TD Marketing

What TD Marketing does

TD Marketing Company Inc. is a privately-held, fourth-generation family-owned manufacturer's representative firm serving the commercial foodservice equipment industry across New York, New Jersey, Connecticut, and Pennsylvania (MAFSI Regions 2, 3, and 4). Founded in 1982 and tracing its lineage to Frank J. Doyle Inc. established in 1937, the company holds representation rights for 20+ premier equipment manufacturers spanning cooking (Hestan, American Range, UNOX, Moffat, Keating, EarthStone), refrigeration (TAFCO, Coldzone, Howard McCray), food preparation (Robot Coupe, Sirman, American Eagle), warewashing (Meiko), beverage dispensing (Chill-Rite, Soda Tap, ITV), and custom fabrication (EMI Industries). Its headquarters in Edison, New Jersey includes a test kitchen, showroom, and warehouse that allow chefs, design consultants, and operators to demo equipment before purchase, supporting an end-to-end sales motion from specification through installation and training.

The company generates revenue through manufacturer commissions on commercial foodservice equipment sales to a diversified customer base spanning full-service restaurants, hospitality venues (SoHo House, Sarabeth's, Cipriani, Roberta's Pizza), corporate dining facilities (Google, Deutsche Bank, JP Morgan, Audible, Aramark, White and Case), healthcare (Robert Wood Johnson), retail (Whole Foods, Saks Fifth Avenue), and government/education (NYC Department of Education, Platt Technical HS). GTM motion is exclusively enterprise field sales via territory sales managers and principals who engage directly with operators, design consultants, and institutional buyers; there is no e-commerce or self-service channel. The business is led by President Frank J. Doyle alongside principals Mike Klatman, Linda Cerny, and Perry Legg, the latter appointed in 2025 as part of a fourth-generation leadership transition backed by a Stockholder Agreement. No external funding, PE/VC ownership, or M&A activity is disclosed.

Name

TD Marketing

Legal name

TD Marketing Company Inc.

Website

https://tdmarketingco.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

TD Marketing is a fourth-generation family-owned manufacturer's representative firm representing 20+ premier commercial foodservice equipment brands across New York, New Jersey, Connecticut, and Pennsylvania, earning commissions by selling and specifying kitchen equipment to restaurants, hospitality, corporate dining, healthcare, and education operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission-based Manufacturer Representation: TD Marketing earns commissions from the manufacturers they represent by selling commercial foodservice equipment to restaurants, institutions, and other foodservice operators. As a fourth-generation manufacturer's representative firm, they act as an intermediary between equipment manufacturers and end customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TD Marketing is a fourth-generation manufacturer's representative firm that represents over 25 premier commercial foodservice equipment brands in the New York, New Jersey, Connecticut, and Pennsylvania territories (MAFSI Regions 2, 3, and 4). The firm earns commissions from manufacturers by selling commercial kitchen equipment to restaurants, institutions, healthcare facilities, schools, and hospitality operators, and supports customers from design consultant coordination through final installation, training, and equipment demonstrations at its Edison, NJ test kitchen and showroom.

Product overview

TD Marketing is a fourth-generation family-owned manufacturer's representative firm (not a product manufacturer itself) that represents over 25 premier commercial foodservice equipment brands, serving the New York, New Jersey, and Pennsylvania regions (MAFSI Regions 2, 3, and 4). The company provides strategic representation for a comprehensive portfolio of foodservice equipment manufacturers, enabling them to offer complete kitchen solutions for restaurants, institutions, and commercial foodservice operations. The represented brands span cooking equipment (Hestan, American Range, EarthStone, UNOX, Moffat, Keating, Midea), refrigeration (TAFCO, Coldzone, Howard McCray), food preparation (Robot Coupe, Sirman, American Eagle, NBR Equipment), warewashing (Meiko, Salvajor), beverage dispensing (Chill-Rite, Soda Tap, ITV), bakery equipment (LBC), holding and transport (Cres Cor), custom fabrication (EMI Industries), water treatment (Antunes), and specialty equipment. TD Marketing operates a test kitchen/showroom at their Edison, NJ headquarters where chefs and operators can demo equipment before purchase, and provides end-to-end support from design consultation through installation and training.

