What Delitea does

Delitea Sdn Bhd is a Malaysian B2B supplier and consultancy serving small and mid-sized F&B operators — primarily kopitiam, cafes, restaurants, hotels, and food service chains across Malaysia. The company positions itself as a one-stop F&B transformation platform, bundling proprietary equipment (4-in-1 Kopi/Teh machines, digital coffee brewers, Italy 2-in-1 espresso machines, soda makers, sealing machines), over 400 Halal-certified (JAKIM) plus ISO/MESTI/HACCP beverage and dessert ingredients, and SOP-driven staff training. Its flagship 4-in-1 Kopi Teh System combines equipment, monthly Kopi/Teh powder supply for 12 months, recipe customization, and operator training (claim: 15 minutes to learn 20 traditional variants).

The business makes money across five streams: (1) hardware sales of commercial beverage equipment, (2) ingredient supply (repeat monthly purchase of coffee/tea powders, syrups, toppings, popping pearls, dairy alternatives), (3) F&B business consultation and OEM/contract manufacturing for owner-branded beverages, (4) staff training and beverage workshops, and (5) beverage menu design, R&D, and cost-optimization services. Pricing is quote-based and not publicly disclosed; sales run through WhatsApp inbound plus appointment-booking forms, with last-mile fulfillment via four owned branches (Klang Valley HQ, Johor, Miri, Kuching) and named regional representatives covering every Malaysian state plus a Singapore contact.

The company was founded in 2007 as Delitea Enterprise by two operator-founders, converted to a private limited company (Sdn Bhd) in 2013, and operates sub-brands including BEAM cafe (flagship/reference site launched 2014) and 8 The Lab (innovation and training facility established 2017). It cites over 10,000 F&B establishments served and 1,060+ F&B projects delivered, with reported KPIs of 700 outlets added in 2022 from system launch and 1,000+ daily online orders during 2021 pandemic lockdowns. The firm has remained privately held with no disclosed external capital, parent, or institutional investor.

Name

Delitea

Legal name

Delitea Sdn Bhd

Website

https://delitea.com.my

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Delitea Sdn Bhd is a Malaysian B2B supplier and consultancy serving small and mid-sized F&B operators — kopitiam, cafes, restaurants, hotels, and chains — with proprietary beverage equipment, 400+ certified Halal ingredients, and the 4-in-1 Kopi Teh System covering equipment, supply, training, and SOP across Malaysia plus Singapore.

Ownership category

akta.pro rank

Product category

F&B Equipment and Ingredient Supply

NAICS

Beverage Manufacturing (3121), Food Manufacturing (311)

SIC

Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN)

akta.pro secondary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• F&B equipment supply
• Beverage ingredients wholesale
• Kopitiam solutions
• Commercial coffee machines
• F&B business consultation

Headquarters

HQ city

Kepong

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage & Dessert Ingredient Supply: Supply of over 400 beverage and dessert ingredients (coffee powder, tea powder, syrups, toppings, instant powders, pudding mixes, etc.) to F&B establishments. Revenue is generated through product sales with repeat ordering patterns from restaurant and cafe clients.
2. F&B Equipment Sales: Sale of beverage equipment including 4-in-1 Coffee/Tea machines, Italy Coffee Machines, coffee brewers, steamers, blenders, sealing machines, waffle machines, ice dessert machines, and sparkling water makers.
3. F&B Business Consultation & OEM Services: Professional consulting services including F&B shop concept and setup, Product OEM (Original Equipment Manufacturer) solutions to develop own branded beverage products, and one-stop management solutions.
4. Staff Training & Beverage Workshops: Beverage technique training programs and workshops for F&B establishment staff, teaching SOP-based brewing techniques, recipe development, and operational skills.
5. Beverage Menu Design & Research Services: Beverage research and design services to help establishments innovate and create new beverages; outstanding beverage menu design to maximize revenue; customized menu upgrade/add-on services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Delitea Sdn Bhd supplies commercial F&B equipment and over 400 certified beverage and dessert ingredients to Malaysian kopitiams, cafes, and restaurants, and bundles them with proprietary systems, SOPs, and training under the 4-in-1 Kopi Teh platform. It also delivers F&B business consultation, OEM beverage product development, staff training, and beverage menu design and research as integrated professional services. Distribution is direct via WhatsApp, an e-commerce website, and a four-branch physical network across Malaysia.

