LOCHNER Verpackung

What LOCHNER Verpackung does

LOCHNER Verpackung, legally Hans Lochner Verpackung und Hotelpapier GmbH & Co. KG, is a German B2B wholesale distributor of packaging, decoration, hygiene, cleaning, and take-away supplies headquartered in Sennfeld, Germany (Felix Wankel Straße 2a). Founded in 1929 and operating as part of the diversified Highclean Group, the company serves professional customers in the restaurants, hotels, event venues, and retail store segments, and operates a wholly-owned hygiene-focused subsidiary, LochnerHygiene. Its storefront (LochnerVerpackung, lochner-verpackung.de) lists more than 3,000 articles across eight primary categories: gift wrap (Geschenkpapier), gift packaging (Geschenkverpackung), carrier bags (Tragetaschen) including wine, pharmacy, and tea formats, gastronomy supplies (Gastronomie Shop), decoration items (Dekoration), hygiene articles (Hygieneartikel), cleaning supplies (Reinigungsmittel), and to-go packaging (To Go Verpackung).

The product assortment combines own-label and multi-brand distribution, with represented suppliers including DUNI, Tork (Essity), Katrin (Metsä Tissue), Garcia de Pou, Becker Chemie, Papernet, Kimberly Clark, Bolsius, Vermop, Sprintus, Paul Hartmann AG, and MaiMed — covering tableware, professional hygiene, candles, and cleaning equipment. Underlying technology is a conventional e-commerce storefront (account registration, cart, checkout, multiple payment methods including Amazon Pay and PayPal) rather than a proprietary technology platform; no API, SDK, or app presence is offered.

The business model is direct B2B wholesale: unit-priced product sales with volume-based discounts of 5-23% for larger orders, free delivery on domestic German orders above €150, and personal consultation via a service hotline. Go-to-market relies on the company website as the bottom-of-funnel channel, supplemented by email newsletter and downloadable seasonal/year-round catalogs as top-of-funnel content marketing. The company sells exclusively into Germany with no claimed international footprint, and emphasizes environmentally friendly product variants and reusable to-go systems (e.g., RELEVO, DUNI Meal Service) within its standard assortment.

Name

LOCHNER Verpackung

Legal name

Hans Lochner Verpackung und Hotelpapier GmbH & Co. KG

Website

https://lochner-verpackung.de

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

LOCHNER Verpackung is a German B2B wholesale distributor, founded in 1929 and part of the Highclean Group, supplying 3,000+ packaging, decoration, hygiene, cleaning, and to-go packaging articles to restaurants, hotels, event venues, and retail stores in Germany.

Ownership category

akta.pro rank

Product category

Wholesale Packaging Supplies

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Industrial Supplies Merchant Wholesalers (423840)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD), Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)

Keywords

• Wholesale packaging supplies
• Gift wrapping products
• Gastronomy tableware
• Professional hygiene products
• Carrier bag distribution

Headquarters

HQ city

Sennfeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale B2B Product Sales: Direct B2B sales of packaging materials, decoration articles, hygiene products, and cleaning supplies to professional customers including restaurants, hotels, event locations, and retail stores. Revenue generated through product sales with volume-based pricing tiers offering 5-23% discounts for larger orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LOCHNER Verpackung is a German B2B wholesale supplier selling more than 3,000 professional packaging, decoration, hygiene, and cleaning articles to restaurants, hotels, event venues, and retail stores. The assortment includes gift wrapping paper and ribbons, carrier bags (including wine, pharmacy, tea, and eco-friendly variants), DUNI gastronomy supplies, candles and decoration, professional hygiene products (Tork, Katrin, Kimberly Clark), cleaning chemicals and equipment, and to-go/take-away packaging such as the RELEVO reusable system. Customers order through a dedicated B2B e-commerce storefront with volume-based pricing, personal consultation, and free delivery for orders above €150.

