Adnow
AdNow is a native advertising network operating a two-sided RTB platform that connects 160,000 publishers with 1,700 advertisers across 114 countries, processing 6 billion monthly impressions via proprietary hybrid ad formats and a self-serve SSP.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Adnow does
AdNow, legally operating as Renodo Media LTD with a registered headquarters in Plovdiv, Bulgaria and a London business address, is a native advertising network founded in 2014 by digital marketing professionals with 10-14 years of RTB, Big Data, and mobile advertising experience. The company operates a two-sided programmatic platform connecting approximately 160,000 publishers across 114 countries with roughly 1,700 advertisers, processing 6 billion monthly impressions and 980 million unique visitors. Core technology comprises a Real-Time Bidding engine, a proprietary hybrid native ad format (combining native and banner inventory), a self-serve Supply-Side Platform (SSP) supporting Open RTB, XML, API, and JS tag integrations, and Anti-AdBlock technology that claims a 25% publisher revenue uplift by ensuring full ad delivery.
Product surface includes the legacy AdNow Native Advertising Network, the AdNow.One self-serve advertiser platform launched November 2023, the AdNow SSP for programmatic buyers, an AdNow WordPress Plugin, customizable widget-based ad placements, and a referral program offering 5% lifetime commission. The business model is transaction-based: publishers earn CPC/CPM payouts via the widget/SSP, advertisers pay CPC/CPM rates varying by geography, traffic quality, and content relevance, with weekly $20 minimum payouts. Go-to-market is self-serve supplemented by heavy conference participation (AdDays, Affiliate World, Online Marketing Rockstars, IAB Europe membership obtained June 2023) and a long-tail SMB publisher acquisition motion across 13+ language versions of the platform. Named partners include Amazon, AliExpress, eBay, JD.com as advertiser relationships and Peerfly, Matomy, Yeahmobi, and Affilaxe as affiliate network channel partners.
Adnow firmographics
Firmographics- Name
- Adnow
- Legal name
- Renodo Media LTD
- Website
- https://adnow.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AdNow is a native advertising network operating a two-sided RTB platform that connects 160,000 publishers with 1,700 advertisers across 114 countries, processing 6 billion monthly impressions via proprietary hybrid ad formats and a self-serve SSP.
- Ownership category
- akta.pro rank
Adnow industry classification
Industry- Product category
- Programmatic Native Advertising
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Supply-Side Platforms (SSP) & Publisher Monetization (BPAMALAC)
- akta.pro secondary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
Keywords
Where Adnow is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Adnow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Publisher Monetization: AdNow monetizes publisher (webmaster) traffic by displaying native advertisements through widget placements. Publishers earn revenue based on clicks (CPC/PPC) and impressions (CPM/eCPM) generated from their website visitors. Revenue is calculated using proprietary algorithms and statistical reporting.
- Advertiser Campaign Spending: Advertisers pay to drive traffic and promote products/services through the AdNow platform. Campaigns are priced based on Cost Per Click (CPC) or Cost Per Mille (CPM) with rates varying by geographic location, traffic quality, and content relevance.
- Referral Program: AdNow offers a referral program where existing publishers earn 5% commission from all earnings generated by referred webmasters for the entire duration of their partnership with AdNow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Weekly | Publisher Payment Threshold |
| Other | Monthly | Referral Commission |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Adnow product offering
Product offeringCore offering
AdNow operates a native advertising network and Supply-Side Platform (SSP) that connects 160,000 publishers with 1,700 advertisers across 114 countries. The platform uses Real-Time Bidding (RTB), big data and proprietary algorithms to deliver hybrid native ad formats, processing over 6 billion monthly impressions with 95 million monthly clicks.
Product overview
AdNow is a native advertising network founded in 2014, operating a platform-plus-services model. The core offering is the AdNow Native Advertising Network connecting 160,000 publishers with 1,700 advertisers across 114 countries. The platform is powered by the AdNow SSP (Sell Side Platform) for programmatic ad selling, supplemented by the self-served AdNow.One advertiser platform. The company offers three ad formats: Native Ads (content recommendations), Hybrid Ads (banners/native combined), and Banners. Supporting products include the WordPress Plugin for easy integration, Anti-AdBlock Technology for ad delivery, and a Referral Program for partner acquisition. The platform processes over 6 billion monthly impressions using proprietary algorithms for targeting and fraud detection.
Differentiator
Problem solved
Functional benefit
Brands
- AdNow.One: Self-served advertising platform for advertisers to manage campaigns and drive traffic.
- AdNow SSP
Quantifiable outcome
- Native ads attract up to 60% more attention than classic banners
- +5 more outcomes
Companies that use Adnow
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Adnow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Adnow partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- IAB EuropecoreAdNow native advertising, part of Renodo Media LTD, became a proud member of IAB Europe. Listed on the association's vendors list, demonstrating commitment to industry standards for online advertising and participation in the European digital advertising ecosystem.
