Jubin BMS

What Jubin BMS does

Jubin BMS, operating under the legal name JUBIN BMS (1990) Sdn. Bhd., is a Malaysian retailer and wholesaler of tiles, stone surfaces, mosaics, sanitary wares, and bathroom fittings. Founded in 1990 and headquartered in Johor Bahru, the company curates a multi-brand product portfolio spanning proprietary or exclusive lines — BMS Porcelain, Moderica Surfaces (Art, Joy, Vibe, Core, Muse series), Marmo Grande, Brelife Coverings, and Eurano — alongside distributed international brands such as COTTO (Thailand), Phomi Econiclay, and Geoluxe. The company serves three primary customer segments: homeowners undertaking renovation, contractors and developers sourcing materials for construction projects, and designers/architects specifying finishes for client work.

The company's revenue mechanism is one-time transactional sales of building materials through three channels: physical retail showrooms, Shopee e-commerce, and direct B2B project sales. Pricing is quote-based and not publicly disclosed. Distribution is executed through 23+ showroom locations and two factory outlets across Johor, Kuala Lumpur, Selangor, Negeri Sembilan, and Sarawak, giving the company one of the broadest tile-retail footprints in Malaysia but with no overseas operations. Supporting functions include ISO 9001:2015-certified quality management (achieved August 2023), active digital marketing across Facebook/Instagram/TikTok/YouTube/LinkedIn, and event participation at industry exhibitions such as Archidex and MBAM One Build.

Jubin BMS operates as a subsidiary of BMS Holdings Berhad, which completed an IPO on Bursa Malaysia's ACE Market in December 2025 under Stock Code 0385, with the offering launched in November 2025 to raise RM114 million. The group is led by Managing Director Ang Kwee Peng. Post-IPO, the company has signaled continued expansion through a new Shah Alam Seksyen 15 showroom opening in April 2026 and an ongoing product-line broadening strategy covering surface materials, decorative coverings, and engineered stone categories beyond traditional ceramic tiles.

Name

Jubin BMS

Legal name

JUBIN BMS (1990) Sdn. Bhd.

Website

https://jubinbms.com.my

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Jubin BMS is a Malaysian retailer and wholesaler of tiles, stone surfaces, and sanitary wares, operating 23+ showrooms nationwide and serving homeowners, contractors, and designers since 1990.

Ownership category

akta.pro rank

Headquarters

HQ city

Johor Bahru

HQ country

Malaysia

HQ region

Asia

Offices23 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Direct sales of tiles, sanitary wares, and building materials to end-consumers through physical showrooms.
2. Project/Wholesale Sales: B2B sales of tiles and stone surfaces for construction projects, along with bathware and kitchenware products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jubin BMS is a Malaysia-based retailer and distributor of tiles, natural stone, mosaics, and sanitary wares, supplying products for residential renovation and commercial construction projects. The company curates and distributes a wide product portfolio — including porcelain tiles, marble-effect tiles, decorative coverings, bathroom and kitchen fittings, Italian faucets, and installation accessories — through a network of 23+ showrooms nationwide and dedicated B2B project sales channels. The offering is delivered under proprietary sub-brands (BMS Porcelain, Moderica, Marmo Grande, Brelife, Eurano) and exclusive third-party brands (COTTO, Geoluxe, Phomi Econiclay).

Product overview

Jubin BMS is a Malaysia-based tiles, stone, mosaic, and sanitary wares supplier offering a comprehensive portfolio of surface materials and bathroom products. The company distributes multiple sub-brands including BMS Porcelain, COTTO (Thai ceramic tiles), Moderica Surfaces (with Art, Joy, Vibe, Core, Muse series), Marmo Grande (marble-effect tiles), Eurano (sanitary ware), and Brelife Coverings (decorative wall solutions). Core products span tiles (wall, floor, mosaic, wooden, porcelain carpet), natural stone, bathroom and kitchen products (sinks, basins, showers, bathtubs, water closets, cabinets), Italian faucets, and installation accessories. The company serves retail, wholesale, and project sales segments across Malaysia.

