Shane Smith Law
Shane Smith Law is a privately held personal injury law firm providing contingency-fee representation to accident victims across North Carolina, Georgia, and South Carolina from offices in Charlotte, Peachtree City, and Greenville.
- Company typePrivate
- Founded2009
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Shane Smith Law does
Shane Smith Law is a privately held personal injury law firm founded in 2009 by Shane Smith, a former U.S. Army Judge Advocate. The firm provides contingency-fee legal representation to individuals injured in car accidents, truck accidents, motorcycle accidents, pedestrian accidents, drunk driving incidents, slip and fall events, brain injuries, and wrongful death claims. It is built around a 33.3% contingency fee model (standard in North Carolina), with free initial consultations and no fee charged to clients unless a recovery is obtained; clients remain responsible for court costs regardless of outcome. Service delivery is direct-to-consumer, targeting individuals and families across the Southeastern United States, with three physical offices (Charlotte NC as headquarters, Peachtree City GA, Greenville SC) and case acceptance reported in five states (NC, GA, SC, KY, OH).
The firm's operational footprint is anchored by a team of 19 attorneys with backgrounds that include JAG military service, former prosecutorial roles (with extensive jury trial experience), a former district court judge, a third-generation PI attorney, and prior defense-side experience. The firm does not develop proprietary technology; its infrastructure is built around standard legal-practice workflows augmented by an unusually aggressive content and media engine. That engine includes a large blog and FAQ library, free downloadable guides (Georgia Personal Injury Guide, Car Accident Victim Survival Guide, Concussion Protocol Checklist), a ranked podcast ('Concussion Protocol' in Feedspot's Top 100 Personal Injury Podcasts), a weekly email newsletter, video testimonials, and recurring earned media appearances on WCNC Charlotte's 'Today's Legal Matter' segment.
Commercially, the firm reports $250+ million in client recoveries over five years and 330+ five-star Google reviews, with recognition including the Million Dollar Advocates Forum, an Inc. 5000 profile, and consecutive 'America's Best Personal Injury Law Firm' honors in 2025 and 2026. Revenue is generated exclusively through contingency fees on case outcomes; no subscription, hourly, or alternative-fee revenue streams are disclosed. The firm is privately held and self-funded through operations since inception, with no disclosed external investors, parent entity, or subsidiaries.
Shane Smith Law firmographics
Firmographics- Name
- Shane Smith Law
- Legal name
- Shane Smith Law
- Website
- https://shanesmithlaw.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shane Smith Law is a privately held personal injury law firm providing contingency-fee representation to accident victims across North Carolina, Georgia, and South Carolina from offices in Charlotte, Peachtree City, and Greenville.
- Ownership category
- akta.pro rank
Shane Smith Law industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Offices of Lawyers (54111)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
- akta.pro secondary industry
- Litigation Support & Expert Witness Services (BPAHALAG)
Keywords
Where Shane Smith Law is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Shane Smith Law business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Contingency Fee - Personal Injury Cases: The firm handles personal injury cases on a contingency fee basis, meaning the firm's fee is deducted from the settlement amount only if there is a recovery. If there is no recovery, the firm receives no fee. The standard contingency fee is 33.3% of the recovery in North Carolina personal injury cases. Clients typically must pay court costs regardless of the case outcome.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Contingency Fee - No Win, No Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Shane Smith Law product offering
Product offeringCore offering
Shane Smith Law is a personal injury law firm providing full-service legal representation to individuals injured due to the negligence of others. The firm handles car accidents, truck accidents, motorcycle accidents, brain injuries, pedestrian accidents, slip and fall incidents, drunk driving accidents, negligent security claims, and wrongful death cases across North Carolina, Georgia, and South Carolina. Services are delivered through three physical offices on a contingency fee basis, with free initial consultations and no fee charged unless the firm obtains a recovery.
