The Health Consultants Group

What The Health Consultants Group does

The Health Consultants Group (HCG) is an employee benefits brokerage and consulting firm headquartered in Plainville, Connecticut, with a secondary office in Sutton, Massachusetts, serving employers across Connecticut and Massachusetts. The firm designs, places, and administers group health, dental, vision, life, and disability insurance, alongside Section 125 cafeteria plan administration delivered through its wholly-owned subsidiary, The Benefit Center, LLC (founded 2004). Core technology assets include the HRConnection benefits portal, an employee benefit website with secure claims submission, and Acrisure network infrastructure for HR/payroll integrations; ancillary services span compliance management (ACA, ERISA, HIPAA, COBRA, FMLA), wellness programs, tele-medicine, payroll/HCM, and PEO/association arrangements.

HCG operates as a wholly-owned subsidiary of Acrisure and earns revenue primarily through insurance brokerage commissions on placed group coverage, supplemented by Section 125 third-party administration fees and value-added professional consulting engagements. Go-to-market is consultative and field-led, with licensed benefit strategists and account executives delivering complimentary Benefits/Services Reviews before designing custom programs. The customer base spans small businesses through enterprise employers (e.g., automotive dealer groups and manufacturers, professional services firms), supported by carrier partnerships with Anthem, Aetna, Cigna, ConnectiCare, and Harvard Pilgrim. Pricing is quote-based and tied to organization size, employee count, and plan complexity, with no standardized public tiers.

Name

The Health Consultants Group

Legal name

The Health Consultants Group LLC

Website

https://myhcg.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Health Consultants Group is a Connecticut- and Massachusetts-based employee benefits brokerage and consulting firm, operating as a subsidiary of Acrisure, that designs and administers group health, dental, vision, life, and disability plans plus Section 125 cafeteria administration for employers of all sizes.

Ownership category

akta.pro rank

Product category

Employee Benefits Brokerage and Consulting

NAICS

Human Resources Consulting Services (541612)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

Keywords

• Employee benefits brokerage
• Group health insurance
• Benefits administration
• Section 125 cafeteria plans
• HR consulting services

Headquarters

HQ city

Plainville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: The company operates as an insurance brokerage firm earning commissions from insurance carriers for placing group health insurance, dental, vision, life, and disability coverage for employer clients. They work for the client to recommend the best-fit insurance products from carriers.
2. Section 125 Administration Services: Third-party administration fees for cafeteria plan management including HSA, HRA, FSA, and related pre-tax benefit account administration through The Benefit Center, LLC partnership.
3. Professional Consulting Services: Value-added consulting services including HR consulting, compliance assistance, document preparation, and wellness program design. Some services provided as client benefits, others at market prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Health Consultants Group is an employee benefits brokerage and consulting firm that designs and administers custom group benefits programs for employers. It places medical, dental, vision, life, and disability coverage through carrier partnerships, and provides Section 125 cafeteria plan administration, compliance support, wellness programming, HR consulting, payroll, and tele-medicine services. The firm operates as a subsidiary within the Acrisure network, serving Connecticut and Massachusetts employers of all sizes.

