What Cantine Volpi does

Cantine Volpi is a fifth-generation, family-owned winery founded in 1914 in Tortona, Alessandria province, Piedmont, Italy, producing and marketing wines and sparkling wines from the Colli Tortonesi denomination. The company specializes in native grape varieties—particularly Timorasso (marketed as Derthona) and Barbera—and serves three primary customer groups: direct-to-consumer wine buyers via e-commerce (vinodalproduttore.it) and on-site purchases, wine trade importers and distributors accessed through international wine fairs, and wine tourism visitors attending tastings and experiential events at the Cascina La Zerba estate in Volpedo.

The portfolio spans Colli Tortonesi DOC Timorasso Derthona (flagship white, including a reserve 'Zerba Antica'), multiple Barbera Superiore bottlings, sparkling wines (Cortese Spumante, Pinot Nero Rosé, and the Metodo Classico '914' from Pinot Nero with 30 months on lees), and frizzante wines. Production is anchored at the Cascina La Zerba estate—acquired in 2003 and fully converted to certified organic viticulture (ICEA) since 2015—with biodiversity-focused management including integrated pest control without chemical herbicides, cover crops, and adjacent woodland for insect pollination. Operational sustainability extends to 100% plant-polymer corks (since 2021, replacing agglomerated cork), lightweight 360g bottles, FSC-certified cartons, and Equalitas sustainability certification obtained in July 2022.

Revenue derives from direct wine sales through e-commerce and on-site purchases, wine tourism and tasting experiences priced at €25 per person for a four-wine flight with local cheese pairings (plus special event passes such as Vinili e Vinelli at €50), and B2B trade relationships developed at international fairs including Wine Paris, ProWein Düsseldorf, Vinitaly Verona, and domestic events such as Fiera Grandi Langhe. Distribution is concentrated in Italy with limited international reach through trade-fair contacts rather than dedicated export infrastructure. The company employs 51–100 people and ranks among Italy's top 100 wine producers per Corriere della Sera, with recent international validation through Decanter 2025 Gold (95 points) and James Suckling 93-point scores for flagship Timorasso and Barbera.

Name

Cantine Volpi

Legal name

Cantine Volpi

Website

https://cantinevolpi.it

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

51–100 employees

Short description

Cantine Volpi is a fifth-generation family winery in Tortona, Piedmont, producing DOC/DOCG wines from native Timorasso and Barbera grapes. It sells direct-to-consumer via e-commerce and on-site tastings at Cascina La Zerba, with certified organic and Equalitas sustainable production.

Ownership category

akta.pro rank

Product category

Piedmont Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Piedmont wine production
• Colli Tortonesi wines
• Timorasso white wine
• Barbera red wine
• Organic viticulture

Headquarters

HQ city

Tortona

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Infrastructure, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Wine Sales (Direct-to-Consumer): Direct sales of wines through e-commerce platform (vinodalproduttore.it) and on-site at the winery in Tortona. Includes a wide range of DOC/DOCG wines from Colli Tortonesi and broader Piedmont region.
2. Wine Tourism and Tastings: Paid tasting experiences at Cascina La Zerba, open on Saturdays with multiple time slots. Tastings include 4 wines plus local cheese pairings. Also offers gift cards and event bookings.
3. Events and Private Bookings: Revenue from hosted events including 'Picnic in vigna', cultural evenings, corporate events, and private tastings. Special event passes (e.g., Vinili e Vinelli) priced at €50 for full experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cantine Volpi produces and markets DOC/DOCG wines from the Colli Tortonesi appellation in Piedmont, Italy, with a flagship portfolio centered on Timorasso Derthona white wines and Barbera Superiore red wines, plus sparkling wines (Cortese Spumante, Pinot Nero Rosé, and the Metodo Classico 914). The company also sells paid wine-tasting experiences and hosts wine tourism events at its Cascina La Zerba estate in Volpedo, supplementing bottle sales with experiential revenue.

Product overview

Cantine Volpi is a fifth-generation family winery specializing in wines from the Colli Tortonesi denomination in Piedmont, Italy. Founded in 1914, the company operates 100+ hectares across the Tortona area. The product portfolio centers on Timorasso Derthona (their flagship white wine) and Barbera Superiore (their signature red), produced from estate vineyards at Cascina La Zerba in Volpedo, acquired in 2003. Beyond still wines, the portfolio includes sparkling wines (Cortese Spumante, Pinot Nero Rose, and the Metodo Classico 914), frizzante wines, and Piedmont DOC/GAVI offerings. The company also operates a tasting room experience at Cascina La Zerba and holds Equalitas sustainability certification. All wines from Cascina La Zerba are certified organic (ICEA) since 2015.

