Onlinepack
Onlinepack is a German B2B e-commerce retailer of corrugated cardboard boxes, folding cartons, shipping envelopes, and packaging consumables, selling in-house-manufactured OP-brand cartons and third-party brands (Colompac, Sealed Air) to German SMB shippers, trade/manufacturing buyers, and moving customers.
- Company typePrivate
- Founded2007
- HeadquartersPulheim, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Onlinepack does
Onlinepack is a German e-commerce packaging specialist operating from Pulheim-Brauweiler under sole proprietorship owner Nuray Karagöz. Founded in 2007, the company sells corrugated cardboard boxes, folding cartons, shipping envelopes, sealing and protective materials, and packaging equipment to a primarily German B2B customer base, with secondary exposure to moving/relocation buyers. The product portfolio is structured into five core categories—cardboard boxes, shipping bags, packing and sealing supplies, packaging materials, and packaging devices—supplemented by carrier-optimized SKUs (DHL, Hermes, DPD, GLS), Maxibriefkartons, Colompac-branded FSC-certified products, and palletizable cartons.
The technical foundation is a JTL-Shop storefront with two differentiating proprietary assets: an in-house manufacturing capability for OP-brand folding cartons, and the Kartonkonfigurator, an online configurator that lets customers order made-to-measure corrugated cartons from 50 units. The company also offers 4-color digital printing on cartons from a 50-unit minimum, addressing the custom-branded packaging segment. Catalog depth is augmented through authorized resale partnerships with Colompac (FSC-certified, CO2-neutral products) and Sealed Air (AirCap bubble wrap). Distribution is exclusively through the company's own German-language e-commerce site, supported by SEO-optimized landing pages, Google AdWords and DoubleClick retargeting, an Agnitas-powered email newsletter, and social channels (Facebook, YouTube, Instagram, Twitter).
The business model is transactional e-commerce with tiered unit pricing (discounts ranging from 15% to over 70% at higher volumes), a €100 free-shipping threshold within Germany, and same-day shipping with 1-2 business day delivery on most orders. The customer base is segmented vertically across German e-commerce shippers (primary), industrial/trade/manufacturing buyers, and moving/relocation customers, all served through a self-serve online checkout supplemented by phone/fax sales support. Trusted Shops certification and FSC-certified production provide quality and sustainability signals in the German market.
Onlinepack firmographics
Firmographics- Name
- Onlinepack
- Legal name
- Onlinepack Inh. Nuray Karagöz
- Website
- https://onlinepack.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Onlinepack is a German B2B e-commerce retailer of corrugated cardboard boxes, folding cartons, shipping envelopes, and packaging consumables, selling in-house-manufactured OP-brand cartons and third-party brands (Colompac, Sealed Air) to German SMB shippers, trade/manufacturing buyers, and moving customers.
- Ownership category
- akta.pro rank
Onlinepack industry classification
Industry- Product category
- Corrugated Packaging & Shipping Materials
- NAICS
- Corrugated and Solid Fiber Box Manufacturing (322211), Packaging and Labeling Services (56191)
- SIC
- Paperboard Containers & Boxes (2650), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)
- akta.pro secondary industries
- Packaging, Containers & Shipping Supplies Marketplaces (CRAFAHAJ), Custom Engineered Transit Packaging & Packaging Design Services (IMALAFAM)
Keywords
Where Onlinepack is headquartered
LocationHeadquarters
- HQ city
- Pulheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Onlinepack business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Own-brand carton and packaging product sales: Onlinepack manufactures and sells its own line of corrugated folding cartons (OP-prefix) and sells third-party packaging materials (Colompac, Sealed Air, etc.) through its online store. Revenue is generated through per-transaction product sales with tiered volume discounts. Custom printed carton orders represent a higher-margin segment.
- Third-party packaging material resale: Resale of packaging consumables and equipment sourced from brand partners including stretch film, tape, bubble wrap, cushioning materials, and tools. Revenue is transactional per order with volume-based tier pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard carton products with tiered volume pricing |
| Unit Pricing | Pay-as-you-go | Custom printed cartons from 50 units |
| Other | Pay-as-you-go | Free shipping threshold |
| Unit Pricing | Pay-as-you-go | Bulk pallet quantities |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Onlinepack product offering
Product offeringCore offering
Onlinepack is a German e-commerce packaging specialist that manufactures its own line of corrugated folding cartons (OP brand) and resells third-party packaging materials (Colompac, Sealed Air, etc.) such as shipping bags, packing tape, bubble wrap, stretch film, and palletizable boxes. It offers made-to-measure custom cartons through a Kartonkonfigurator and custom 4-color digital-printed cartons from 50-unit minimum orders, serving German industry, trade, and e-commerce businesses through onlinepack.de.
