What Midas International Corp. does

Midas International Corp. operates a franchise-based automotive repair and tire service platform founded in 1956 and headquartered in Palm Beach Gardens, Florida, currently managed under the Mavis Tire Express Service Corp. ecosystem following the April 2025 divestiture of the Midas franchise portfolio by TBC Corporation. The company's core offering is the licensing of the Midas brand and operating systems to independent franchisees who run full-service auto repair centers delivering oil changes, brake repair, tire replacement, scheduled maintenance, exhaust service, steering and suspension repair, and wheel alignment. It generates revenue through initial franchise fees ($10,000-$35,000), ongoing royalties (typically 2%-10% of net revenue), advertising fund contributions, and supply chain arrangements, supported by more than 3,500 service locations in the combined Midas-Mavis network and nearly $2 billion in systemwide sales.

The technology stack centers on mandatory Digital Vehicle Inspection (DVI) systems and Advanced Driver-Assistance Systems (ADAS) calibration capabilities in all new stores, alongside centralized training, marketing, and supply chain platforms. Distribution is exclusively through independent franchisees, with multi-unit incentive programs, a veteran and first responder 100% fee discount program, and minimum qualification thresholds ($200K liquid capital, $600K net worth) governing franchisee selection. In December 2025, Midas acquired Max Auto Supply Company, adding 111 franchise locations and consolidating dealer-level operations under its umbrella while preserving each operator's managerial autonomy.

Customer segments are horizontal: end consumers (individual vehicle owners) and commercial fleet operators consume services at the shop level, while franchise investors and multi-unit operators constitute the franchisor's primary customer base. Marketing relies on national brand campaigns, the dedicated franchise website (midasfranchise.com), social media channels, and SEO-driven franchise recruitment funnels with hyper-local advertising support flowing through to franchisees. The company holds no disclosed venture capital, equity funding, or public listing, and its corporate governance and leadership team are not detailed in the available record beyond founder Nate H. Sherman Mike.

Name

Midas International Corp.

Legal name

Midas International, LLC

Website

https://midasfranchise.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Midas International Corp. franchises the Midas auto repair and tire service brand to independent operators across approximately 3,500 locations in the United States and Canada, generating revenue through initial franchise fees, recurring royalties, and brand, training, and supply chain support under the Mavis Tire Express ecosystem.

Ownership category

akta.pro rank

Product category

Auto Repair and Tire Service Franchise

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

Keywords

• Auto repair franchise
• Tire replacement services
• Vehicle maintenance services
• Franchise investment
• Automotive aftermarket

Headquarters

HQ city

Palm Beach Gardens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise Royalty Fees: Midas generates revenue through ongoing royalty fees paid by franchisees, typically ranging from 2% to 10% of net revenue. Royalty rebates are offered for multi-unit franchisees and veterans.
2. Franchise Fees: Initial franchise fees ranging from $10,000 to $35,000 for new franchisees, with veterans receiving 100% discount (up to $35,000 value) on the initial franchise fee.
3. Systemwide Sales Revenue: The Midas franchise system generates nearly $2 billion in systemwide sales across its network of approximately 3,500 locations following the Mavis acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Midas International operates a franchise-based auto repair and tire service brand, selling franchise rights to independent operators who then deliver vehicle maintenance and repair services to consumers under the Midas name. Its franchised services include oil changes, brake repair, tire replacement, scheduled maintenance, exhaust repair, steering and suspension repair, and wheel alignment. The franchisor provides branding, training, supply chain access, marketing support, and standardized technology such as Digital Vehicle Inspection (DVI) and ADAS calibration.

Product overview

Midas International Corp. operates as a franchise-based automotive repair and maintenance services company, offering a comprehensive portfolio of vehicle service products under the Midas brand. The core offering consists of full-service auto repair franchises providing brake repair, scheduled maintenance, exhaust repair, tire replacement, oil changes, steering repair, suspension systems repair, and wheel alignment services. The company has evolved into a multi-service automotive platform with over 2,000 locations worldwide, operating under a franchise model where independent owners operate Midas-branded service centers. The product portfolio is unified under the Midas brand identity, with specialized franchise programs for veterans, first responders, and multi-unit operators. Recent strategic developments include the acquisition of Max Auto Supply (111 locations) and Mavis Tire's acquisition of the Midas franchise portfolio from TBC Corp., expanding the network to approximately 3,500 locations with nearly $2 billion in systemwide sales.

