Arizona Medical Training Institute

What Arizona Medical Training Institute does

Arizona Medical Training Institute operates as Lifework Education, a private, for-profit healthcare training organization headquartered in Mesa, Arizona, with a mailing address in Richmond Heights, Ohio, and physical training academies in Phoenix and Mesa. The company functions as one of the nation's largest American Heart Association National Training Centers and holds parallel authorizations from the American Red Cross, ASHI, and HSI, allowing it to issue multi-body certifications across CPR, First Aid, BLS, ACLS, PALS, NRP, and EKG interpretation. Course delivery uses a hybrid learning platform combining self-paced online modules with in-person hands-on skills testing, with classes offered weekly across morning, evening, and Saturday schedules.

The company runs two product lines. The first is short-format certification and recertification courses sold on a one-time, pay-as-you-go basis to individual healthcare professionals and to organizations through group training contracts (hospitals, schools, public works departments, and medical offices). The second is vocational healthcare career training — CNA, EMT, Medical Assistant, Phlebotomy, Medical Coding, Paramedic, Assisted Living Caregiver, EKG Technician, and bridge/refresh programs — delivered at its Arizona locations. A "Smart CPR Technology Training" program indicates equipment-based differentiation in the group-training segment.

Go-to-market is direct-to-consumer via the lifework.edu website and class.lifework.edu scheduling platform, supplemented by group/direct sales for organizational clients, an affiliate marketplace (lifeworkmarketplace.com), and instructor recruitment to extend the authorized-instructor network. Geographic reach spans 12 U.S. states (Arizona, California, Florida, Georgia, Michigan, New Mexico, North Carolina, South Carolina, Tennessee, Texas, Utah, Washington). The leadership team includes James Shanahan (CEO) and Daniel Shanahan (CFO). No funding rounds, M&A activity, or revenue figures are publicly disclosed.

Name

Arizona Medical Training Institute

Legal name

Lifework Education

Website

https://arizonamedicaltraininginstitute.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Arizona Medical Training Institute (operating as Lifework Education) is an AHA National Training Center delivering CPR, BLS, ACLS, PALS, NRP certifications and vocational healthcare career training (CNA, EMT, Medical Assistant, Phlebotomy) to individual healthcare professionals, career changers, and group/corporate clients across 12 U.S. states via hybrid online and in-person formats.

Ownership category

akta.pro rank

Product category

Healthcare Vocational Training

NAICS

Educational Services (61), Technical and Trade Schools (6115), Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

akta.pro secondary industries

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Nursing Assistant (CNA) & Patient Care Technician (PCT) (EDAOAJAB), EKG/ECG Technician & Cardiac Monitoring (EDAOAJAD), Healthcare & Life Sciences (EDAAAPAA), Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• Healthcare certification training
• CPR and first aid
• Medical career training
• Life support certification
• Vocational healthcare training

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Certification Courses: Revenue from providing CPR, BLS, ACLS, PALS, NRP, and other healthcare certification courses to individuals and organizations. Courses offered on weekly basis including morning, evening, and Saturday classes.
2. Healthcare Career Training Programs: Vocational training programs for careers including CNA, Medical Assistant, Phlebotomy, EMT, EKG Technician, Medical Coding, and other healthcare professions in Arizona and other states.
3. Group/Corporate Training: Customized group training for hospitals, schools, public works departments, and medical offices with flexible scheduling options.
4. Instructor Certifications: Courses for obtaining instructor certifications in various healthcare and CPR areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Arizona Medical Training Institute (operating as Lifework Education) delivers healthcare certification and vocational career training, including CPR, BLS, ACLS, PALS, NRP, First Aid, and EKG/ECG interpretation courses, as well as career-pathway programs for CNA, EMT, Medical Assistant, Phlebotomy, Medical Coding, EKG Technician, and Paramedic roles. Courses are offered online, in-person, and in hybrid formats across 12 U.S. states with weekly class availability under authorization from the AHA, ARC, ASHI, and HSI.

Product overview

Lifework Education (Arizona Medical Training Institute) operates as a healthcare education and certification organization offering two primary product lines: (1) CPR and healthcare certification courses including BLS, ACLS, PALS, NRP, CPR & First Aid, EKG interpretation, and related programs delivered in-person, online, or hybrid formats; and (2) vocational healthcare career training programs including CNA, EMT, Medical Assistant, Phlebotomy, Medical Coding, Paramedic, and assisted living career pathways. The company functions as an American Heart Association National Training Center and licensed American Red Cross training provider, offering flexible learning options with online, in-person, and hybrid modalities across multiple U.S. locations.

