NBR Equipment

What NBR Equipment does

NBR Equipment Inc. is a privately held, Cranbury, New Jersey-based fabricator and distributor of NSF-certified stainless steel foodservice equipment, founded in 2017. The company offers a broad catalog organized around sinks (one to four-bowl configurations in economy and premium grades), underbar workstations and bar equipment (ice bins, glass rack cabinets, mixology units, blender stations, underbar sinks), tables and stands, shelving, faucets and plumbing, dish-room equipment, and specialty products such as beverage tables, mobile hand sinks, and trash receptacles. Products are fabricated primarily from 304 stainless steel in 16 and 18 gauges and are NSF/ANSI certified for commercial foodservice use.

The business operates from a single facility at 10 Abeel Rd, Cranbury, with nearly 150,000 square feet of warehouse space supporting an 'As Stocked As Possible' (ASAP) inventory model that emphasizes short lead times and quick shipment. Revenue is generated primarily through direct e-commerce sales via nbrequipment.com and a regional network of sales representatives, supplemented by product specifications and CAD files distributed through the AutoQuotes platform to dealers and foodservice designers. Pricing is quote-based and not publicly listed; the company serves the U.S. foodservice industry—including restaurants, bars, and commercial kitchens—for new builds, renovations, and replacement equipment.

NBR Equipment is privately held with 11-50 employees, no disclosed external funding, no parent company, and no subsidiaries. The company is owner/founder-operated, headquartered and operational in the United States only, with no public listing, no disclosed patents, and no disclosed partnerships or alliances beyond channel integrations such as AutoQuotes.

Name

NBR Equipment

Legal name

NBR Equipment Inc.

Website

https://nbrequipment.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

NBR Equipment is a Cranbury, New Jersey-based fabricator and distributor of NSF-certified stainless steel commercial foodservice equipment—sinks, bar equipment, tables, shelving, and dish-room products—serving restaurants, bars, and commercial kitchens across the United States via direct e-commerce and a sales representative network.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment

NAICS

Food Product Machinery Manufacturing (333241)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Cafeteria, Kitchen & Foodservice Equipment (Serving Lines, Refrigeration, Smallwares) (EDAEAIAJ)

Keywords

• Stainless steel foodservice equipment
• Commercial kitchen sinks
• NSF certified bar equipment
• Restaurant equipment manufacturing
• Foodservice facility supplies

Headquarters

HQ city

Cranbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Stainless Steel Foodservice Equipment Sales: Direct sale of NSF-certified stainless steel foodservice equipment including sinks, bar equipment, tables, stands, shelving, faucets, and specialty products. Products are stocked in warehouse and shipped to customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

NBR Equipment manufactures and distributes NSF-certified stainless steel foodservice equipment for restaurants, bars, and commercial kitchens. Its product portfolio spans underbar workstations, tables and stands, sinks (one to four-bowl configurations in economy and premium grades), bar equipment, shelving, faucets and plumbing, specialty products, and dish room equipment. Products are stocked in approximately 150,000 square feet of warehouse space for short lead-time shipment.

Product overview

NBR Equipment is a leading supplier of stainless steel foodservice equipment, offering a comprehensive product portfolio that includes underbar workstations, commercial sinks (in one, two, three, and four-bowl configurations in both economy and premium grades), tables and stands, bar equipment (ice bins, glass rack cabinets, mixology units, underbar sinks), shelving solutions, faucets and plumbing, specialty products, and dish room equipment. The company operates with nearly 150,000 square feet of warehouse space to maintain inventory for quick shipment. Products are NSF certified and designed for commercial foodservice applications. The product line ranges from basic sinks and worktables to specialized bar equipment like mixology units and ice bin/cocktail units with cold plate options.

Differentiator

Problem solved

Functional benefit

Products and services

• Underbar Workstations Stainless steel underbar workstations designed for bar and restaurant environments, including modular bar stations and pass-thru stations with add-on options.
• Tables & Stands Commercial-grade stainless steel tables and stands for foodservice operations, including worktables, equipment stands, machine stands, mixer stands, cabinets, hot food counters, and beverage tables.
• Sinks NSF-certified stainless steel sinks in various configurations including one, two, three, and four-bowl options in economy and premium grades, plus hand sinks, mobile sinks, mop sinks, and corner sinks.
• Bar Equipment Complete range of bar equipment including 24" depth underbar equipment, underbar sinks (dump sinks and slim underbar sinks), ice bins, glass rack cabinets, blender stations, mixology units, and various underbar accessories.
• Shelving Stainless steel shelving solutions including wall shelves, over shelves, utility shelving, corner guards, lavatory shelves, wire shelving, and various rack options for pot storage.
• Faucets & Plumbing Commercial kitchen faucets and plumbing components including deck mount, wall mount, and hands-free/single-hole faucets, along with drains, lever and twist handle waste drains, plumbing accessories, and grease interceptors.
• Specialty Products Specialized foodservice equipment including beverage tables, mobile hand sinks, mop sink-cabinets, multipurpose sinks, trash receptacles, and troughs.
• Dish Room Equipment Complete dish room solutions including dish tables (clean, soiled, corner, straight configurations), free-standing service sinks, mobile soak sinks, pre-rinse baskets, sorting shelves, and grease interceptors/traps.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Vollrath: Manufacturer of foodservice equipment, smallwares, and stainless steel fabrications including worktables, sinks, and bar equipment. Overlaps with NBR's stainless equipment portfolio across restaurant and bar end markets.
• John Boos & Co. Long-established maker of stainless steel worktables, sinks, shelving, and foodservice fabrication. Overlaps directly with NBR's core tables, sinks, and shelving categories for restaurants and bars.
• New Age Industrial: Manufacturer of aluminum and stainless steel shelving, racks, and foodservice storage equipment. Direct overlap with NBR's shelving and storage categories for restaurants and bars.
• Winco: Broad-line foodservice equipment and smallwares supplier serving restaurants, bars, and commercial kitchens. Comparable in product breadth, channel mix (catalog + rep), and target customers.
• Eagle Group: Manufacturer of stainless steel foodservice equipment including sinks, tables, shelving, and custom fabrications serving the same commercial kitchen and bar end markets as NBR Equipment.
• Advance Tabco: One of the largest US manufacturers of stainless steel foodservice equipment — sinks, worktables, shelving, and custom fabrications. Directly comparable catalog, customer base (restaurants, bars, commercial kitchens), and product breadth.
• Krowne Metal: Specialist in stainless steel underbar and bar equipment — underbar sinks, ice bins, blender stations, mixology units — closely mirroring NBR's bar equipment and underbar workstation lines.

Broad incumbents

• True Manufacturing: Established US manufacturer of commercial refrigeration and foodservice equipment. Overlaps with NBR in supplying commercial kitchens, but with a much broader portfolio centered on refrigeration rather than stainless fabrication.
• Hatco Corporation: Established foodservice equipment manufacturer with a broad portfolio of warming, holding, and stainless products. Comparable end customers and channel model, though broader product mix than NBR.
• Hoshizaki America: Large commercial foodservice equipment manufacturer best known for ice machines and refrigeration. Supplies the same foodservice operator base but with a different product focus than NBR's stainless fabrication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nbrequipmentinc.1559
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/nbrequipment
• Instagraminstagram.com/nbrequipment

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBR Equipment