Chemistry Cultura

What Chemistry Cultura does

Chemistry Cultura is a U.S.-based, Latino-led full-service marketing agency operating as a subsidiary of Chemistry, a privately held agency group recognized three times as Ad Age 'Small Agency of the Year.' Founded in 2014 and headquartered in Coral Gables/Miami, the agency delivers integrated marketing services across three lines: Strategy & Creative, Digital & Social, and PR, Influencer & Experiential. Its core differentiator is a team drawn from nine countries of Latino origin, providing native cultural fluency for brands seeking authentic engagement with diverse U.S. Hispanic audiences rather than translation-only or generic multicultural marketing.

The agency's client roster is concentrated in enterprise consumer brands across beverages and spirits (Coca-Cola, Heineken, Johnnie Walker, Red Stripe, Café La Llave, Ozama Rum), sports (NFL), healthcare (Pfizer), insurance (Florida Blue), and travel and leisure (Carnival Cruise). Notable campaigns include NFL's 'From fútbol to football — and beyond,' Pfizer's preventative-care destigmatization work, and Ozama Rum's award-winning launch. The agency has produced thought leadership in Ad Age and Adweek and operates from offices within Chemistry's footprint of Miami, Atlanta, Pittsburgh, and New York.

Chemistry Cultura generates revenue through professional-services engagements — likely a mix of project-based fees and retainers typical of full-service agencies — billed to enterprise clients via direct consultative sales. Pricing is not publicly disclosed. There is no proprietary technology platform; the agency's core capability is human expertise, cultural insight, and creative execution. Leadership includes CEO Mike Valdes and Chief Insights Officer Talley Hultgren. No funding rounds, M&A activity, or investor disclosures are present in the available data.

Name

Chemistry Cultura

Legal name

Chemistry Agency

Website

https://chemistrycultura.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Chemistry Cultura is a U.S.-based, Latino-led full-service marketing agency specializing in authentic U.S. Hispanic audience engagement for enterprise brands. It operates as a subsidiary of Chemistry, offering strategy, creative, digital, social, PR, influencer, and experiential services.

Ownership category

akta.pro rank

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Full-Service Marketing Services: Revenue generated through comprehensive marketing service engagements including strategy, creative, communications, social media, influencer marketing, media, and production services. As a full-service agency, they likely bill on project, retainer, or hybrid models typical of marketing agencies serving enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Chemistry Cultura is a Latino-led, full-service marketing agency that delivers strategy, creative, communications, digital, social, influencer, media, and production services for enterprise brands seeking to reach U.S. Latino audiences authentically. Operating as part of Chemistry Agency (a 3x Ad Age 'Small Agency of the Year'), the agency combines cultural insight with integrated marketing capabilities under one roof.

Product overview

Chemistry Cultura is a full-service marketing agency that offers three integrated service lines: Strategy & Creative, Digital & Social, and PR, Influencer & Experiential. As part of the Chemistry Agency holding company, the agency combines all capabilities under one roof to deliver culturally fluent marketing campaigns targeting U.S. Hispanic audiences.

Differentiator

Problem solved

Functional benefit

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major and core.

• Coca-ColamajorGTM or Marketing PartnerCoca-Cola is listed as a client partner under the 'Our Partners' section, indicating an active marketing services relationship where Chemistry Cultura provides marketing support for the brand.
• NFLmajorGTM or Marketing PartnerNFL is featured as a partner and client, with Chemistry Cultura creating campaign work such as 'From fútbol to football — and beyond' to reach Latino audiences authentically.
• Ozama RumcoreGTM or Marketing PartnerOzama Rum is a client partner for whom Chemistry Cultura executed a product launch campaign, 'Launching a New Era in Dominican Rum,' winning an award for this work.
• Carnival CruisemajorGTM or Marketing PartnerCarnival Cruise is listed as a partner brand, indicating an active marketing services relationship in the travel and leisure sector.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Republica Havas Health: Republica (Havas) is a Miami-based multicultural creative agency with deep Hispanic-market expertise and Fortune 500 clients including beverage and sports brands. Direct peer in the same Miami multicultural agency competitive set.
• Muse Communications: Muse Communications is a multicultural marketing agency specializing in Hispanic and African-American audience engagement with full creative, media, and digital services. Comparable boutique-to-mid-tier multicultural agency competing in the same enterprise RFPs.
• LatinHouse: LatinHouse is a Miami-based creative agency focused on U.S. Hispanic and Latin American markets with offices overlapping Chemistry Cultura's Miami location. Competes head-to-head for beverage, CPG, and tourism clients targeting Latino audiences.
• Lopez Negrete Communications: Lopez Negrete is one of the largest U.S. Hispanic-focused marketing agencies, providing advertising, digital, and PR services for Fortune 500 brands. Direct peer: same cultural-insight value proposition and overlapping enterprise client roster targeting U.S. Hispanic consumers.
• Vitro Agency: Vitro is an independent Hispanic-focused creative agency with consumer brand and entertainment clients. Comparable in size and culturally-fluent positioning, competing for the same sports, beverage, and brand storytelling engagements.
• Alma: Alma is a leading independent Hispanic marketing agency offering advertising, PR, and digital services to brands seeking authentic U.S. Latino engagement. Directly comparable as a culturally-fluent, full-service Hispanic agency competing for the same enterprise multicultural budgets.
• Sensis: Sensis is an integrated cross-cultural marketing agency serving Hispanic, African-American, Asian-American, and LGBTQ+ audiences. Comparable multicultural full-service agency with overlapping capabilities and enterprise client mix.

Emerging players

• IW Group: IW Group is a minority-owned multicultural agency with strengths in Asian-American, Hispanic, and African-American marketing. Comparable as a boutique full-service cultural agency using heritage talent to win enterprise multicultural work.

Broad incumbents

• Casanova McCann / Casanova//McCann: Casanova//McCann is the Hispanic-focused creative agency within the McCann Worldgroup/Interpublic holding company, providing full-service advertising and brand strategy. Comparable as a Hispanic-focused agency, but with the scale advantages of being part of a global network.

Others

• Chemistry (parent): Chemistry is the parent agency (3x Ad Age 'Small Agency of the Year') with Atlanta, Pittsburgh, New York, and Miami offices. Not a competitor but the holding platform that provides shared services, brand equity, and cross-sell potential from which Cultura benefits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chemistrycultura

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chemistry Cultura