Value Media
Value Media is Poland's largest independent media agency, employing ~460 experts and serving 100+ enterprise clients with integrated media planning, buying, and proprietary analytics under the Group One House of Communication model.
- Company typePrivate
- Founded2013
- HeadquartersWarsaw, Poland
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Value Media does
Value Media sp. z o.o. is the largest independent media agency in Poland, operating as the media flagship of Group One — itself part of Serviceplan Group, Europe's largest independent communications group with 9 billion PLN in revenue across 42 markets. Founded in 2013 and headquartered in Warsaw with additional offices in Kraków, Poznań, and Gdańsk, the firm employs approximately 460 experts and reported 582 million PLN in turnover in 2021 while serving more than 100 clients. The company's core offering is end-to-end media services — strategy, communication planning, ATL creative, TV/radio/press/OOH/digital buying, programmatic, SEO/SEM, paid social, influencer marketing, e-commerce services, and research — delivered under the "House of Communication" model that integrates Value Media with sister Group One agencies (Salestube for MarTech/e-commerce, Labcon and GONG for creative, Mediaplus for international).
Underlying the service layer is a proprietary analytics toolkit that includes TV Boost Analyzer (correlates TV GRP data with e-commerce transaction data), One Video (TV-internet reach optimization), Budget Allocator (scenario planning with ROI forecasting), One Board (cross-platform reporting across GMP/GA/CRM), Frequency Optimizer, Target Buyer (behavioral audience targeting), and full econometric modeling. Value Media is one of only five agencies globally and the only one in Central and Eastern Europe to hold full Google Marketing Platform certification, granting privileged access to Display & Video 360 and GA 360. The firm pairs these capabilities with third-party platforms including Synerise (AI-powered customer engagement), Sales Manago, and Exponea, and has joined the IAB Polska Code of Good Programmatic Advertising Practices.
Value Media earns revenue through professional-services fees — retainers and project-based engagements — sold primarily through competitive tender processes and direct enterprise sales. It serves enterprise brands across retail (Żabka Polska, Halfprice, Hebe, iSpot), financial services (Provident Polska, PKO Bank Polski), insurance (Uniqa), food and dairy (Almette, GoodMills/Basia), e-commerce (eobuwie/MODIVO), telecommunications (Orange Polska), household appliances (Amica, 14-year tenure), and pharmaceuticals (PhytoPharm, Mayoly/Smecta). The agency holds RECMA's "Dominant" ranking position, Media Agency of the Year 2021 and 2022, and 12 Effie Awards including a Grand Prix, and operates internationally via the Serviceplan network for cross-border campaigns.
Value Media firmographics
Firmographics- Name
- Value Media
- Legal name
- Value Media sp. z o.o.
- Website
- https://valuemedia.pl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Value Media is Poland's largest independent media agency, employing ~460 experts and serving 100+ enterprise clients with integrated media planning, buying, and proprietary analytics under the Group One House of Communication model.
- Ownership category
- akta.pro rank
Value Media industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Paid Social Media Buying (BPAFABAD), Media & Audience Measurement Analytics (BPAHALAO)
Keywords
Where Value Media is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices4 records
Markets served
Value Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Media Planning and Buying Services: Value Media generates revenue through providing comprehensive media planning and buying services across traditional and digital channels. Services include strategy development, campaign planning, media purchasing (TV, radio, digital, OOH, press), and campaign optimization. Revenue is earned through service fees, typically structured as retainer arrangements or project-based fees.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Value Media product offering
Product offeringCore offering
Value Media is a full-service independent media agency delivering end-to-end media strategy, planning, and buying across traditional channels (TV, radio, OOH, press) and digital channels (programmatic, social, SEO/SEM, influencer marketing). The agency combines creative, media, and data analytics under one roof via its House of Communication model, supported by proprietary optimization tools (TV Boost Analyzer, One Video, Budget Allocator, One Board, Target Buyer) and full Google Marketing Platform certification.
Product overview
Value Media is the largest independent media agency in Poland, part of Group One holding, operating under the House of Communication model. The company offers comprehensive end-to-end solutions combining strategy, communication, creative (ATL and digital), media (TV, digital, radio, press, OOH, programmatic), ecommerce services, and research & analytics. Their portfolio includes 6 core service areas (Strategy, Communication, Creative, Media, Ecommerce, Research & Analytics) with numerous sub-services and proprietary analytical tools. Key proprietary tools include TV Boost Analyzer, Touchpoint Optimizer, One Board, One Video, Budget Allocator, Frequency Optimizer, Scoring Tool, Customer Path Analyser, Target Buyer, CPP Hunter, and various research methodologies (econometric modeling, PSM analysis, brand lift studies). They work with technology platforms including Google Marketing Platform (full certified partner), Adobe, ecommerce platforms (CS Cart, Magento 2, Shopware), and marketing automation tools (Synerise, Exponea, Sales Manago).
Differentiator
Problem solved
Functional benefit
Products and services
- Media Planning and Buying
- Brand Communication Strategy
- Digital Marketing Services
- TV Campaign Solutions
- ATL Creative Services
- Marketing Automation
- E-commerce Store Building and Management
- Econometric Modeling and Research
Quantifiable outcome
- 39% conversion lift in Meta campaigns compared to last-click optimization
- +6 more outcomes
Companies that use Value Media
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Value Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability16 records
Feature11 records
Value Media partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, strategic and minor.
- Group OnecoreGroup One is the parent company - the largest independent communication group in Poland. Value Media operates as part of Group One's House of Communication model, collaborating with sister agencies including Salestube, Labcon, Mediaplus, GONG, and others for integrated campaign delivery.
