Peepul Tree
Peepul Tree is an India-based direct-to-consumer e-commerce and live commerce platform founded in 2022 that sells handcrafted home furnishings sourced from over 10,000 Indian artisans to individual consumers and gift buyers across India.
- Company typePrivate
- Founded2022
- HeadquartersBandra, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Peepul Tree does
Peepul Tree is an India-based live commerce platform and direct-to-consumer e-commerce company that connects a network of over 10,000 Indian artisans with consumers of handcrafted home furnishings. Founded in 2022 and headquartered in Bandra, India, with an employee count in the 11-50 range, the company operates a Shopify-hosted online storefront at peepultree.world and describes an underlying live commerce platform that links artisans to content creators and customers worldwide. The product catalog is organized into core home textile categories — Bed Linen, Quilts & Comforters, Curtains, Rugs, Cushion Covers, Towels, Table Linen — supplemented by Kitchen & Serveware and Home Décor, with item prices ranging from Rs. 489 (brass coffee dabara set) to Rs. 9,998 (jute and wool floor rug) and most SKUs concentrated in the Rs. 500-3,000 band. Assortment is further segmented into seven themed sub-brand collections (Kanjeevaram, Wicker of the Valley, The Royal Courtyards, The Eternal Marigold, Chintz, Sanganer, and Gifting) that emphasize regional craft traditions such as hand block printing, handwoven textiles, brass etching, and Kashmiri wicker.
The technology stack comprises a Shopify-based storefront with SEO-optimized product pages and blog content, an email newsletter funnel, and a live commerce platform intended to enable content creators to drive real-time product discovery. The company has accumulated 2,534 verified customer reviews with an average rating of 4.50 stars. Distribution is single-channel and purely direct-to-consumer, with free shipping across India, cash-on-delivery support, and an easy returns policy; there is no third-party retail or marketplace presence in the available data. The only confirmed outward-facing customer support channel is WhatsApp Business.
Revenue is generated primarily through one-time e-commerce product sales, with a second stream attributed to the live commerce platform on a transaction-fee basis. The company serves two horizontal segments: individual Indian consumers seeking authentic home furnishings, and gift buyers purchasing for festive and occasion-driven use cases. Peepul Tree is privately held, has no public ticker, and has raised a single disclosed funding round — a $6 million seed investment led by Elevar Equity in January 2023 — earmarked for content creator onboarding, supply chain digitization, and technology development. No parent company, subsidiaries, or subsequent institutional investors have been disclosed.
Peepul Tree firmographics
Firmographics- Name
- Peepul Tree
- Legal name
- Peepul Tree
- Website
- https://peepultree.world
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peepul Tree is an India-based direct-to-consumer e-commerce and live commerce platform founded in 2022 that sells handcrafted home furnishings sourced from over 10,000 Indian artisans to individual consumers and gift buyers across India.
- Ownership category
- akta.pro rank
Peepul Tree industry classification
Industry- Product category
- Artisanal Home Furnishings and Decor
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
- akta.pro secondary industry
- Gift Basket & Curated Hamper Assembly (HSACANAD)
Keywords
Where Peepul Tree is headquartered
LocationHeadquarters
- HQ city
- Bandra
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Peepul Tree business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- E-commerce Product Sales: Direct online sales of artisanal home furnishings and decor products through the company's e-commerce platform. Customers purchase handcrafted items including bed linen, curtains, rugs, kitchenware, and home decor directly from the website with transaction-based one-time purchases.
- Live Commerce Platform: Live commerce platform connecting artisans with customers worldwide through content creators, enabling real-time product discovery and purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at various price points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Peepul Tree product offering
Product offeringCore offering
Peepul Tree is an India-based e-commerce and live commerce company that sells handcrafted home furnishings and décor directly to consumers through its own online storefront at peepultree.world. The company curates products from a network of over 10,000 Indian artisans, offering bed linen, quilts, comforters, curtains, rugs, cushion covers, throws, towels, table linen, kitchen and serveware, and home décor featuring traditional craft techniques such as hand block printing, handwoven textiles, and brass craftsmanship. Products are organized into themed collections and sold with free shipping, COD, and easy returns across India.
