video game soundtracks with collector-grade deluxe editions. It targets the same premium collector and competes in adjacent soundtrack categories.
- Black Screen Records: Black Screen Records is a Germany-based specialty label releasing licensed soundtracks on vinyl, CD, and cassette across video games, film, and TV. It competes for the same European publisher deals and targets an overlapping collector base.
Emerging players
- Death Waltz Recording Company: Death Waltz is a specialty vinyl label focused on film and television scores, expanding into select video game releases. It overlaps with Laced's premium-edition, soundtrack-licensing model in a narrower set of categories.
Broad incumbents
- Light in the Attic Records: Light in the Attic is a broader independent reissue label with a deep vinyl catalog spanning genres and eras. While not video-game focused, it operates a similar D2C e-commerce model with premium physical editions and provides a useful comparison for collectible vinyl retail economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Laced Music social profiles
Digital presenceLaced Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laced Music leadership team
Management profileNumber of profiles
Profiles1 record
Laced Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laced Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laced Music
What does Laced Music do?
Laced Music (Laced Records) is a specialist record label and e-commerce retailer that produces and sells officially licensed video game soundtracks on vinyl, CD, cassette, and digital formats. The company operates a direct-to-consumer storefront offering standard, deluxe, and limited/exclusive collector editions (including colored vinyl variants and multi-disc boxsets of up to 13 LPs) under licensing agreements with major video game publishers. It also sells related soundtrack merchandise and provides digital downloads/streaming of soundtrack content via external links.
Is Laced Music a public or private company?
Laced Music is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Laced Music founded?
Laced Music was founded in 2015. It employs 11 to 50 people.
Where is Laced Music based?
Laced Music is headquartered in London, United Kingdom, in the Europe region.
How does Laced Music make money?
Three revenue lines are on record. Physical Media Sales are the primary driver. The others are digital Downloads and merchandise.
Who are Laced Music's main competitors?
Direct peers on record are Mondo, Sumthing Else Music Works, iam8bit, Materia Collective, Data Discs, BraveWave Productions, Waxwork Records and Black Screen Records. Death Waltz Recording Company is listed as an emerging player. Light in the Attic Records is listed as a broad incumbent.
Does Laced Music have an API?
No public API is recorded for Laced Music.
What industry is Laced Music in?
Laced Music's product category is Specialty Music Retail (Video Game Soundtracks). Its primary akta.pro industry code is MPAFAEAF, Game Content Rights, Licensing & Music/UGC Clearance (DMCA, Clip Rights), with a secondary code of MPAIALAF, Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation). Its NAICS code is 51225 and its SIC code is 3652.