Wider Plan
- Company typePrivate
- Founded2006
- HeadquartersRedditch, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Wider Plan firmographics
Firmographics- Name
- Wider Plan
- Legal name
- Wider Plan Ltd
- Website
- https://widerplan.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wider Plan industry classification
Industry- Product category
- Employee Benefits Administration
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF)
- akta.pro secondary industries
- Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD), Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Contractor Payroll, Invoicing & Payment Services (BPACAGAD)
Keywords
Where Wider Plan is headquartered
LocationHeadquarters
- HQ city
- Redditch
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wider Plan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Scheme Administration Fees: Charges levied on employers for administering employee benefit schemes including childcare vouchers, cycle-to-work, and other salary sacrifice programs. Annual childcare voucher sales exceed £100 million.
- Subscription/Benefits Hub: Fees for access to the Wider Wallet Benefits Hub platform that consolidates multiple benefit modules, discounts, and employee engagement tools.
- Public Sector Contract Administration: Admin fees from government contracts including the Nursery Milk Scheme administered on behalf of the Department of Health since September 2016.
- Cycle-to-Work Scheme: Free scheme for employers with revenue generated through National Insurance savings for each scheme member rather than direct administration fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Cycle-to-Work Scheme - Free for employers |
| Transaction based/ take rate | Monthly | SME Benefits Package - Competitive pricing |
| Usage-based | Pay-as-you-go | Bacs Bureau Payment Processing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Wider Plan product offering
Product offeringCore offering
Wider Plan administers a suite of UK employee benefit schemes for employers, including salary sacrifice arrangements such as childcare vouchers, cycle-to-work, car leasing, annual leave purchase, and technology purchases. The company also provides an employee discount and benefits hub (Wider Wallet), a rewards and recognition platform (Wider Rewards), a wellbeing service, and payroll giving. All schemes are managed through the Wider Dashboard administration platform and supported by dedicated account managers.
Product overview
Wider Plan is an employee benefits, engagement, and wellbeing company offering a suite of interconnected products through a modular platform architecture. Their portfolio includes Wider Wallet (employee discount and benefits hub platform), Wider Rewards (recognition and reward programme), Workplace Bikes (cycle-to-work), Tech & Home (technology purchases), HolidayFlex (annual leave purchase), Wider Wellbeing (wellbeing platform), KiddiVouchers (childcare vouchers), Workplace Cars (car leasing), and Wider Giving (payroll giving). Financial Education services are available as add-ons. All products are accessible via the Wider Dashboard administration platform, with schemes available as standalone offerings or integrated through the Wider Wallet Benefits Hub. The company serves SMEs, corporate organisations, and public sector bodies.
Differentiator
Problem solved
Functional benefit
Brands
- KiddiVouchers: Childcare voucher scheme brand, the original product launched in 2006. Now operates as a Net scheme for childcare budgeting.
- Wider Wallet
- Wider Wellbeing
- Workplace Bikes
- HolidayFlex
- Tech & Home
- Wider Rewards
- Workplace Cars
- Wider Giving
Products and services
- Wider Wallet An employee benefits platform and discount site providing access to discounts, gift cards, cashback, and online retailer offers, also serving as a Benefits Hub consolidating all employee benefits in one place. For UK employers and their employees.
- Wider Rewards A modular reward and recognition platform enabling employers to celebrate employee achievements, recognise extra effort, and spread goodwill through e-cards, peer-to-peer thanks, employee of the month awards, and gift cards.
- Workplace Bikes A cycle-to-work salary sacrifice scheme offering employees access to bikes and accessories from Halfords and independent retailers, with tax and NI savings and free scheme administration for employers.
- Workplace Cars A car salary sacrifice leasing scheme providing employees access to brand new cars including low emission and electric vehicles, with all-inclusive packages covering servicing, insurance, and breakdown cover.