Differentiator

Problem solved

Functional benefit

Products and services

• American Eagle Equipment Commercial slicers, commercial mixers, meat processing equipment, hub attachments, and commercial dough processing equipment from American Eagle Food Machinery (Chicago-based, 30+ year manufacturer), represented by TD Marketing to foodservice operators in the NY/NJ/PA territory.
• American Range Cooking Equipment Commercial cooking equipment line including ranges, deck ovens, convection ovens, fryers, griddles, broilers, steakhouse broilers, cheese melters, salamanders, hot plates, stock pot stoves, and wok stations, represented by TD Marketing.
• Antunes Countertop and Water Filtration Antunes water filtration, steaming, grilling, and toasting equipment, including countertop cooking equipment, display cases, holding and warming equipment, dispensers, timers, ultrafiltration, microfiltration, and water treatment solutions. Family-owned for over 60 years from Carol Stream, Illinois.
• Chill-Rite Beverage Dispensing Beer, wine, cocktail, water, soda, coffee, and milk dispensing equipment including glycol and flash chillers, towers, shock-a-vodka systems, trunklines, frozen towers, and frost rails. Patented 32-degree draft beer dispensing technology.
• Coldzone Commercial Refrigeration Refrigeration equipment including unit coolers, fluid coolers, compressor units, and rack systems for commercial foodservice applications.
• Cres Cor Holding and Transport Equipment Holding and cooking equipment including hot cabinets, proof/hot cabinets, banquet cabinets, refrigerated cabinets, racks, ovens, dollies, correctional equipment, and off-the-grid solutions.
• EarthStone Wood and Gas Fired Ovens Wood and gas fired ovens for commercial and artisan baking and cooking applications.
• EMI Industries Custom Fabrication Award-winning metal and millwork manufacturing of standard and customized fixtures, displays, and equipment for restaurant, supermarket, and convenience store industries, with custom fabrication and refrigeration capabilities across five manufacturing locations totaling 400,000 sq. ft.
• Hestan Commercial Cooking Equipment Heavy-duty commercial cooking equipment including cooking suites, ranges, French tops, fryers, pasta cookers, salamanders, cheese melters, ovens, refrigerated bases, freezer bases, and custom heavy-duty cooking suites. Kitchen Innovations award-winning products manufactured in a 70,000 sq. ft. Anaheim, CA facility in collaboration with Thomas Keller.
• Howard McCray Refrigerated Display Cases Refrigerated display cases including service cases, deli cases, merchandisers, grab & go units, island cases, reach-ins, prep tables, undercounters, chef bases, beer dispensers, glass frosters, and bottle coolers.
• ITV Ice Makers Ice machines including cubed and crushed ice dispensers, hotel dispensers, storage bins, and water filtration systems for commercial foodservice.
• Keating Commercial Cooking Equipment Commercial cooking equipment including Miraclean griddles, instant recovery fryers, filter systems, and pasta cookers.
• LBC Bakery Equipment Commercial bakery equipment including rack ovens, deck ovens, proofers, and rotisserie ovens.
• Meiko Commercial Warewashing Commercial dishwashing equipment including undercounter dishwashers, door type dishwashers, pot and pan washers, flight type dishwashers, and rack conveyor dishwashers.
• Midea Commercial Cooking Equipment Commercial cooking equipment including microwaves, speed ovens, and induction cooking solutions.
• Moffat Convection Ovens Ali Group company offering gas and electric space savings convection ovens, holding cabinets, proofers, and the Turbofan convection oven line for commercial foodservice.
• NBR Equipment Stainless Steel Fabrication Stainless steel equipment including portable sinks, hand sinks, tables, dish tables, cabinets, utility items, and shelving for commercial foodservice.
• Hickory BBQ Rotisserie Equipment Rotisserie equipment including continuous rotisseries, batch rotisseries, and display warmers.
• Robot Coupe Food Preparation Food preparation equipment including combination processors (bowl cutter and vegetable prep), juice extractors, Blixer, vegetable preparation machines, bowl cutter mixers, vertical cutter mixers, power mixers, automatic sieves, and immersion blenders.
• Salvajor Food Waste Disposal Food waste disposal equipment including food waste disposers, disposer systems, and collector systems for commercial kitchens.
• Sirman Food Processing Food processing equipment including slicers, panni grills, cheese graters, meat grinders, salamanders, soft cookers, pasta machines, and vacuum sealers.
• Soda Tap System Beverage Dispensing Ice cold refrigeration and distinctive beverage dispensing systems including soda and fresh water plant solutions.
• TAFCO Walk-In Refrigeration Walk-in coolers, walk-in freezers, and modular commercial refrigeration systems with foamed-in-place panels and refrigeration systems, serving warehouses, pharmaceutical, universities, government, and military applications. Over 60 years of manufacturing experience.
• UNOX Combi Ovens Professional intelligent combi ovens including CHEFTOP MIND.Maps with automatic cooking cycles, SPEED.Pro baking speed ovens, and EVEREO hot fridge for food preservation at serving temperature, operating in New York and New Jersey.
• Test Kitchen and Showroom Demonstrations Hands-on equipment demonstration services at the Edison, NJ headquarters test kitchen and showroom where chefs, design consultants, and operators can test-drive commercial foodservice equipment before purchasing.
• Kitchen Design and Specification Consulting End-to-end design and specification support coordinating with design consultants, specifying equipment across the represented brand portfolio, and providing final installation coordination and training for restaurant and institutional foodservice projects.