Differentiator

Problem solved

Functional benefit

Brands

• Cascina La Zerba: Premium wine line from the Volpedo estate, featuring Timorasso Derthona and Barbera Superiore wines produced from estate-grown organic grapes.
• 914

Products and services

• COLLI TORTONESI DOC TIMORASSO DERTHONA "LA ZERBA" Flagship white wine made from Timorasso grapes grown at the Cascina La Zerba estate in Volpedo, certified organic under ICEA. It is Cantine Volpi's signature Timorasso Derthona, targeted at premium wine consumers and the wine trade, and has received 96 points (Best Bio Wine) at Vinitaly 2022 5StarWines, 93 points from James Suckling (2023 vintage), and Gold (95 points) at Decanter 2025.
• COLLI TORTONESI DOC TIMORASSO DERTHONA "ZERBA ANTICA" Reserve white wine from Timorasso grapes, aged 21 months with 10 months in cement, sold in limited editions as part of the Zerba Antica charity project supporting local nonprofits in the Tortona area.
• COLLI TORTONESI DOC BARBERA SUPERIORE "LA ZERBA" Premium Barbera Superiore from the Cascina La Zerba estate, aged 13 months with 6 months in wooden barrels. Represents the company's excellence in traditional Piedmontese red winemaking and has received 91 points from James Suckling (2023 vintage) and Silver (90 points) at Decanter 2025.
• Degustazione (Wine Tasting Experience) Paid wine tasting sessions held at the bio-architecture tasting room at Cascina La Zerba in Volpedo, offered Saturdays in four time slots (10:00, 12:00, 16:00, 18:00). Each tasting features 4 representative wines including a reserve, paired with local cheeses from Terre del Giarolo, priced at €25 per person for approximately 60 minutes.
• PIEMONTE DOC CORTESE SPUMANTE Sparkling white wine made from Cortese grapes, straw-yellow color with a characteristic, fruity and delicate aroma and a savory, dry, fresh taste; part of the Piedmont DOC sparkling range.
• PIEMONTE DOC PINOT NERO ROSÉ Sparkling rosé wine from Pinot Nero grapes with a characteristic and fruity aroma and a savory, brut taste; part of the Piedmont DOC sparkling range.
• METODO CLASSICO 914 VINO SPUMANTE BRUT First classic method sparkling wine produced by Cantine Volpi, made from Pinot Nero grapes with 30 months aging on lees before disgorgement. The '914' label references the company's founding year (1914), the 30 months of lees aging, and the 914 bottles produced. Disgorged November 22, 2021.
• COLLI TORTONESI DOC BARBERA SUPERIORE "BALLERINA" Barbera Superiore from Colli Tortonesi, aged 13 months with 6 months in wooden barrels, featuring a winey, characteristic aroma with wood notes and a dry, savory taste.
• COLLI TORTONESI DOC CORTESE FRIZZANTE "VOLPI" Frizzante (semi-sparkling) white wine from Cortese grapes with fresh citrus and white flower notes, lively bubbles and a fruity flavor.
• COLLI TORTONESI DOC BARBERA SUPERIORE Barbera Superiore from Colli Tortonesi, aged 13 months with 6 months in wooden barrels. Good structure, soft with light and sweet tannins, very persistent.
• Barbera Riserva 110 anni Limited Edition Celebratory Barbera Riserva limited edition of 600 bottles released for the winery's 110th anniversary in 2024, sold at €25 per bottle at the winery or during Saturday tastings at Cascina La Zerba.
• Gift Card for Degustazione €25 gift card redeemable for one tasting experience at Cascina La Zerba, including 4 wines and a cheese pairing.