Differentiator

Problem solved

Functional benefit

Products and services

• CPR & First Aid Training Course covering CPR techniques, first aid essentials, and automated external defibrillator (AED) usage for general audiences; available in person and online.
• BLS (Basic Life Support) Basic Life Support certification teaching CPR techniques for healthcare professionals in and out of hospital settings, aligned with American Heart Association guidelines.
• ACLS (Advanced Cardiovascular Life Support) Advanced cardiovascular life support certification covering single-rescuer and team performance dynamics, building on the BLS foundation.
• PALS (Pediatric Advanced Life Support) Pediatric advanced life support course teaching identification and CPR techniques for infants and children in cardiac emergencies.
• NRP (Neonatal Resuscitation Program) Neonatal resuscitation certification program for healthcare providers caring for newborns.
• Basic EKG Interpretation In-person course on basic electrocardiogram (EKG) recognition and interpretation skills.
• 12-Lead ECG Interpretation Advanced electrocardiogram course covering 12-lead ECG interpretation for healthcare professionals.
• Online EKG Recognition Online self-paced course for EKG recognition training.
• Basic Pharmacology Online pharmacology course available through the Lifework marketplace.
• Arizona Legalities of Infusion Therapy State-specific online course on legalities of infusion therapy in Arizona.
• EMT Skills Verification Skills verification testing for Emergency Medical Technician certification.
• Group CPR Training Flexible group training options for hospitals, schools, public works departments, and medical offices, delivered on-site or at training centers.
• Hospitals & Facilities Training Specialized CPR and BLS training programs for hospitals and healthcare facilities.
• Smart CPR Tech Training Group training incorporating smart technology for CPR instruction and skills development.
• CNA (Certified Nursing Assistant) Certification program for becoming a Certified Nursing Assistant in Arizona with hands-on training.
• EMT (Emergency Medical Technician) Emergency Medical Technician certification program in Arizona with hands-on clinical training.
• EMT & Paramedic Refresher Continuing education and refresher courses for EMTs and Paramedics to maintain certification.
• Medical Assistant Career training program for becoming a medical assistant in healthcare settings.
• Medical Coding Professional medical coding certification and career training program.
• Phlebotomy Phlebotomy certification training program for blood draw and specimen collection careers.
• EKG Technician Career training for cardiographic/EKG technicians.
• Paramedic Program Advanced paramedic certification program.
• AL Manager (Assisted Living Manager) Career training for becoming an assisted living facility manager.
• Caregiver (Assisted Living Caregiver) Training program for assisted living caregiver certification.
• CNA to Caregiver Bridge Bridge program allowing certified nursing assistants to transition into assisted living caregiver roles.
• IV Insertion Techniques Continuing education course for IV insertion techniques.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and secondary.

• American Heart Association (AHA)coreStrategic or Co-development PartnerLifework Education is an authorized American Heart Association National Training Center, providing AHA certification courses including BLS, ACLS, PALS, and CPR. As a Training Center, they oversee and certify instructors and training sites under AHA guidelines.
• American Red Cross (ARC)coreStrategic or Co-development PartnerLifework Education is a licensed training provider for American Red Cross certification courses, offering ARC training programs alongside their AHA offerings.
• American Safety & Health Institute (ASHI)secondaryStrategic or Co-development PartnerApproved training center for ASHI certification courses, expanding their portfolio of health and safety training credentials.
• Health & Safety Institute (HSI)secondaryStrategic or Co-development PartnerApproved training center for HSI certification courses, providing additional health and safety training options.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Red Cross Training Services: The American Red Cross offers competing CPR, BLS, ACLS, PALS, and first aid certification courses directly to consumers and organizations. Lifework itself is also an ARC Licensed Training Provider, making ARC both a partner and an upstream competitor at the national training-center level.
• ProTrainings: ProTrainings is an online-first CPR and healthcare certification provider offering blended learning for BLS, ACLS, PALS, and first aid. Competes directly with Lifework's hybrid online + in-person skills verification model, often at lower price points.
• Health & Safety Institute (HSI): HSI provides CPR, BLS, ACLS, and workplace safety training through a network of approved training centers. Lifework itself operates as an HSI Approved Training Center, so HSI is both a content partner and a competing training network operator.
• National CPR Foundation: National CPR Foundation offers online CPR and BLS certification at low price points. Competes with Lifework on price-sensitive consumer segment for individual recertifications, though lacks hands-on skills verification.
• MedCerts: MedCerts provides online vocational healthcare training programs including Medical Assistant, Phlebotomy, EKG Technician, and Medical Coding—directly overlapping Lifework's career training portfolio in Arizona.
• Penn Foster Career School: Penn Foster offers accredited online career diploma programs including Medical Assistant, Medical Coding, and Healthcare specialties. Competes for the same career-changer segment Lifework serves with its Arizona vocational programs.
• American Safety & Health Institute (ASHI): ASHI offers CPR, first aid, BLS, and wilderness/remote safety training through approved training centers. Lifework is an ASHI Approved Training Center, putting ASHI in the same partner/competitor dual role.

Emerging players

• CPR Certification Institute: CPR Certification Institute focuses on online BLS, ACLS, and PALS certification with same-day card delivery. Competes with Lifework's certification renewal business on speed and convenience for individual healthcare professionals.

Regional players

• Unitek College: Unitek College operates healthcare vocational training programs (vocational nursing, medical assisting, phlebotomy) primarily in California and Arizona. Direct overlap with Lifework's Arizona career training footprint.

Broad incumbents

• AHA Training Center Network (general): The broader AHA Training Center Network includes hundreds of regional competitors (e.g., hospital systems, EMS agencies, independent training centers) all offering AHA-certified BLS/ACLS/PALS. These collectively compete with Lifework for both individual students and enterprise contracts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tweetazmti
• Facebookfacebook.com/LifeworkEducation
• LinkedInlinkedin.com/company/lifework-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Medical Training Institute