- Serviceplan GroupcoreServiceplan Group is the European parent - the largest independent communication group in Europe with presence across 42 markets, 9 billion PLN revenue, and 4500 employees. Value Media benefits from global best practices, MediaPlus network for international campaign coordination, and access to 33 partner agencies.
- Google Marketing PlatformcoreValue Media is one of only 5 agencies globally and the only one in Central Eastern Europe with full Google Marketing Platform certification. This partnership enables access to Display & Video 360, Google Analytics, and other enterprise marketing tools for superior campaign execution.
- Salestube (Group One)coreSalestube is the MarTech and e-commerce agency within Group One. Collaboration includes digital campaigns, programmatic buying, social media, and e-commerce optimization. Worked together on campaigns for Basia (GoodMills), Almette, Żabka, and Provident.
- Labcon (Group One)coreLabcon is the creative agency within Group One specializing in rich media creative and interactive formats. Collaboration on campaigns including Almette lottery, Basia flour campaign, wyBUHowa vodka launch. Provides RichOne rich media solutions.
- SynerisestrategicSynerise is an AI-powered customer engagement platform. Value Media is their strategic partner, using their platform for marketing and sales communication optimization, particularly for connecting offline and online data.
- Mediaplus PragueminorMediaplus Prague is the Czech Republic office within Serviceplan Group. Collaboration on international campaigns including eobuwie.pl & MODIVO expansion into Czech market.
- GONG (Group One)coreGONG is the creative agency within Group One. Collaboration on major campaigns including Żabka Foodziki lottery (with Cukier agency) and Orange Polska campaigns.
- IAB PolskaminorValue Media joined the IAB Polska Code of Good Programmatic Advertising Practices, committing to quality, security, and transparency standards in programmatic campaigns.
Scale indicators9 records
Recent moves7 records
Value Media competitors and assessment
Company assessmentDirect peers
- Starcom Poland: Starcom is Publicis Media's flagship brand and a direct competitor in the Polish enterprise media planning market, offering human experience-focused media strategy and buying. Comparable on the same enterprise RFP processes Value Media competes in.
- Wavemaker Poland: Wavemaker (GroupM) operates in Poland with a focus on growth and media activation, blending data, content, and technology. Comparable as an enterprise media agency competing in the same Polish RFP and pitch processes as Value Media.
- Mindshare Poland: Mindshare is one of GroupM's flagship media agencies and a leading competitor in the Polish market, offering adaptive planning and trading across digital and traditional channels. Directly comparable for enterprise media accounts in Poland.
- Mediaplus (Serviceplan Group): Mediaplus is Value Media's sibling agency within Serviceplan Group - the largest independent communications group in Europe. Operates in 42 markets and offers the same media planning and buying services as Value Media, enabling peer comparison within the parent network.
- Havas Media Network: Havas Media operates Havas Media and Havas Creative Network globally, with Poland presence. Comparable as an independent-style alternative offering integrated media and creative under one roof, similar to Value Media's 'House of Communication' model.
Broad incumbents
- GroupM (WPP): GroupM is the world's largest media investment group (WPP), operating Mindshare, MediaCom, Wavemaker, and Essence across all major markets including Poland. Directly comparable as the primary holding-company competitor for Polish enterprise media spend.
- Omnicom Media Group (OMG): OMG encompasses OMD, PHD, Hearts & Science, and Annalect globally, including a Poland presence. Offers the same end-to-end media planning, buying, and analytics services to enterprise advertisers as Value Media, with deeper international reach.
- Publicis Media: Publicis Media is the media arm of Publicis Groupe (Starcom, Zenith, Spark Foundry, Mediavest|Spark). Operates in Poland and competes for the same enterprise brand media planning and buying mandates as Value Media, with comparable digital and data capabilities.
- Dentsu (Dentsu Aegis / Merkle): Dentsu operates Carat, iProspect, dentsu X, and Merkle as integrated media and CX brands globally with a Poland footprint. Directly competes for full-service enterprise media mandates with comparable digital transformation and data offerings.
Others
- SalesTube (Group One sibling): SalesTube is the MarTech and ecommerce specialist within Group One holding. Adjacent rather than directly competitive - Value Media collaborates with SalesTube on digital, programmatic, social, and ecommerce campaigns for shared clients like Basia, Almette, and Żabka.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights8 records
Customer concentration
Value Media social profiles
Digital presenceValue Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Value Media leadership team
Management profileNumber of profiles
Profiles9 records
Value Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Value Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Value Media
What does Value Media do?
Value Media is a full-service independent media agency delivering end-to-end media strategy, planning, and buying across traditional channels (TV, radio, OOH, press) and digital channels (programmatic, social, SEO/SEM, influencer marketing). The agency combines creative, media, and data analytics under one roof via its House of Communication model, supported by proprietary optimization tools (TV Boost Analyzer, One Video, Budget Allocator, One Board, Target Buyer) and full Google Marketing Platform certification.
Is Value Media a public or private company?
Value Media is a private company. It is classified as corporate owned and is currently operating.
When was Value Media founded?
Value Media was founded in 2013. It employs 251 to 500 people.
Where is Value Media based?
Value Media is headquartered in Warsaw, Poland, in the Europe region.
How does Value Media make money?
One revenue line is on record: media Planning and Buying Services.
Who are Value Media's main competitors?
Direct peers on record are Starcom Poland, Wavemaker Poland, Mindshare Poland, Mediaplus (Serviceplan Group) and Havas Media Network. Broad incumbents are GroupM (WPP), Omnicom Media Group (OMG), Publicis Media and Dentsu (Dentsu Aegis / Merkle). SalesTube (Group One sibling) is listed as an others.
Does Value Media have an API?
No public API is recorded for Value Media.
What industry is Value Media in?
Value Media's product category is Media Agency Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 541810 and its SIC code is 7311.