- PeerflyminorAffiliate marketing network partner listed in AdNow's partner section. Peerfly serves as a performance-based marketing network connecting advertisers with publishers for affiliate campaigns.
- MatomyminorDigital advertising company partner. Matomy offers performance-based advertising solutions including mobile, video, and social advertising services.
- YeahmobiminorGlobal mobile advertising platform partner listed in AdNow's partner ecosystem. Yeahmobi specializes in performance marketing and app install campaigns.
- AffilaxeminorAffiliate marketing network partner. Affilaxe connects advertisers with publishers for performance-based campaigns.
- AliExpressminorE-commerce marketplace partner. AliExpress is part of Alibaba Group and represents a major advertiser category for native advertising campaigns.
- AmazonminorE-commerce marketplace partner. Amazon represents a significant advertiser partner for product promotion and affiliate marketing campaigns.
- eBayminorE-commerce marketplace partner. eBay serves as an advertising partner for product discovery and commerce-focused campaigns.
- JD.comminorChinese e-commerce marketplace partner. JD.com represents the major Asian e-commerce market and serves as an advertising partner for campaigns targeting Chinese consumers.
- GooglecoreGoogle is referenced as a third-party service provider in AdNow's cookie policy. Google analytics and advertising cookies (including DoubleClick) may be used on the platform for targeting and performance measurement purposes.
- FacebookcoreFacebook is referenced as a third-party service provider in AdNow's cookie policy. Facebook tracking pixels and advertising tools may be utilized for audience targeting and campaign analytics.
- Direct Advertisers and AggregatorscoreAdNow partners with direct advertisers and aggregators to provide a wide range of advertising offers for publishers. This ensures high cost-per-click rates for publishers and diverse campaign options for advertisers.
Scale indicators9 records
Expansion highlights5 records
Adnow competitors and assessment
Company assessmentDirect peers
- Taboola: Direct competitor in content-discovery and native advertising, serving publishers and advertisers globally with recommendation widgets similar to AdNow's hybrid native format.
- MGID: Direct competitor in native advertising and content discovery, operating a global SSP-like platform that monetizes publisher traffic through native ad widgets.
- Plista: Direct competitor in native content-recommendation and personalized advertising, integrated with European publishers and competing for the same SSP/RTB demand.
- Outbrain: Direct competitor offering native content-recommendation and advertising widgets to publishers, competing for the same demand budgets and publisher inventory as AdNow.
- Dianomi: Direct competitor specializing in native advertising for premium financial and news publishers, competing for the same type of display-to-native budget reallocation.
- Engageya: Direct competitor offering native content-recommendation widgets and SSP-style services, with similar focus on long-tail publisher monetization and global reach.
- Revcontent: Direct competitor providing native advertising widgets and content recommendation technology to publishers, with similar self-serve monetization and CPM/CPC pricing models.
- Content.ad: Direct competitor running a native ad network and self-serve platform for both publishers and advertisers, with a comparable widget-based monetization product.
Broad incumbents
- Yahoo Gemini / Verizon Media: Broad incumbent offering native and programmatic advertising through a large DSP/SSP stack, competing for the same demand budgets that flow through networks like AdNow.
- Google AdSense / Ad Manager: Broader incumbent ad platform that dominates publisher monetization with display, native, and programmatic demand; competes with AdNow for the same publisher inventory and advertiser budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Adnow social profiles
Digital presenceAdnow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adnow leadership team
Management profileNumber of profiles
Profiles5 records
Adnow funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adnow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adnow
What does Adnow do?
AdNow operates a native advertising network and Supply-Side Platform (SSP) that connects 160,000 publishers with 1,700 advertisers across 114 countries. The platform uses Real-Time Bidding (RTB), big data and proprietary algorithms to deliver hybrid native ad formats, processing over 6 billion monthly impressions with 95 million monthly clicks.
Is Adnow a public or private company?
Adnow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adnow founded?
Adnow was founded in 2014. It employs 51 to 100 people.
Where is Adnow based?
Adnow is headquartered in London, United Kingdom, in the Europe region.
How does Adnow make money?
Three revenue lines are on record. Publisher Monetization is the primary driver. The others are advertiser Campaign Spending and referral Program.
Who are Adnow's main competitors?
Direct peers on record are Taboola, MGID, Plista, Outbrain, Dianomi, Engageya, Revcontent and Content.ad. Broad incumbents are Yahoo Gemini / Verizon Media and Google AdSense / Ad Manager.
Does Adnow have an API?
No public API is recorded for Adnow.
What industry is Adnow in?
Adnow's product category is Programmatic Native Advertising. Its primary akta.pro industry code is BPAMALAC, Supply-Side Platforms (SSP) & Publisher Monetization, with a secondary code of BPAMALAA, Ad Networks & Exchanges (Programmatic RTB). Its NAICS code is 54181 and its SIC code is 7310.