Jefferson Fire & Safety

What Jefferson Fire & Safety does

Jefferson Fire & Safety (JFS) is a fourth-generation, family-owned fire and safety equipment distributor and service company headquartered in Middleton, Wisconsin, founded in the late 1920s and operated today by Beth Jefferson (Owner/CSO) and Tyler Jefferson (CEO/President). The company sells and services fire apparatus, ambulances, personal protective equipment, fire suppression systems, and rescue tools to municipal fire departments, EMS agencies, law enforcement, government facilities, and commercial businesses across Wisconsin, Minnesota, and Illinois. Its product portfolio is anchored by exclusive regional distribution of Rosenbauer fire apparatus (since 1994) and Life Line ambulances (since 2008), supplemented by authorized dealer/service relationships with Holmatro, 3M Scott, Bauer, Stryker, and Sentinel. Services include inspection, hydrostatic cylinder testing, SCBA fit testing, sprinkler/alarm design and installation, vehicle maintenance and repair, and first-responder training through Jefferson Fire Rescue Training.

The underlying technology stack is industrial rather than digital: JFS operates a 20,000 sq. ft. facility with a 5,000 sq. ft. vehicle service center, in-house DOT-certified hydrostatic testing, PosiChek3 SCBA flow testing, BIM/3D sprinkler design, and factory-trained service technicians for major apparatus and equipment brands. There is no proprietary software platform, API, or app product; technical differentiation rests on authorized service-center credentials, certified technician depth, and facility infrastructure rather than software or AI capabilities.

JFS generates revenue through a mix of one-time high-value apparatus and equipment sales plus recurring professional services. Apparatus and equipment are sold under quote-based pricing via an enterprise field-sales model with 13+ named regional sales representatives organized by territory and product specialty. Recurring service revenue comes from annual and periodic inspection/testing contracts, maintenance and repair, sprinkler/alarm design and installation, hydrostatic cylinder certification, and training programs. Pricing is not publicly disclosed and is structured around quote-based, pay-as-you-go engagements rather than disclosed SaaS or subscription tiers. Customer concentration is moderate, spread across a long tail of municipal accounts supplemented by episodic high-ticket apparatus and ambulance deals.

Name

Jefferson Fire & Safety

Legal name

Jefferson Fire & Safety Inc.

Website

https://jeffersonfire.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Jefferson Fire & Safety is a fourth-generation, family-owned distributor and service provider of fire apparatus, ambulances, PPE, suppression systems, and rescue equipment for fire departments, EMS agencies, and commercial facilities across Wisconsin, Minnesota, and Illinois.

Ownership category

akta.pro rank

Product category

Fire Safety Equipment & Services

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industries

Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI), Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing) (BPABAHAB)

Keywords

• Fire safety equipment
• Fire apparatus distribution
• Ambulance sales
• Fire suppression services
• Emergency vehicle maintenance

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Sales of fire safety equipment, apparatus, PPE, tools, and related products. Includes fire trucks (Rosenbauer), ambulances (Life Line), extrication equipment (Holmatro), SCBA systems (3M Scott), turnout gear, and fire suppression equipment.
2. Inspection and Testing Services: Annual and periodic inspection and testing services for fire sprinkler systems, fire extinguishers, alarm systems, emergency lighting, SCBA equipment, ground ladders, mobile pumps, and cylinder hydrostatic testing.
3. Maintenance and Repair Services: Ongoing maintenance and repair services for fire suppression systems, alarm systems, vehicle apparatus, ambulances, Bauer compressors, Holmatro hydraulics, fire extinguishers, and ground ladders.
4. Design and Installation Services: Design, engineering, and installation of fire suppression systems, sprinkler systems, and Stryker Power-LOAD Cot systems. Includes BIM/3D working drawings for fire protection systems.
5. Training Services: Training services including extrication training, 3M Scott SCBA training, and extinguisher training through Jefferson Fire Rescue Training.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Jefferson Fire & Safety is a fire and safety equipment distributor and service company that sells fire apparatus (Rosenbauer fire trucks, Life Line ambulances, brush/wildland vehicles), resells extrication tools, SCBA systems, turnout gear, fire extinguishers, sprinklers, alarms, and air-treatment equipment, and delivers inspection, testing, maintenance, repair, design, installation, and training services for fire departments, EMS agencies, law enforcement, and commercial facilities across Wisconsin, Minnesota, and Illinois.