Product overview

The Health Consultants Group is an employee benefits brokerage firm operating as part of Acrisure, offering a comprehensive portfolio of insurance and benefits solutions. The core offering centers on custom employee benefits design including Medical, Dental, Vision, Life, and Disability insurance, supported by The Benefit Center LLC for Section 125 cafeteria plan administration (HSA, HRA, FSA). Technology offerings include HRConnection portal for benefits administration and secure employee benefit websites. Additional services encompass wellness programs, compliance management (ACA, HIPAA, ERISA, COBRA), tele-medicine, payroll services, HR consulting, and self-funding programs. The company also offers commercial P&C insurance through agency partners, including specialized coverage for industries such as transportation, real estate, construction, and healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Insurance Options Customizable healthcare insurance programs designed to fit the financial and benefit needs of organizations of all sizes, offered through carrier partnerships with Anthem, Aetna, Cigna, ConnectiCare, and Harvard Pilgrim.
• Dental and Vision Insurance Employee benefits packages including Dental and Vision insurance choices as part of comprehensive benefit offerings for employer clients.
• Income Protection (Disability Insurance) Short-term and Long-term Disability insurance policies that reimburse lost wages due to non-work related disabilities.
• Family Protection (Life Insurance) Group and Individual Life insurance plans providing lump sum benefits to surviving families, with optional AD&D policies and Group and Individual Long Term Care Plans.
• Special Group Plans Special group insurance plans for Associations and Professional Employer Organizations (PEOs), negotiated with insurance carriers for best rates.
• Voluntary and Specialty Products Elective purchase coverages including Cancer, Disability, Accident Insurance, and other voluntary plans that contribute to work-life balance for employees.
• Medicare Services Assistance with Medicare transition and options for employees approaching retirement, including guidance on plan choices.
• Acrisure Employee Choice Exclusive supplemental voluntary benefit captive program providing easy-to-understand coverages, simplified administration, and returns 75% of claims surplus for benefit of Health and Welfare plan.
• EPLI (Employment Practices Liability Insurance) Important component of small business insurance policy protecting against employment-related lawsuits.
• Acrisure Cyber Services Comprehensive cybersecurity and IT services specifically designed for small businesses, addressing cyber threats and IT security needs.
• The Benefit Center, LLC - Section 125 Cafeteria Plan Administration Third-party administration of Section 125 cafeteria plans including HSA, HRA, FSA, Wellness, and Transit Plans for employer groups of all sizes, administered through Evolution 1 technology.
• Healthcare Cost Management Services Benefits Strategists help employers explore variables behind rising healthcare costs and options available to contain inflation, including alternate plan designs like HSA, FSA, or HRA.
• Compliance Services Online tools and resources for ACA, HIPAA, ERISA, COBRA, and FMLA compliance management, including ACA Resource Library, Semimonthly Newsletters, Legislative Briefs, encrypted email service, document preparation, and SPD Wrap documents.
• Wellness Programs Results-driven workplace wellness programs designed to lower healthcare costs, increase productivity, decrease absenteeism, and raise employee morale, including health screenings, Lunch and Learn presentations, and wellness program guides.
• HR Consulting Partners HR expert guidance and consultation services including Executive Coaching, Virtual HR Department Management, Targeted Workshops, and COBRA Administration.
• Benefit Administration Services Customized Employee Handbook and Benefit Booklets, custom Employee Benefit Statements, and Educational Seminars and Webinars for HR task simplification.
• Payroll Services Flexible payroll management services giving businesses more time to connect with customers and employees, powered by iSolved HCM technology.
• Tele-Medicine Remote-access healthcare consultations that reduce healthcare costs and minimize adverse injury outcomes caused by failure to seek treatment.
• Building Benefit Program Full-service enrollment program offered through Building Blocks partnership providing virtual enrollment options, Benefits Administration, and HR Solutions at no cost.
• PEO (Professional Employer Organization) Solutions Professional Employer Organization solutions for businesses seeking co-employment arrangements and comprehensive HR administration.
• HRConnection Portal HR Resource Portal providing benefits administration efficiency, Benchmark Surveys, legislative updates, secure enrollment, access to benefit information, and HR management tools.