- HolidayFlex An annual leave purchase scheme enabling employees to buy or sell additional annual leave through salary sacrifice, promoting work/life balance while generating salary bill and NI savings for employers.
- Tech & Home A technology and home furnishing salary deduction scheme allowing employees to spread the cost of electronics, appliances, and furniture over a manageable period without credit checks.
- Wider Wellbeing An employee wellbeing platform offering health screening, gym discounts, workshops, personal goals tracking, and a 24/7 employee assistance programme, designed to integrate wellbeing into working life.
- KiddiVouchers Childcare voucher scheme enabling employees to save on registered childcare costs through salary sacrifice, originally launched in 2006 and now operating as a Net scheme for childcare budgeting.
- Wider Giving A payroll giving scheme enabling employees to make regular tax-efficient donations to UK registered charities directly from their pre-tax salary.
- Bacs Bureau Payment Processing A high-volume payment processing service provided under Bacs Approved Bureau status, enabling organisations to process payroll or supplier payments with contingency and backup services for missed deadlines.
- Nursery Milk Scheme Administration A government outsourcing service administered on behalf of the UK Department of Health, providing free milk to under 5s at schools and registered childcare settings through a dedicated secure administration system.
Quantifiable outcome
- Cycle-to-work scheme can save basic rate taxpayers up to 32% (£320 on £1,000 bike) and higher rate taxpayers up to 42% (£420)
- +5 more outcomes
Companies that use Wider Plan
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Wider Plan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Wider Plan partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Glasgow City CouncilminorSilver status community benefits supplier recognition. Donated £1,000 to FareShare in Glasgow. Supports local charity nominations from clients and employees in the area.
- Department of HealthcoreGovernment outsourcing partner administering the Nursery Milk Scheme since September 2016. Entitles under 5s at school and childcare settings to free milk. Built new secure system for scheme administration within legislative guidelines.
- World VisioncoreLong-term overseas aid and development partner. Donations support children's drop-in centre in Cambodia and education roll-out in Niger. Represents company's commitment to international charitable giving beyond UK operations.
- Action for ChildrencoreRegular support commitment focused on vulnerable children and young people in the UK. Part of company's pledge to donate at least 5% of profits to charitable causes.
- Worcestershire Wildlife TrustcoreEnvironmental partner for carbon offsetting efforts. Donations fund growth and maintenance of local woodland, preserving green areas. Supports company's carbon-neutral commitment.
- Digital Outcomes & Specialists FrameworkminorUK Government framework allowing public sector organisations to access Wider Plan's digital development expertise for designing, building, and administering bespoke services.
- Bacs Approved BureaucoreSpecialist in high-volume financial transactions with annual childcare voucher sales exceeding £100 million. Facility to process payments from third party bank accounts for payroll or supplier payments.
- ESPOminorStaff benefits framework agreement providing efficient procurement route for public sector bodies to access Wider Plan's range of salary sacrifice schemes and voluntary benefits.
- HalfordsminorPrimary retail partner for Workplace Bikes scheme providing access to all UK top bike brands. Offers include lifetime safety checks, 10% discount on cycling items, and corporate discounts for scheme participants.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Wider Plan competitors and assessment
Company assessmentDirect peers
- YuLife: YuLife is a UK tech-led group life-insurance and wellbeing platform that gamifies employee wellbeing and benefits. Comparable as a UK benefits-and-wellbeing platform targeting SME and enterprise employers, overlapping with Wider Plan's Wider Wellbeing and Wider Rewards modules.
- Tusker: Tusker is a UK car-salary-sacrifice scheme provider supplying new and electric vehicles to UK employers — listed as a Wider Plan partner for Workplace Cars but also a head-to-head competitor in the car-sacrifice space. Comparable in target employer base and scheme-administration economics.
- Personal Group: Personal Group is a UK-listed employee benefits and insurance provider offering voluntary benefits, salary sacrifice, health and wellbeing products primarily to SME employers. Directly comparable customer segment and benefits-administration model to Wider Plan.
