MyLife
MyLife is a US-based reputation and people-search platform aggregating public records, court data, social media, and personal reviews into proprietary Reputation Profiles and Scores covering 300+ million US individuals, serving consumers via a freemium self-serve model.
- Company typePrivate
- Founded2002
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What MyLife does
MyLife is a private US-based reputation and people-search platform founded in 2002 and operated by InsightBridge LLC, headquartered in Los Angeles with 51–100 employees. The company aggregates publicly available data — criminal and civil court records, lawsuits, liens, judgements, income and property records, social media profiles, work and education history, photos, personal reviews, and contact details — into searchable Reputation Profiles for over 300 million US individuals, scored on a proprietary 0–5 Public Reputation Score that is constantly updated. Core products include Reputation Profiles & Scores, Background Reports, People Search, Phone Search, Address Search, Contact Import (integrated with Gmail, Yahoo, and Outlook), a Reputation Dashboard, "See Who's Searching for You" alerts, and user-submitted Personal Reviews; the platform also references two granted US patents (Nos. 6,701,348 and 6,694,353) in its website footer.
The business operates as a direct-to-consumer, self-serve, freemium platform: basic reputation search and profile viewing are free, while full background reports, complete contact details, advanced court-record lookup, and reputation management tools are gated behind paid premium memberships. The company markets itself as a safety and trust layer for online interactions, claiming approximately 30 million monthly searches on the platform and referencing a broader ~10 billion monthly internet-wide search volume for people as its addressable market context. Acquisition channels are dominated by organic SEO on public profile pages, earned media coverage in outlets such as USA Today, CNET, Fox, Wall Street Journal, and BBC, and email-based contact import. The only disclosed institutional capital is a $25 million Series 2 round from Oak Investment Partners in April 2007, following a $1.37 million Series 1 in January 2006; no subsequent funding events are disclosed. MyLife has also executed six tuck-in acquisitions since 2002 to build out its data assets, most recently acquiring CitizenLocal in April 2011.
MyLife firmographics
Firmographics- Name
- MyLife
- Legal name
- InsightBridge LLC
- Website
- https://mylife.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MyLife is a US-based reputation and people-search platform aggregating public records, court data, social media, and personal reviews into proprietary Reputation Profiles and Scores covering 300+ million US individuals, serving consumers via a freemium self-serve model.
- Ownership category
- akta.pro rank
MyLife industry classification
Industry- Product category
- People Search and Reputation Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Online Reputation Management (ORM) (MPAAAOAB)
- akta.pro secondary industry
- Reputation Measurement, Auditing & Sentiment Analytics (MPAAAOAO)
Keywords
Where MyLife is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
MyLife business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freemium Membership: Basic access is free allowing users to search and view limited reputation information. Premium paid memberships provide access to complete background reports, full contact details, court records, and advanced reputation management tools. Revenue is generated through subscription upgrades from free to paid tiers.
- Premium Background Reports: Detailed background check reports including criminal records, court documents, and comprehensive contact information are available as paid services, likely as one-time purchases or premium add-ons to membership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic access with limited information |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
MyLife product offering
Product offeringCore offering
MyLife operates an online reputation and people-search platform that aggregates public records, criminal and civil court records, property records, social media data, work and education history, and personal reviews into searchable Reputation Profiles for over 300 million U.S. individuals, each assigned a proprietary 0-5 Reputation Score. Users can search by name, phone number, or address; monitor who searches for their information; and manage their own reputation score through a self-serve web platform with freemium and premium membership tiers.
Product overview
MyLife is a single, unified reputation management and people search platform offering Reputation Profiles and Scores as its core product. The platform aggregates publicly available information including background reports with court records, property records, social media data, work and education history, and personal reviews. Key features include people search, phone search, address search, contact importing, a reputation dashboard for managing one's own online presence, and alerts when someone searches for you. MyLife positions itself as a safety and trust platform, claiming approximately 30 million monthly searches, targeting users who want to verify backgrounds of friends, dates, neighbors, and acquaintances.