Product overview
Onlinepack is an e-commerce packaging specialist offering a comprehensive portfolio of cardboard boxes, shipping envelopes, and packaging materials. The core product line centers on Kartons & Schachteln (cardboard boxes) available in single-wall and double-wall corrugated formats, complemented by a Karton nach Maß (custom size configurator) service. The business provides value-added customization through Karton bedrucken (custom printing) with 4-color digital printing starting at 50 pieces. Product sub-categories include Colompac-branded self-sealing and automatic-bottom boxes, carrier-specific boxes (DHL, Hermes, DPD, GLS), and specialized formats such as Maxibriefkartons and Faltschachteln. Supporting product lines include Versandtaschen (shipping envelopes), Verpacken & Kleben (sealing products), Verpackungsmaterial (protective materials), and Geräte & Systeme (packaging equipment). The business operates on a JTL Shop e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Cardboard Boxes & Cartons (Kartons & Schachteln) Core product category of corrugated cardboard boxes and folding cartons in single-wall and double-wave types, available in standard formats and in custom sizes via the Kartonkonfigurator. Includes 1-wellig (single-wall), 2-wellig (double-wall), Maxibriefkartons, Faltschachteln, DHL/Hermes/DPD/GLS carrier-specific boxes, Versandhülsen, Postkartons, Großbriefkarton, palletierfähige Kartons, and Kleinpakete. Targets German e-commerce and trade buyers.
- Shipping Bags (Versandtaschen) Shipping envelopes in multiple materials, including bubble-lined envelopes (Luftpolster), paper envelopes, cardboard envelopes, foil shipping bags, Maxibriefumschlag, Papiertüten, Polybeutel, Warensendung packaging, and Lieferschein envelopes. For e-commerce shippers, retailers, and businesses dispatching goods by post.
- Packing & Sealing (Verpacken & Kleben) Packing and sealing consumables including Paketband (packing tape), Umreifungsband (strapping tape), Etiketten (labels), and Packbandabroller (tape dispensers). For warehouse and shipping operations.
- Packaging Materials (Verpackungsmaterial) General protective and void-fill packaging materials: Luftpolsterfolie (bubble wrap), Stretchfolie, Druckverschlussbeutel, Schlauchfolie, Schaumfolie, LDPE Beutel, Verpackungsfolie, Luftpolsterkissen, Packpapier, Schrenzpapier, Natronmischpapier, Kantenschutz (edge protectors), Verpackungschips (loose fill), Wellpappe Zuschnitt (cut-to-size corrugated), Wellpappe Rolle, Einschlagpapier, and Füllmaterial fürs Paket. For e-commerce shippers, warehouses, and moving applications.
- Devices & Systems (Geräte & Systeme) Packaging equipment and tools: cutter knives, tape dispensers, stretch film dispensers, strapping machines, strapping accessories, work gloves, and bubble cushion machines. For warehouse and packaging operations.
- Custom-Size Cartons (Karton nach Maß / Kartonkonfigurator) Online configurator service that lets customers order made-to-measure corrugated folding cartons in custom dimensions, starting from 50 pieces, with up to 5 quality levels available. The system learns from past orders and absorbs popular custom sizes into the standard catalogue. For e-commerce and trade buyers whose products do not fit standard box sizes.
- Custom-Printed Cartons (Karton bedrucken) 4-color digital printing service for custom-branded cardboard boxes, including printed book packaging, folding cartons, and shipping envelopes, from a 50-unit minimum order. Print coverage up to 30% is included in the base price; 60%+ print area incurs an additional per-unit surcharge. For brands and e-commerce shippers seeking branded packaging.
- Colompac Branded Packaging Authorised resale line of Colompac packaging products, including self-sealing boxes, automatic-bottom boxes, tear-open strips, book packaging, CD packaging, and shipping tubes. Colompac products are FSC-certified and manufactured CO2-neutrally.