Quantifiable outcome

• James Suckling 2025: 93 points for Derthona Timorasso 'La Zerba' 2023, 91 points for Barbera Superiore 'La Zerba' 2023
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Derthona 2.0coreStrategic or Co-development Partner · 6 April 2024Cantine Volpi is an active participant in Derthona 2.0, an annual event organized by the Consorzio Tutela Vini Colli Tortonesi to promote Timorasso Derthona wine. The event brings together 57 producers to present their wines to press, trade operators, and wine enthusiasts through tastings and masterclasses.
• Consorzio Tutela Vini Colli TortonesicoreStrategic or Co-development Partner · 12 March 2024The Consorzio organizes key events like DerthonaDue.Zero where Cantine Volpi participates. Cantine Volpi also hosted press delegations at their winery as part of these consortium-organized events.
• Derthona GiovanicoreStrategic or Co-development Partner · 1 January 2024Marco Volpi, fifth generation of Cantine Volpi, is a co-founder of Derthona Giovani, a group of 20 young wine entrepreneurs from Colli Tortonesi, together with 12 food companies, promoting and valorizing the territory through events and cultural exchanges.
• EqualitascoreOthers · 1 July 2022Equalitas is the sustainability certification body that awarded Cantine Volpi the 'Organizzazione Sostenibile' certification in July 2022. This standard promotes sustainability in Italian agri-food supply chains based on three pillars: social, environmental, and economic.
• Derthona BasketminorGTM or Marketing Partner · 1 January 2021Cantine Volpi is Jersey Sponsor and Hospitality Partner of Derthona Basket, a Serie A basketball team representing Tortona. The company has a stand at home games at PalaEnergica Paolo Ferraris in Casale Monferrato, offering wine tastings to fans.
• ICEA (Istituto per la Certificazione Etica e Ambientale)coreOthers · 1 January 2021ICEA is the certification body that certified Cantine Volpi's organic production at Cascina La Zerba vineyards since 2015.
• Caseificio Terre del GiarolominorOthersLocal cheese producer provides cheese pairings for wine tasting experiences at Cascina La Zerba, enhancing the wine and food pairing experience for visitors.
• La FungaiaminorOthersLocal restaurant that collaborates with Cantine Volpi for picnic in vigna events and food events at Cascina La Zerba, providing fried mushrooms and other dishes paired with wines.
• Bevi.lominorOthersCocktail bar that collaborates with Cantine Volpi for events, providing drinks and mixology services paired with wines at special evenings like 'Degusta Picnic in Vigna'.
• FAI (Fondo per l'Ambiente Italiano)minorOthersCantine Volpi is Top Sponsor of 'Ambiente Scrivia', an interdisciplinary environmental education project organized by FAI, FAI Giovani, and CAI, dedicated to the Tortona territory with photography exhibitions, school presentations, and bird watching installations.
• Torneo ArmanaminorGTM or Marketing PartnerCantine Volpi is Gold Sponsor of the Torneo Armana, a street basketball trophy that raises funds for charity (Associazione Enrico Cucchi - Palliative Care).

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Zonin1821: Large privately held Italian wine group with estates across multiple regions (Veneto, Tuscany, Piedmont) and strong US distribution via Zonin USA. Illustrates the distribution scale that family-owned single-region wineries need to access to grow internationally.
• Antinori: Historic Italian wine dynasty with extensive Tuscan estates (Tignanello, Solaia) and global distribution footprint. Sets the benchmark for international premium Italian wine marketing and HoReCa presence.
• Frescobaldi: One of the largest and oldest Italian wine groups, owning estates across Tuscany and beyond (including in Bolgheri and Brunello). Represents the broader incumbent scale that Cantine Volpi must compete against in international distribution.

Direct peers

• La Spinetta: Family-owned Piedmont winery in Castagnole delle Lanze producing Barbaresco, Barolo, Barbera and Moscato d'Asti. Similar artisanal, terroir-driven positioning and international fine-wine distribution, with comparable headcount and premium price points.
• Vietti: Historic Piedmont winery in Castiglione Falletto producing Barolo, Barbaresco and Barbera d'Asta. Similar multi-generational heritage, premium positioning, and international fine-wine recognition through critic scores.
• G.D. Vajra: Family-run Piedmont winery in Barolo producing organic-certified Barolo, Barbera and Riesling. Comparable size, organic philosophy, family ownership across generations, and DTC + international trade-fair distribution model.
• Foradori: Family-owned Trentino winery specializing in the indigenous Teroldego grape with biodynamic and organic farming. Highly comparable philosophy of reviving an indigenous varietal and building a premium terroir brand.
• Vigneti Massa: Family winery in Colli Tortonesi recognized as a pioneer in reviving the Timorasso grape. Closest varietal peer given overlapping territory and shared focus on indigenous white wines from the same appellation.
• Brovia: Multi-generational family winery in Serralunga d'Alba producing traditional Barolo and Barbera d'Alba. Similar family ownership, terroir-driven Piedmont portfolio, and limited production premium positioning.
• Elio Altare: Family-owned Barolo producer in La Morra, Piedmont, focused on traditional and modern Barolo with single-vineyard expressions. Comparable small-scale, high-quality, family-run operation with international fine-wine presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cantinevolpi
• Instagraminstagram.com/cantinevolpi
• Xx.com/CantineVolpi
• LinkedInlinkedin.com/company/cantine-volpi-srl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cantine Volpi