Product overview
Shane Smith Law is a personal injury law firm that operates as a single, unified legal services practice rather than a platform with modular products. The firm's core offering is legal representation for personal injury cases, handling various accident types including car accidents, truck accidents, motorcycle accidents, brain injuries, pedestrian accidents, negligent security, slip and fall accidents, and wrongful death claims. The firm serves clients across North Carolina, Georgia, and South Carolina with offices in Charlotte (NC), Peachtree City (GA), and Greenville (SC). The practice is built around contingency fee arrangements where clients pay no upfront costs.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Accident Legal Representation
- Truck Accident Legal Representation
- Wrongful Death Legal Representation
- Brain Injury Legal Representation
- Motorcycle Accident Legal Representation
- Pedestrian Accident Legal Representation
- Slip and Fall Legal Representation
- Negligent Security Legal Representation
- Drunk Driving Accident Legal Representation
- Free Initial Case Consultation
Quantifiable outcome
- $250+ million recovered for clients over 5 years
- +2 more outcomes
Companies that use Shane Smith Law
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Shane Smith Law technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shane Smith Law partnerships and signals
Strategic signalScale indicators5 records
Recent moves1 record
Expansion highlights5 records
Shane Smith Law competitors and assessment
Company assessmentDirect peers
- Morgan & Morgan: Largest personal injury law firm in the U.S., operating a contingency-fee, mass-tort and PI model across multiple states. Directly comparable to Shane Smith Law on business model, client acquisition channels (TV, digital, content), and case mix (car accidents, truck accidents, wrongful death).
- Brown & Crouppen: St. Louis-based personal injury firm operating on a contingency-fee, mass-tort model with a heavy investment in TV and digital advertising. Highly comparable business model and lead-acquisition playbook.
- Cellino Law: Personal injury firm with a strong regional brand in New York and a similar contingency-fee, mass-tort operating model with significant TV/digital advertising spend. Comparable on business model and client acquisition.
- Allen & Allen: Virginia-based personal injury firm with 100+ attorneys and a similar Southeast U.S. focus, contingency-fee model, and case mix spanning car accidents, truck accidents, and wrongful death. Directly comparable in scale and operating model.
- The Law Offices of Larry H. Parker: Long-standing California personal injury firm with a contingency-fee model, large case volume, and heavy reliance on TV and digital advertising. Directly comparable on fee structure and lead-acquisition approach.
- Rothenberg Law Firm: Philadelphia-based personal injury firm operating on a contingency fee model with a focus on car accidents, truck accidents, and mass torts. Comparable in case mix, fee structure, and heavy TV-led client acquisition.
- Levin & Perconti: Chicago-based contingency-fee personal injury and mass tort firm with a multi-attorney structure. Comparable on contingency fee model and plaintiff-side case mix, with a national rather than Southeast footprint.
- Harris Personal Injury Lawyers: California-based contingency-fee personal injury firm with a multi-office model focused on car, truck, and motorcycle accidents. Comparable on business model, case mix, and multi-attorney structure.
- Goldberg & Wolf: Southeast-based personal injury firm focused on car, truck, and motorcycle accidents with a contingency fee model and content-driven marketing. Comparable on regional focus, case mix, and acquisition channels.
- The Barnes Firm: New York-based personal injury firm with multi-office coverage and a contingency-fee model covering car accidents, wrongful death, and mass torts. Comparable in operating model and case types.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shane Smith Law social profiles
Digital presenceShane Smith Law financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shane Smith Law leadership team
Management profileNumber of profiles
Profiles13 records
Shane Smith Law funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shane Smith Law M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shane Smith Law
What does Shane Smith Law do?
Shane Smith Law is a personal injury law firm providing full-service legal representation to individuals injured due to the negligence of others. The firm handles car accidents, truck accidents, motorcycle accidents, brain injuries, pedestrian accidents, slip and fall incidents, drunk driving accidents, negligent security claims, and wrongful death cases across North Carolina, Georgia, and South Carolina. Services are delivered through three physical offices on a contingency fee basis, with free initial consultations and no fee charged unless the firm obtains a recovery.
Is Shane Smith Law a public or private company?
Shane Smith Law is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shane Smith Law founded?
Shane Smith Law was founded in 2009. It employs 11 to 50 people.
Where is Shane Smith Law based?
Shane Smith Law is headquartered in Charlotte, United States, in the North America region.
How does Shane Smith Law make money?
One revenue line is on record: contingency Fee - Personal Injury Cases.
Who are Shane Smith Law's main competitors?
Direct peers on record are Morgan & Morgan, Brown & Crouppen, Cellino Law, Allen & Allen, The Law Offices of Larry H. Parker, Rothenberg Law Firm, Levin & Perconti, Harris Personal Injury Lawyers, Goldberg & Wolf and The Barnes Firm.
Does Shane Smith Law have an API?
No public API is recorded for Shane Smith Law.
What industry is Shane Smith Law in?
Shane Smith Law's product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense, with a secondary code of BPAHALAG, Litigation Support & Expert Witness Services. Its NAICS code is 54111 and its SIC code is 8111.