Named customers15 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and flagship.

• American Eagle Food MachinerycoreChannel Partner/ Reseller/ DistributorCommercial slicers, commercial mixers, meat processing equipment, hub attachments, commercial dough processing equipment. American Eagle has been providing foodservice solutions for over 30 years from Chicago headquarters.
• American RangecoreChannel Partner/ Reseller/ DistributorRanges, deck ovens, convection ovens, fryers, griddles, broilers, steakhouse broilers, cheese melters, hot plates, stock pot stoves, wok stations.
• AntunescoreChannel Partner/ Reseller/ DistributorWater filtration, steaming, grilling, toasting equipment for foodservice. Family-owned for over 60 years, headquartered in Carol Stream, Illinois. Leading custom solutions provider of countertop cooking equipment and water filtration.
• Chill-RitecoreChannel Partner/ Reseller/ DistributorBeer, wine, cocktail, beverage dispensing equipment including glycol and flash chillers. Patented the 32 Draft Beer System in 1991, revolutionizing draught beer dispensing at 32 degrees.
• ColdzonecoreChannel Partner/ Reseller/ DistributorUnit coolers, fluid coolers, compressor units, rack systems for commercial refrigeration.
• Cres CorcoreChannel Partner/ Reseller/ DistributorHot cabinets, proof/hot cabinets, banquet cabinets, refrigerated cabinets, racks, ovens, dollies, correctional equipment, off-grid solutions.
• EarthStone OvenscoreChannel Partner/ Reseller/ DistributorWood and gas fired ovens for artisan baking and cooking applications.
• EMI IndustriescoreChannel Partner/ Reseller/ DistributorAward-winning metal and millwork manufacturer of standard and customized fixtures, displays and equipment for restaurant, supermarket and convenience store industries. Five manufacturing locations with 400,000 sq. ft. of manufacturing and warehouse space.
• Hestan CommercialflagshipChannel Partner/ Reseller/ DistributorHeavy-duty commercial cooking equipment including ranges, French tops, fryers, pasta cookers, salamanders, cheese melters, ovens, refrigerated bases, custom cooking suites. Kitchen Innovations award winners. State-of-the-art 70,000 sq. ft. manufacturing facility in Anaheim, CA. Collaboration with Thomas Keller.
• Howard McCraycoreChannel Partner/ Reseller/ DistributorService cases, deli cases, merchandisers, grab & go, island cases for refrigeration display.
• ITV Ice MakerscoreChannel Partner/ Reseller/ DistributorIce machines, cubed and crushed ice dispensers, hotel dispensers, storage bins, water filtration.
• KeatingcoreChannel Partner/ Reseller/ DistributorMiraclean griddles, instant recovery fryers, filter systems, pasta cookers.
• LBC BakerycoreChannel Partner/ Reseller/ DistributorRack ovens, deck ovens, proofers, rotisserie ovens for bakery applications.
• MeikocoreChannel Partner/ Reseller/ DistributorUndercounter dishwashers, door type dishwashers, pot and pan washers, flight type dishwashers, rack conveyor dishwashers.
• MideacoreChannel Partner/ Reseller/ DistributorMicrowaves, speed ovens, induction cooking equipment.
• MoffatflagshipChannel Partner/ Reseller/ DistributorConvection ovens, proofers, holding cabinets, Turbofan products. Part of Ali Group, one of the world's two largest groups in the industry. Gas and electric space savings convection ovens.
• NBR EquipmentcoreChannel Partner/ Reseller/ DistributorStainless steel portable sinks, hand sinks, tables, dish tables, cabinets, utility, shelving.
• Hickory BBQcoreChannel Partner/ Reseller/ DistributorContinuous rotisseries, batch rotisseries, display warmers.
• Robot CoupecoreChannel Partner/ Reseller/ DistributorCombination processors (bowl cutter and vegetable prep), juice extractors, Blixer, vegetable preparation machines, bowl cutter mixers, vertical cutter mixers, power mixers, automatic sieves, immersion blenders.
