Truity
Truity is a bootstrapped online platform offering scientifically validated personality and career assessments (Enneagram, Myers-Briggs-style TypeFinder, Big Five, DISC, EQ, Career Profiler, Love Styles) to individual consumers, with a separate Truity at Work enterprise and coaching channel.
- Company typePrivate
- Founded2012
- HeadquartersOakland, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Truity does
Truity Psychometrics LLC is a California-based, bootstrapped personality and career assessment company founded in 2012 by CEO Molly Owens. It operates a freemium online platform offering seven proprietary assessments — Enneagram, TypeFinder (a modernization of the Myers-Briggs 16-type system), Big Five, DISC, Career Personality Profiler (Holland Code and Big Five based), 7 Love Styles, and Emotional Intelligence — that have collectively been taken by more than 50 million people worldwide.
The company runs a product-led growth motion: free basic tests drive top-of-funnel acquisition, with paid detailed report upgrades as the primary B2C conversion event. A second monetization layer, Truity at Work, sells enterprise and coaching licenses with administrative dashboards and workplace-specific assessment variants. A Personality Test API (currently in pre-launch interest phase) extends distribution to third-party platforms, while the TrueYou mobile app and an extensive True You Journal blog serve as additional content and engagement channels. Pricing includes discounted tiers for students, nonprofits, and public servants. Truity maintains a lean, distributed operating model of 1–10 employees supplemented by freelance and contract contributors.
The technology stack combines proprietary psychometric instruments with machine-learning-driven assessment development and statistical validation, led by a data scientist with a Meta AI research background. The dataset of 50M+ users is positioned as a core asset enabling continuous refinement of scoring and item libraries. Truity has been named to the Inc. 5000 Fastest Growing Private Companies list in 2021, 2022, and 2023, and is privately held with no disclosed external institutional funding.
Truity firmographics
Firmographics- Name
- Truity
- Legal name
- Truity Psychometrics LLC
- Website
- https://truity.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Truity is a bootstrapped online platform offering scientifically validated personality and career assessments (Enneagram, Myers-Briggs-style TypeFinder, Big Five, DISC, EQ, Career Profiler, Love Styles) to individual consumers, with a separate Truity at Work enterprise and coaching channel.
- Ownership category
- akta.pro rank
Truity industry classification
Industry- Product category
- Personality Assessment Software
- NAICS
- Professional, Scientific, and Technical Services (541)
- akta.pro primary industry
- Personality & Behavioral Assessments (BPACAMAC)
- akta.pro secondary industries
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK), Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI), Psychometric, Aptitude & Cognitive Ability Test Content (EDAGADAK)
Keywords
Where Truity is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Truity business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Individual Report Upgrades: Free basic personality tests with premium report upgrades available for purchase. One-time purchase model for detailed assessment reports.
- Truity at Work Business Platform: Enterprise licensing of assessments for team testing, coaching clients, and organizational use. Group purchases with administrative dashboard for managing assessment process.
- Affiliate Referrals: Commission-based program for content creators and influencers who refer visitors to Truity assessments.
- Personality Test API: API licensing for embedding Truity assessments on third-party websites and platforms. Interest form available for enterprise API access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Student and Public Servant Discount |
| Freemium | Pay-as-you-go | Free Basic Tests |
| Subscription | Annual | Charity/Nonprofit Program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Truity product offering
Product offeringCore offering
Truity designs and markets a suite of scientifically validated personality and career assessments including the Enneagram (9 types), TypeFinder (16 types/Myers-Briggs), Big Five, DISC, Career Personality Profiler, 7 Love Styles, and Emotional Intelligence tests. The company operates on a freemium model with free basic tests driving acquisition and paid detailed report upgrades as conversion, plus a Truity at Work enterprise platform for team assessments, coaching, and organizational development.
Product overview
Truity is a personality assessment platform offering a suite of scientifically validated psychological tests. The core products include the Enneagram Personality Test (9 types), TypeFinder 16 Types test (Myers-Briggs based), Big Five Scientific Trait Assessment, DISC assessment, Career Aptitude Test/Career Personality Profiler, 7 Love Styles Test, and Emotional Intelligence Test. The platform operates on a freemium model with free basic assessments and paid detailed report upgrades. Business offerings are delivered through the Truity at Work add-on module, enabling team and coaching deployments with workplace-specific assessment versions. The company also provides a mobile app (TrueYou App), an API for third-party embedding (in development), and a content platform (True You Journal blog). Accessibility programs include discounted assessments for charities and student/public servant pricing. Founded in 2012 and headquartered in California, Truity has served over 50 million users and published the world's most recognized Enneagram assessment.