Product overview
Peepul Tree is an India-based live commerce platform and artisanal home furnishings e-commerce company that connects over 10,000 Indian artisans with customers worldwide. The company operates a Shopify-hosted e-commerce store (peepultree.world) selling handcrafted home furnishings and décor, and also maintains a live commerce platform for digital artisan engagement. The product portfolio centers on core home textile categories (Bed Linen, Quilts & Comforters, Curtains, Rugs, Cushion Covers, Towels, Table Linen, and Home Décor) supplemented by Kitchen & Serveware. Products are organized into named sub-brand collections including Kanjeevaram Collection (brass items), Wicker of the Valley (Kashmiri wicker), The Royal Courtyards Collection, The Eternal Marigold Collection, Chintz Collection, Sanganer Collection, and a Gifting Collection. The company was founded in 2022 and secured $6 million seed funding from Elevar Equity in January 2023 to onboard content creators, digitize its supply chain, and develop its technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Bed Linen Handcrafted bed linens including bedsheets, bed covers, and pillow covers made from pure cotton, hand-block printed or handwoven by Indian artisans, for individual consumers seeking authentic home furnishings.
- Quilts and Comforters
Quantifiable outcome
- 4.50 star average rating from 2,534 verified reviews
Companies that use Peepul Tree
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Peepul Tree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peepul Tree partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Peepul Tree competitors and assessment
Company assessmentDirect peers
- Nicobar: Contemporary Indian home and lifestyle D2C brand offering linen, décor and tableware. Competes for the same design-conscious Indian consumer as Peepul Tree.
- Jaypore: Curated online retailer of Indian artisanal home textiles, décor and crafts. Directly overlaps with Peepul Tree in product, customer base and heritage-craft positioning.
- Craftsvilla: Marketplace for ethnic and handmade Indian products including home furnishings sourced from artisans. Shares Peepul Tree's artisan-marketplace model and heritage-craft catalog.
- Okhai: Artisan-led brand selling handcrafted home furnishings and lifestyle products with a livelihoods mission. Mirrors Peepul Tree's artisan-sourcing and impact orientation.
- Chumbak: India-focused home décor and lifestyle brand selling furnishings, kitchenware and décor online. Direct category and customer overlap with Peepul Tree.
- iTokri: D2C marketplace for handmade Indian crafts, textiles and home goods sourced from artisans. Same artisan-to-consumer model and category focus as Peepul Tree.
Emerging players
- Ellementry: D2C brand for handcrafted kitchen, tableware and home décor made by Indian artisans. Overlaps strongly with Peepul Tree's serveware and décor lines.
- India Circus: Online home décor and furnishings brand blending Indian motifs with contemporary design. Comparable niche and customer base to Peepul Tree.
Broad incumbents
- Good Earth: Premium Indian home and lifestyle house offering heritage-inspired furnishings, tableware and décor. Overlaps in artisanal, heritage-led home positioning at a more premium tier.
- Fabindia: Established retailer of handcrafted, artisan-sourced textiles, home furnishings and apparel across India. A larger incumbent covering Peepul Tree's core categories within a broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Peepul Tree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peepul Tree leadership team
Management profileNumber of profiles
Peepul Tree funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peepul Tree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peepul Tree
What does Peepul Tree do?
Peepul Tree is an India-based e-commerce and live commerce company that sells handcrafted home furnishings and décor directly to consumers through its own online storefront at peepultree.world. The company curates products from a network of over 10,000 Indian artisans, offering bed linen, quilts, comforters, curtains, rugs, cushion covers, throws, towels, table linen, kitchen and serveware, and home décor featuring traditional craft techniques such as hand block printing, handwoven textiles, and brass craftsmanship. Products are organized into themed collections and sold with free shipping, COD, and easy returns across India.
Is Peepul Tree a public or private company?
Peepul Tree is a private company. It is classified as venture growth investor backed and is currently operating.
When was Peepul Tree founded?
Peepul Tree was founded in 2022. It employs 11 to 50 people.
Where is Peepul Tree based?
Peepul Tree is headquartered in Bandra, India, in the Asia region.
How does Peepul Tree make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are live Commerce Platform.
Who are Peepul Tree's main competitors?
Direct peers on record are Nicobar, Jaypore, Craftsvilla, Okhai, Chumbak and iTokri. Emerging players are Ellementry and India Circus. Broad incumbents are Good Earth and Fabindia.
Does Peepul Tree have an API?
No public API is recorded for Peepul Tree.
What industry is Peepul Tree in?
Peepul Tree's product category is Artisanal Home Furnishings and Decor. Its primary akta.pro industry code is CRAIACAG, Indoor Plants, Faux Florals & Botanical Décor Retail, with a secondary code of HSACANAD, Gift Basket & Curated Hamper Assembly. Its NAICS code is 45942 and its SIC code is 5712.