• SalvajorcoreChannel Partner/ Reseller/ DistributorFood waste disposers, disposer systems, collector systems.
• SirmancoreChannel Partner/ Reseller/ DistributorSlicers, panni grills, cheese graters, meat grinders, salamander, soft cookers, pasta machines, vacuum sealers.
• Soda Tap SystemcoreChannel Partner/ Reseller/ DistributorIce cold refrigeration, distinctive dispensing, soda and fresh water plants.
• TAFCOcoreChannel Partner/ Reseller/ DistributorWalk-in coolers, freezers, and modular commercial refrigeration. Over 60 years manufacturing quality walk-ins. Leading supplier for large warehouses, pharmaceutical, universities, government, and military applications.
• UNOXflagshipChannel Partner/ Reseller/ DistributorProfessional intelligent combi ovens with high performance, EVEREO Hot Fridge for food preservation. CHEFTOP MIND.Maps intelligent combi oven with automatic cooking cycles. SPEED.Pro baking speed oven. Operating in New York and New Jersey.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Clark Foodservice Equipment: Independent commercial foodservice equipment representative serving operators with multiple premier equipment brands. Comparable rep model and target verticals (restaurants, healthcare, education, hospitality), though typically in different MAFSI regions.
• Binsky & Snyder Service: Northeast-based commercial foodservice equipment manufacturer's representative firm with overlapping MAFSI region coverage. Closely comparable business model, customer verticals (restaurants, hospitality, institutions), and commission-based revenue structure to TD Marketing.
• Boelter Companies: One of the largest independent foodservice equipment manufacturer's representative firms in the U.S., covering multiple MAFSI regions. Closely comparable business model (commission-based rep for commercial kitchen equipment brands) to TD Marketing, but with significantly broader geographic footprint and brand portfolio.
• Cameron Associates: Foodservice equipment manufacturer's representative firm serving Mid-Atlantic and surrounding regions. Direct peer in business model (commission-based rep for premier commercial kitchen brands) with comparable customer mix including restaurants, hospitality, and institutional operators.

Broad incumbents

• Edward Don & Company: One of the largest broadline foodservice equipment and supplies distributors in the U.S., serving operators across all 50 states. Comparable end-customer base (restaurants, hospitality, institutions) but operates as a distributor with broader portfolio and direct inventory, not a pure manufacturer's rep like TD Marketing.
• TriMark Foodservice (TriMark USA): National foodservice equipment and supplies distributor with design, fabrication, and installation capabilities. Comparable end-customer focus on commercial kitchens and full-service operators, but TriMark is a vertically integrated distributor versus TD Marketing's commission-based rep model.
• The Wasserstrom Company: Long-standing foodservice equipment and supplies distributor serving restaurant and hospitality operators. Comparable customer verticals (restaurants, hospitality, institutional) but operates at much larger scale with both distribution and design services rather than manufacturer's representation.

Others

• MAFSI (Manufacturers' Agents Association for the Foodservice Industry): Industry trade association of which TD Marketing is an active member (Regions 2, 3, and 4). Not a competitor but a direct industry counterpart — the association defines the rep-firm business model TD Marketing operates within and provides peer benchmarking, line cards, and best-practice sharing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TDMarketingCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TD Marketing