Product overview

Jefferson Fire & Safety is a fourth-generation, family-owned fire and safety equipment distributor and service company offering a comprehensive portfolio of products and services for first responders and commercial facilities. The company operates as a value-added reseller of major fire safety brands (Rosenbauer, Life Line, Holmatro, 3M/Scott, Morning Pride) combined with extensive in-house service capabilities. Core offerings include fire apparatus (Rosenbauer aerials, pumpers, squads, tenders; Life Line ambulances), fire suppression systems (extinguishers, sprinklers, alarms), personal protective equipment, and breathing air systems. Services encompass inspection/testing, maintenance/repair, design/installation, and training. The company maintains factory-trained technicians and NICET-certified designers, serving fire departments, EMS agencies, law enforcement, and commercial businesses across Wisconsin, Minnesota, and Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• Rosenbauer Fire Apparatus Distribution of Rosenbauer fire trucks including aerials, pumpers, squad/rescue vehicles, and tenders/tankers, with technologically advanced chassis from Commander R-Series to 6x6 Panther for airport rescue firefighting. Sold to fire departments in Wisconsin, Minnesota, and Illinois.
• Life Line Ambulances Emergency ambulances including Paraliner (Type I), Highliner (Type I), Superliner (Type I and III), and Victoryliner models, featuring proprietary aluminum extrusions, Labyrinth-style door construction, double aluminum insulated floor, and Elite electrical system. Sold to EMS agencies in Wisconsin and Northern Illinois.
• Holmatro Extrication Equipment Hydraulic rescue tools for vehicle extrication and fire/rescue operations including spreaders, cutters, and combination tools. Distributed and warranted by Jefferson Fire & Safety for fire and rescue departments.
• 3M Scott SCBA and Air-Pak Self-contained breathing apparatus including 3M Scott Air-Pak X3 Pro systems for firefighter and emergency personnel protection, distributed as an authorized 3M Scott dealer.
• Fire Extinguishers and Suppression Systems Portable fire extinguishers, clean agent, carbon dioxide, dry chemical, wet chemical suppression systems, and HoodMart hood installations for commercial and industrial facilities.
• Fire Sprinkler System Design and Installation Design, engineering, and installation of fire protection sprinkler systems using BIM/3D working drawings compliant with NFPA standards. Includes projects such as the University of Wisconsin Milwaukee Engineering Hall.
• Fire Alarm System Services Fire alarm testing, inspection, and repair services for alarm and detection systems in commercial, government, and institutional facilities.
• Sentinel 300 Air Purification Systems Needlepoint Bipolar Ionization (NPBI) technology system for emergency vehicles that reduces harmful contaminants, VOCs, and agglomerates particulate matter. UL 2998 certified for no ozone production.
• Bauer Breathing Air Compressors High-pressure breathing air compressors for refilling SCBA cylinders with NFPA 1989 air analysis programs, distributed as an authorized Bauer dealer and service provider.
• Turnout Gear and Personal Protective Equipment Personal protective equipment including turnout gear, helmets, gloves, eyewear, footwear, hoods, and station gear from brands including Morning Pride, Innotex, Lion, Black Diamond, FireCraft Safety, Rosenbauer, and PGI.
• Fire and Rescue Training Services Training programs for extrication, 3M Scott SCBA, and fire extinguisher use for first responders, delivered through Jefferson Fire Rescue Training.
• Emergency Vehicle Maintenance and Repair Mobile and in-house service for ambulances and fire apparatus including oil changes, tune-ups, tires, brake repairs, DOT inspections, and computer diagnostics. Authorized Stryker Power-LOAD installation center.
• Cylinder Hydrostatic Testing DOT-certified hydrostatic testing for SCBA, scuba, fire extinguisher, and cascade cylinders performed at the Middleton, WI facility.
• SCBA Maintenance and Fit Testing Factory-trained inspection, flow testing using PosiChek3, maintenance, repair, and SCBA fit testing for Scott and MSA equipment per NFPA 1852 standards.
• Ground Ladder Inspection and Testing Inspection, horizontal bend test, hardware test, roof ladder hook test, and repair services for ground ladders per NFPA 1932 standards.
• Emergency and Exit Lighting Inspection Inspection and testing services for emergency lighting per NFPA 101 requirements and exit sign verification for 90-minute battery discharge testing.
• Law Enforcement Vehicle Upgrades Vehicle modifications for police and law enforcement agencies including Federal Signal light bars, Setina partitions, Havis consoles, prisoner transport systems, and LED lighting installations.
• Brush and Wildland Fire Apparatus Specialized fire apparatus for brush fires and wildland firefighting operations, including compact fire vehicles for wildland and forestry departments.

