Kadam
Kadam is a global self-serve and full-service online advertising network, founded 2012 and headquartered in Cyprus, connecting approximately 80,000 advertisers and 100,000 publishers across 195+ countries through popunder, push, banner, native, video, and RTB formats.
- Company typePrivate
- Founded2012
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Kadam does
Kadam is an online advertising network founded in 2012 and operated through Kadam Advertising Ltd, a Cyprus-incorporated (HE 441056) private company within the Smart Dynamics group (founder Vladislav Umnitsyn; CEO Sergey Sergienko). The company runs a two-sided platform connecting approximately 80,000 advertisers with over 100,000 publisher websites and apps across roughly 195–200 countries. Underlying technology comprises a programmatic RTB infrastructure compliant with the OpenRTB protocol, an SSP/DSP stack processing over 6 billion daily auctions, proprietary anti-fraud systems (notably Kaminari bot protection), a CPA Target automated bidding algorithm, and—most recently—an in-platform AI assistant (KAI) and an MCP server that allows external AI agents to operate the platform.
The product surface spans seven ad formats—popunder, push notifications, banner, native, video, direct link, and in-page push—monetized through CPC, CPM, and CPA pricing models, with a pay-as-you-go billing structure and a minimum balance of $20 to launch push campaigns. Distribution combines a self-serve product-led platform, a full-management service with dedicated account managers, an agency program with bonus structures, an affiliate/traffic-arbitrage offering, and RTB partner integrations. Supported verticals are iGaming (Melbet, iGaming AFRIKA), e-commerce, dating, adult, games, software, and sweepstakes.
Revenue is generated by charging advertisers on a per-click, per-impression, or per-conaction basis for traffic acquired through the network, plus a transaction-fee economics layer on programmatic RTB supply and demand, with the platform claiming 37–40 billion daily impressions globally. Kadam has accumulated industry recognition including MAC Awards 2025 (Best Native Ad Network and Best Ad Network), Affspace Awards 2023–2024 (Best Ad Network, consecutive year), OfferVault Summer Awards 2024, Partnerkin Awards 2024, ABC Awards 2026 (Best Traffic Source), and iGaming AFRIKA Summit Awards 2026 (Best Advertising Network).
Kadam firmographics
Firmographics- Name
- Kadam
- Legal name
- Kadam Advertising Ltd
- Website
- https://kadam.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kadam is a global self-serve and full-service online advertising network, founded 2012 and headquartered in Cyprus, connecting approximately 80,000 advertisers and 100,000 publishers across 195+ countries through popunder, push, banner, native, video, and RTB formats.
- Ownership category
- akta.pro rank
Kadam industry classification
Industry- Product category
- Digital Advertising Network
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830), Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Affiliate/Acquisition Tech, Tracking & Marketing Automation (MPAEAKAK)
Keywords
Where Kadam is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Kadam business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising Network Fees: Kadam operates as an advertising network connecting advertisers who want to buy traffic with publishers who want to monetize their inventory. Revenue is generated through advertising fees charged on CPC, CPM, and CPA models
- Publisher Monetization Services: Platform enables publishers to monetize website traffic through various ad formats. Publishers earn revenue from ad impressions and clicks while Kadam takes a share
- RTB Platform Services: Real-time bidding platform providing SSP and DSP capabilities. Partners integrate via OpenRTB protocol for programmatic ad buying and selling
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | CPC (Cost Per Click) model - advertisers pay per click |
| Usage-based | Pay-as-you-go | CPM (Cost Per Mille) model - advertisers pay per thousand impressions |
| Outcome Based/ Performance | Pay-as-you-go | CPA Target - automatic optimization toward target cost per action |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels5 records
Kadam product offering
Product offeringCore offering
Kadam operates an advertising network platform connecting advertisers and publishers worldwide, offering seven ad formats (Popunder, Push Notifications, Banner, Native, Video, Direct Links, In-Page Push) with precise targeting, anti-fraud protection via the Kaminari system, and AI-powered campaign management. The platform processes 37-40 billion daily impressions across 195-200 countries and offers pricing on CPC, CPM, and CPA Target models, with a self-serve interface and optional full-management service for enterprise clients.
Product overview
Kadam is an advertising network platform founded in 2012, connecting advertisers and publishers worldwide. The platform operates as a unified ecosystem comprising the core advertising network with multiple ad formats (Popunder, Push Notifications, Banner Ads, Native Ads, Video, Direct Links, In-Page Push), specialized modules for publishers (monetization), advertisers (campaign management), agencies, affiliates (traffic arbitrage), and RTB partners (SSP/DSP). Supporting infrastructure includes KAI (AI assistant for campaign management), MCP Server (for AI agent integration), CPA Target (automated bidding), Traffic Showcase (analytics), and Kaminari (anti-fraud protection). The platform processes over 10 billion impressions daily across 195+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Kadam Advertising Network Core advertising network platform connecting advertisers and publishers worldwide, offering seven ad formats with precise targeting, fraud protection via Kaminari system, and AI-powered campaign management via KAI.
- RTB Platform (SSP/DSP) Real-time bidding advertising platform offering SSP and DSP solutions for buying and selling ad inventory, compliant with OpenRTB protocol, processing over 6 billion auctions daily and supporting 5 ad formats.
- KAI (Kadam AI Assistant) Personal AI assistant built into the Kadam platform that helps advertisers launch campaigns, analyze statistics, identify performance drops, diagnose issues, optimize campaigns, monitor metrics, and run A/B tests through natural language chat.