Differentiator

Problem solved

Functional benefit

Brands

• Midas Spark: National initiative for driving positive community impact
• Midas Multi-Unit Franchise

Products and services

• Midas Auto Repair Franchise Full-service automotive repair franchise offering comprehensive vehicle maintenance and repair under the Midas brand, including brake repair, scheduled maintenance, exhaust repair, tire replacement, oil changes, steering repair, suspension repair, and wheel alignment. Target buyer: entrepreneur or investor purchasing a franchise business.
• Midas Oil Change Franchise Opportunity

Quantifiable outcome

• Systemwide sales of nearly $2 billion across the franchise network
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor, core and flagship.

• Capstone PartnersminorGTM or Marketing Partner · 17 June 2026Capstone Partners, a Boston-based middle market investment banking firm, led notable automotive aftermarket transactions including Midas International's acquisition of Max Auto Supply and related automotive aftermarket deals.
• Lippert ComponentsminorStrategic or Co-development Partner · 17 June 2026Lippert Components acquired Freedman Seating Company as part of Capstone Partners-led automotive aftermarket transactions, demonstrating consolidation activity in the sector affecting Midas franchise ecosystem.
• Max Auto Supply CompanycoreStrategic or Co-development Partner · 20 December 2025Midas acquired Max Auto Supply, a leading Midas dealer operating 111 franchise locations across multiple U.S. states. Max Auto continues to operate independently within the Midas and Mavis Tire ecosystem while being integrated into Midas operations.
• Mavis Tire Express Service Corp.flagshipStrategic or Co-development Partner · 11 April 2025Mavis Tire Express acquired the Midas International franchise portfolio from TBC Corp in April 2025, expanding its network to approximately 3,500 locations. The deal involves a business with systemwide sales of nearly $2 billion, marking significant consolidation in the automotive repair and tire retail sector.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Discount Tire: Discount Tire is a large, primarily company-owned tire retailer (also expanding into general repair via Tire Rack and AmeriAuto acquisitions). A growing competitor in tire and wheel services that overlap with Midas's tire offerings.
• Maaco: Maaco is a franchised auto body and paint repair network that has expanded into broader mechanical services. Uses a similar franchise model and is owned by the same parent family (Driven Brands) as some Midas competitors.

Broad incumbents

• Firestone Complete Auto Care: Firestone Complete Auto Care is Bridgestone's company-owned national auto service and tire network, offering tires, brakes, alignments, and oil changes. Larger scale than Midas and broader portfolio but competing in the same categories.
• Goodyear Tire & Service Network: Goodyear's retail network offers tires, alignments, brakes, and general maintenance at company-owned locations. A larger, more brand-diversified incumbent competing with Midas for tire and basic service wallet share.

Direct peers

• Meineke Car Care Centers: Meineke operates a franchise-based full-service auto repair network offering brakes, tires, oil changes, and exhaust services under a similar model to Midas. Comparable franchise investment levels and customer segments.
• Monro Auto Service and Tire Centers: Monro is a publicly traded chain of company-owned and franchised auto service and tire stores across the U.S. Northeast and Midwest. Competes directly with Midas on tires, brakes, alignments, and oil changes.
• Jiffy Lube: Jiffy Lube is the largest franchised quick-service oil change and light-duty automotive maintenance network in North America. It directly competes with Midas on oil changes, brake service, and tire services through a franchise model.
• Pep Boys: Pep Boys is a national automotive service and tire retail chain offering brakes, tires, oil changes, and general repairs. Closely comparable to Midas in service mix and customer base, with both corporate-owned and franchise locations.
• Valvoline Instant Oil Change: Valvoline operates the largest quick-service oil change franchise network in the U.S. and increasingly offers additional services like tires and battery replacement. Overlaps with Midas on the oil change and light maintenance side.
• AAMCO Transmissions & Total Car Care: AAMCO is a franchise-based auto repair network historically focused on transmission service but expanding into broader repairs. Comparable franchise model and customer profile to Midas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MidasTiresAndAutoRepair
• Facebookfacebook.com/Midas
• LinkedInlinkedin.com/company/midas-international
• Instagraminstagram.com/midasofficial
• Pinterestpinterest.com/midasofficial
• Xx.com/midas_franchise

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midas International Corp.