What Privée PR does

Privée PR is a privately held, boutique public relations and brand strategy agency headquartered in Ulus, Istanbul, with a Middle East regional branch in Dubai. Founded by Arzu Demirer, who has led the firm as CEO for over 28 years, the agency specializes in luxury lifestyle communications for enterprise clients across fashion, beauty, watches, hospitality, automotive, yachts, arts, and culture. Its named client portfolio includes Prada, Bulgari, Jimmy Choo, Chopard, Fendi, Ermenegildo Zegna, Pomellato, Camicissima, Luisaviaroma, Harvey Nichols, Galeries Lafayette, Hogan, Audemars Piguet, Patek Philippe, Omega, Tudor, Officine Panerai, St. Regis Istanbul, The Peninsula Hotels, Buddha-Bar Beach Bodrum, SHA Wellness Clinic, Six Senses Kaplankaya, Jaguar, Borusan Otomotiv, Azimut Yachts, Fairline Yachts, Majesty Yachts, Yalıkavak Marina, Kiehl's, Yves Rocher, Phyto, Novikov, Zuma, Sunset Hospitality Group, Fauchon Paris, Pilevneli, Geyre, Samsung, Les Benjamins, Gate27, Turnberry Ocean Club, and JOALI.

The agency operates five integrated service lines — Brand Consulting, Public Relations, Events & Productions, Fashion Office and Showroom, and Digital Hub — coordinated to deliver end-to-end luxury communications. Supporting the Digital Hub offering is Platform Privée, a proprietary client information application. The go-to-market is enterprise field sales through direct client relationships, with a boutique, tailor-made approach rather than scaled agency operations. Privée PR is founder-owned with no disclosed institutional investment, parent company, or acquisition activity, and operates with 11–50 employees on professional services revenue from PR, brand strategy, events, showroom, and digital marketing engagements priced on a custom-quoted basis.

Revenue figure, funding history, and explicit incorporation details are not disclosed in the source material; the firm type is recorded as unknown. Privée PR's competitive position is anchored on the founder's tenure, established celebrity and media networks across Turkey and the Gulf, and recognition as Turkey's leading luxury-lifestyle PR company.

Name

Privée PR

Legal name

Privee PR

Website

https://priveepr.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Privée PR is a founder-led boutique public relations and brand strategy agency headquartered in Istanbul, Turkey with a Dubai regional office, serving enterprise luxury clients across fashion, watches, hospitality, automotive, yachts, and beauty with integrated PR, events, showroom, and digital services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Luxury public relations
• Brand strategy consulting
• Event production services
• Fashion showroom services
• Digital hub communications

Headquarters

HQ city

Besiktas

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. PR and Communications Services: Professional services revenue from public relations, brand strategy, and communications consulting for luxury brands

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Privée PR is a boutique luxury lifestyle communications agency that delivers public relations, brand strategy consulting, events and productions, fashion office and showroom services, and digital hub services for premium fashion, beauty, hospitality, lifestyle, art, culture and design brands. Each client engagement is tailored and supported by a digital hub application called Platform Privée that provides instant client and client-activity information.

Product overview

Privée PR is a boutique luxury lifestyle PR agency offering five integrated service lines: Brand Consulting, Public Relations, Events & Productions, Fashion Office and Showroom, and Digital Hub. The agency operates as a unified offering under its brand, with 28 years of experience serving luxury fashion, beauty, hospitality, lifestyle, art, culture, and design clients. The Digital Hub includes Platform Privée, a proprietary application providing instant client information access. All services are coordinated to deliver comprehensive luxury communications solutions from the agency's Istanbul headquarters and Dubai Middle East branch.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Consulting Brand strategy and image building service for luxury fashion, beauty, hospitality, lifestyle, art, culture and design brands, focused on elevating brand equity through exclusivity messaging and emotional connections between brands and consumers.
• Public Relations Full-service public relations for luxury fashion, beauty, art, travel & hospitality, and design leaders. Delivers creative and focused press strategies leveraging a network of style influencers and media contacts across print, broadcast, and digital media.
• Events & Productions Produces and orchestrates special events for luxury brands, including VIP dinners, fashion cocktails, and yacht events. Creates platforms between clients to enhance target audiences and curates guest lists from celebrity, influencer, VIP, and media databases.
• Fashion Office and Showroom Accommodates long-term client showroom collections and items for special shootings, coordinating products and tools for high-end media stories. Also provides celebrity and influencer dressing services for high-profile events and exclusive shootings.
• Digital Hub Digital strategy service that boosts brand awareness and drives online business traffic. Creates unique online moments to position clients appropriately and collaborates with bloggers, digital influencers, online editors, photographers, and filmmakers to amplify brand presence.
• Platform Privée Proprietary application that enables users to get instant information about Privée PR clients and client activities. Provided as a sub-product within the Digital Hub service to support client engagement and brand-activity tracking.

Named customers42 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Edelman: Largest global PR firm with dedicated luxury and lifestyle practices; competes for the same enterprise luxury accounts but offers global scale and resources that exceed Privée's boutique model.
• Weber Shandwick: Top-tier global communications network with consumer luxury and fashion practice that often pitches against boutique luxury agencies like Privée for retainer mandates at major houses.

Direct peers

• Purple PR: Fashion, beauty, and lifestyle PR and communications agency with comparable luxury client base; offers brand consulting, events, and influencer services similar to Privée's integrated stack.
• HL Group: Luxury lifestyle communications agency specializing in fashion, beauty, hospitality, and design — directly competing with Privée for shared client categories (luxury hospitality, watch & jewelry brands).
• KCD Worldwide: Long-standing fashion and luxury event production and PR firm, deep relationships with luxury houses (including Patek Philippe, Omega-adjacent brands) and operates event/showroom capabilities that directly mirror Privée's offerings.
• Bureau Betak: Luxury event production specialist serving high-end fashion houses with shows, dinners, and immersive experiences — overlaps directly with Privée's Events & Productions service line.
• L'Agence Worldwide: Fashion, beauty, and lifestyle communications agency offering PR, influencer, and event services for luxury and premium brands — competes head-to-head with Privée for similar client mandates.
• Karla Otto: Global luxury fashion and lifestyle PR agency founded in 1982, serving many of the same high-end fashion and beauty houses (Prada, Fendi, Bulgari group) as Privée across multiple geographies.
• KEEN Communications: Boutique luxury fashion and lifestyle PR and communications agency with fashion showroom and influencer capabilities paralleling Privée's offering for high-end fashion and beauty brands.

Regional players

• The A List: Hospitality and luxury travel PR specialist active in the same Turkish/MENA luxury hospitality segment as Privée (working with brands like Mandarin Oriental, Four Seasons); directly competes for hospitality accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/priveepr
• LinkedInlinkedin.com/company/privee-pr-istanbul

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Privée PR