What farma-plus Apotheken does

farma-plus Apotheken, legally farma-plus Service GmbH, is an independent pharmacy cooperation (Kooperation) headquartered in Unterhaching near Munich that unites more than 30 independently operated pharmacies across Germany under a shared brand, digital platform, and procurement framework. The company does not own the individual pharmacies; each member operates autonomously and self-responsibly while benefiting from network-level marketing, technology, and purchasing advantages. farma-plus positions itself explicitly as free of ties to major pharmaceutical wholesalers or external investors, marketing itself as the independent alternative for German local pharmacies facing margin pressure and competition from mail-order players such as DocMorris and Shop-Apotheke. CEO Sebastian Liebhart leads the central service entity.

Name

farma-plus Apotheken

Legal name

farma-plus Service GmbH

Website

https://farma-plus.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

farma-plus Apotheken is an independent German pharmacy cooperation operating more than 30 locally autonomous pharmacies under a shared brand, digital platform, E-Rezept app, same-day delivery, and loyalty program. It serves individual patients and independent pharmacy owners across Germany.

Ownership category

akta.pro rank

Product category

Retail Pharmacy Services

NAICS

Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

Keywords

• Retail pharmacy services
• Prescription dispensing
• Pharmacy cooperation network
• Medication delivery service
• E-prescription management

Headquarters

HQ city

Unterhaching

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Prescription Medication Dispensing: Core revenue stream from dispensing prescription medications at physical pharmacy locations. Revenue generated through statutory health insurance reimbursements and patient co-payments.
2. Over-the-Counter (OTC) Products: Sale of non-prescription medications, health products, and pharmacy merchandise at retail prices.
3. Delivery Services: Same-day delivery service (Botendienst) for medications. Free when redeeming a prescription; generates customer loyalty and competitive advantage.
4. Customer Loyalty Program (Plus-Punkte): Customer card program offering savings, drug interaction checking, and promotional offers across the pharmacy network.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

farma-plus Apotheken is a German pharmacy cooperation network operating over 30 independent member pharmacies unified under a shared digital service platform. The company dispenses prescription and over-the-counter medications, provides pharmaceutical consultations, and offers same-day home delivery (Botendienst), electronic prescription redemption (E-Rezept-Service), online pre-ordering, a mobile app, and a network-wide loyalty program with drug interaction checking. Member pharmacies maintain operational autonomy while sharing branding, digital infrastructure, and purchasing advantages.

Product overview

farma-plus is an independent pharmacy network (Kooperation) with over 30 pharmacies in Germany. The company offers a unified service platform comprising an online shop with medication pre-ordering, an E-Rezept-Service for electronic prescription redemption, a same-day Botendienst delivery service, and a mobile app. These core services are complemented by a plus-Punkte customer loyalty program, laboratory diagnostics (Labor-Diagnostik), medical aid prescription handling (Hilfsmittel-Rezepte), an Apothekenfinder store locator, and appointment booking (Terminbuchung). Member pharmacies operate independently while sharing the digital infrastructure, branding, and service ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Rezept-Service (E-Prescription Service) Electronic prescription service allowing customers to redeem e-prescriptions online or in-store, with same-day medication delivery. Supports the CardLink procedure for fast e-receipt processing.
• Vorbestellung / Online-Shop (Online Pre-ordering System) Online prescription and medication pre-ordering system enabling customers to order medications through the website for pickup or delivery.
• Botendienst (Same-day Delivery Service) Same-day home delivery service for medications dispatched from member pharmacies to customers. Free of charge when redeeming a prescription.
• farma-plus App Mobile application combining e-prescription functionality, medication pre-ordering, emergency pharmacy search (Notdienstsuche), and access to the plus-Punkte loyalty program.
• plus-Punkte Kundenkarte (Customer Loyalty Card) Customer loyalty card program offering savings, drug interaction checks across the medication profile, and access to benefits across all farma-plus pharmacies.
• Labor-Diagnostik (Laboratory Diagnostics) Laboratory diagnostic service where customers can send samples for analysis by partner MVZ GANZIMMUN GmbH in Mainz, with the option to book consultation appointments.
• Hilfsmittel-Rezepte (Medical Aid Prescriptions) Medical aid prescription service for equipment and supplies, with delivery coordination including referral to medical supply house partners when individual pharmacies cannot fulfill certain prescriptions.
• Terminbuchung (Appointment Booking) Online appointment booking system allowing customers to schedule pharmacy consultations, available for registered and guest users.