- Vivup: Vivup is a UK employee benefits provider specialising in salary sacrifice, cycle-to-work, childcare vouchers, wellbeing and lifestyle benefits administered to public-sector and corporate employers. Closely overlaps with Wider Plan's salary-sacrifice and benefits portfolio and same UK target market.
- Reward Gateway: Reward Gateway is a UK-headquartered employee engagement and benefits platform offering discounts, recognition, wellbeing and financial wellbeing modules to SMEs and enterprises. Directly comparable to Wider Plan in target market (UK employers) and product category (benefits hub, rewards, wellbeing).
- Enjoy Benefits: Enjoy Benefits is a UK employee benefits platform offering a flexible benefits hub, salary sacrifice, discounts and wellbeing tools to SMEs and corporates. Directly comparable in product mix (benefits hub + salary sacrifice + wellbeing) and SME-targeting GTM.
- Perkbox (Zest): Perkbox, now Zest, is a UK employee benefits and engagement platform providing perks, recognition, wellbeing and financial wellbeing tools to SMEs and mid-market employers. Directly comparable to Wider Plan in benefits-hub model, recognition product and SME-first positioning.
Broad incumbents
- Edenred: Edenred is a global leader in prepaid corporate services (Ticket Restaurant, prepaid cards, benefits platforms, mobility) serving employers across multiple geographies. Overlaps with Wider Plan's salary-sacrifice and Bacs payment flows but operates at materially larger scale and international scope.
- Sodexo Benefits & Rewards Services: Sodexo Benefits & Rewards is a large global operator of employee benefits, rewards and incentives including prepaid cards, vouchers and recognition programmes. Comparable as an established incumbent offering overlapping benefits-administration and rewards products, though as part of a much broader facilities-management and services portfolio.
Emerging players
- Moorepay: Moorepay is a UK payroll and HR-services provider offering payroll outsourcing, HR software and employee benefits administration to SMEs. Adjacent competitor with partial overlap to Wider Plan's payroll-administration (Bacs Bureau) and benefits-administration capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Wider Plan social profiles
Digital presenceWider Plan compliance and trust
Trust signalCompliance4 records
Wider Plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wider Plan leadership team
Management profileNumber of profiles
Wider Plan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wider Plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wider Plan
What does Wider Plan do?
Wider Plan administers a suite of UK employee benefit schemes for employers, including salary sacrifice arrangements such as childcare vouchers, cycle-to-work, car leasing, annual leave purchase, and technology purchases. The company also provides an employee discount and benefits hub (Wider Wallet), a rewards and recognition platform (Wider Rewards), a wellbeing service, and payroll giving. All schemes are managed through the Wider Dashboard administration platform and supported by dedicated account managers.
Is Wider Plan a public or private company?
Wider Plan is a private company. It is classified as family owned and is currently operating.
When was Wider Plan founded?
Wider Plan was founded in 2006. It employs 11 to 50 people.
Where is Wider Plan based?
Wider Plan is headquartered in Redditch, United Kingdom, in the Europe region.
How does Wider Plan make money?
Four revenue lines are on record. Scheme Administration Fees are the primary driver. The others are subscription/Benefits Hub, public Sector Contract Administration and cycle-to-Work Scheme.
Who are Wider Plan's main competitors?
Direct peers on record are YuLife, Tusker, Personal Group, Vivup, Reward Gateway, Enjoy Benefits and Perkbox (Zest). Broad incumbents are Edenred and Sodexo Benefits & Rewards Services. Moorepay is listed as an emerging player.
Does Wider Plan have an API?
No public API is recorded for Wider Plan.
What industry is Wider Plan in?
Wider Plan's product category is Employee Benefits Administration. Its primary akta.pro industry code is BPACAIAF, Workforce Benefits Administration (Enrollment & Deductions), with a secondary code of BPACAKAD, Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll). Its NAICS code is 541214 and its SIC code is 7361.