What Andersen & Martini A/S does

Andersen & Martini A/S is a privately held Danish multi-brand automotive retail group founded in 1939 and headquartered in Greve, Denmark, operating four physical locations across Greater Copenhagen (Greve, Søborg, Taastrup, and Glostrup). It is authorized dealer and workshop operator for Opel, Kia, Peugeot, Leapmotor, Skyworth, Exlantix, and Hongqi, runs certified Tesla and XPENG damage centers, and claims the position of Denmark's largest Opel dealer plus the largest Danish dealer of light used electric vehicles; in 2024 it became the first Zealand-based winner of the Årets Brugtvognsforhandler industry award. The core product mix covers new and used vehicle sales (always 500+ units in stock, 606 vehicles listed on am.dk), private and commercial leasing, authorized multi-brand workshop servicing, parts and accessories, extended warranty, and ancillary services (tire hotel, detailing, alignment, air conditioning, inspections).

The group is organized under a parent corporate structure including Andersen & Martini Biler A/S (sales) and Andersen & Martini Auto A/S (service), all sharing the Greve headquarters address, with Peter Hansen named as CEO and owner. Revenue is generated through unit-priced vehicle sales (used cars priced from under 100,000 DKK up to 300,000+ DKK for premium models), recurring private and business leasing arrangements, recurring workshop service revenue, add-on warranties and service agreements (offering up to 15% workshop discounts with 94.9% reported customer satisfaction across 742 internal survey responses), and parts/accessories sales.

Customer segments are split across private consumers (single-unit retail purchases or personal leasing) and a dedicated B2B Erhvervscenter handling corporate fleets, company cars, and commercial vehicle leasing. GTM relies on physical showrooms, the am.dk website for inventory search and lead capture, email marketing through the A&M Nyhedsbrev newsletter and A&M Kundeklub loyalty program, Trustpilot-driven earned media, educational buying guides, and EV-focused webinars. No proprietary technology, AI/ML, APIs, SDKs, or app product are disclosed — the model is a conventional asset-heavy multi-brand dealership operation extended by an EV-transition and Chinese-OEM onboarding strategy.

Name

Andersen & Martini A/S

Legal name

Andersen & Martini A/S

Website

https://am.dk

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

251–500 employees

Short description

Andersen & Martini A/S is a privately held Danish multi-brand car dealership and authorized workshop group operating four Greater Copenhagen locations, selling and servicing Opel, Kia, Peugeot, Leapmotor, Skyworth, Exlantix, and Hongqi vehicles plus operating certified Tesla and XPENG damage centers for private and corporate customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Greve

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales (New and Used): Primary revenue stream from selling new cars (as authorized dealer for Opel, Peugeot, Kia, Leapmotor, Skyworth, Exlantix, Hongqi) and used cars. They maintain inventory of over 500 vehicles across all locations.
2. Leasing Services: Private leasing, commercial/fleet leasing, flex leasing, split leasing, and short-term leasing of vehicles.
3. Workshop and Service: Authorized workshop services including maintenance, repairs, damage work, and mandatory inspections. Service agreements with benefits for loyalty customers.
4. Parts and Accessories: Sale of spare parts, accessories, and automotive products through workshop operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Andersen & Martini A/S is an authorized multi-brand car dealership and workshop operator in Greater Copenhagen, selling new vehicles from Opel, Peugeot, Kia, Leapmotor, Skyworth, Exlantix, and Hongqi, used vehicles (500+ in stock), private and commercial leasing, and authorized maintenance, repair, and damage services across four retail locations. The company also operates certified Tesla and XPENG damage repair centers and provides ancillary automotive services such as tire storage, wheel alignment, and car inspections.

Product overview

Andersen & Martini A/S operates as a multi-brand automotive dealership offering a comprehensive portfolio of car sales and services. The company functions as a unified platform combining new and used car sales, multiple leasing options (private and commercial), and extensive workshop services. The core offering centers on authorized dealership for multiple vehicle brands including Opel (person and commercial), Peugeot (person and commercial), Kia, Leapmotor, Skyworth, Exlantix, and Hongqi. The product portfolio includes new electric and combustion vehicles across all brands, over 500 used vehicles in stock, flexible leasing solutions for both private individuals and businesses, and a full range of after-sales services including authorized workshops for multiple brands, damage repair centers (including certified Tesla and XPENG facilities), extended warranties, service agreements, and ancillary automotive services such as tire storage, car detailing, and vehicle inspections. The company positions itself as Denmark's largest used car dealer, particularly for electric vehicles, and as the country's largest Opel dealer.

