Hilo

What Hilo does

HILO (legal entity: Hilo People Inc) is a privately held digital revenue technology company that designs, builds, and operates AI-powered sales engines for travel and hospitality brands. The company combines demand intelligence, dynamic pricing optimization, direct booking conversion, guest intelligence, and performance analytics into a unified managed-service offering, serving clients that span luxury hotels and resorts, multi-property groups, boutique properties, expedition cruise operators (Ecoventura, Galapagos Sky), luxury travel brands (Abercrombie & Kent, Nanook), airlines (Turkish Airlines, Air France), a major hotel chain (RIU Hotels & Resorts), and a government tourism authority (Panamá Turismo). Its AI capabilities include predictive demand forecasting, automated revenue management optimization, autonomous guest-facing chatbots (resolving 60–80% of routine booking queries), guest-behavior recommendation engines, and marketing/sales process automation.

The company monetizes exclusively through monthly recurring managed-service subscriptions structured across five cumulative tiers: Occupancy Foundation ($6,000/month), RevPAR Optimization ($12,000/month), Revenue Automation ($19,000/month), Portfolio Revenue System ($39,000/month), and a custom A.I. Revenue Transformation engagement priced on application. The offering is bundled — combining strategy, technology implementation, and ongoing managed services — and is sold via a direct enterprise field-sales motion with inside-sales support for inbound "Book a Call" demand. Distribution is reinforced by partnerships with luxury travel networks (Virtuoso, Signature, Relais & Chateaux, Leading Hotels of the World), IATA, and technology integrations with Guesty, Stripe, Shopify, and Orca. HILO operates from headquarters in Madrid, Spain, and a North American office in Miami, Florida, and is led by founder and managing partner Eric Schvartzman.

Name

Hilo

Legal name

Hilo People Inc

Website

https://hilopeople.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Hilo (HILO) is a privately held AI-powered digital revenue technology company that designs and operates managed-service revenue engines — combining demand forecasting, dynamic pricing, direct booking conversion, and guest intelligence — for luxury hotels, travel brands, airlines, and destination marketing organizations worldwide.

Ownership category

akta.pro rank

Product category

Hospitality Revenue Management Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Revenue Management & Dynamic Pricing (THALACAE)

akta.pro secondary industries

AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM), Forecasting, Demand Sensing & Inventory Optimization for RM (THALAOAK), Price Intelligence & Competitive Rate Shopping for RM (THALAOAI)

Keywords

• Revenue management services
• Hospitality digital strategy
• AI sales automation
• Direct booking optimization
• Travel technology consulting

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Managed Services & Subscription Revenue: HILO generates revenue primarily through subscription-based managed service engagements. Services are offered across four structured tiers (Occupancy Foundation at $6,000/month, RevPAR Optimization at $12,000/month, Revenue Automation at $19,000/month, and Portfolio Revenue System at $39,000/month), plus a custom A.I. Revenue Transformation engagement. These are ongoing monthly retainer arrangements with professional services, technology implementation, and platform access bundled together, representing recurring revenue with land-and-expand upsell potential as clients move up the tier stack.
2. Professional Services & Implementation: HILO bundles strategic consulting, revenue audits, technology implementation, and onboarding within its managed service tiers. These professional services are integral to the subscription offering and provide implementation and strategic revenue transformation capabilities for hospitality operators, representing a component of the overall managed service contract value.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Hilo designs, builds, and operates AI-powered revenue management and digital sales engines for travel and hospitality brands, packaged as monthly managed-service subscriptions. The company combines demand intelligence, dynamic pricing, direct booking conversion, guest intelligence, and performance analytics with strategy, technology implementation, and ongoing optimization services to help hotels, cruise lines, airlines, and destination brands grow direct revenue and reduce OTA dependence.

Product overview

Hilo is a digital revenue tech company offering a tiered portfolio of AI-powered revenue services for travel and hospitality brands. The core offering spans five service packages (Occupancy Foundation at $6,000/month through Portfolio Revenue System at $39,000/month, plus a custom A.I. Revenue Transformation engagement), each building cumulatively on the previous tier. These packages are supplemented by sub-services including Tech & Web Development, Booking Systems, Sales Automation, Paid Advertising, Email Marketing, Content Strategy & Creation, Digital Strategy, CMO as a Service, and Media Relations & PR. The platform combines demand intelligence, dynamic pricing, direct booking engines, guest intelligence, and performance analytics into a unified revenue system.

