PsychTests
PsychTests is a Montreal-based psychometric assessment company operating the TestYourself consumer platform and the ARCH Profile enterprise platform, delivering AI-powered personality, IQ, career, health, and relationship tests to individuals, employers, coaches, and researchers worldwide.
- Company typePrivate
- Founded1996
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What PsychTests does
PsychTests AIM Inc. is a Montreal-based, privately held psychometric assessment company founded in 1996 that operates a dual-platform business serving individual consumers and professional organizational buyers. Its consumer-facing TestYourself platform offers over 100 psychological assessments across personality, IQ, career, health, relationship, and lifestyle categories, delivered through a freemium model with free snapshot reports and paid full reports priced between $4.95 and $11.95 per test. Its professional ARCH Profile platform serves employers, coaches, and researchers with enterprise-grade behavioral diagnostics for hiring, leadership development, team building, and academic research.
The company's core technology is the Oracien AI engine, launched in July 2025, which applies generative AI, natural language processing, and recommendation logic to generate personalized psychological insights from both text and structured assessment responses. PsychTests monetizes through two primary revenue streams: low-friction, pay-as-you-go consumer test purchases on TestYourself, and recurring enterprise subscriptions via ARCH Profile. Marketing is driven primarily through organic content (study publications, SEO, and PR distributions through EIN Presswire and PRWeb) rather than paid acquisition. The firm is independently owned (no disclosed institutional investors, parent, subsidiaries, or acquisitions), headquartered in Montreal with a global customer footprint, and employs 11–50 people. Recognition includes the 2025 Go Global Awards 'Behavioural Diagnostics Leader' category, which the company cites in connection with planned international expansion.
PsychTests firmographics
Firmographics- Name
- PsychTests
- Legal name
- PsychTests AIM Inc.
- Website
- https://psychtests.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PsychTests is a Montreal-based psychometric assessment company operating the TestYourself consumer platform and the ARCH Profile enterprise platform, delivering AI-powered personality, IQ, career, health, and relationship tests to individuals, employers, coaches, and researchers worldwide.
- Ownership category
- akta.pro rank
PsychTests industry classification
Industry- Product category
- Psychometric Assessment Software
- NAICS
- Human Resources Consulting Services (541612), Testing Laboratories and Services (541380)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Psychometric Test Publishing & Norming / Validation Services (BPACAMAG)
- akta.pro secondary industries
- Pre-Employment Screening & Aptitude Testing (BPACAMAA), Personality & Behavioral Assessments (BPACAMAC), Cognitive Ability & General Intelligence Testing (BPACAMAB)
Keywords
Where PsychTests is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
PsychTests business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Test Sales: Consumers purchase individual psychological assessment tests directly through the website, with free snapshot reports and paid full reports starting at $4.95 per test.
- Enterprise/Corporate Assessments: ARCH Profile provides professional versions of PsychTests for employers, coaches, and researchers worldwide with business-focused solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Love Languages Test - Free snapshot report with optional full report purchase |
| Freemium | Pay-as-you-go | Classical IQ Test - Free snapshot with paid full results |
| One time/ perpetual license | Pay-as-you-go | Emotional Intelligence Test - Full report purchase |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
PsychTests product offering
Product offeringCore offering
PsychTests operates a dual-platform psychometric assessment business: the consumer-facing TestYourself platform, which offers over 100 online psychological tests (personality, IQ, career, health, relationships, lifestyle) with free snapshot reports and paid full reports, and the professional ARCH Profile platform, which delivers enterprise assessment solutions to employers, coaches, and researchers worldwide. The proprietary Oracien AI engine, launched in 2025, powers AI-driven personalized psychological insights across the product suite.
Product overview
PsychTests AIM Inc. is a Montreal-based company offering AI-powered psychometric assessments through a dual-platform approach. The consumer-facing TestYourself by PsychTests platform provides self-service psychological assessments in categories including personality, IQ, career, health, relationship, and lifestyle. The professional ARCH Profile platform serves employers, coaches, and researchers with more comprehensive organizational solutions. The company's flagship innovation is the Oracien AI engine, which powers personalized AI-driven assessments and insights at scale. Individual tests include specific assessments like the Classical IQ Test, Emotional Intelligence Test, Love Languages Test, Big Five Personality Test, DISC Personality Test, Procrastination Test, and various career and relationship assessments. Users receive free snapshot reports with option to purchase detailed full reports. The company conducts ongoing psychological research and has received industry recognition including the 2025 Go Global Awards Behavioural Diagnostics Leader category.
Differentiator
Problem solved
Functional benefit
Brands
- ARCH Profile: The professional version of PsychTests used by employers, coaches, and researchers worldwide
- Oracien
Products and services
- TestYourself by PsychTests Consumer-facing online platform offering professional-quality psychological assessments including personality, IQ, career, health, relationship, and lifestyle tests. Users receive free snapshot reports with the option to purchase full detailed results.
- ARCH Profile Professional version of PsychTests used by employers, coaches, and researchers worldwide. Offers more comprehensive assessment solutions for organizational use through subscription/recurring licensing.
- Oracien AI Engine AI-powered assessment engine that delivers personalized psychological insight at scale. Represents the company's innovative AI-powered self-assessment technology built with humanity, available through the TestYourself platform.