Differentiator
Problem solved
Functional benefit
Brands
- Truity at Work: Business platform for personality testing in workplaces, helping businesses increase productivity, reduce conflict and enhance communications.
- True You Journal
- TrueYou App
Products and services
- Enneagram Personality Test
Quantifiable outcome
- 50 million+ users have used Truity's tests
- +1 more outcomes
Companies that use Truity
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Truity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Truity partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Truity competitors and assessment
Company assessmentDirect peers
- 16Personalities: Operates a globally popular free MBTI-style personality test online, directly competing with Truity's TypeFinder for consumer mindshare. Closest direct competitor in the free online personality assessment category.
- Crystal Knows: DISC-based personality insights platform targeting professionals, sales teams, and managers. Highly comparable in framing personality data for workplace communication and team dynamics, overlapping with Truity at Work's enterprise use cases.
- 123test.com: Long-running free online personality test site offering MBTI, Big Five, DISC, Enneagram, and career assessments. Direct competitor in the free/cheap online personality test category with overlapping test inventory.
- Enneagram Institute: Primary reference and certification body for the Enneagram and its RHETI Enneagram personality test. Competes most directly with Truity's Enneagram assessment, the product on which Truity claims category leadership.
Broad incumbents
- The Myers-Briggs Company: Official publisher of the Myers-Briggs Type Indicator assessment used by enterprises and coaches. Comparable to Truity's TypeFinder product and competes for the same MBTI-based enterprise and individual demand, but at much larger scale and with formal certification.
- Hogan Assessments: Established enterprise-focused personality assessment provider used in hiring and leadership development. Comparable in offering personality assessments for workplace use cases similar to Truity at Work, but with a more scientifically rigorous brand and deeper enterprise penetration.
- The Predictive Index: Enterprise talent optimization platform that combines behavioral assessment (DISC-adjacent) with hiring and team analytics. Competes with Truity at Work in the team assessment and organizational development category at the enterprise tier.
Emerging players
- Traitify: Visual Big Five-based personality assessment used primarily for hiring and career guidance. Comparable to Truity's Big Five and Career Personality Profiler assessments, with similar scientific (Big Five) orientation but focused more on the enterprise hiring funnel.
- Pymetrics: AI-driven soft-skills and behavioral assessment platform used in enterprise hiring. Comparable in applying data science and AI to personality/behavioral measurement, and competes with Truity at Work for technology-forward HR buyers.
- TestGorilla: Pre-employment assessment platform that includes personality and culture-fit tests alongside skills assessments. Overlaps with Truity at Work in the team/hiring assessment category but with a broader assessment library and a freemium B2B SaaS model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Truity social profiles
Digital presenceTruity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truity leadership team
Management profileNumber of profiles
Profiles9 records
Truity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truity
What does Truity do?
Truity designs and markets a suite of scientifically validated personality and career assessments including the Enneagram (9 types), TypeFinder (16 types/Myers-Briggs), Big Five, DISC, Career Personality Profiler, 7 Love Styles, and Emotional Intelligence tests. The company operates on a freemium model with free basic tests driving acquisition and paid detailed report upgrades as conversion, plus a Truity at Work enterprise platform for team assessments, coaching, and organizational development.
Is Truity a public or private company?
Truity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Truity founded?
Truity was founded in 2012. It employs 1 to 10 people.
Where is Truity based?
Truity is headquartered in Oakland, United States, in the North America region.
How does Truity make money?
Four revenue lines are on record. Individual Report Upgrades are the primary driver. The others are truity at Work Business Platform, affiliate Referrals and personality Test API.
Who are Truity's main competitors?
Direct peers on record are 16Personalities, Crystal Knows, 123test.com and Enneagram Institute. Broad incumbents are The Myers-Briggs Company, Hogan Assessments and The Predictive Index. Emerging players are Traitify, Pymetrics and TestGorilla.
Does Truity have an API?
Yes. Personality Test API - Allows embedding of Truity's personality assessments on third-party sites. Currently in interest/notification phase - developers can fill out an interest form to be notified when the API becomes available. Supports assessments including TypeFinder (16 types/Myers Briggs), TypeFinder for the Workplace, Enneagram for the Workplace, DISC Personality Assessment, Big Five Personality Test, Career Aptitude Test/Career Personality Profiler, and 7 Love Styles Test. Targets employees/team members, clients, and students.
What industry is Truity in?
Truity's product category is Personality Assessment Software. Its primary akta.pro industry code is BPACAMAC, Personality & Behavioral Assessments, with a secondary code of EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms. Its NAICS code is 541.