Baker and Affiliates Insurance Agency

What Baker and Affiliates Insurance Agency does

Baker and Affiliates Insurance Agency, Inc. is an independent insurance agency founded in 2007 by Georgia Baker and headquartered at 1449 Forest Lane in Garland, Texas. The firm operates as a licensed broker representing more than 16 insurance carriers — including Progressive, Travelers, Hartford, MetLife, Chubb, Zurich, Safeco, Foremost, GeoVera, and Utica National — to offer personal and commercial coverage across approximately 21 distinct product lines spanning auto, homeowners, renters, condo, flood, life, health, long-term care, motorcycle, RV, boat, and Mexico travel insurance on the personal side, and commercial property, contractors, trucking, builder's risk, general liability, liquor liability, and commercial auto on the commercial side.

The agency is built on a lean operational footprint of approximately five licensed staff members averaging 25 years of industry experience each, supported by a website (bakerandaffiliates.com) that provides quote forms across all product lines, a secure customer portal, and a Refer-a-Friend referral program. Technology is sourced from third-party tools — Insurance Website Builder for the website, SSL encryption for transactions, and Google Analytics for traffic tracking — with no proprietary platform or AI capabilities.

The revenue model is commission-based, with the agency earning carrier commissions on policies placed; pricing is determined by underlying carriers based on customer risk factors, with annual billing cadence typical of the P&C market. Go-to-market combines a sales-led direct distribution model (in-office consultations and inbound quote requests) with community-led referral growth, anchored by long-standing leadership roles in the Garland Chamber of Commerce and related local organizations. The firm serves Texas individual consumers, small-to-medium businesses, apartment owners, and condo/HOA associations, with no disclosed institutional ownership or external funding.

Name

Baker and Affiliates Insurance Agency

Legal name

Baker and Affiliates Insurance Agency, Inc.

Website

https://bakerandaffiliates.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Baker and Affiliates Insurance Agency is an independent Texas-based insurance broker founded in 2007, representing 16+ carriers to deliver personal and commercial coverage to individuals, SMBs, apartment owners, and condo/HOA associations across 21 product lines.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Independent insurance agency
• Personal insurance brokerage
• Commercial insurance coverage
• Insurance policy placement
• Multi-carrier insurance broker

Headquarters

HQ city

Garland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Agency earns commissions from multiple insurance carriers for policies placed. Commission-based model typical of independent insurance agencies.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Baker and Affiliates Insurance Agency is an independent insurance brokerage that places personal and commercial insurance policies for individuals and businesses through multiple carriers. It sells policies across auto, homeowners, renters, condo, flood, life, health, long-term care, motorcycle, RV, boat, apartment, commercial property, contractors, trucking, builder's risk, general liability, liquor liability, and commercial auto lines. The agency earns commissions from carriers and provides personalized advisory service through licensed agents in Garland, Texas.

Product overview

Baker & Affiliates Insurance Agency is an independent insurance agency established in 2007, offering a comprehensive portfolio of both personal and commercial insurance products. The agency acts as a broker representing multiple insurance carriers, providing personalized advisory services to help businesses and individuals select appropriate coverage. Personal insurance products include Apartment Owners, Automobile (with Mexico Travel coverage), Condo Association, Condominium Unit Owner, Flood, Health, Homeowners, Life, Long Term Care, Motorcycle, Recreational Vehicle, Renters, and Watercraft & Boat insurance. Commercial insurance products include Builder's Risk, Commercial Auto, Commercial Property, Contractors, General Liability, Liquor Liability, and Trucking insurance. The agency also offers quote forms, policy servicing, and a secure customer portal for account management. The professional staff has an average of 25 years of experience in the insurance industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartment Owners Insurance Insurance coverage for owners of apartment buildings, covering building structure, contents, and liability exposures.
• Automobile Insurance

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core.

• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier providing auto and other personal lines coverage. Agency offers Progressive payment link on website.
• Foremost Insurance GroupcoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier for mobile homes, motorcycles, and specialty property.
• SafecocoreChannel Partner/ Reseller/ DistributorPersonal and small business insurance carrier, part of Liberty Mutual.
• Hartford Insurance CompanycoreChannel Partner/ Reseller/ DistributorCommercial and personal lines carrier offering various insurance products.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor commercial and personal insurance carrier.
• American Strategic InsurancecoreChannel Partner/ Reseller/ DistributorPersonal lines carrier specializing in home insurance.
• Utica National Insurance GroupcoreChannel Partner/ Reseller/ DistributorCommercial lines and specialty insurance carrier.
• Bankers InsurancecoreChannel Partner/ Reseller/ DistributorProperty and casualty insurance carrier.
• American Modern Insurance GroupcoreChannel Partner/ Reseller/ DistributorSpecialty insurance for manufactured homes, antiques, and collectibles.
• ChubbcoreChannel Partner/ Reseller/ DistributorCommercial and personal lines carrier known for high-value coverage.
• GeoVera InsurancecoreChannel Partner/ Reseller/ DistributorSpecialty insurer providing flood insurance.
• MetLifecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier offering auto, home, and life insurance.
• ZurichcoreChannel Partner/ Reseller/ DistributorGlobal insurance carrier for commercial and specialty lines.
• The Republic GroupcoreChannel Partner/ Reseller/ DistributorProperty and casualty insurance carrier.
• United Property and Casualty Insurance CompanycoreChannel Partner/ Reseller/ DistributorProperty insurance carrier.
• IPFScoreChannel Partner/ Reseller/ DistributorPremium financing partner for policy payments.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm providing retail and wholesale brokerage across personal and commercial lines. Comparable in brokerage function and multi-carrier placement model, though far larger and more diversified.
• Alliant Insurance Services: Specialty-focused insurance brokerage serving commercial, personal, and employee benefits markets across the U.S. Comparable independent-brokerage function with broader specialty and national footprint.
• HUB International: Large North American insurance brokerage offering personal, commercial, and specialty lines through thousands of carrier relationships. Operates in the same independent-brokerage model but at vastly greater scale and national footprint.
• Marsh McLennan Agency: Middle-market arm of global broker Marsh McLennan offering commercial and personal insurance placement. Comparable in brokerage function with extensive carrier relationships, but embedded within a much larger global risk-services platform.
• Lockton Companies: Largest independent insurance brokerage in the U.S., offering commercial and personal risk management and insurance placement. Comparable independent-brokerage positioning with much broader specialty coverage and global scale.
• USI Insurance Services: Large U.S. insurance brokerage serving middle-market commercial and personal clients through multi-carrier relationships. Comparable in brokerage function and property & casualty focus, with significantly greater scale and regional office density.

Direct peers

• Insurance Office of America: Large privately held U.S. insurance brokerage providing personal, commercial, and employee benefits placement. Comparable as an independent multi-line agency serving individuals and businesses, though at meaningfully greater scale.
• Higginbotham: Texas-headquartered independent insurance brokerage founded in 1948, also offering personal, commercial, and specialty coverage through multiple carrier appointments. Closely comparable in independent-agency model, Texas footprint, and multi-line product breadth.
• Brown & Riding Insurance Services: Independent wholesale insurance brokerage focused on specialty and surplus lines for commercial clients. Comparable as an independent brokerage but oriented toward larger and more complex commercial placements than Baker & Affiliates.
• Insurica Insurance Management Group: Independent insurance agency with strong Oklahoma and surrounding-state presence offering personal, commercial, and specialty lines through multiple carriers. Closely comparable in independent-agency model and multi-line, multi-state retail brokerage focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baker-and-affiliates

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker and Affiliates Insurance Agency