MobiAds
MobiAds is a Russian mobile teaser advertising network founded in 2006 that operates a self-service two-sided platform connecting website publishers with advertisers seeking geo-targeted mobile traffic. It serves SMB publishers, direct advertisers, and agencies in the Russian market.
- Company typePrivate
- Founded2006
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
MobiAds firmographics
Firmographics- Name
- MobiAds
- Website
- https://mobiads.ru
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MobiAds is a Russian mobile teaser advertising network founded in 2006 that operates a self-service two-sided platform connecting website publishers with advertisers seeking geo-targeted mobile traffic. It serves SMB publishers, direct advertisers, and agencies in the Russian market.
- Ownership category
- akta.pro rank
MobiAds industry classification
Industry- Product category
- Mobile Advertising Network
- NAICS
- Media Buying Agencies (541830), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
- akta.pro secondary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where MobiAds is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Markets served
MobiAds business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Advertising Network Services: MobiAds operates as a mobile teaser advertising network connecting publishers (website owners) with advertisers. The platform facilitates the buying and selling of mobile advertising inventory, earning revenue through transaction fees or commission on ad placements. Publishers earn revenue from displaying ads, while the network takes a share.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
MobiAds product offering
Product offeringCore offering
MobiAds operates a mobile teaser advertising network that connects website owners (publishers) with advertisers and agencies, enabling publishers to monetize their mobile traffic through teaser ad placements and advertisers to purchase quality targeted mobile traffic. The platform offers three dedicated interfaces — a Publisher Platform, an Advertiser Platform, and an Agency Platform — with geo-targeting capabilities and self-service registration.
Differentiator
Problem solved
Functional benefit
Products and services
- Площадкам (Publisher Platform) A monetization platform for website owners (publishers) to display mobile teaser advertisements on their sites and earn revenue from their traffic. Targeted at website owners seeking to monetize mobile traffic through the MobiAds network.
- Рекламодателю (Advertiser Platform) An advertising campaign management platform that allows advertisers to purchase quality mobile traffic through teaser ad placements with geo-targeting capabilities. Targeted at brands and marketers seeking quality targeted mobile traffic for advertising campaigns.
- Агентствам (Agency Platform) A dedicated platform for advertising and media agencies to manage advertising campaigns on behalf of their clients, with access to specialized tools and the MobiAds network's traffic inventory. Targeted at agencies running mobile teaser ad campaigns for multiple clients.
Quantifiable outcome
- Successful campaigns for clients since 2013 (ActionPay testimonial)
- +1 more outcomes
Companies that use MobiAds
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
MobiAds technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MobiAds partnerships and signals
Strategic signalScale indicators2 records
MobiAds competitors and assessment
Company assessmentEmerging players
- InMobi: A mobile-focused advertising network serving publishers and advertisers globally; comparable in mobile ad-network positioning though app/SDK-centric versus MobiAds' mobile web teasers.
Broad incumbents
- Taboola: A global content-recommendation and native advertising network monetizing publisher traffic for advertisers, the international incumbent version of MobiAds' teaser model.
- Outbrain: A global native advertising and content discovery network connecting publishers and advertisers on performance terms, structurally similar to MobiAds at larger scale.
- VK (myTarget): VK's advertising platform is a leading Russian ad-tech incumbent for targeted mobile and social advertising, competing broadly for the ad budgets MobiAds targets.
- Yandex Advertising Network: Russia's dominant digital advertising platform offering publisher monetization and advertiser demand at scale, overlapping MobiAds' market but far broader in reach and data.
Direct peers
- MGID: A native/teaser advertising network of Eastern European origin connecting publishers and advertisers via performance-based content ads, the same core model as MobiAds.
- Kadam: A Russian-market advertising network offering teaser, push and native mobile ad formats with targeting, competing for the same publishers and advertisers as MobiAds.
- DirectAdvert: A Russian teaser advertising network monetizing website traffic for publishers and selling performance traffic to advertisers, a direct domestic competitor.
- Adnow: A native/teaser advertising network operating in Russian-speaking and global markets, directly comparable in format and monetization model to MobiAds.
- TeaserNet: A Russian teaser advertising network connecting site owners and advertisers, sharing MobiAds' exact format and two-sided marketplace model.
Market position
Customer concentration
MobiAds social profiles
Digital presenceMobiAds financial estimates
Financial estimateRevenue estimate
Valuation estimate
MobiAds leadership team
Management profileNumber of profiles
MobiAds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MobiAds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MobiAds
What does MobiAds do?
MobiAds operates a mobile teaser advertising network that connects website owners (publishers) with advertisers and agencies, enabling publishers to monetize their mobile traffic through teaser ad placements and advertisers to purchase quality targeted mobile traffic. The platform offers three dedicated interfaces — a Publisher Platform, an Advertiser Platform, and an Agency Platform — with geo-targeting capabilities and self-service registration.
Is MobiAds a public or private company?
MobiAds is a private company. It is classified as unknown and is currently operating.
When was MobiAds founded?
MobiAds was founded in 2006. It employs 11 to 50 people.
Where is MobiAds based?
MobiAds is headquartered in Moscow, Russia, in the Europe region.
How does MobiAds make money?
One revenue line is on record: advertising Network Services.
Who are MobiAds's main competitors?
InMobi is listed as an emerging player. Broad incumbents are Taboola, Outbrain, VK (myTarget) and Yandex Advertising Network. Direct peers are MGID, Kadam, DirectAdvert, Adnow and TeaserNet.
Does MobiAds have an API?
No public API is recorded for MobiAds.
What industry is MobiAds in?
MobiAds's product category is Mobile Advertising Network. Its primary akta.pro industry code is MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts), with a secondary code of BPAMADAI, App Monetization & Subscription Management Platforms. Its NAICS code is 541830 and its SIC code is 7310.