Quantifiable outcome

• Saving an average of $200,000+ for every 100 covered employees through better health plan design (Tony Chandler claim)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Evolution 1coreTechnology or Integration · 1 January 2004The Benefit Center, LLC partners with Evolution 1, the nation's largest electronic payment, on-premise, and cloud computing healthcare solution that administers reimbursement accounts. Evolution 1 provides the technology backbone for HSA, HRA, FSA, Wellness, and Transit Plan administration.
• Building BlockscoreStrategic or Co-development PartnerPartnership through the Building Benefit Program providing full-service enrollment firm with virtual enrollment options, Benefits Administration, and HR Solutions delivered at no cost to clients.
• AnthemcoreChannel Partner/ Reseller/ DistributorHealth insurance carrier partner offering health and wellbeing services, fitness center discounts, weight management program discounts, and online wellness tools as part of integrated benefits offerings.
• AetnacoreChannel Partner/ Reseller/ DistributorHealth insurance carrier partner providing health and wellbeing services, fitness center discounts, weight management program discounts, and online tools integrated with wellness programs.
• CignacoreChannel Partner/ Reseller/ DistributorHealth insurance carrier partner offering health and wellbeing services, fitness center discounts, weight management program discounts, and online wellness tools as part of comprehensive benefits solutions.
• National Association of Benefits and Insurance Professionals (NABIP)coreOthersIndustry association membership providing access to Self-Funding Certification, regulatory expertise, and professional development. Stephanie Amato serves as President of Connecticut Chapter (2021-2023) and co-chairs Legislative Committee.
• ConnectiCarecoreChannel Partner/ Reseller/ DistributorRegional health insurance carrier with advisory board participation by HCG leadership, providing health insurance solutions for Connecticut employers.
• Harvard PilgrimcoreChannel Partner/ Reseller/ DistributorRegional health insurance carrier with advisory board participation by HCG leadership, serving Massachusetts and Connecticut markets.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lockton: Lockton is the world's largest independent insurance brokerage, with a sizable US employee benefits practice serving mid-market and large employers. Competes with HCG for larger accounts in the same Northeast geography but at substantially greater scale.
• Hub International: Hub International is a large North American insurance brokerage with a broad P&C, benefits, and personal lines portfolio. Competes with HCG on group benefits accounts in the Northeast US but offers a much wider product portfolio and is significantly larger.
• Brown & Brown, Inc. Brown & Brown is a top-10 US insurance brokerage with a Northeast regional employee benefits practice. Competes on mid-market group benefits in CT/MA-adjacent markets but with a significantly broader product portfolio.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with a large employee benefits consulting practice. Overlaps with HCG on mid-market and corporate group benefits but operates at much greater scale and across geographies.

Direct peers

• USI Insurance Services: USI is a top-10 US insurance brokerage with a strong mid-market employee benefits practice serving employers of comparable size to HCG's clients, including Northeast regional employers. Competes in the same product category (group benefits brokerage with consulting-led delivery).
• Acrisure: Acrisure is HCG's parent company and the largest US insurance brokerage network by revenue. Acrisure operates regional employee benefits platforms across the country that compete in the same product category and customer base (mid-market employers), making it the most directly comparable peer — particularly through other New England and Northeast platform agencies.
• OneDigital: OneDigital is one of the largest US employee benefits-only consultancies, serving mid-market and corporate employers with benefits brokerage, compliance, wellness, and HR consulting — a near-identical service mix to HCG and its Benefit Center subsidiary. Directly comparable in customer profile (50-5,000 life employers) and consulting-led GTM motion.
• NFP (an Aon company): Pre-acquisition NFP was the largest US-focused mid-market benefits and P&C brokerage, now part of Aon. NFP competed head-to-head with HCG for the same mid-market employer benefits book, with similar carrier-agnostic brokerage plus proprietary benefits administration. Closest pure-play benefits consulting peer in scale and positioning.

Regional players

• Hilb Group: Hilb Group is a mid-Atlantic and Northeast-focused insurance brokerage built via serial acquisitions of regional agencies, with a strong employee benefits practice. Comparable to HCG in size, acquisition-driven model, and target customer (regional mid-market employers), though primarily outside HCG's core CT/MA footprint.
• Cross Insurance: Cross Insurance is a New England-based regional insurance brokerage headquartered in Maine with offices across the Northeast, including Connecticut and Massachusetts. It offers group benefits brokerage alongside P&C, overlapping with HCG's geographic footprint and customer size tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hcgservices
• Facebookfacebook.com/The-Health-Consultants-Group-87014396101
• LinkedInlinkedin.com/company/the-health-consultants-group-llc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Health Consultants Group