Product overview

LOCHNER Verpackung is a B2B wholesale packaging supplier operating under Hans Lochner Verpackung und Hotelpapier GmbH & Co. KG based in Sennfeld, Germany. The company offers more than 3,000 articles across multiple product categories including gift wrapping paper (Geschenkpapier) in various formats (rolls 30-70cm, sheets 70x100cm), gift packaging materials (Geschenkverpackung) such as ribbons, tissue paper, and pre-made bows, carrier bags (Tragetaschen) for retail, wine, pharmacy, and tea packaging, gastronomy supplies (Gastronomie Shop) featuring DUNI napkins and table decorations, hygiene products (Hygieneartikel), cleaning supplies (Reinigungsmittel), and to-go packaging (To Go Verpackung) including reusable systems like RELEVO and DUNI Meal Service. The company focuses on both standard and environmentally friendly/sustainable product lines, offering free delivery for orders over €150 with personal consultation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Geschenkpapier (Gift Wrapping Paper)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• DUNI GmbHminorOthersBrand represented in the LochnerVerpackung portfolio - DUNI is a supplier of professional table setting products including napkins, tablecovers, and meal service packaging.
• Essity Professional Hygiene Germany GmbH (Tork)minorOthersTork brand products available through the platform - professional hygiene solutions including hand towels, toilet paper, and dispensers.
• Metsä Tissue GmbH (Katrin)minorOthersKatrin brand tissue and hygiene products distributed through the platform.
• Garcia de PouminorOthersSpanish manufacturer of professional cleaning and hygiene products represented in the portfolio.
• Becker ChemieminorOthersCleaning chemicals and hygiene solutions brand available through the platform.
• PapernetminorOthersProfessional hygiene paper products brand in the distribution portfolio.
• Kimberly ClarkminorOthersInternational hygiene and health brand products available.
• BolsiusminorOthersCandle and decoration lighting products brand.
• VermopminorOthersProfessional cleaning equipment and tools manufacturer in the portfolio.
• SprintusminorOthersCleaning equipment and hygiene supply manufacturer.
• Paul Hartmann AGminorOthersMedical and hygiene products manufacturer, including patient hygiene products.
• MaiMedminorOthersMedical and hygiene supply products available through the platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lyreco: European B2B distributor of workplace supplies including hygiene, cleaning, and packaging consumables sold to SMBs and enterprises — directly comparable assortment and channel to LOCHNER's facility and hygiene supply lines.
• Metro AG: Germany-headquartered global B2B wholesale group (cash & carry and delivery) serving hotels, restaurants, caterers, and independent retailers with food and non-food assortments including packaging and hygiene — the dominant incumbent LOCHNER competes against for hospitality SMB spend.
• Bunzl plc: UK-listed global B2B distribution group supplying non-food consumables including hygiene, cleaning, and packaging to foodservice, hospitality, retail, and industrial customers — broader scale and similar product overlap to LOCHNER's hygiene/cleaning/packaging assortment.
• Würth Group: German global B2B distributor of fastening, tool, and facility-maintenance supplies sold via catalog and e-commerce to trades and commercial buyers — comparable B2B e-commerce wholesale model even if product categories differ.
• Essity AB (Tork Professional Hygiene): Global hygiene and health company whose Tork brand is a flagship supplier of LOCHNER's hygiene assortment; comparable in customer base (hospitality, healthcare, foodservice) and operates direct B2B channels alongside distributor relationships.

Direct peers

• DUNI AB: Swedish manufacturer of professional table-setting products (napkins, tablecovers, meal-service packaging) carried by LOCHNER; comparable product category and customer base (restaurants, hotels, catering), making DUNI both a key supplier and a vertical peer in the B2B table-setting supply chain.
• SELGROS Cash & Carry: German cash-and-carry B2B wholesaler serving tradespeople, retailers, restaurants, and hotels with broad food and non-food assortments — directly comparable channel and customer base to LOCHNER's B2B wholesale e-commerce model.
• CHEFS CULINAR West: German foodservice and non-food B2B distributor serving restaurants, hotels, and catering with kitchen equipment, table settings, hygiene, and packaging — closely comparable vertical customer base and product mix to LOCHNER.
• Papyrus GmbH: European B2B paper and packaging distributor serving print, retail, and industrial customers with carrier bags, gift packaging, and protective packaging — direct overlap with LOCHNER's carrier bag and gift packaging categories.

Emerging players

• Packmittel Shop / Online-Verpackungs-Großhandel peers: Emerging German online-only B2B packaging wholesalers offering carrier bags, gift packaging, and shipping supplies to SMBs — narrower assortment than LOCHNER but competing directly on price and convenience in the same B2B e-commerce channel.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOCHNER Verpackung