Name

Simulaids

Legal name

Simulaids Ltd

Website

https://simulaids.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Medical Simulation Equipment

NAICS

Surgical and Medical Instrument Manufacturing (339112), Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116), Professional, Scientific, and Technical Services (541)

SIC

Surgical & Medical Instruments & Apparatus (3841), Dental Equipment & Supplies (3843), Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

akta.pro secondary industries

EMS Education, Training & Simulation Centers (HLAFANAL), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Model/Die Work, Scanning & Case Digitization Services (HLABAJAJ)

Keywords

• Medical simulation equipment
• Patient simulators
• Clinical training manikins
• Resuscitation training
• Healthcare simulation products

Headquarters

HQ city

Coalville

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Medical Simulation Hardware Sales: One-time sale of physical manikins, trainers, task trainers, moulage, and replacement parts (e.g., ALEX £23,995–£51,995; TERi £9,995; DANi £8,995; NOA £3,500; SkillQube Core £6,495). Wide catalogue of Life/Form, SkillQube, Prestan, Hillrom, Medical-X, Bristol Maid, etc.
2. Software & Service Tier Subscriptions (Lifetime Licences): Tiered lifetime-licence subscriptions for ALEX (Alex / Alex Plus / Alex Pro) and SkillQube (Core / Plus / Plus+ / Pro), unlocking additional OEM monitor skins, higher question-per-day limits, longer IrisCam livestream, and longer warranty.
3. Accessories & Add-on Sales: Add-on peripherals and accessories (e.g., ALEX IV Arm £899, Female Accessory Kit, replacement parts such as IO bones, lungs, skins) sold alongside core manikins.
4. Master Distribution & Resale of Third-Party Brands: Revenue from acting as UK master distributor/reseller for international simulation manufacturers (Hillrom, Accurate, Simulation Collective, Medical-X, SkillQube, Nasco Healthcare, Be Med Skilled, RIB).
5. Delivery, VAT & Credit Account Services: Carriage charges (£15 on orders under £250, free over £250 mainland UK), additional fees for >30kg items, VAT applied to UK sales, and credit account terms for B2B buyers; overdue accounts may attract fees.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels7 records

Core offering

Simulaids designs, develops and distributes medical simulation equipment for clinical-skills training across the UK. Its own-brand portfolio includes the ALEX Gen-AI Patient Communication Simulator, the NOA infant PALS/EPALS manikin (with RIB CORE wireless controller), and a new Dental Simulation Range (DENT.PRO, DENT.OPTIMAL, DENT.ANAESTHESIA), supplied alongside a master-distribution catalogue of 16+ international simulation brands including SkillQube, Hillrom, Nasco Healthcare Life/Form, Medical-X, RIB and Be Med Skilled.

Product overview

Simulaids operates a multi-brand medical simulation equipment distribution and own-manufacturing portfolio rather than a single unified product, combining proprietary developed products with distributed partner lines across Basic Life Support, Advanced Life Support, Rescue & Trauma, Patient Care & Nursing, Specialist Simulators, Simulation Suite Solutions, Moulage, Veterinary Simulation, and Dental Simulation categories. Its own-brand, developed offerings form the strategic core: ALEX, an AI-powered patient communication simulator (with optional Female Accessory Kit and Add-on IV Arm); NOA, an infant PALS/EPALS manikin paired with the RIB CORE wireless controller; and the newly launched Dental Simulation Range comprising DENT.PRO, DENT.OPTIMAL, and DENT.ANAESTHESIA. These sit alongside distributed third-party product lines including SkillQube (qubeSERIE simulated patient monitor / defibrillator / ventilator ecosystem with qubeCONTROL, qubeCLOUD, and qubeASSESS software) and MVR-Nursing virtual reality simulation, with partner-brand manikins and trainers (Life/Form, RIB, Hill-Rom, Medical-X, BE MED SKILLED, TruCorp, Prestan, BT Inc, Bristol Maid, PROACT, Accurate, Drive Devilbiss, Metro, SIMStation, CliniSim by Simulaids) filling out a comprehensive catalogue of CPR, trauma, nursing, clinical-skills, and moulage products.

