Finley Fire Equipment Co., Inc.

What Finley Fire Equipment Co., Inc. does

Finley Fire Equipment Co., Inc. is a fire and emergency equipment dealer and service operation headquartered in McConnelsville, Ohio, with 19 employees. It operates as a service location within the Atlantic Emergency Solutions dealer network, which represents 300+ manufacturers of fire apparatus, ambulances, brush trucks, command vehicles, and ancillary safety equipment. The company's core product portfolio spans new and used Pierce fire apparatus, Wheel Coach ambulances, Road Rescue emergency vehicles, Skeeter brush trucks, and 3M Scott Fire & Safety equipment, supplemented by an exclusive Aircraft Rescue and Firefighting (ARFF) dealership.

The firm generates revenue through a multi-stream model: one-time sales of fire apparatus and emergency equipment (high-value custom products procured via quote/bid), recurring professional services including maintenance and collision repair across a multi-state service network, and lease/purchase financing for apparatus acquisition. Its service network covers 7 states (Delaware, Kentucky, Maryland, North Carolina, Ohio, Virginia, and West Virginia) with 22+ service locations including dedicated collision centers. Customers are exclusively municipal and volunteer fire departments and emergency services agencies — a government vertical — reached through direct field sales representatives located throughout the service territory.

Distribution is conducted via direct field sales to enterprise/government buyers, supported by a digital presence (website with inventory listings, virtual showcase events, and social channels on Facebook, YouTube, and Instagram). Pricing is not publicly disclosed; apparatus and equipment are custom-quoted per bid. The legal entity is privately held with no disclosed parent company, PE backing, or institutional investor. Core value drivers are the breadth of manufacturer representation (300+ brands), exclusive/premium partnerships (Pierce, ARFF exclusivity), and the geographic density of the service network that supports lifecycle service economics.

Name

Finley Fire Equipment Co., Inc.

Legal name

Atlantic Emergency Solutions

Website

https://finleyfire.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fire Apparatus & Emergency Vehicles

NAICS

Fire Protection (92216)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB)

akta.pro secondary industry

Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)

Keywords

• Fire apparatus sales
• Emergency equipment distribution
• Fire truck service
• Ambulance sales
• Firefighting equipment supply

Headquarters

HQ city

Manassas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. Fire Apparatus Sales: Sales of new fire apparatus including Pierce fire trucks, ambulances, brush trucks, and command vehicles
2. Emergency Equipment Sales: Sales of emergency equipment from 300+ manufacturers including safety gear, hoses, and specialized equipment
3. Service and Maintenance: Service network providing maintenance, collision repair, and support for fire apparatus and emergency vehicles across multiple states
4. Financing Services: Lease and purchase financing options for fire apparatus and equipment

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Finley Fire Equipment Co., Inc. operates as a service location within the Atlantic Emergency Solutions dealer network, providing sales and service support for fire apparatus, ambulances, brush trucks, command vehicles, and emergency response equipment to fire departments and emergency services agencies. The McConnelsville, Ohio location is part of a multi-state service network offering equipment from 300+ manufacturers including Pierce, Wheel Coach, Road Rescue, Skeeter, and 3M Scott Fire & Safety, complemented by maintenance, collision repair, and financing capabilities.