Quantifiable outcome
- Same-day shipping for most orders with 1–2 business day delivery
- +2 more outcomes
Companies that use Onlinepack
Customer profileSegments3 records
Ideal customer profiles2 records
Onlinepack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Onlinepack partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ColompaccoreOnlinepack is an authorised reseller and distributor of Colompac packaging products, including book mailers, wrapping packages, and automated-bottom cartons. Colompac products are FSC-certified and manufactured CO2-neutrally.
- Sealed AircoreOnlinepack is an authorised reseller of Sealed Air's AirCap bubble wrap (Luftpolsterfolie) products, marketed under Sealed Air's brand. Sealed Air supplies the proprietary bubble wrap used by Onlinepack for its cushioning materials category.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Onlinepack competitors and assessment
Company assessmentEmerging players
- Packband24: German online packaging retailer specialising in adhesive tapes, strapping, and carton sealing supplies. Adjacent niche overlap with Onlinepack's 'Verpacken & Kleben' category.
- Labelprint24: German online printer offering custom labels, stickers, and printed packaging components. Adjacent in digital printing-on-demand capability and low-MOQ custom production model.
Broad incumbents
- Mondi Group: Major European manufacturer of corrugated packaging and paper-based solutions with significant DACH presence. Competes with Onlinepack at scale across standard and custom corrugated categories.
- Sealed Air: Global protective packaging manufacturer whose AirCap bubble wrap Onlinepack resells. A broad incumbent in protective and food packaging with overlapping distribution into European B2B channels.
- DS Smith: Global corrugated packaging manufacturer with a significant e-commerce packaging portfolio in Germany. Competes with Onlinepack in corrugated boxes but at vastly larger scale and with broader B2B and B2C reach.
Direct peers
- Packhelp: European online platform offering custom-printed boxes and packaging with low minimum order quantities. Mirrors Onlinepack's custom configurator + digital print positioning and e-commerce-first GTM.
- RAJA Group: One of Europe's largest B2B packaging distributors with a strong German online presence selling cartons, shipping supplies, and packaging consumables. Directly comparable to Onlinepack in product breadth, B2B self-serve model, and German customer base.
- ratioform: German B2B packaging specialist offering a comprehensive catalogue of cartons, protective packaging, and shipping supplies through an e-commerce platform. Closely overlaps Onlinepack's product mix and SMB/enterprise target segment.
- Karton.eu: German e-commerce retailer focused on cardboard boxes, shipping cartons, and packaging materials. Highly comparable product catalogue and self-serve SMB customer base.
Regional players
- Verpackung-Versand: German online retailer of shipping packaging, padded envelopes, and moving supplies. Comparable niche focus on e-commerce shippers and moving customers within Germany.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Onlinepack social profiles
Digital presenceOnlinepack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onlinepack leadership team
Management profileNumber of profiles
Profiles1 record
Onlinepack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onlinepack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onlinepack
What does Onlinepack do?
Onlinepack is a German e-commerce packaging specialist that manufactures its own line of corrugated folding cartons (OP brand) and resells third-party packaging materials (Colompac, Sealed Air, etc.) such as shipping bags, packing tape, bubble wrap, stretch film, and palletizable boxes. It offers made-to-measure custom cartons through a Kartonkonfigurator and custom 4-color digital-printed cartons from 50-unit minimum orders, serving German industry, trade, and e-commerce businesses through onlinepack.de.
Is Onlinepack a public or private company?
Onlinepack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Onlinepack founded?
Onlinepack was founded in 2007. It employs 11 to 50 people.
Where is Onlinepack based?
Onlinepack is headquartered in Pulheim, Germany, in the Europe region.
How does Onlinepack make money?
Two revenue lines are on record. Own-brand carton and packaging product sales are the primary driver. The others are third-party packaging material resale.
Who are Onlinepack's main competitors?
Emerging players on record are Packband24 and Labelprint24. Broad incumbents are Mondi Group, Sealed Air and DS Smith. Direct peers are Packhelp, RAJA Group, ratioform and Karton.eu. Verpackung-Versand is listed as a regional player.
Does Onlinepack have an API?
No public API is recorded for Onlinepack.
What industry is Onlinepack in?
Onlinepack's product category is Corrugated Packaging & Shipping Materials. Its primary akta.pro industry code is IMAMAHAA, Corrugated Packaging & Boxes (RSC, die-cut, bulk bins), with a secondary code of CRAFAHAJ, Packaging, Containers & Shipping Supplies Marketplaces. Its NAICS code is 322211 and its SIC code is 2650.