Differentiator

Problem solved

Functional benefit

Brands

• BMS Porcelain: Porcelain tiles and slabs product range
• Moderica
• Brelife Coverings
• Eurano
• Marmo Grande
• COTTO

Products and services

• Tiles (Wall, Mosaic, Floor & Wall, Wooden, Porcelain Carpet, Discount Tiles) Comprehensive range of ceramic and porcelain tiles for wall, floor, mosaic, wooden, and carpet-style applications, sold to homeowners and project customers across Malaysia via showrooms.
• Natural Stone Naturally sourced stone products supplied for residential and commercial interior and exterior projects.
• Geoluxe Engineered Stone Engineered stone surfaces for interior and exterior applications, sold as part of the company's Stones product category.
• Marmo Grande Marble-Effect Tiles Proprietary sub-brand of marble-effect porcelain tiles designed to mimic natural stone aesthetics for residential and commercial applications.
• Moderica Surfaces (Art, Joy, Vibe, Core, Muse series) Proprietary sub-brand of surface materials offered across five named series (Art, Joy, Vibe, Core, Muse) for interior applications.
• Brelife Coverings (Phomi Econiclay, SPC/LVT Flooring, Fluted Panel, Stone Decor, Decor Wall) Proprietary sub-brand offering decorative wall and floor coverings, including Phomi econiclay surfaces, SPC/LVT flooring, fluted panels, stone decor, and decor wall finishing products.
• Bathroom & Kitchen Products (Sinks, Basins, Showers, Bathtubs, Cabinets, Water Closets, Sauna & Shower Rooms, Bath Accessories) Complete bathroom and kitchen solutions including sinks, basins, showers, bathtubs, cabinet sets, water closets, sauna and shower rooms, rising sprays, and bath accessories for residential and commercial projects.
• Faucets (Table Top and Wall Mounted Italian Faucet Tap Fittings) Italian-origin faucet tap fittings available in table top and wall mounted variants for bathroom and kitchen installations.
• Tile Installation Accessories (Cove, Grating, Tiles Trim, Tiles Grout, Tiles Accessories) Tile installation accessories including cove pieces, grating, tile trim, tile grout, and other ancillary tile accessories for completing tile installations.
• Eurano Water Closet & Sanitary Ware Proprietary sub-brand of water closet and sanitary ware products for bathroom installations.
• COTTO Tiles and Sanitary Wares Thai-origin ceramic and porcelain tiles and sanitary wares distributed by Jubin BMS as an exclusive/curated international brand offering.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Roca: Spanish global sanitary ware and bathroom fittings leader with established Malaysia and Asia distribution, comparable in the bathroom/sanitary ware category where Jubin BMS sells its Eurano line, Italian faucets, and bathroom accessories.
• RAK Ceramics PJSC: UAE-headquartered global manufacturer of ceramic tiles and sanitary ware with a significant Malaysia and Southeast Asia distribution presence, comparable as a competing brand in the same tile and bathroom product categories Jubin BMS distributes.
• MR.DIY Group Berhad: Largest Malaysian home improvement and household goods retailer with 4,000+ stores, partially overlapping with Jubin BMS on building materials, bathroom accessories, and home renovation needs but at a much broader, lower-ticket assortment.

Regional players

• HomePro: Leading Thai home improvement and building materials retail chain; not directly competing in Malaysia today, but a relevant regional comparable for the showroom-led, multi-category building materials retail model Jubin BMS is scaling.

Direct peers

• MML Industries Berhad: Bursa Malaysia-listed tile manufacturer (formerly Malaysian Mosaic) selling mosaic, porcelain, and ceramic tiles through both project/B2B and retail channels, overlapping with Jubin BMS across product, customer segments, and Malaysian geographic footprint.
• Niro Ceramic Group: Established Malaysian porcelain and ceramic tile brand (Niro Granite) with distribution to developers, designers, and homeowners, directly comparable as a tile specialist competing for the same Malaysian specification and retail customer base.
• Kim Hin Industry Bhd: Bursa Malaysia-listed tile and ceramic products company with manufacturing, distribution, and retail operations across Malaysia and the region, comparable in product mix (tiles, sanitary ware, building materials) and B2B/B2C go-to-market.
• Guocera: Major Malaysian tile manufacturer and distributor selling ceramic and porcelain tiles to project and retail customers domestically and across Southeast Asia, directly comparable in product category, channels, and Malaysian customer base.
• White Horse Ceramic Industries Bhd: Bursa Malaysia-listed Malaysian manufacturer and distributor of ceramic tiles and related building materials, directly comparable to Jubin BMS in product range, customer base (developers, contractors, homeowners), and Malaysia-centric distribution.

Others

• COTTO (Siam Cement Group / SCG): Thai tile and sanitary ware brand of SCG that is an existing principal partner/supplier of Jubin BMS, comparable as a competing brand in the Malaysian market and a key supply-side relationship that shapes Jubin BMS's product economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JubinBMS
• Facebookfacebook.com/JubinBMS
• LinkedInlinkedin.com/company/jubin-bms-1990-sdn-bhd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jubin BMS