What Pricon does

Pricon (legal entity: pricon GmbH & Co. KG) is a privately held, family-owned German B2B e-commerce company founded in 1988 and headquartered in Mainz, Germany. The company operates the pricon.one platform, a multi-brand wholesale marketplace that distributes eyeglass frames, sunglasses, sport eyewear, children's eyewear, accessories, optical workshop supplies and optometric equipment exclusively to registered optical retail businesses - not to private consumers. Its product catalog spans internal/house brands (e.g., CentroStyle, PROGEAR, Active Frames, OKKY) and third-party brands (EASSUN, Tusa Sport, Triple xXx, VIEW, kay funpatch), with the proprietary Lab Modular workshop tool system holding a Red Dot Design Award.

Commercially, Pricon generates revenue through one-time B2B product sales and a 39 EUR/year Premium-Flatrate subscription that provides free shipping without minimum order thresholds. Distribution runs across three ordering channels - the pricon.one B2B platform, WhatsApp Business, and a LOOK4OPTICS interface integration - with next-working-day delivery offered for orders placed before 17:00 across Germany, Austria, Luxembourg and Switzerland. Payment is via bank transfer or SEPA direct debit; prices are quoted net of VAT.

Beyond core distribution, Pricon operates two adjacent assets: optik.one, a consumer-facing Reserve & Collect platform that funnels online shoppers to partner optical shops for fitting, and LocalFrame.Works, a service positioning local in-store lens manufacturing at retail partners. The company is closely affiliated with CentroStyle and PROGEAR ('Freunde des Hauses') in a family-ecosystem relationship and is privately held with no disclosed institutional investors, M&A activity, or funding events in the source data.

Name

Pricon

Legal name

pricon GmbH & Co. KG

Website

https://pricon.optik.one

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Pricon is a family-owned German B2B e-commerce platform, founded in 1988 and based in Mainz, supplying registered optical retailers across DACH with frames, sunglasses, sport eyewear, workshop supplies, and optometric equipment through pricon.one, WhatsApp, and the LOOK4OPTICS interface.

Ownership category

akta.pro rank

Product category

Optical Wholesale Distribution

NAICS

Ophthalmic Goods Merchant Wholesalers (42346)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

Keywords

• Optical wholesale distribution
• Eyewear B2B platform
• Optical workshop supplies
• Sport eyewear distribution
• Children's eyewear products

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. B2B Product Sales: One-time product sales of eyewear, accessories, workshop supplies, and optometric equipment to registered optical businesses. Orders placed through the pricon.one platform, WhatsApp, or LOOK4OPTICS interface.
2. Premium Flat Rate Subscription: Annual subscription service priced at 39 EUR for 12 months, providing free shipping on all orders without needing to meet minimum order thresholds.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pricon operates the pricon.one B2B e-commerce platform that supplies optical retailers, workshops, and sports opticians with eyeglass frames, sunglasses, sport eyewear, reading glasses, safety glasses, children's eyewear, accessories, workshop tools, optometry supplies, and optometric equipment from multiple house and partner brands. The company also distributes its own and affiliated brands (EASSUN, CentroStyle, Active Frames, PROGEAR, OKKY, TUSA Sport, Triple xXx, VIEW), offers the Premium Flat Rate shipping subscription, and supports a Reserve & Collect model through the consumer-facing optik.one platform.

Product overview

Pricon (pricon GmbH & Co. KG) is a family-owned German B2B e-commerce company serving the optical/eyewear retail industry. The core offering is the pricon.one B2B platform — a multi-brand e-commerce marketplace supplying optical retailers with eyeglass frames, sunglasses, sport eyewear, reading glasses, safety glasses, children's eyewear, accessories, workshop supplies, optometry equipment, and sporting goods. The platform is complemented by the consumer-facing optik.one platform enabling a reserve&collect model, and the LocalFrame.Works service for in-store eyewear manufacturing. The company also distributes several house and partner brands including EASSUN (Spanish sport eyewear), Active Frames, CentroStyle, PROGEAR, TUSA Sport, Triple xXx, OKKY, kay funpatch, and the Red Dot Design Award-winning Lab Modular workshop system. The pricon Premium-Flatrate (39 EUR/year) offers free shipping without thresholds. The LOOK4OPTICS interface enables third-party ordering integration.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Next working day delivery for orders placed before 17:00
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and major.

• CentroStylecoreStrategic or Co-development PartnerDescribed as 'Freunde des Hauses' (friends of the house). CentroStyle products are part of the pricon family business ecosystem, reflecting the close cooperative relationship between affiliated optical suppliers.
• PROGEARcoreStrategic or Co-development PartnerDescribed as 'Freunde des Hauses' (friends of the house). PROGEAR eyewear products are part of the pricon family business ecosystem, reflecting close cooperation in product development and distribution.
• optik.onemajorGTM or Marketing PartnerConsumer-facing platform where customers can select products and have them shipped to participating pricon optical shop partners for fitting. optik.one handles returns, driving foot traffic to partner optical retailers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marcolin Group: Italian eyewear manufacturer and global wholesale distributor serving optical retailers with branded and licensed frames. Comparable in B2B distribution to optical retailers, though at significantly larger scale and global footprint.
• Safilo Group: Global eyewear manufacturer and wholesale distributor supplying optical retailers worldwide with branded frames. Comparable in B2B optical wholesale model and product category, though operating at much larger global scale.
• Fielmann: Largest optical retailer in DACH with vertically integrated supply chain, including its own frame brands and central manufacturing. Comparable as a major force in German optical retail, though it operates at vastly larger scale than Pricon's B2B distribution model.
• Apollo-Optik: Large German optical retail chain with hundreds of stores across DACH. Comparable as a major optical retailer customer-base competitor, but operates retail storefronts rather than B2B distribution.
• eyes + more: German optical retail chain with a multi-brand frame assortment. Comparable in DACH optical market positioning, though competing downstream in retail rather than upstream in distribution.

Emerging players

• Mister Spex: Online-first optical retailer with strong DACH presence, offering frames, lenses, and contact lenses with omnichannel fulfillment. Comparable through shared DACH optical market and overlap in eyewear categories, despite its primarily B2C orientation.
• Brillen24: German online optical retailer selling eyewear directly to consumers. Comparable through its overlapping DACH optical market and category overlap in eyewear distribution, though operating on a B2C rather than B2B model.
• UVEX Sports: German manufacturer of sport eyewear, protective eyewear, and helmets. Comparable through overlap in sports eyewear distribution (Pricon distributes EASSUN, PROGEAR, Tusa Sport) and shared DACH optical/sports market footprint.

Direct peers

• MEHNE Augenoptik-Fachversand: German B2B optical wholesaler supplying eyeglass frames, lenses, accessories, and workshop equipment to independent opticians. Closely comparable in B2B distribution model, customer segment, and product mix.
• Eschenbach Optik: German optical products manufacturer and wholesaler supplying opticians with frames, low-vision aids, magnifiers, and accessories. Directly comparable as a B2B optical goods supplier serving the same DACH optician customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OneOptik
• Facebookfacebook.com/optik.one.pricon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pricon