21n78e Creative Labs
21n78e Creative Labs is a Mumbai-headquartered, full-service Indian creative communications and technology agency with ~120 employees across Mumbai, Bengaluru, and Gurugram, delivering brand strategy, digital marketing, technology, and product services to enterprise clients across BFSI, retail, healthcare, travel, and consumer sectors.
- Company typePrivate
- Founded2014
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
What 21n78e Creative Labs does
21n78e Creative Labs is an India-based, full-service creative communications and technology agency founded in 2014 and headquartered in Mumbai, with additional offices in Bengaluru and Gurugram and approximately 120 employees (described internally as 'solutionists' or 'creative folk'). The firm delivers integrated marketing, technology, and product services to enterprise clients — covering brand strategy and identity, through-the-line and digital marketing, performance marketing, social media, website and e-commerce development, Instagram AR filters, chatbots and voice assistants, and digital product design and prototyping, alongside an internal incubation lab. Its client roster spans BFSI (Ujjivan, IDFC First), insurance (ManipalCigna), retail (Reliance Digital), healthcare (Metropolis, P. D. Hinduja), travel (SOTC), gaming (Starlight), agriculture (Syngenta), real estate (Tata Housing, Welspun), and consumer technology (Motorola, Adobe), with work delivered through direct client engagement, multi-agency pitches, and strategic partnerships.
Underlying technology is AI-augmented rather than AI-native: the agency integrates mainstream generative AI tools (Midjourney, ChatGPT, DALL-E, RunwayML, Gemini) into production workflows and has done so for more than four years. It also ships proprietary client-facing technology (AR filters, chatbots, voice assistants) and is building an internal 'Innovative Idea Stack' of tools and IPs for content creation and marketing automation, most visibly instantiated in the UnbAIsed initiative — an open gender-neutral AI image library built on Gemini and OSS generation models, launched around International Women's Day 2026.
The business model is professional-services based: revenue is generated through project fees, retainer agreements, and campaign-based work, with pricing quote-based and tailored to client requirements rather than publicly disclosed. The agency acquires new business through multi-agency pitches and strategic partnerships (e.g., SOTC Travel AOR appointment in 2024, Syngenta TVC campaign in 2024, Starlight Gaming AOR in 2023, Peepul Tree brand launch in 2023). It is privately held, founder-controlled, and unlisted; no external institutional investment is disclosed. Recent structural moves include the August 2025 acquisition of Postcard Media (a corporate and internal communication agency retained as a sub-brand) and the August 2024 appointment of Viren Mahendra as National Creative Director.
21n78e Creative Labs firmographics
Firmographics- Name
- 21n78e Creative Labs
- Legal name
- 21n78e Creative Labs
- Website
- https://21n78e.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 21n78e Creative Labs is a Mumbai-headquartered, full-service Indian creative communications and technology agency with ~120 employees across Mumbai, Bengaluru, and Gurugram, delivering brand strategy, digital marketing, technology, and product services to enterprise clients across BFSI, retail, healthcare, travel, and consumer sectors.
- Ownership category
- akta.pro rank
21n78e Creative Labs industry classification
Industry- Product category
- Advertising & Creative Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (54143), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where 21n78e Creative Labs is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
21n78e Creative Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Creative Agency Services: Full-service creative and communication agency providing brand strategy, branding, digital marketing, content solutions, and technology consulting. Revenue is generated through project fees, retainer agreements, and campaign-based work for enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
21n78e Creative Labs product offering
Product offeringCore offering
21n78e Creative Labs is a full-service creative communication and technology agency that delivers integrated marketing services (brand strategy, branding, digital marketing, performance marketing, social media management, online reputation management), technology services (website development, e-commerce, AR filters, chatbots, SEO, mobile applications), and product/incubation services to enterprise clients. The agency produces digital films, social media content, web development, and graphic design work, supported by an internal proprietary tool suite and an AI-augmented creative production pipeline.
Product overview
21n78e Creative Labs is a creative communications and technology company offering integrated marketing, technology, and product development services. The company provides a comprehensive portfolio including marketing services (brand strategy, digital marketing, social media management), technology solutions (website development, e-commerce, AR filters, chatbots, mobile applications), and product services (digital product design, prototyping, and incubation). The company is also developing an internal 'Innovative Idea Stack' of proprietary tools for content creation and marketing automation. Additionally, the company launched 'UnbAIsed', an open gender-neutral AI image library initiative to address bias in AI image generation. Services are delivered through a team of 120+ professionals across Mumbai, Bengaluru, and Gurugram offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Services
- Technology Services
- Product & Incubation Services
- Innovative Idea Stack
- UnbAIsed
Quantifiable outcome
- Won ManipalCigna Health Insurance business following multi-agency pitch
- +1 more outcomes
Companies that use 21n78e Creative Labs
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles1 record
21n78e Creative Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
21n78e Creative Labs partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Open/Collaborative (UnbAIsed Initiative)minorUnbAIsed is designed as an open, collaborative initiative inviting students, creators, and brands to contribute gender-neutral AI-generated images with clear tagging. The goal is to build a cleaner, more diverse dataset that can influence AI training. Built using Gemini architecture and OSS generation models.
- Postcard Mediacore21N78E acquired Postcard Media, a creative agency with expertise in corporate and internal communication. The teams have been integrating over 8 months across skills, processes, and operations. The merger combines 21N78E's brand ecosystem strength with Postcard Media's narrative-driven design expertise. Postcard Media retains its brand identity while operating under 21N78E umbrella.