Quantifiable outcome

• Over 80,000 articles available for same-day procurement
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ihreapotheken GmbH & Co. KGaA (IA)coreTechnology or IntegrationIA serves as a data processing partner and operator of the customer account system and CRM infrastructure. IA processes user data in the role of an order processor (weisungsgebundener Auftragsverarbeiter) for farma-plus. IA maintains customer accounts, processes pre-orders, and provides the technical platform for the pharmacy network's digital services.
• MVZ GANZIMMUN GmbHminorStrategic or Co-development PartnerLaboratory diagnostic partner for analyzing patient samples sent to the pharmacy. Located in Mainz, Germany (Erich-Dombrowski-Straße 3, 55127 Mainz). Provides laboratory analysis services that customers can access through farma-plus pharmacies.
• mylife media GmbH & Co. KGminorGTM or Marketing PartnerPartner for the 'MyLife' e-paper health magazine subscription service. Located in Offenburg, Germany. Farma-plus offers this digital health magazine to customers as a value-added service.
• Sanitätshaus-Partner (Medical Supply Partners)minorChannel Partner/ Reseller/ DistributorMedical supply house partners recommended for supplying medical aids (Hilfsmittel) when individual pharmacies cannot fulfill certain prescriptions. Partners operate independently as contractors.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Apotal: German mail-order pharmacy offering prescription and OTC products online. Comparable in the DTC online pharmacy segment but with smaller scale than DocMorris or Shop-Apotheke.

Direct peers

• EasyApotheke: German online pharmacy with both e-commerce and physical store presence, competing in the same OTC and prescription pre-ordering space as farma-plus. Comparable DTC pharmacy customer base and product range.
• DocMorris: Major mail-order pharmacy competing head-to-head with farma-plus for German e-prescription volume via CardLink and heavy digital marketing. Named by farma-plus as a key competitor in its public communication to member pharmacies.
• Apo-Discounter: Online-first pharmacy competing on price and convenience for OTC and prescription pre-orders. Comparable digital DTC pharmacy offering targeting German consumers.
• Ihre Apotheken (ihreapotheken GmbH & Co. KGaA): German independent pharmacy cooperation with similar member-network structure. Notably, this entity is also farma-plus's CRM/technology partner, but competes in the same pharmacy cooperation space for independent-pharmacy affiliations.
• Linda Apotheken: One of the largest German pharmacy cooperation brands. Directly comparable as an independent-pharmacy affiliation network offering branding, marketing, and purchasing advantages to member pharmacies.
• Guten Tag Apotheken: German pharmacy cooperation with comparable member-network structure targeting independent pharmacies seeking digital tools and marketing support.
• Redcare Pharmacy (Shop-Apotheke): Formerly Shop-Apotheke, Redcare Pharmacy is the largest mail-order pharmacy in Europe and the primary mail-order competitor named by farma-plus in its CEO letter. Both companies compete for German e-prescription share via CardLink, with Redcare operating a pure-play online model versus farma-plus's local-plus-digital model.

Broad incumbents

• dm drogerie (pharmacy counters): Large German drugstore chain with in-store pharmacy counters. Comparable in offering pharmacy services at physical locations, though dm's core business is broader drugstore retail rather than pharmacy cooperation.
• Müller Drogerie (pharmacy counters): German drugstore chain with pharmacy counters in select locations. Comparable as a physical retailer offering pharmacy services, though broader in category scope than farma-plus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/farmaplusAG
• LinkedInlinkedin.com/company/farma-plus-service-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about farma-plus Apotheken