Product overview

Atlantic Emergency Solutions operates as an authorized dealer representing 300+ manufacturers, offering a comprehensive portfolio of emergency response vehicles and equipment. The core product line includes Pierce fire apparatus, ambulances, Skeeter brush trucks, and command vehicles, complemented by pre-owned inventory. Equipment offerings span major brands including 3M Scott Fire & Safety, Akron, Bullard, Elkhart, Road Rescue, and Wheeled Coach. The company provides complete lifecycle support through a multi-state service and maintenance network, along with lease/purchase financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Apparatus (Pierce) Pierce fire apparatus including custom fire trucks and emergency response vehicles for fire departments and emergency services agencies.
• Ambulances Emergency medical service ambulances for patient transport and advanced life support, sold through Wheeled Coach brand.
• Brush Trucks (Skeeter) Skeeter brand brush trucks designed for wildland firefighting and off-road emergency response.
• Command Vehicles Mission-ready command units for emergency scene coordination and incident command.
• Used Fire Apparatus Inventory Pre-owned fire apparatus available for immediate purchase by fire departments and emergency services agencies.
• Used Ambulance Inventory Pre-owned ambulances available for immediate purchase for emergency medical services use.
• Featured Emergency Equipment Emergency response equipment from 300+ manufacturers including Akron, Bullard, Elkhart, Scott, and other fire and safety brands.
• ARFF (Aircraft Rescue and Firefighting) Products Exclusive ARFF dealer offering aircraft rescue and firefighting apparatus for airports and air bases.
• 3M Scott Fire & Safety Products 3M Scott branded fire and safety equipment including respiratory protection and thermal imaging.
• Service & Maintenance Network Multi-state service network covering DE, KY, MD, NC, OH, VA, and WV with collision centers and mobile service capabilities for fire apparatus and emergency vehicles.
• Lease Purchase Financing Financing options (lease and purchase) for apparatus and equipment acquisition for fire departments and emergency services agencies.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Pierce Fire ApparatuscoreChannel Partner/ Reseller/ DistributorAtlantic Emergency Solutions is an authorized dealer/representative for Pierce fire apparatus, one of the premier fire truck manufacturers in the industry.
• Wheel CoachcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Wheel Coach ambulances and emergency vehicles.
• Road RescuecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Road Rescue emergency apparatus.
• Skeeter Brush TruckscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Skeeter brush trucks and off-road emergency vehicles.
• 3M Scott Fire & SafetycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for 3M Scott Fire & Safety products including breathing apparatus and safety equipment.
• Akron BrassminorChannel Partner/ Reseller/ DistributorManufacturer represented in the 300+ manufacturer network.
• BullardminorChannel Partner/ Reseller/ DistributorManufacturer represented in the 300+ manufacturer network.
• Elkhart BrassminorChannel Partner/ Reseller/ DistributorManufacturer represented in the 300+ manufacturer network.
• Brimstone Fire Fighting EquipmentminorChannel Partner/ Reseller/ DistributorManufacturer represented in the 300+ manufacturer network.
• FR ConversionminorChannel Partner/ Reseller/ DistributorManufacturer represented in the 300+ manufacturer network.
• InoTexminorChannel Partner/ Reseller/ DistributorManufacturer represented in the 300+ manufacturer network.
• KeyHoseminorChannel Partner/ Reseller/ DistributorManufacturer represented in the 300+ manufacturer network.
• TTF (Tactical Tread Fire)minorChannel Partner/ Reseller/ DistributorManufacturer represented in the 300+ manufacturer network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• W.S. Darley & Co. Established fire equipment distributor and manufacturer serving municipal and volunteer fire departments across the US with broad product portfolio including apparatus, equipment, and PPE. Comparable business model as multi-brand dealer/distributor.
• Atlantic Emergency Solutions: Parent/affiliated network operating as the multi-state authorized Pierce, Wheel Coach, Road Rescue, and Skeeter dealer across DE, KY, MD, NC, OH, VA, WV. Finley Fire Equipment appears to be the Ohio Service Network entity within this broader dealer organization.
• Anchor-Richey Emergency Vehicles: Authorized Pierce dealer serving Mid-Atlantic fire departments with apparatus sales and service. Direct competitor in overlapping territory with comparable product offerings and dealer business model.
• 4 Guys Fire Trucks: Manufacturer and dealer of stainless steel fire trucks and rescue apparatus. Operates in adjacent fire apparatus market with similar customer base of municipal and volunteer fire departments.
• Mid America Fire Truck: Fire apparatus dealer serving Midwestern states with sales, service, and parts. Direct competitor with similar authorized dealer business model targeting municipal and volunteer fire departments.
• Hughes Fire Equipment: Authorized fire apparatus dealer serving multiple states with new and used apparatus, service, and parts. Direct peer in the authorized dealer distribution model for fire departments.

Broad incumbents

• REV Group: Parent company of multiple fire apparatus manufacturers including E-ONE, KME, and Ferrara. As a manufacturer (not dealer), REV Group sits upstream of Finley Fire Equipment's supply chain but competes indirectly through its dealer network structure.
• Sutphen Corporation: Family-owned fire apparatus manufacturer selling direct and through dealer network. Competes with Pierce apparatus in the same end market with overlapping fire department customers.
• Pierce Manufacturing (Oshkosh Corporation): Premier fire apparatus manufacturer owned by Oshkosh Corporation and Finley Fire Equipment's primary OEM partner. Pierce competes indirectly by setting dealer terms, product roadmaps, and territorial allocations that shape dealer economics.
• Kovatch Mobile Equipment (KME): Fire apparatus manufacturer (REV Group subsidiary) selling custom and commercial pumpers, aerials, and rescue vehicles. Competes with Pierce for dealer representation and end-customer fire department contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/atlanticemergency/videos
• Facebookfacebook.com/atlanticemergency
• Instagraminstagram.com/atlanticemergencysolutions
• LinkedInlinkedin.com/company/finley-fire-equipment-co.-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finley Fire Equipment Co., Inc.