Differentiator

Problem solved

Functional benefit

Products and services

• Occupancy Foundation Entry-level revenue foundation package providing sales funnel strategy, D2C and B2B customer profiling, initial funnel build, marketing automation setup, paid media on Google/Meta/LinkedIn, and basic conversion optimization with A/B testing. Starting at $6,000/month.
• RevPAR Optimization Conversion and demand stabilization engine building on the Occupancy Foundation package with full conversion rate optimization, advanced CRM automation, multi-channel paid strategy, email nurture sequences for D2C and B2B, landing page optimization, weekly KPI reporting, and B2B email/outbound integration. Starting at $12,000/month.
• Revenue Automation Full revenue automation system building on the RevPAR Optimization package with full funnel automation, B2B account-based marketing, advanced attribution and sales funnel analytics, dedicated data and growth analyst support, omni-channel campaign orchestration, retention automation, CRM routing, and quarterly business reviews. Starting at $19,000/month.
• Portfolio Revenue System Tailored Revenue Operating System (ROS) that includes everything in Revenue Automation, plus fractional Chief Revenue Officer support, dedicated cross-functional squads, HubSpot/Salesforce CRM sync, predictive lead scoring, AI optimization, custom journey personalizations, on-site funnel consulting, full-stack analytics, and enterprise funnel automation roadmap. Starting at $39,000/month.
• A.I. Revenue Transformation - Custom Engagement Custom enterprise engagement for multi-property hospitality groups, luxury portfolios, PE-backed operators, and brands undergoing digital transformation. Includes enterprise AI revenue architecture, custom technology development, full tech stack redesign, operational automation, and strategic transformation leadership. Priced by custom engagement.
• Tech & Web Development Website redesign, booking system implementation, and full-stack technology development for travel and hospitality brands.
• Digital Strategy Comprehensive 360-degree digital strategy covering market and audience analysis, integrated digital planning, and channel optimization for travel brands.
• Content Strategy & Creation Content-driven SEO and content creation services including blog posts, videos, social media content, and interactive materials aligned with brand voice.
• Sales Automation Marketing and sales automation including email, SMS, and WhatsApp flows, lead scoring, CRM routing, and B2B outreach sequences.
• Paid Advertising
• Email Marketing Email campaign creation, automated nurture sequences, retention flows including welcome and winback campaigns, and performance reporting.
• Booking System Integrated booking system with real-time availability, streamlined reservation processes, and conversion-optimized user experience.
• CMO as a Service Fractional Chief Marketing Officer support providing strategic marketing leadership, roadmap development, KPI definition, team structuring, and ongoing consulting.
• Media Relations & PR Public relations campaigns including media outreach, press kit development, exclusive media engagements, press conferences, and editorial partnerships.
• Sponsorship Management Sponsorship strategy and content development for brands with sports and entertainment sponsorship portfolios.