- SyngentacoreSyngenta, a global agricultural innovation leader, partnered with 21N78E Creative Labs for the TVC campaign of Vibrance Premium seed treatment. The campaign targets potato farmers in Hindi, Punjabi, and Gujarati speaking regions using creative and humorous approach to communicate product benefits.
- SOTC TravelcoreSOTC Travel appointed 21N78E Creative Labs as its creative agency. The partnership supports SOTC's positioning 'No one understands the Indian Traveller better than SOTC'. 21N78E created the regional films campaign - 6 stories in 6 languages for SOTC's 75th anniversary celebrations.
- Starlight Gaming IndiacoreStarlight Gaming, a SOFTSTAR ENTERTAINMENT INC company, appointed 21N78E Creative Labs as their advertising Agency on Record (AOR). The partnership was formed ahead of the launch of their game 'Raider SIX' - a Battle Royale game made for India. 21N78E was chosen for their category understanding and creative approach.
- Peepul TreecorePeepul Tree partnered with 21N78E Creative Labs to launch the brand. 21N78E crafted the brand journey including branding, go-to-market strategy, and overall brand experience. Peepul Tree connects Indian artisans with the global ecosystem for handcrafted luxury products. Managed from Bengaluru office.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
21n78e Creative Labs competitors and assessment
Company assessmentDirect peers
- BBH India (Bartle Bogle Hegarty): Mumbai-based creative boutique within the Publicis network, recognized for award-winning brand campaigns for Indian and global enterprise clients. Directly comparable to 21n78e as a creatively-led mid-size Indian agency competing for similar accounts.
- Taproot Dentsu: Mumbai-based creative agency and part of the Dentsu network, known for full-service brand and digital campaigns for large Indian brands. Directly comparable as a mid-to-large Indian full-service creative agency competing for similar enterprise accounts.
- Leo Burnett India: India operations of Leo Burnett Worldwide, a major creative agency headquartered in Mumbai serving enterprise clients with brand campaigns, digital, and integrated advertising. Direct competitor to 21n78e for marquee Indian brand accounts and pitches.
- TBWA India: India operations of TBWA Worldwide, a global creative agency network known for disruptive brand campaigns. Direct competitor in the Indian creative agency space for enterprise clients seeking brand strategy and digital execution.
- DDB Mudra Group: One of India's largest full-service creative agency networks offering integrated advertising, digital, and brand strategy services from Mumbai and across India. Directly comparable to 21n78e as a full-service Indian creative agency serving enterprise clients through multi-city operations.
Emerging players
- Schbang: Mumbai-headquartered digital-first creative and marketing agency offering integrated digital campaigns, content, and technology solutions for enterprise clients. Emerging peer with comparable service mix, especially in digital creative and technology-enabled marketing.
- Famous Innovations: Mumbai-based independent creative agency known for integrated campaigns, digital, and brand work for enterprise clients. Comparable to 21n78e as a mid-size independent Indian creative agency competing on similar pitch-based enterprise accounts.
- Social Panga: India-based digital-first creative and influencer marketing agency serving enterprise brands with social media, content, and integrated digital campaigns. Emerging peer with overlap on digital creative, social media, and brand storytelling services for enterprise clients.
Broad incumbents
- Ogilvy India: India arm of WPP's Ogilvy network, one of the largest and most awarded creative agencies in India offering full-service advertising, digital, PR, and brand strategy. A much larger incumbent competing for the same enterprise clients as 21n78e, with deeper global resources.
- McCann Worldgroup India: India operations of McCann Worldgroup, a major global creative network offering brand advertising, digital, and integrated communications for enterprise clients. Direct competitor on enterprise pitches with broader global reach than 21n78e.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
21n78e Creative Labs social profiles
Digital presence21n78e Creative Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
21n78e Creative Labs leadership team
Management profileNumber of profiles
Profiles7 records
21n78e Creative Labs subsidiaries and ownership
Company hierarchySubsidiaries1 record
21n78e Creative Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
21n78e Creative Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 21n78e Creative Labs
What does 21n78e Creative Labs do?
21n78e Creative Labs is a full-service creative communication and technology agency that delivers integrated marketing services (brand strategy, branding, digital marketing, performance marketing, social media management, online reputation management), technology services (website development, e-commerce, AR filters, chatbots, SEO, mobile applications), and product/incubation services to enterprise clients. The agency produces digital films, social media content, web development, and graphic design work, supported by an internal proprietary tool suite and an AI-augmented creative production pipeline.
Is 21n78e Creative Labs a public or private company?
21n78e Creative Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 21n78e Creative Labs founded?
21n78e Creative Labs was founded in 2014. It employs 101 to 250 people.
Where is 21n78e Creative Labs based?
21n78e Creative Labs is headquartered in Mumbai, India, in the Asia region.
How does 21n78e Creative Labs make money?
One revenue line is on record: creative Agency Services.
Who are 21n78e Creative Labs's main competitors?
Direct peers on record are BBH India (Bartle Bogle Hegarty), Taproot Dentsu, Leo Burnett India, TBWA India and DDB Mudra Group. Emerging players are Schbang, Famous Innovations and Social Panga. Broad incumbents are Ogilvy India and McCann Worldgroup India.
Does 21n78e Creative Labs have an API?
No public API is recorded for 21n78e Creative Labs.
What industry is 21n78e Creative Labs in?
21n78e Creative Labs's product category is Advertising & Creative Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.