What Starpool does

Starpool S.r.l. is an Italian wellness-equipment manufacturer founded in 1975 in Ziano di Fiemme (Trentino), operating two business divisions — Private Wellness (residential saunas, steam showers, hot tubs, home wellness rooms) and Commercial Wellness (bespoke installations for hospitality, professional sport, healthcare, corporate, fitness, and beauty facilities). The company designs and engineers a portfolio of heat-therapy products (Finnish Sauna, Soft Sauna, Steam Room, Mediterranean Bath, Infrared Therapy), water-based treatments (Experience Shower, Reaction Therapy, Kneipp Therapy, custom Pools), and a Health Innovation line featuring the proprietary Zerobody Dry Float (waterless floating), Zerobody Cryo (combined float+cryotherapy), Photobiomodulation, Ice Bath, and Molecular Hydrogen Booster. Underlying technology centers on custom-engineered wellness enclosures and the SIM 4.0 IoT platform, which provides remote monitoring/control of installed equipment with a five-year usage license and captures operational and personal data for support and reporting. Design is organized into named collections (Shade, Sweet, Soul, Glamour, Classic, I.Con, Sport) and an Outdoor sub-brand, with a Signature Products practice for fully customized projects. The company employs 51–100 staff and operates from its Trentino headquarters plus a Milan office, with reference installations documented in 20+ countries. Commercial revenue derives from quote-based, project-driven hardware sales — including custom design, engineering, installation, training, and ongoing technical support — to enterprise clients such as Mandarin Oriental, Nestlé, Genoa CFC, Aquila Basket Trento, Alabama Crimson Tide, De Montel Terme Milano, and Steelcase. A separate e-commerce channel sells accessories (textiles, fragrances, cosmetics, cleaning supplies) on a unit-pricing basis with PayPal processing. Marketing spans sector-segmented newsletters, W-Mag publication, W-Log blog, social channels, Fuorisalone exhibitions, and multilingual digital catalogs.

Name

Starpool

Legal name

Starpool S.r.l.

Website

https://starpool.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Starpool is an Italian wellness-equipment manufacturer founded in 1975 in Trentino, designing and engineering saunas, steam rooms, pools, dry-float, and cryotherapy systems for hospitality, professional sport, healthcare, corporate, and residential clients across 20+ countries.

Ownership category

akta.pro rank

Product category

Wellness Equipment Manufacturing

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI), Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

Keywords

• Wellness manufacturing
• Spa equipment
• Sauna design
• Commercial wellness
• Recovery therapy

Headquarters

HQ city

Ziano Di Fiemme

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Wellness Products and Projects: Starpool designs and manufactures professional wellness solutions including saunas, steam rooms, pools, and therapy systems for commercial clients such as hotels, spas, gyms, sports facilities, and healthcare institutions. Revenue comes from custom project design, engineering, and product sales.
2. Private Wellness Products: Products designed for residential/home wellness including saunas, steam showers, hot tubs, and relaxation equipment for individual consumers.
3. E-commerce Accessories: Online store selling textiles, cosmetics, fragrances, cleaning products, and spa accessories. Products range from bath towels (€65.50) to bathrobes (€83.50), spa accessories, and beauty products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Starpool designs, manufactures, and installs wellness products and integrated wellness environments including saunas, steam rooms, pools, infrared therapy systems, cryotherapy, dry float, photobiomodulation, and relaxation equipment. The company serves two primary go-to-market divisions: Commercial Wellness for hotels, resorts, sports facilities, healthcare institutions, corporate clients, gyms, and spas (delivered via custom design, engineering, and project installation) and Private Wellness for residential customers. A small e-commerce platform sells accessories such as textiles, cosmetics, and fragrances.

Product overview

Starpool is an Italian wellness company (established 1975) offering two primary business divisions: Private Wellness for home wellness solutions and Commercial Wellness serving professional sectors including Hospitality & Day Spa, Health & Beauty, Fit & Gym, Professional Sport, Corporate, and Healthcare. The product portfolio centers on heat therapy products (Finnish Sauna, Soft Sauna, Steam Room, Mediterranean Bath), water-based treatments (Experience Shower, Reaction Therapy, Kneipp Therapy, Pool), and advanced health innovations (Zerobody Dry Float, Zerobody Cryo, Photobiomodulation, Ice Bath, Wellness Coach). Products are organized into design collections (Shade, Sweet, Soul, Glamour, Classic, I.Con, Sport) and outdoor solutions, with fully customized Signature Products and professional services (Consulting, Training, Engineering, Technical Support). The company also operates an E-commerce platform for spa accessories and supplies.