Quantifiable outcome

• Reduced OTA commission costs through direct booking conversion — captures direct demand and shifts bookings away from high-commission OTA channels
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• GoogleminorGTM or Marketing PartnerGoogle Partner status enables HILO to leverage Google's advertising platforms and cloud infrastructure for hospitality client campaigns and analytics integrations.
• MetaminorGTM or Marketing PartnerMeta partnership allows HILO to run targeted advertising campaigns for hospitality clients across Meta's platforms and access advertising technology for guest acquisition and direct booking promotion.
• GuestycoreTechnology or IntegrationGuesty property management system integration enables HILO to access real-time operational data from short-term rental and hospitality properties for revenue optimization and demand forecasting.
• StripecoreTechnology or IntegrationStripe payment processing integration enables HILO's direct booking conversion engine to process secure transactions and capture guest payment data for loyalty and repeat booking programs.
• OrcacoreTechnology or IntegrationOrca revenue management integration provides complementary revenue management data and analytics capabilities that enhance HILO's AI-driven pricing optimization engine.
• IATAcoreStrategic or Co-development PartnerIATA (International Air Transport Association) partnership extends HILO's revenue intelligence and direct booking capabilities into the airline sector, enabling cross-industry demand optimization and guest loyalty solutions for airline partners.
• VirtuosocoreChannel Partner/ Reseller/ DistributorVirtuoso is a prestigious network of luxury travel advisors and tour operators. HILO's partnership with Virtuoso provides access to high-value distribution channels for hospitality clients seeking to capture luxury travel advisor referrals and Virtuoso's curated booking network.
• SignaturecoreChannel Partner/ Reseller/ DistributorSignature luxury travel network partnership enables HILO to distribute hospitality client offerings through a curated network of luxury travel specialists and concierge services.
• Relais & ChateauxcoreChannel Partner/ Reseller/ DistributorRelais & Chateaux is a global association of independent luxury hotels and restaurants. Partnership enables HILO to reach exclusive independent luxury properties within the Relais & Chateaux network for revenue optimization services.
• Leading Hotels of the WorldcoreChannel Partner/ Reseller/ DistributorLeading Hotels of the World is a collection of independent luxury hotels. Partnership provides HILO with access to this curated network for delivering revenue transformation services to member properties seeking to optimize direct bookings and reduce OTA dependency.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shiji Group: Global hospitality technology provider offering PMS, POS, CRS, and revenue management infrastructure for enterprise hotel chains. Overlaps with Hilo on the revenue management and luxury enterprise hospitality buyer, but with a much broader technology portfolio.
• Mews: Fast-growing cloud hospitality PMS platform that has expanded into payments, booking engine, and revenue management-adjacent workflows. Larger horizontal competitor with broader platform ambitions but overlaps Hilo's hospitality-tech wedge at the property systems layer.
• Cloudbeds: Horizontal hospitality management platform serving independent hotels, hostels, and vacation rentals with PMS, channel manager, and booking engine. Less direct overlap with Hilo's AI revenue intelligence focus, but competes for the same mid-market independent-hotel wallet share.

Direct peers

• IDeaS (SAS): Long-standing hotel revenue management system vendor owned by SAS, offering forecasting, dynamic pricing, and reporting for independent and chain hotels. Competes head-to-head with Hilo on dynamic pricing, demand sensing, and enterprise hospitality accounts.
• Atomize: Pure-SaaS revenue management system for hotels (independent, chain, and groups) with AI-driven price recommendations and automated rate updates. Closest software-only comparable to Hilo's dynamic pricing component, with similar mid-market to enterprise ICP.
• Duetto: Cloud-based revenue management and pricing optimization platform purpose-built for hotels and the hospitality sector. Most direct competitor to Hilo's RMS + demand intelligence + guest intelligence stack, targeting similar VP Revenue / CRO buyers with a SaaS delivery model.
• OTAInsight: Hospitality revenue intelligence platform providing rate shopping, market demand data, parity monitoring, and benchmark reporting. Overlaps directly with Hilo's Price Intelligence & demand sensing layers and targets the same VP Revenue buyer.

Emerging players

• SHR (Sceptre Hospitality Resources): Hospitality technology vendor offering CRS, booking engine, AI-powered CRM, and revenue tools. Adjacent competitor in distribution and AI personalization, overlapping with Hilo's direct booking and guest intelligence modules.
• Wheelhouse (Labs): AI-powered dynamic pricing tool for short-term rental and vacation rental operators. Comparable dynamic-pricing + demand-forecasting capability to Hilo's travel verticals, but focused on alternative accommodations rather than hotels.

Others

• Salesforce Hospitality Cloud: Enterprise CRM platform with hospitality vertical solutions including guest profiles, loyalty, and marketing automation. Competes with Hilo at the guest intelligence and marketing automation layer for enterprise accounts, typically as part of a broader suite rather than a focused hospitality AI revenue tool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hilo-people-inc
• Instagraminstagram.com/hilopeople.co?igsh=NHRyd25rMGkxaHV3
• Xx.com/hilopeople
• Facebookfacebook.com/HiloPeople

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hilo