- Love Languages Test Assesses how individuals express affection and want to receive love in romantic relationships, based on Dr. Gary Chapman's love languages concept. Snapshot report free; full report $4.95.
- Classical IQ Test Measures logical reasoning, math skills, language abilities, spatial relations, knowledge retention, and ability to solve novel problems. No time limit; usually completed in under one hour. Full report $8.95.
- Emotional Intelligence Test Assesses emotional intelligence based on research by Daniel Goleman, Peter Salovey, John Meyer, Howard Gardner, Robert Sternberg, and Jack Block. Full report $11.95 (highest-priced test).
- Procrastination Test Identifies causes and potential damage of procrastination behavior using scenario-based and self-assessment questions. Covers problems at work, school, relationships, and health.
- Big Five Personality Test Assesses the five major personality traits to help identify personality dimensions including altruism, vision, and leadership qualities.
- DISC Personality Test Identifies DISC personality profile traits and behavioral tendencies.
- Turnover Probability Test Predicts likelihood of employee retention or departure from an organization.
- Team Roles Test Identifies team role suitability such as Coordinator, Networker, or Peacemaker.
- Remote Worker Test Assesses productivity, self-sufficiency, and honesty traits for remote work suitability.
- Burnout Test Available for service fields and non-service fields; assesses workplace burnout and provides guidance for managing stress.
Companies that use PsychTests
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
PsychTests technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature1 record
PsychTests partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
PsychTests competitors and assessment
Company assessmentDirect peers
- Hogan Assessments: Established personality and behavioral assessment vendor focused on leadership development, hiring, and organizational diagnostics—the same enterprise use cases PsychTests' ARCH Profile targets, with significantly greater scale and brand recognition in enterprise HR.
- Pymetrics: AI-driven neuroscience-based talent assessment platform serving enterprise HR for hiring and development—a direct peer to PsychTests' AI-powered Oracien engine and ARCH Profile, with stronger enterprise distribution.
- Truity: Online D2C and B2B psychometric test publisher covering personality, career, and aptitude tests with a similar freemium-plus-paid-report model, making it a closely comparable peer to PsychTests' TestYourself platform.
- Wonderlic: Cognitive ability and pre-employment assessment vendor with deep enterprise penetration, directly overlapping PsychTests' Classical IQ Test and pre-employment testing product lines.
- 16Personalities: Highly popular D2C personality assessment platform using a free, virally distributed model—an analogous consumer-side peer to TestYourself, demonstrating the same freemium attention-capture dynamics.
- SHL (Exponent / CEB): Global leader in pre-employment psychometric and cognitive ability testing for enterprise HR, directly overlapping with PsychTests' pre-employment, cognitive, and personality assessment offerings at the enterprise tier.
Emerging players
- Cangrade: AI-powered pre-hire talent assessment and matching platform competing in the same HR-tech category as PsychTests' ARCH Profile, focused on predictive hiring and retention—directly overlapping with the Turnover Probability Test use case.
- AssessFirst: Predictive recruitment platform combining personality, motivation, and cognitive assessments with AI for hiring—directly competing with ARCH Profile in the enterprise pre-hire and development segment, particularly in EMEA.
- Traitify: Visual, mobile-first personality assessment platform with API delivery for HR tech and enterprise—comparable to PsychTests' AI-driven psychometric approach with a similar target on scalable, modern assessment UX.
Broad incumbents
- Aon Assessment Solutions: Aon's broader talent assessment portfolio serves global enterprise HR with end-to-end assessment solutions, overlapping PsychTests' enterprise use cases but with vastly greater scale and integration into broader HR consulting offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
PsychTests social profiles
Digital presencePsychTests financial estimates
Financial estimateRevenue estimate
Valuation estimate
PsychTests leadership team
Management profileNumber of profiles
PsychTests funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PsychTests M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PsychTests
What does PsychTests do?
PsychTests operates a dual-platform psychometric assessment business: the consumer-facing TestYourself platform, which offers over 100 online psychological tests (personality, IQ, career, health, relationships, lifestyle) with free snapshot reports and paid full reports, and the professional ARCH Profile platform, which delivers enterprise assessment solutions to employers, coaches, and researchers worldwide. The proprietary Oracien AI engine, launched in 2025, powers AI-driven personalized psychological insights across the product suite.
Is PsychTests a public or private company?
PsychTests is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PsychTests founded?
PsychTests was founded in 1996. It employs 11 to 50 people.
Where is PsychTests based?
PsychTests is headquartered in Montréal, Canada, in the North America region.
How does PsychTests make money?
Two revenue lines are on record. Individual Test Sales are the primary driver. The others are enterprise/Corporate Assessments.
Who are PsychTests's main competitors?
Direct peers on record are Hogan Assessments, Pymetrics, Truity, Wonderlic, 16Personalities and SHL (Exponent / CEB). Emerging players are Cangrade, AssessFirst and Traitify. Aon Assessment Solutions is listed as a broad incumbent.
Does PsychTests have an API?
No public API is recorded for PsychTests.
What industry is PsychTests in?
PsychTests's product category is Psychometric Assessment Software. Its primary akta.pro industry code is BPACAMAG, Psychometric Test Publishing & Norming / Validation Services, with a secondary code of BPACAMAA, Pre-Employment Screening & Aptitude Testing. Its NAICS code is 541612 and its SIC code is 7372.