Differentiator

Problem solved

Functional benefit

Brands

• Zerobody: Dry float and cryotherapy wellness system for relaxation and recovery
• Zerobody Dry Float
• Zerobody Cryo
• W-Mag
• SIM 4.0
• Wellness Coach
• Recovery Station

Products and services

• Finnish Sauna Traditional Finnish dry sauna with temperatures of 80–100°C featuring wood construction for sensory experiences, promoting relaxation, stress relief, and muscle recovery for both private and commercial clients.
• Soft Sauna Gentle heat bath operating at 50–60°C with 50–60% humidity offering a softer sauna experience focused on skin moisturization and stress reduction for hospitality and private use.
• Steam Room Steam bath at 45°C with 98% humidity promoting natural skin renewal, sweating, and serotonin production for mental and physical relaxation in commercial and residential wellness facilities.
• Infrared Therapy Infrared heat therapy using infrared lamps in ergonomic seating, promoting blood circulation, skin regeneration, and muscle relaxation through deep-penetrating warmth for sports and hospitality clients.
• Mediterranean Bath Stone, marble, or crystal-based relaxation room using even radiant heat at 45–50°C with 55–65% humidity, promoting skin elasticity, detoxification, and back muscle relaxation.
• Steam Shower Compact steam shower combining humid, relaxing steam bath warmth with refreshing water in a space-efficient design for daily skincare routines in private homes and hotels.
• Experience Shower Multisensory shower experience featuring warm water with scents and gentle colored lights for a soothing journey at the beginning or end of wellness routines in commercial spa environments.
• Reaction Therapy Cooling therapy using water to restore body temperature and function after heat exposure, providing toning effects, vascular activity stimulation, and cardiovascular training for athletes and spa users.

Quantifiable outcome

• Zerobody Dry Float reduces muscle soreness and stiffness after sessions
• +2 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Marcell JacobscoreStrategic or Co-development Partner · 13 March 2026Olympic sprinter Marcell Jacobs works with Starpool for recovery support ahead of the 2025 Tokyo World Championship, utilizing the company's wellness technology.
• Genoa CFCcoreStrategic or Co-development Partner · 4 August 2025Starpool serves as the Wellness Partner of Genoa CFC (Italian football club), providing recovery and wellness solutions for the club's facilities and athletes.
• Look into NatureminorStrategic or Co-development PartnerCollaboration for Fuorisalone 2026 design exhibition, presenting CHŌWA collection combining Starpool wellness with Look into Nature's design philosophy.
• Made in CimaminorImplementation/ SI/ Consulting PartnerWebsite development partner responsible for Starpool's digital presence and web platform maintenance.
• DOC-COMminorStrategic or Co-development PartnerItalian press office partner handling media relations and communications for Starpool in Italy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Peers

• Kohler (Wellness Bathing):

Direct peers

• Jacuzzi Brands: Jacuzzi is an Italian-origin global brand best known for hot tubs, swim spas, and hydrotherapy products. It overlaps with Starpool's pool, hot tub, and hydrotherapy portfolio and shares the Italian heritage angle, while operating at much larger scale across consumer and hospitality channels.
• Dornbracht: Dornbracht is a German premium manufacturer of spa and bathroom fittings, including experience showers and spa installations for luxury hotels and residences. It overlaps with Starpool on experience showers, hydrotherapy, and luxury hospitality projects, with similar design-led positioning.
• Tylo (Helo Group): Tylo (now part of the Helo Group with the Helo brand) is a Swedish/Finnish sauna manufacturer with deep roots in traditional sauna construction and a global commercial distribution network. It is directly comparable to Starpool in sauna engineering, commercial project delivery, and premium residential offerings.
• Amerec: Amerec is a US-based manufacturer of commercial and residential sauna and steam equipment, serving health clubs, spas, and residential customers. It is comparable to Starpool as a sauna/steam equipment specialist targeting commercial wellness projects, though primarily focused on the North American market.
• Caldera Spas (Watkins Wellness): Caldera Spas, owned by Watkins Wellness, is a major North American hot tub manufacturer with strong dealer networks in the US and Canada. It competes with Starpool in the residential wellness and small commercial/hospitality pool/spa segment, particularly in the markets where Starpool is expanding its reference base.
• Effegibi: Effegibi is an Italian manufacturer of steam rooms, saunas, and wellness products, headquartered in Italy. It competes head-to-head with Starpool in the domestic Italian market and across European hospitality, offering overlapping product categories (Turkish baths, saunas, Hammams) and a similar design-led Italian craftsmanship narrative.
• Wellis: Wellis is one of Europe's largest hot tub and swim spa manufacturers, headquartered in Hungary, with a strong European distribution footprint and growing premium product lines. It competes with Starpool in the pools/hot tubs category and serves overlapping residential and hospitality buyers.
• Klafs: Klafs is a leading German manufacturer of saunas, steam rooms, and spa equipment serving hotels, wellness centers, and private customers across Europe. It is Starpool's most direct competitor, with comparable custom commercial projects, design-led collections, and a similar premium positioning in the hospitality and sports segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Starpool
• LinkedInlinkedin.com/company/starpool-srl
• Instagraminstagram.com/starpool.official/?hl=it
• Pinterestpinterest.it/starpoolwellnessconcept
• Xx.com/Starpool_it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starpool