Product overview

Delitea is a Malaysian F&B transformation platform offering a comprehensive ecosystem of products and services for the food and beverage industry. Their core offering is the 4in1 Kopi Teh System, a bundled solution combining proprietary equipment (coffee/tea machines, sealing machines), over 400 certified beverage ingredients, staff training programs, and standardized operating procedures. The product portfolio spans commercial beverage equipment (coffee machines, tea brewers, steamers, blenders, sparkling water makers, waffle machines, ice dessert machines), beverage ingredients (powders, syrups, toppings, pudding mixes), and consulting services (menu design, business consultation, training, R&D). The company positions itself as a one-stop solution provider, enabling F&B entrepreneurs to launch and operate beverage-focused establishments with standardized, scalable systems.

Differentiator

Problem solved

Functional benefit

Brands

• BEAM: Cafe brand launched in 2014, became a popular spot attracting TVB and Mediacorp filming
• 8 The Lab
• KPT (Kopi Teh System)

Products and services

• 4-in-1 Kopi Teh System A turnkey F&B solution bundling sealing machine, beverage R&D, machine maintenance, Paragon Filter, cost calculation tools, in-house training (15 minutes to learn 20 traditional kopi/teh variants), marketing support, monthly automatic Kopi Teh powder delivery for 12 months, recipe customization, traditional Kopi Teh SOP, and a machine loan service. Built for kopitiam and cafe owners seeking standardized, low-training-time beverage programs.
• 2-in-1 Italy Coffee Machine Italian-made dual-function coffee machine combining espresso brewing and freshly ground coffee in one appliance, delivering authentic Italian coffee craftsmanship for F&B establishments.
• 4-in-1 Coffee / Tea Machine Multi-functional brewing machine with water thermal control that produces both coffee and tea beverages, designed for versatile beverage preparation in commercial F&B.
• Tea Blender Precision blender designed for tea preparation, enabling customized tea blends with enhanced aroma and flavor extraction.
• Soda Express Sparkling Water Maker Sparkling water machine producing fresh soda water in 3 seconds with ABS body, one-button operation, producing 40-50L per gas cylinder and zero sugar, zero fat, zero calorie output.
• New Coffee Brewer Digital touch-screen coffee/tea brewing system with SOP, formula, and ratio controls, producing 5L batches in 5-15 minutes (450-500 cups per hour) with automatic temperature control at 85°C, tea-water separation double filter, and automatic cleaning function.
• Steamer Steam foam machine for producing velvety steam foam for beverages and culinary creations, featuring digital display and efficient steam production.
• Korean Shaved Ice (Bingsu) Machine Ice dessert machine for producing Korean-style shaved ice (bingsu) desserts in commercial F&B settings.
• Eggette Machine EWF1 Egg waffle machine for creating bubble-shaped egg waffles with non-stick removable plates.
• Thick Waffle Machine RWF1 Waffle machine for producing thick, golden waffles that are crispy on the outside and fluffy inside.
• Sealing Machine Cup sealing machine for sealing plastic and paper cups in 5 seconds, suited for beverage-to-go operations.
• Boiler Commercial boiler equipment for hot water supply in beverage preparation.
• 400+ Beverage and Dessert Ingredients Range of 400+ certified Halal, JAKIM, ISO, MESTI, and HACCP ingredients including coffee beans, coffee powder, tea powder, floral teas, pearl milk tea powder and pearls, fruit pulp, syrups, concentrated juices, liquid herbal teas, pudding and jelly powders, pancake and waffle mixes, jams, and beverage toppings.
• Fruit Syrups and Concentrates Range of fruit syrups and concentrates including Apple, Blackcurrant, Mango, Pineapple, Strawberry, Lemon, Lychee, Passion Fruit, plus specialty syrups such as Honey, Longan Honey, Melacca Coconut Sugar, and Taiwan syrup series for beverage preparation.
• Instant Powder Series Instant beverage powders including Organic Soy, Ginger Tea, Matcha, chocolate variants (Double choc, Rich choc, White choc), and coffee series (Cappuccino, Caramel Latte, Coffee Latte, Hazelnut, Mocha, Tiramisu, White coffee, Espresso).
• Popping Balls Series Popping pearls in Mango, Passion Fruit, Yogurt, and Water Chestnut flavors for beverages and desserts.
• Pudding Powders Pudding powder mixes including Caramel, Matcha, and Mango flavors.
• Tapioca Pearl and Toppings Bubble tea toppings including Tapioca Pearl, Brown Sugar Tapioca Pearl, Aloe Vera, Rainbow Jelly, Lychee Jelly, Oolong Jelly, Grass Jelly, Black Tea Jelly, and Red Beans.
• F&B Business Consultation Expert consulting for F&B owners including OEM solutions to develop own-branded beverages and F&B shop concept and setup assistance.
• Staff Training and Workshops Beverage technique training programs teaching SOP-based brewing with a stated 15-minute training to learn 20 types of traditional kopi and teh.
• Beverage Menu Design Professional beverage menu design and customization services aimed at maximizing revenue and customer appeal for F&B establishments.
• Beverage Research and Design Innovation and creation of new beverages to meet evolving customer preferences, including add-on and menu upgrade services for F&B outlets.
• Beverage Cost Calculation Cost optimization service calculating and optimizing beverage costs for F&B businesses, including condensed milk usage reduction.
• One-Stop Management Solutions Comprehensive business operations management for F&B establishments covering inventory management, staff scheduling, and customer feedback systems, providing a full concept-to-fabrication-to-support backbone.

