White Horse Ceramic Industries

What White Horse Ceramic Industries does

White Horse Ceramic Industries is a Malaysian public company listed on Bursa Malaysia (klse:WTHORSE) that manufactures ceramic tiles primarily for residential applications. Founded in 1991 and headquartered in Pasir Gudang, Johor, the company operates a manufacturing footprint sized at 1,001-5,000 employees, consistent with a mid-scale ceramic tile producer serving Malaysian and regional Southeast Asian building-materials demand. The company's product line is conventional ceramic tiles for home use, with no disclosed premium or specialty-product differentiation in the available data.

The business model is that of a traditional building-materials manufacturer: production of ceramic tiles at scale for distribution through dealer, distributor, and likely project/construction channels typical of the Malaysian tile industry. The company is for-profit and publicly traded, which implies standard quarterly disclosure cadence and capital-market governance. Its website (whitehorse.my) was non-functional at the time of data collection, returning only a loading screen, suggesting limited direct-to-consumer digital presence — distribution is almost certainly channel-mediated rather than direct.

Financially, the reported revenue series over 2021-2025 sits in a narrow band with no clear directional trend, while profitability has been volatile with net losses in three of the five reported years. The supplied revenue figures appear to carry a currency-unit inconsistency (values labeled $M but presented in magnitudes consistent with raw local currency), which limits the precision of any quantitative read on scale. The broader end-market context is supportive: the global ceramic tiles market is projected to grow from $199.12B in 2023 to $284.56B by 2030, with Asia-Pacific housing and construction demand as the principal driver.

Name

White Horse Ceramic Industries

Website

https://whitehorse.my

Company type

Private

Founded year

1991

Headcount range

1,001–5,000 employees

Short description

White Horse Ceramic Industries is a publicly listed Malaysian ceramic tile manufacturer (Bursa Malaysia: WTHORSE) founded in 1991, producing tiles for residential applications from its Pasir Gudang facility.

Ownership category

akta.pro rank

Product category

Ceramic Tiles

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Clay Building Material and Refractories Manufacturing (327120), Nonmetallic Mineral Product Manufacturing (327)

SIC

Structural Clay Products (3250), Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Ceramic tiles
• Floor tiles
• Wall tiles
• Porcelain tiles
• Ceramic manufacturing

Headquarters

HQ city

Pasir Gudang

HQ country

Malaysia

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Core offering

White Horse Ceramic Industries manufactures ceramic tiles intended primarily for residential home applications. The company operates large-scale production out of Pasir Gudang, Malaysia, producing a range of tile products for home flooring and wall use.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic tiles

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights1 record

Direct peers

• Cersanit: Polish ceramic tile and bathroom fixture manufacturer owned by Rovese Group. Comparable mid-sized European/emerging-market tile producer with similar product breadth across floor tiles and wall tiles.
• Somany Ceramics: Indian publicly-listed ceramic tile and bathware manufacturer with comparable product portfolio and emerging-market distribution model. A close analog in scale, channel structure, and product positioning.
• RAK Ceramics: One of the world's largest ceramic tile and sanitaryware manufacturers, headquartered in the UAE. Highly comparable to White Horse in product mix (ceramic tiles and porcelain), manufacturing scale, and exposure to emerging-market construction demand.
• Iris Ceramica Group: Italian ceramic tile manufacturer known for design-led porcelain tiles. Comparable mid-sized European tile producer focused on premium and specification segments; useful benchmark for design-led premiumization.
• Lamosa (Grupo Lamosa): Mexican ceramic tile and adhesives producer serving the Americas. Comparable in scale, product category, and emerging-market positioning, with similar exposure to residential construction cycles.
• Pamesa Ceramica: Spanish ceramic tile manufacturer with strong export focus and broad product portfolio across floor, wall, and porcelain tiles. Comparable in scale and in reliance on international distribution for growth.
• Kajaria Ceramics: India's largest manufacturer of ceramic and vitrified tiles. Comparable to White Horse as a publicly-listed, large-scale emerging-market tile producer focused on residential and commercial construction demand.
• Vitra (VitrA / Eczacıbaşı): Turkish ceramic tile and bathroom products manufacturer with global distribution. Comparable emerging-market producer with similar cost structure, product breadth, and reliance on export-led growth.

Regional players

• SCG Ceramics (Siam Cement Group): Thailand-based ceramic tile arm of Siam Cement Group operating across ASEAN. Regional peer with similar product mix and emerging-Asian construction exposure, though backed by a larger industrial conglomerate.

Broad incumbents

• Mohawk Industries: World's largest flooring manufacturer with leading ceramic tile brands (Marazzi, Daltile, Kaleseramik). Sets the competitive ceiling for global tile producers and serves as the primary incumbent benchmark for capacity, R&D, and distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/whitehorse-marketing-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Horse Ceramic Industries