Quantifiable outcome

• Over 500 years of combined staff experience in fire service
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Life Line Emergency VehiclescoreChannel Partner/ Reseller/ Distributor · 1 January 2008Life Line Ambulances, manufactured in Sumner Iowa, added to product lines in 2008. Life Line is one of the original twelve ambulance manufacturers in the US. JFS serves as Wisconsin and Northern Illinois representative for Life Line ambulances.
• RosenbauercoreChannel Partner/ Reseller/ Distributor · 1 January 1994Partnership established in 1994 when Peter and Beth Jefferson visited Rosenbauer in Austria and determined their apparatus were of highest quality and engineering. This led to exclusive distribution of Rosenbauer fire apparatus in Wisconsin, Minnesota, and Illinois territories. General Safety Equipment eventually merged with Rosenbauer, solidifying the relationship.
• HolmatrocoreTechnology or IntegrationAuthorized Warranty Service Center for Holmatro hydraulic rescue tools in Wisconsin and Minnesota. JFS has five certified Holmatro service technicians and provides annual preventative maintenance programs. Investment in specialized testing and repair equipment.
• Bauer CompressorscoreTechnology or IntegrationAuthorized dealer and service provider for Bauer breathing air compressors. JFS provides sales, service, NFPA 1989 required Air Analysis programs, and factory-certified maintenance and repair.
• 3M Scott SafetycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for 3M Scott SCBA equipment including Air-Pak systems. JFS provides flow testing, maintenance, repair, and SCBA fit testing services using PosiChek3 with manufacturer-provided software.
• StrykercoreChannel Partner/ Reseller/ DistributorAuthorized sales and installation center for Stryker Power-LOAD Cot System. JFS can install Power-LOAD on Life Line ambulances or as aftermarket product on any ambulance make/model.
• Madison College FoundationminorStrategic or Co-development PartnerCooperation with Madison College Foundation for the Beth Jefferson Women in Firefighting Scholarship. Awarded twice yearly to female or racial/ethnic minority candidates seeking careers in firefighting. May include turnout gear and in-house training opportunities.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Witmer Public Safety Group: Regional distributor of fire equipment, apparatus, gear, and training services in the Midwest and Mid-Atlantic; closely comparable to JFS in combining product distribution with training-led customer engagement and municipal fire department focus.
• Dinges Fire Company: Midwest-based fire equipment distributor serving fire departments and industrial customers with PPE, tools, and apparatus — comparable to JFS's regional dealer/integrator model and shared customer cohorts.
• Apollo Fire Equipment Company: Regional fire-safety equipment distributor and service provider in the Midwest offering apparatus, sprinkler/alarm inspection, and extinguisher service — directly overlapping JFS's product and service mix across a similar customer base of municipal fire departments and commercial facilities.
• Finley Fire Equipment Co. Regional Midwest fire-safety equipment distributor and service company serving municipal fire departments with products and inspection services — comparable role, scale, and customer base to JFS.
• AAA Fire Equipment: Regional fire-safety distributor and service provider with a similar mix of fire extinguishers, suppression systems, alarms, and PPE; comparable customer overlap with JFS in commercial and light-industrial accounts.

Broad incumbents

• Cintas Fire Protection: National fire protection services division of Cintas providing inspection, testing, and maintenance for extinguishers, sprinklers, alarms, and emergency lighting; competes for the same commercial-facility inspection and compliance contracts that JFS serves in WI/MN/IL.
• Koorsen Fire & Security: Larger, multi-state fire protection and security services provider offering extinguisher, sprinkler, alarm, suppression, and emergency service across a much broader footprint; overlaps JFS's commercial service work and competes for institutional accounts.
• Municipal Emergency Services (MES / FireLine): Large multi-state fire apparatus and equipment distributor (now operating under REV Group) covering a broader geographic footprint; competes head-to-head with JFS on Rosenbauer and other apparatus lines and offers similar inspection, service, and training capabilities at greater scale.

Emerging players

• Brindlee Mountain Fire Apparatus: Specialty dealer focused on used and refurbished fire apparatus with related service; intersects JFS's apparatus business at the lower end of the market and competes for budget-constrained departments upgrading fleet.

Regional players

• Front Range Fire Equipment: Regional fire-equipment distributor and service provider in the Mountain West serving fire departments and commercial facilities; comparable business model to JFS though operating in a different geographic territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jefferson Fire & Safety