Differentiator

Problem solved

Functional benefit

Products and services

• ALEX Patient Communication Simulator (Gen. AI) An advanced next-generation patient communication simulator powered by generative AI that listens, understands and responds naturally to thousands of clinical interview questions, combining lifelike physical anatomy with an IrisCam point-of-view camera, SmartCuff wireless blood-pressure, SmartScope auscultation, and cloud-connected scenario authoring. Sold in Standard (£23,995), Plus (£36,995) and Pro (£51,995) tiers for NHS trusts, universities, FE colleges and emergency services.
• NOA Infant PALS / EPALS Manikin Anatomically accurate, lightweight (4.3 kg) infant simulator designed for Paediatric Advanced Life Support (PALS) and EPALS training, delivering ventilator-ready respiratory response, genuine lung compliance, replaceable IO cartridges, capillary refill indicator, and real-time CPR depth/rate feedback. Co-developed with UK NHS Training Centres, University Hospitals, and the Faculty of Intensive Care Medicine. Priced at £3,500 ex VAT.
• SkillQube Simulated Patient Monitor (qubeSERIE) A modular ecosystem of simulated patient monitors, defibrillators, ventilators and AEDs that replicate the interfaces of leading clinical-device brands and pair with qubeCONTROL, qubeCLOUD and qubeASSESS software for scenario control, sharing, and assessment. Available in Core (£6,495), Plus (£7,995), Plus+ (£8,995) and Pro (£11,995) lifetime-licence tiers.
• DENT.PRO Dental Simulator A comprehensive full dental simulator that replicates realistic dental working conditions for educational institutions and CPD programmes, with realistic patient positioning, durable construction, and an immersive oral-cavity access experience.
• DENT.OPTIMAL Dental Trainer A compact dental trainer for foundational procedural practice and everyday skills development, with realistic training platform, easy integration into teaching environments, and repeatable training workflows.
• DENT.ANAESTHESIA Block-Guided Trainer A dedicated dental anaesthesia trainer with upper and lower jaw models, tactile gum material, and an integrated tablet interface providing real-time digital feedback on injection accuracy, speed, and anaesthetic volume across infiltration and nerve-block techniques. Priced at £4,965.
• MVR-Nursing Virtual Reality Simulation A VR-based simulation product for hands-on, immersive nursing-skills practice in nursing education, priced at £5,995.

Quantifiable outcome

• Healthcare simulation market sized at USD 3.41B (2025), forecast to USD 13.68B (2034) at 16.7% CAGR, with Europe identified as the fastest-growing region.
• +4 more outcomes

Named customers34 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered flagship and core.

