Chemsol Group
Chemsol Group is a family-run UK engineering firm (founded 2001, 32 staff, Conwy) that designs, installs, and maintains swimming pools, automated plant rooms, and water treatment systems for domestic, commercial hospitality, and industrial clients across the United Kingdom.
- Company typePrivate
- Founded2001
- HeadquartersConwy, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Chemsol Group does
Chemsol Group (legal entity Chemsol Cymru Ltd) is a family-run, UK-based specialist engineering firm headquartered in Conwy, North Wales, founded in 2001. The company designs, installs, and maintains swimming pools, fully automated plant rooms, and a broad set of water treatment systems for domestic and commercial clients across the United Kingdom. Its commercial customer base spans hotel spas, leisure centres, health clubs, public swimming pools, holiday parks, heritage estates, and industrial facilities, with named logos including Gleneagles, Hilton Garden Inn, White House Spa, Bamford Wellness, National Trust, DS Smith, and Zipworld.
The company's core technology stack centres on advanced water treatment rather than software: it integrates Da-Gen Daisy+ advanced oxidation hydrolysis (50–80% lower oxidation demand, 3–5x less salt than saltwater pools), Dryden Aqua AFM activated filter media (filtration down to 1 micron versus 20–30 microns for sand, with a 15–20+ year lifespan), and fully automated plant room packages. Chemsol is the first UK commercial installer of the Da-Gen Daisy+ system and is an official authorised UK dealer for NIVEKO Custom Built Monopools (partnership from summer 2022). Pool construction spans stainless steel pools, vinyl liner pools, shotcrete tiled commercial pools with 30+ year lifetimes, and NIVEKO mono-pools, alongside drinking water services (borehole drilling, UV disinfection, filtration) and industrial wastewater treatment for poultry, food and beverage, municipal, and agricultural sectors.
The business model combines capital project revenue (one-time installations ranging from approximately £10K for a budget liner pool to £100K+ for premium commercial tiled pools) with a recurring revenue tail from annual service and maintenance contracts, 24/7 emergency call-out (95% first-visit fix rate), and chemical supply. Distribution is direct field sales only, with no reseller or distributor network; go-to-market relies on field engineers, consultation, online quotation forms, and a 1,000+-subscriber weekly newsletter. The company holds UKAS ISO 9001, ISO 14001, Constructionline Gold, SSIP, Cyber Essentials, Legionella Control Association, Safe Contractor, and SPATA/BISHTA/PWTAG memberships, which together form a thick compliance moat and unlock access to UK public-sector and regulated commercial water contracts.
Chemsol Group firmographics
Firmographics- Name
- Chemsol Group
- Legal name
- Chemsol Cymru Ltd T/A Chemsol Group
- Website
- https://chemsol.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chemsol Group is a family-run UK engineering firm (founded 2001, 32 staff, Conwy) that designs, installs, and maintains swimming pools, automated plant rooms, and water treatment systems for domestic, commercial hospitality, and industrial clients across the United Kingdom.
- Ownership category
- akta.pro rank
Chemsol Group industry classification
Industry- Product category
- Swimming Pool Construction & Water Treatment Services
- NAICS
- Water Supply and Irrigation Systems (22131), Sewage Treatment Facilities (221320)
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industries
- Water Testing & Chemical Balancing (HSAIALAB), Pool Opening & Seasonal Startup (HSAIALAD), Water Treatment Plant Construction (Drinking Water) (IMAFAGAA), Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE)
Keywords
Where Chemsol Group is headquartered
LocationHeadquarters
- HQ city
- Conwy
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Chemsol Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Swimming Pool Installation: Design, installation, and construction of luxury swimming pools for domestic and commercial clients. Includes residential pools, commercial pools for hotels/leisure centres, and custom NIVEKO mono pools.
- Water Treatment Systems Installation: Installation of drinking water systems, borehole drilling, wastewater treatment plants, and industrial water systems for private and commercial clients.
- Service & Maintenance Contracts: Ongoing servicing, maintenance, breakdown cover, and emergency call-out services for swimming pools and water treatment systems. Includes annual contracts and one-off emergency services.
- Chemical Supply: Supply of pool chemicals including chlorine, pH regulators, algaecides, and flocculants for water treatment maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Liner Pool (Budget Home Pool Option) |
| One time/ perpetual license | Pay-as-you-go | NIVEKO One-Piece Pool (Mid-Range Home Pool Option) |
| One time/ perpetual license | Pay-as-you-go | Concrete Tiled Pool (Commercial/Premium Home Option) |
| Other | Monthly | Pool Running Costs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Chemsol Group product offering
Product offeringCore offering
Chemsol Group designs, installs, and maintains swimming pools, automated plant rooms, and water treatment systems for residential and commercial clients across the UK. Core offerings include luxury pool construction (liner, concrete tiled, stainless steel, NIVEKO monopools), drinking water systems with borehole drilling, industrial wastewater treatment, and recurring pool servicing and maintenance contracts.