- MCP Server Model Context Protocol server enabling external AI agents to connect to Kadam platform capabilities and manage advertising through familiar AI tools.
- Popunder (Clickunder) Ads Ad format that opens in a new window after user click, offering low CPC ($0.0002 minimum) and high reach with over 120 million clicks per day worldwide.
- Push Notifications Innovative advertising format delivering messages to users who have opted-in, with over 300 million users in the database. Notifications appear natively on user devices and work even when users are offline.
- Banner Ads Image-based advertising format for brand awareness and impulse item sales, with 58 available banner sizes for mobile and desktop, delivering 150 million impressions per day across 198 countries.
- Native Ads (Teasers) Content-style advertisements that blend with site content, providing high CTR and organic traffic, delivering over 500 million impressions per day across 200 countries.
- Agency Solutions Specialized advertising solutions for agencies featuring big agent bonuses, total campaign control, quality global traffic, and premium service with dedicated personal managers.
- Traffic Arbitrage Platform Platform for affiliate marketers to create, analyze, and scale effective ad campaigns focused on results, featuring CPA Target automation, multiple targeting options, and fraud protection.
- Publisher Platform Monetization solution for website owners to earn revenue from traffic through multiple ad formats with 100% fill rate, high CPM rates, real-time statistics, and weekly payouts via PayPal, Bank Transfer, USDT, Paxum, Capitalist, and Wire.
Quantifiable outcome
- Publishers can earn up to 10% more compared to other ad networks
- +4 more outcomes
Companies that use Kadam
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Kadam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature6 records
Kadam partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Smart DynamicscoreSmart Dynamics is the parent company of Kadam. Kadam is part of the Smart Dynamics ecosystem, which also includes Kaminari Click (founder Vladislav Umnitsyn's company). The parent company provides strategic direction and owns multiple advertising technology ventures.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Kadam competitors and assessment
Company assessmentDirect peers
- PropellerAds: Multi-format ad network (popunder, push, native, banner) with self-serve and RTB serving global advertisers and publishers. Closely comparable to Kadam in format mix, scale ambitions, and target verticals including iGaming.
- Adsterra: Popunder, push, native and banner ad network with 20K+ advertisers and global publisher base. Direct competitor in the same popunder/push-led ad network category with comparable self-serve and full-management GTM.
- Clickadu: Self-serve ad network offering popunder, push, in-page, banner and video with global coverage and SSP/RTB integration. Competes head-to-head with Kadam for affiliate and traffic-arbitrage budgets.
- RichAds: Performance ad network focused on push and popunder formats with strong presence in iGaming and affiliate verticals. Mirrors Kadam's CPA Target automation and full-management service model.
- HilltopAds: Popunder and push ad network with anti-fraud protection and global reach, serving affiliate marketers and direct advertisers. Closely comparable in format mix and SMB/self-serve orientation.
- ExoClick: Established ad network with popunder, push, native and video formats serving advertisers across verticals including adult and mainstream. Comparable in scale, multi-format breadth and global publisher footprint.
- MGID: Native advertising network serving advertisers and publishers globally with focus on content-discovery formats. Overlaps with Kadam's native (500M+ daily impressions) and direct-link offerings.
- PopAds: Specialized popunder ad network with global coverage and CPC pricing. Direct competitor in the popunder category and a long-standing alternative for Kadam's advertisers.
Broad incumbents
- Taboola: Large native/content-discovery advertising platform with public-market scale and premium publisher relationships. Comparable on the native ad format and advertiser-platform technology stack but operates at much broader scale and brand-safety positioning.
- Outbrain: Global native advertising platform serving premium publishers and direct advertisers. Comparable on the native/teaser ad format and programmatic integrations but competes at the higher-brand-safety end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Kadam social profiles
Digital presenceKadam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kadam leadership team
Management profileNumber of profiles
Profiles4 records
Kadam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kadam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kadam
What does Kadam do?
Kadam operates an advertising network platform connecting advertisers and publishers worldwide, offering seven ad formats (Popunder, Push Notifications, Banner, Native, Video, Direct Links, In-Page Push) with precise targeting, anti-fraud protection via the Kaminari system, and AI-powered campaign management. The platform processes 37-40 billion daily impressions across 195-200 countries and offers pricing on CPC, CPM, and CPA Target models, with a self-serve interface and optional full-management service for enterprise clients.
Is Kadam a public or private company?
Kadam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kadam founded?
Kadam was founded in 2012. It employs 51 to 100 people.
Where is Kadam based?
Kadam is headquartered in Madrid, Spain, in the Europe region.
How does Kadam make money?
Three revenue lines are on record. Advertising Network Fees are the primary driver. The others are publisher Monetization Services and RTB Platform Services.
Who are Kadam's main competitors?
Direct peers on record are PropellerAds, Adsterra, Clickadu, RichAds, HilltopAds, ExoClick, MGID and PopAds. Broad incumbents are Taboola and Outbrain.
Does Kadam have an API?
Yes. Kadam offers an API for developers to retrieve statistics and manage campaigns. The platform supports GET requests for statistics retrieval and provides macro tokens ([SID] for site ID, [ID] for creative ID, [CID] for campaign ID) for external tracking integration with CPA networks and analytics platforms. Kadam also launched an MCP (Model Context Protocol) server enabling external AI agents to connect to the platform's capabilities and manage advertising through AI tools.
What industry is Kadam in?
Kadam's product category is Digital Advertising Network. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of MPAEAKAK, Affiliate/Acquisition Tech, Tracking & Marketing Automation. Its NAICS code is 54181 and its SIC code is 7310.