What Williams Elleby Howard & Easter does

Williams Elleby Howard & Easter is a privately-held personal injury law firm founded in 2013 by Joel Williams and headquartered in Kennesaw, Georgia. The firm is structured as a four-partner plaintiff-side practice (Joel Williams as Managing Partner, plus Partners Chase Elleby, Marc Howard, and Jared Easter) supported by senior paralegals, a medical illustrator, and administrative staff. It represents injured individuals across more than a dozen practice areas, with the primary verticals being motor vehicle accidents (car, truck, motorcycle, bicycle, pedestrian, drunk driving), premises liability, medical malpractice, and wrongful death, and secondary practices in product liability, dog bites, and boating accidents. The firm claims cumulative client recoveries exceeding $110 million, with Joel Williams personally attributed to verdicts and settlements above $75 million since founding and an additional $30 million obtained at prior firms.

The firm's commercial model is a pure contingency fee arrangement: clients pay no upfront costs, the firm advances all case expenses, and attorney's fees are a pre-agreed percentage of recovery only if the matter resolves successfully — i.e., no recovery means no fee. Geographic coverage is concentrated in metro Atlanta (Cobb County including Kennesaw, Acworth, Marietta, Woodstock; plus Cherokee County) with stated statewide Georgia reach to Atlanta, Augusta, Macon, Savannah, Columbus, Albany, and Athens. Distribution is multi-channel: an SEO-optimized website (gatrialattorney.com) with practice-area pages, blog, Q&A, and video content; Google Reviews (135+) as social proof; attorney referral reciprocity; community involvement; Instagram; and free confidential consultations as the primary conversion mechanism. Notable results on the public docket include a $13.8M federal promissory fraud verdict, a $12M birth-injury medical malpractice verdict, a $7.8M class action, and a $6.44M premises liability verdict, signaling the firm is willing and able to litigate rather than settle prematurely.

The firm operates without external capital — no funding rounds, no PE/VC backing, no parent company — and ownership is a traditional equity partnership among the four named partners. Talent credentials are the primary intangible asset: Marc Howard is a six-time Top 100 Georgia Super Lawyer, ABOTA inductee (2019), Best Lawyers in America honoree, and Top 100 Trial Lawyer; Joel Williams is a Georgia Super Lawyer (2022-present), CCTLA President (2025), and brings 30+ years of trial experience; Chase Elleby is a Super Lawyers Rising Stars alumnus (2019-2021) and former defense attorney. The firm does not disclose revenue or headcount time series, does not employ proprietary technology, and does not maintain an API or productized offering — its product is litigation services delivered by humans.

Name

Williams Elleby Howard & Easter

Legal name

Williams Elleby Howard & Easter

Website

https://gatrialattorney.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Williams Elleby Howard & Easter is a Kennesaw, Georgia-based personal injury law firm with four named partners, representing injured individuals across Georgia on a contingency fee basis in auto accidents, premises liability, medical malpractice, and wrongful death matters.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Car accident lawyer
• Medical malpractice
• Premises liability
• Wrongful death claims

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Personal Injury Legal Services: The firm handles personal injury cases on a contingency fee basis. Clients pay no upfront costs or hourly fees. The firm advances all case expenses and only receives an attorney's fee if financial compensation is successfully recovered. No recovery means no fee, guaranteed. The fee is a pre-agreed-upon percentage of the total amount recovered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Williams Elleby Howard & Easter is a Georgia-based personal injury law firm providing full-service legal representation for victims of negligence, including car, truck, and motorcycle accidents, slip and fall, medical malpractice, product liability, and wrongful death. The firm handles investigation, negotiation with insurance companies, and trial litigation under a contingency fee model where clients pay no fees unless the firm recovers compensation. The firm has recovered over $110 million for clients across Georgia, with primary concentration in metro Atlanta and surrounding communities.

Product overview

Williams Elleby Howard & Easter is a personal injury law firm offering comprehensive legal services for accident victims. The firm provides a unified suite of legal representation services centered around personal injury litigation, including car accidents, truck accidents, motorcycle accidents, slip and fall/premises liability, medical malpractice, and wrongful death claims. The practice operates on a contingency fee basis where clients pay no fees unless the firm wins their case. The firm serves clients across multiple Georgia cities including Kennesaw, Acworth, Marietta, Woodstock, and throughout the state.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Accident Legal Representation
• Truck Accident Legal Representation
• Motorcycle Accident Legal Representation
• Slip and Fall Legal Representation
• Medical Malpractice Legal Representation
• Wrongful Death Legal Representation
• Product Liability Legal Representation
• Drunk Driving Accident Legal Representation
• Bicycle Accident Legal Representation
• Dog Bite Legal Representation
• Boating Accident Legal Representation
• Pedestrian Accident Legal Representation

Quantifiable outcome

• $110 million in verdicts and settlements won for clients
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Morgan & Morgan: National mass-tort and personal injury powerhouse with offices across the Southeast including Georgia. Operates a much broader, broader-marketing-funded version of the same plaintiffs-side PI model and is the dominant incumbent in the category, dwarfing Williams Elleby Howard & Easter in scale.

Direct peers

• Hasner Law Firm: Atlanta personal injury attorney practicing in car accidents, trucking crashes, premises liability, and wrongful death on contingency. Geographically and substantively overlapping with Williams Elleby Howard & Easter, serving the same northwest-Atlanta / Cobb County client pool.
• Sellens Law Group: Atlanta personal injury firm handling auto, truck, motorcycle, and premises liability matters on contingency. Competes for the same Georgia PI demand with a similar boutique firm profile and trial-oriented positioning.
• Shane Smith Law: Atlanta-based personal injury law firm handling car, truck, motorcycle, premises liability, and catastrophic injury cases on a contingency basis. Competes for the same Georgia PI segment, with comparable size and local marketing presence.
• The Mabrey Firm: Georgia personal injury firm handling auto accidents, truck accidents, premises liability, and wrongful death on contingency. Operates in the same Atlanta metro with the same client profile and pricing model.
• The Weinstein Firm: Atlanta-based personal injury and accident firm serving Georgia clients across auto, slip-and-fall, and wrongful death matters. Operates on contingency, focuses on metro Atlanta and surrounding counties, and competes head-to-head for the same plaintiff-side PI caseload.
• John Foy & Associates: Established Georgia personal injury firm focused on car, truck, and motorcycle accident cases with a contingency-fee model and high-volume mass-marketing approach. Competes for the same metro-Atlanta personal injury demand as Williams Elleby Howard & Easter and is a leading regional alternative.
• Spooner Law Firm: Georgia-based personal injury firm handling car, motorcycle, truck accidents and premises liability. Competes directly for the same northwest Georgia and metro-Atlanta accident clientele.
• Bader Scott Injury Lawyers: Atlanta-area personal injury firm practicing across car accidents, truck accidents, slip and fall, and wrongful death on a contingency basis. Directly comparable regional competitor serving the same metro-Atlanta customer base with a similar contingency-fee model and digital marketing presence.

Regional players

• Kelley & Uustal: Plaintiffs' personal injury and wrongful death trial firm with a strong Southeast presence and a track-record-driven brand. Comparable in practice mix and trial-driven positioning, though Florida-anchored rather than Georgia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/williams-elleby-howard-easter

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williams Elleby Howard & Easter