Differentiator
Problem solved
Functional benefit
Products and services
- Reputation Profiles & Scores
- Background Reports
- People Search
- Phone Search
- Address Search
Quantifiable outcome
- 67% of people lie about who they are online and 27% have been victims of fraud - MyLife helps verify identities and reduce this risk
- +2 more outcomes
Companies that use MyLife
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
MyLife technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MyLife partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GlookocoreNote: This partnership is between Glooko and MyLife Diabetes Care (a diabetes management company), NOT the MyLife.com reputation platform. Glooko serves as MyLife Diabetes Care's primary data management platform for diabetes management products, including the FDA-cleared EndoTool system for inpatient insulin dosing.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MyLife competitors and assessment
Company assessmentEmerging players
- Pipl: Identity-resolution and people-data API provider serving fraud-prevention and trust-and-safety use cases — a technical adjacency that competes for the same B2B pivot opportunity MyLife could pursue from its profile graph.
- Checkr: Modern background-check platform focused on B2B (HR and gig-economy vetting) — represents the high-growth adjacent vertical MyLife could enter and is a comparable on the SMB screening opportunity.
Direct peers
- BeenVerified: Direct-to-consumer background check and people-search service offering reverse phone, email, and address lookup — essentially the same use cases and pricing model as MyLife's phone and address search products.
- Spokeo: People-search and background-check platform targeting consumers with freemium reputation lookups, very similar in product scope, target market, and GTM motion to MyLife. Both aggregate public records, court data, and social signals into consumer-facing profiles.
- PeopleFinder: People-search service offering reverse phone/address/email lookups against aggregated public records — same horizontal consumer use case, same freemium-style lead-in, and similar dataset breadth to MyLife.
- Instant Checkmate: Subscription background-report service marketed toward personal-safety and dating-verification use cases — virtually identical consumer positioning, pricing model, and feature set to MyLife's premium membership.
- ReputationDefender: Online reputation management service historically offering personal profile suppression and monitoring — overlaps with MyLife's Reputation Dashboard and 'Improve Your Reputation' feature, though more advisory/premium in delivery.
- TruthFinder: Subscription-based people-search and background-report platform competing head-to-head for the same 'personal safety and trust' consumer use case, with comparable public-records aggregation and reputation-style scoring.
- Intelius: Long-running people-search and public-records data broker with consumer subscription reports directly overlapping MyLife's background report offering. Comparable customer base and data sources.
Broad incumbents
- Whitepages: Incumbent people-search and contact-information directory with a larger legacy brand and broader product portfolio (including premium and B2B identity verification) overlapping substantially with MyLife's profile and reverse-lookup features.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MyLife social profiles
Digital presenceMyLife financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyLife leadership team
Management profileNumber of profiles
Profiles2 records
MyLife funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyLife M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyLife
What does MyLife do?
MyLife operates an online reputation and people-search platform that aggregates public records, criminal and civil court records, property records, social media data, work and education history, and personal reviews into searchable Reputation Profiles for over 300 million U.S. individuals, each assigned a proprietary 0-5 Reputation Score. Users can search by name, phone number, or address; monitor who searches for their information; and manage their own reputation score through a self-serve web platform with freemium and premium membership tiers.
Is MyLife a public or private company?
MyLife is a private company. It is classified as venture growth investor backed and is currently operating.
When was MyLife founded?
MyLife was founded in 2002. It employs 51 to 100 people.
Where is MyLife based?
MyLife is headquartered in Los Angeles, United States, in the North America region.
How does MyLife make money?
Two revenue lines are on record. Freemium Membership is the primary driver. The others are premium Background Reports.
Who are MyLife's main competitors?
Emerging players on record are Pipl and Checkr. Direct peers are BeenVerified, Spokeo, PeopleFinder, Instant Checkmate, ReputationDefender, TruthFinder and Intelius. Whitepages is listed as a broad incumbent.
Does MyLife have an API?
No public API is recorded for MyLife.
What industry is MyLife in?
MyLife's product category is People Search and Reputation Services. Its primary akta.pro industry code is MPAAAOAB, Online Reputation Management (ORM), with a secondary code of MPAAAOAO, Reputation Measurement, Auditing & Sentiment Analytics. Its NAICS code is 541910.