• SkillQubeflagshipChannel Partner/ Reseller/ DistributorSimulaids distributes the SkillQube qubeSERIE ecosystem of simulated patient monitors, defibrillators, ventilators and AEDs (Core £6,495 → Pro £11,995), paired with qubeCONTROL, qubeCLOUD and qubeASSESS software. Listed as a 'Trusted Brand' on Simulaids' storefront.
• HillromcoreChannel Partner/ Reseller/ DistributorHillrom is one of the trusted manufacturer brands resold via the Simulaids storefront, supplying products with comprehensive 1–5 year warranties.
• Medical-XcoreChannel Partner/ Reseller/ DistributorMedical-X is featured as a trusted brand on the Simulaids storefront, with a dedicated brand-logo link to filtered products.
• AccuratecoreChannel Partner/ Reseller/ DistributorAccurate is one of the trusted manufacturer brands stocked and resold by Simulaids with brand-level storefront filtering.
• Simulation CollectivecoreChannel Partner/ Reseller/ DistributorSimulation Collective is among the trusted brand partners displayed on the Simulaids website with a dedicated brand filter link.
• Nasco Healthcare Life/Form (Simulaids)flagshipOEM/ Whitelabel/ Licensing PartnerThe Nasco 'Life/Form by Simulaids' co-branded range is a major catalogue pillar on the Simulaids storefront, covering adult/paediatric manikins, birthing simulators, CPR trainers, wound care, airway management, IV training and more.
• RIB (Resuscitation Innovation) / RIB CoreflagshipStrategic or Co-development PartnerCo-developed the NOA infant PALS/EPALS manikin and the RIB CORE wireless controller with leading UK paediatric simulation centres, NHS Training Centres, University Hospitals and the Faculty of Intensive Care Medicine. The controller captures real-time vitals and CPR metrics.
• Be Med SkilledcoreChannel Partner/ Reseller/ DistributorBe Med Skilled supplies Simulaids' new Dental Simulation Range — DENT.PRO Dental Simulator, DENT.OPTIMAL Dental Trainer, and DENT.ANAESTHESIA Block-Guided Trainer — featured under a dedicated 'BE MED SKILLED' brand filter.
• Pearson (T-Level Health)coreStrategic or Co-development PartnerSimulaids markets a 'Pearson-aligned T-Level Health equipment' range in response to T-Level Health 2026 specification changes, with content explaining the move from NCFE to Pearson and how Simulaids equipment maps to the new curriculum.
• NHS Supply ChainflagshipChannel Partner/ Reseller/ DistributorSimulaids is an approved NHS Supply Chain framework supplier, providing trusted quality and seamless healthcare purchasing for NHS trusts and frontline teams.
• North West Universities Purchasing Consortium (NWUPC)flagshipChannel Partner/ Reseller/ DistributorSimulaids is an approved NWUPC supplier, providing framework access for universities and higher education institutions procuring simulation equipment.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Surgical Science: Swedish-listed vendor of virtual-reality and software-based medical simulation (LapSim, TeamSim). Overlaps with Simulaids' MVR-Nursing VR line and broader software-simulation roadmap.
• Nasco Healthcare: Manufacturer of Life/Form trainers; already a co-branded distribution partner of Simulaids ("Life/Form by Simulaids") and a direct competitor in CPR, nursing and birthing simulators.
• Limbs & Things: UK-headquartered competitor specialising in clinical-skills task trainers and procedural simulation - closely comparable product mix, geography and customer base to Simulaids.
• Gaumard Scientific: US-based manufacturer of high-fidelity patient simulators (HAL, NOELLE, Victoria) competing across the same BLS, ALS, obstetric and paediatric categories as Simulaids' own-brand and distributed lines.
• Kyoto Kagaku: Japanese manufacturer of medical phantoms, manikins and ultrasound trainers; comparable product breadth and a global competitor in the same specialty-simulation niche.

Broad incumbents

• Laerdal Medical: Global leader in medical simulation and CPR training (SimMan, Resusci Anne). Direct overlap with Simulaids' BLS/ALS product categories and a recognised comparator cited in the addressable-market commentary.
• 3D Systems (Healthcare / Simbionix): Large diversified 3D-printing and healthcare-simulation group (Simbionix procedural simulators). Overlaps with Simulaids' specialist simulators and skills-centre offerings at the high-fidelity end.
• CAE Healthcare: End-to-end healthcare simulation platform with high-fidelity manikins, scenario software and centre-management tools. Direct overlap with Simulaids' specialist-simulation and skills-centre solutions.

Emerging players

• Medical-X: Netherlands-based simulation manufacturer distributed by Simulaids; competing in high-fidelity manikins and an emerging peer rather than a full-line incumbent.
• SkillQube: German manufacturer of simulated patient monitors, defibrillators and ventilators (qubeSERIE). Flagship distribution partner of Simulaids but also a direct competitor in the simulated-monitor category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simulaids-ltd
• Instagraminstagram.com/simulaids_ltd
• Xx.com/Simulaids
• Facebookfacebook.com/Simulaids

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simulaids