Product overview
Chemsol Group is a family-run swimming pool company and water treatment specialist established in 2001, offering a comprehensive portfolio of products and services for domestic and commercial clients across the UK. The core offering includes luxury swimming pool design, installation, and construction (featuring NIVEKO monopools as an official dealer, stainless steel pools, liner pools, and shotcrete commercial pools), alongside fully automated swimming pool plant rooms powered by DA-GEN DAISY+ and Dryden Aqua filtration technology with AFM media. The company also provides drinking water systems (borehole drilling, filtration, UV disinfection), wastewater treatment solutions, industrial water systems, and 24/7 emergency call-out services. Services include pool servicing and maintenance contracts, water tech services, chemical supply, and design consultancy with CAD drawings and CGI concept videos.
Differentiator
Problem solved
Functional benefit
Products and services
- Swimming Pool Design & Build Services
Quantifiable outcome
- 50-80% lower oxidation demand compared to conventional systems
- +7 more outcomes
Companies that use Chemsol Group
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Chemsol Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Chemsol Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NIVEKOcoreOfficial authorised NIVEKO dealer in the UK since summer 2022. NIVEKO Custom Built Monopools has over 20 years of experience, 100+ qualified employees, and 450+ projects executed annually across Europe. Chemsol offers NIVEKO's range of skimmer, overflow, and infinity edge pools as a complete installation service.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Chemsol Group competitors and assessment
Company assessmentBroad incumbents
- Waterco: Australia-headquartered global manufacturer and distributor of pool and water treatment equipment, pumps, filters, and chemicals with significant UK and European distribution. Overlaps with Chemsol across pool equipment and water treatment categories as a broad-line upstream vendor.
- Pentair: Global water solutions and pool equipment manufacturer covering filtration, pumps, and pool/spa automation. Comparable to Chemsol across both pool equipment and broader water treatment, though at much larger scale and as an upstream product vendor.
- Culligan: Global water treatment company providing residential, commercial, and industrial water filtration, softening, and drinking water systems. Overlaps with Chemsol on the drinking water and industrial/municipal water treatment side, though as a broad franchise operator rather than a local installer.
- AstralPool (Fluidra): Global swimming pool equipment brand owned by Fluidra, supplying pool plant equipment, filters, pumps, and water treatment systems for residential and commercial pools. Overlaps with Chemsol on the commercial pool plant room and water treatment categories, but as a multi-line equipment manufacturer rather than a local integrator.
- Certikin: One of the UK's largest swimming pool equipment, chemicals, and accessory suppliers, serving trade and commercial pool customers across Britain. Comparable to Chemsol as a UK swimming-pool water-treatment ecosystem participant, but operating as a broad product distributor rather than a turnkey installer.
- Hayward Industries: Global pool equipment manufacturer offering pumps, filters, heaters, automation, and sanitisation systems for residential and commercial pools. Comparable to Chemsol on the commercial pool plant room and water treatment categories as a global incumbent equipment supplier.
- Veolia Water Technologies: Global water and wastewater treatment solutions provider covering municipal and industrial customers. Comparable to Chemsol on the industrial/municipal wastewater and process water treatment side, but at vastly larger scale and primarily as a systems integrator/operator.
Direct peers
- Compass Pools UK: UK franchise of the Australian ceramic-composite one-piece pool manufacturer Compass Pools, designing and installing premium residential pools. Directly comparable to Chemsol on luxury residential pool design and build, competing for the same high-end UK customers.
- Dryden Aqua: Scottish/UK-based manufacturer of AFM (Activated Filter Media) and the integrated Dryden Daisy water treatment system that Chemsol specifies and installs. As Chemsol's primary technology partner, Dryden Aqua is the upstream counterpart in the same pool-water-quality value chain.
- NIVEKO: Czech-based custom monopool manufacturer with 100+ employees, 20+ years of experience, and 450+ projects executed annually across Europe. Chemsol is NIVEKO's official authorised UK dealer, so the two operate in the same premium pool category and overlap on UK luxury residential and select commercial projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Chemsol Group social profiles
Digital presenceChemsol Group compliance and trust
Trust signalCompliance5 records
Chemsol Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chemsol Group leadership team
Management profileNumber of profiles
Chemsol Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chemsol Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chemsol Group
What does Chemsol Group do?
Chemsol Group designs, installs, and maintains swimming pools, automated plant rooms, and water treatment systems for residential and commercial clients across the UK. Core offerings include luxury pool construction (liner, concrete tiled, stainless steel, NIVEKO monopools), drinking water systems with borehole drilling, industrial wastewater treatment, and recurring pool servicing and maintenance contracts.
Is Chemsol Group a public or private company?
Chemsol Group is a private company. It is classified as family owned and is currently operating.
When was Chemsol Group founded?
Chemsol Group was founded in 2001. It employs 11 to 50 people.
Where is Chemsol Group based?
Chemsol Group is headquartered in Conwy, United Kingdom, in the Europe region.
How does Chemsol Group make money?
Four revenue lines are on record. Swimming Pool Installation is the primary driver. The others are water Treatment Systems Installation, service & Maintenance Contracts and chemical Supply.
Who are Chemsol Group's main competitors?
Broad incumbents on record are Waterco, Pentair, Culligan, AstralPool (Fluidra), Certikin, Hayward Industries and Veolia Water Technologies. Direct peers are Compass Pools UK, Dryden Aqua and NIVEKO.
Does Chemsol Group have an API?
No public API is recorded for Chemsol Group.
What industry is Chemsol Group in?
Chemsol Group's product category is Swimming Pool Construction & Water Treatment Services. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of HSAIALAB, Water Testing & Chemical Balancing. Its NAICS code is 22131.