Quantifiable outcome

• Reduces condensed milk water costs by at least 15%
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Marco Beverage Systems: Marco designs and manufactures commercial coffee brewing equipment (under-counter brewers, batch brewers) for the foodservice industry. Comparable to Delitea's equipment-side of the business, specifically the New Coffee Brewer and 4-in-1 brewing machines.
• S&D Coffee & Tea: S&D is one of the largest US-based B2B coffee and tea ingredient suppliers serving foodservice operators. Comparable to Delitea as a one-stop B2B platform bundling coffee/tea ingredients, equipment and operator services for restaurants and cafes.
• Bunn-O-Matic Corporation: Bunn is a leading US manufacturer of commercial coffee brewing equipment and dispensers for foodservice and convenience channels. Comparable to Delitea's coffee/tea equipment business, particularly the high-throughput New Coffee Brewer producing 450-500 cups per hour.
• JBC Coffee Company: JBC Coffee is a Malaysian B2B coffee supplier serving cafes, hotels and restaurants with beans, equipment and barista training. Directly comparable as a Malaysia-based coffee ingredient, equipment and training supplier targeting the same F&B operator customer base as Delitea.

Broad incumbents

• Super Group (OldTown White Coffee): Super Group is a major Malaysian F&B group famous for OldTown White Coffee 3-in-1 instant coffee, with extensive kopitiam-style distribution. Directly comparable to Delitea's 4-in-1 Kopi Teh system in serving Malaysian coffee/tea culture through standardized packaged formats.
• Strauss Group (Strauss Coffee): Strauss is a major international B2B and B2C coffee company operating across multiple geographies with branded and private-label products. Comparable to Delitea in combining branded coffee products, ingredient supply and a broader F&B solutions offering to operators.
• Power Root Berhad: Power Root is a Malaysian branded beverage manufacturer (Ali Cafe, Perawak, Alicafe) producing RTD coffee and energy drinks. Comparable to Delitea as a Malaysian-headquartered player monetizing kopi/coffee culture through both branded products and ingredient supply.
• BOH Plantations: BOH is Malaysia's largest tea producer with both retail tea brands and B2B tea ingredient supply. Comparable to Delitea as a Malaysian-headquartered player operating across tea cultivation, ingredient manufacturing and downstream F&B customers.
• Massimo Zanetti Beverage Group: Massimo Zanetti is one of the world's largest B2B coffee manufacturers (Segafredo, Boncafé) producing roasted coffee and capsules for retail and foodservice. Comparable to Delitea as a vertically integrated coffee supplier with branded and private-label operations across multiple geographies.

Regional players

• Common Man Coffee Roasters: Common Man is a Singapore-based specialty coffee roaster and cafe operator with B2B ingredient supply to regional F&B outlets. Comparable to Delitea as a Southeast Asian F&B operator-turned-coffee supplier, though operating primarily in Singapore rather than Malaysia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/delitea.em
• Instagraminstagram.com/deliteamy
• LinkedInlinkedin.com/company/delitea

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delitea