Walk

What Walk does

Walk is a Polish independent marketing communications group headquartered in Warsaw, founded in 2005/2006 (sources note both dates; firmographic and ownership records favor 2005, internal history cites 2006). It operates under the "Long Distance Agency" philosophy focused on building durable client partnerships based on trust. The group is structured around three integrated sub-brands: Walk Creative (strategic communication, digital and social media campaigns, content production), Walk PR (corporate and product PR, crisis communication, employer branding, influencer marketing), and Walk Events (a licensed tour operator providing MICE, galas, conferences, incentive trips, and mass events). Walk employs 51–100 staff per firmographic data, though its own corporate materials state "100+ specialists" spanning ATL, BTL, Digital, Design, PR, and Event Marketing disciplines.

Revenue is generated entirely through professional services delivered on a project and retainer basis to B2B enterprise clients. Walk's customer base spans automotive (Lamborghini, Porsche, CUPRA), consumer goods and beverages (E.Wedel, Red Bull), technology (Nikon), fashion/e-commerce (ABOUT YOU), and NGO/public-sector clients (WWF Poland, Fundacja Fundusz Współpracy). The agency's go-to-market is sales-led and direct, built on a portfolio of 85+ industry awards across Cannes Lions, KTR, Effie Awards, Eurobest, Sabre, Golden Drum, Eventex, and other Polish and international competitions. Walk Events is a Licensed Tour Operator (registration number 38074) entered into the Polish Central Register; Walk PR is a signatory of the PR Code of Ethics and a member of the UN Global Compact and the Association of Public Relations Companies.

The company is privately held with no disclosed external investment, no parent company, no M&A activity, and no public listing. Leadership is partner-managed, with Paweł Miklaszewski as CEO, Robert Ziemba as Managing Partner, and Marcin Bełża as COO/CEO of Walk Creative. Walk Events Sp. z o.o. operates as a wholly-owned subsidiary. Geographic footprint is regional (Poland), though the agency regularly supports international brand entries into the Polish market.

Name

Walk

Legal name

Walk Sp. z o.o.

Website

https://walk.pl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Walk is a Warsaw-based independent Polish marketing communications group operating three sub-brands (Walk Creative, Walk PR, Walk Events) to deliver integrated creative, public relations, and event management services to enterprise clients across automotive, consumer, technology, and NGO sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Communications Services: Walk generates revenue through integrated marketing communications services including creative campaigns, PR, events, digital marketing, and design for corporate and consumer brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Walk is a Polish independent marketing communications group operating since 2006, with 100+ specialists delivering integrated services across ATL, BTL, Digital, Design, PR, and Event Marketing. The agency operates through three divisions: Walk Creative (strategic communication, digital campaigns, social media), Walk PR (public relations, crisis communication, employer branding), and Walk Events (MICE events, conferences, incentive trips as a Licensed Tour Operator). It serves enterprise brands such as Lamborghini, Porsche, CUPRA, Red Bull, Nikon, E.Wedel, and WWF Poland.

Product overview

Walk is a Polish independent marketing communications group operating since 2006 with over 100 specialists. The company operates as a unified platform comprising three distinct sub-brands: Walk Creative (strategic and creative services), Walk PR (public relations), and Walk Events (event management and licensed tourism). Together they deliver full-spectrum communication solutions including ATL, BTL, Digital, Design, PR, and Event Marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Walk PR Independent public relations agency offering communication strategies, product PR, corporate PR, crisis communication, employer branding, media relations, media training, and influencer marketing services. Serves enterprises and NGOs requiring strategic reputation and stakeholder communication. Member of the UN Global Compact and Związek Firm Public Relations.
• Walk Events Licensed tour operator and event management company specializing in MICE (meetings, incentives, conferences, events), corporate events, galas, conferences, concerts, mass events, and incentive trips. Registered as a Licensed Tour Operator (registration number 38074) with the Marshal of the Mazowieckie Voivodeship, providing regulated MICE and incentive travel services in Poland.
• Walk Creative Creative agency sub-brand offering strategic communication, digital campaigns, social media management, and content creation services for enterprise brands. Delivers ATL and BTL advertising work, campaign concepting, and brand creative across channels.

Quantifiable outcome

• 100% KPI achievement for E.Wedel campaigns
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, minor and moderate.

• Value MediacoreChannel Partner/ Reseller/ Distributor · 1 January 2018Value Media handles media buying for ABOUT YOU Polish launch campaign.
• SzutSzut StudiominorImplementation/ SI/ Consulting Partner · 1 January 2018Responsible for producing TV spots for ABOUT YOU Polish launch campaign.
• PKP Polskie Linie KolejoweminorStrategic or Co-development PartnerPartnered with Walk on Red Bull Flag Day project for logistics and rail traffic coordination across Warsaw bridges.
• Miasto Stołeczne WarszawaminorStrategic or Co-development PartnerCapital City of Warsaw partnered on Red Bull Flag Day event for city approvals and coordination.
• Fundacja Fundusz WspółpracycoreStrategic or Co-development PartnerWalk is a partner in the EU FERS-funded Social Economy promotion project worth 9,998,120 PLN, targeting 3+ million recipients across Poland.
• Propeller FilmminorImplementation/ SI/ Consulting PartnerVideo production partner for Red Bull Flag Day project.
• United Nations Global CompactmoderateOthersWalk PR is a member of UN Global Compact - the world's largest sustainable business initiative focusing on human rights, labor standards, environmental protection, and anti-corruption.
• Związek Firm Public RelationsmoderateOthersWalk PR is a member of the Association of Public Relations Companies, signatory of the Code of Good Practice.
• Omenaa FoundationsminorStrategic or Co-development PartnerE.Wedel partnership with Omenaa Foundations for 'Every shirt helps' and 'Every poster helps' charity projects.

Scale indicators9 records

Direct peers

• DDB Warszawa: Polish creative advertising agency and part of DDB Worldwide network, operating from Warsaw with integrated creative, digital, and PR services. Directly comparable to Walk Creative as a Poland-based full-service creative agency serving major international brands.
• Hill+Knowlton Strategies Poland: Global PR consultancy with Polish operations, offering corporate communications, public affairs, and crisis management. Directly comparable to Walk PR in serving enterprise clients with integrated PR services in Poland.

Broad incumbents

• Grey Poland: WPP-owned Grey Global Group's Polish office, a creative advertising agency. Competes with Walk for creative assignments from enterprise brands, particularly in consumer goods and automotive sectors.
• Publicis Groupe Poland: Global advertising holding company's Polish operations offering creative, media, digital, and PR services through Leo Burnett, Publicis, Saatchi & Saatchi, and MSL brands. Competes with Walk for enterprise brand budgets in Poland with greater international reach.
• Havas Poland: Global advertising group's Polish operations offering creative, media, and healthcare communications through Havas Creative, Havas Media, and Havas PR. Comparable to Walk's integrated model across creative, digital, and PR services.
• BBDO Poland: Polish office of BBDO Worldwide (Omnicom Group), offering creative advertising and integrated communications. Competes with Walk for creative AOR assignments from enterprise brands in the Polish market.
• McCann Poland: Polish office of McCann Worldgroup (IPG) offering creative advertising and integrated brand communications. Competes with Walk for automotive and consumer brand AOR assignments in Poland.
• Edelman Poland: Global communications firm's Polish office offering PR, digital, and brand marketing. Comparable to Walk PR as an enterprise-focused communications provider, with greater international network resources.
• Ogilvy Poland: WPP-owned global agency network with Polish operations spanning advertising, PR (Ogilvy PR), digital, and consulting. Comparable to Walk as a multi-disciplinary communications group serving multinational clients in Poland.
• Saatchi & Saatchi Poland: Publicis-owned global creative agency's Polish operations offering advertising and brand communications. Comparable to Walk Creative in serving major consumer and automotive brands in Poland.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WalkPL
• LinkedInlinkedin.com/company/walk-group
• Instagraminstagram.com/_walkevents

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walk