Differentiator

Problem solved

Functional benefit

Products and services

• New Opel Vehicle Sales Authorized dealership of new Opel vehicles including Opel Frontera Electric, Opel Grandland Electric, Opel Combo, Opel Vivaro, and Opel Movano, for private and commercial buyers.
• New Peugeot Vehicle Sales Authorized dealership of new Peugeot vehicles including Peugeot E-208, E-2008, E-3008, E-5008 passenger cars and Partner, Expert, and Boxer commercial vans.
• New Leapmotor Vehicle Sales Authorized dealership of new Leapmotor electric vehicles including B03X, B05, and B10 SUV models, available at Søborg and Taastrup facilities.
• New Skyworth Vehicle Sales Authorized dealership of new Skyworth electric vehicles including the Skyworth K electric SUV, available at Søborg, Taastrup, and Glostrup.
• New Exlantix Vehicle Sales Authorized dealership of new Exlantix electric vehicles including the Exlantix ES and Exlantix ET models, available at Taastrup.
• New Hongqi Vehicle Sales Authorized dealership of new Hongqi luxury electric vehicles including the Hongqi EH7 and EHS7, available at Glostrup.
• Used Car Sales Retail sales of over 500 used vehicles across all brands including electric, hybrid, petrol, and diesel options; Denmark's largest used-car dealer and the largest light-used-EV dealer.
• Private Leasing Private leasing of Opel, Peugeot, Hongqi, and Leapmotor vehicles for individual consumers with flexible terms.
• Commercial Leasing Business and fleet leasing of commercial vans (Opel Combo/Vivaro/Movano, Peugeot Partner/Expert/Boxer, including electric variants) for corporate customers.
• Authorized Workshop Services Authorized service and repair workshops for Opel, Kia, Peugeot, Leapmotor, Skyworth, Exlantix, and Hongqi brands providing maintenance, repairs, inspections, and warranty work.
• Tesla Damage Repair Center Certified accident-damage repair services for Tesla vehicles at the dedicated Tesla Skadecenter.
• XPENG Damage Repair Center Certified accident-damage repair services for XPENG vehicles at the dedicated XPENG Skadecenter.
• Multi-Brand Damage Repair Center General A&M Skadecenter providing accident-damage repair services across all vehicle brands beyond Tesla and XPENG.
• A&M Service Agreement Recurring maintenance service agreement offering up to 15% discount on workshop repairs, free vehicle inspections, and exclusive offers for loyalty customers.

Quantifiable outcome

• 94.9% of A&M loyalty customers are 'satisfied' or 'very satisfied' with their service agreement (based on 742 internal survey responses)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• K.W. Bruun Import A/ScoreChannel Partner/ Reseller/ DistributorAuthorized importer and distributor for Opel and Peugeot brands in Denmark. K.W. Bruun Import A/S handles the import and distribution of Opel (Hovedvejen 1, 2600 Glostrup, CVR: 32278477) and Peugeot (Hovedvejen 1, 2600 Glostrup, CVR: 63557218) vehicles to Andersen & Martini as authorized dealer.
• Kia Import Danmark A/ScoreChannel Partner/ Reseller/ DistributorAuthorized importer and distributor for Kia vehicles in Denmark. Located at Hauløkkevej 4, 7000 Fredericia (CVR: 18493195). Andersen & Martini is authorized Kia dealer and operates Kia workshops in Søborg, Taastrup, and Glostrup.
• Opel Automobile GmbHcoreTechnology or IntegrationGerman automotive manufacturer (Bahnhofsplatz, D-65423 Rüsselsheim, Germany). Andersen & Martini is Denmark's largest Opel dealer with authorized workshops. Receives factory training, diagnostic tools, and technical support for Opel vehicles.
• PSA Automobiles SA (Peugeot)coreTechnology or IntegrationFrench automotive manufacturer for Peugeot brand (2-10 Boulevard de l'Europe, 78 300 Poissy, France). Andersen & Martini is authorized Peugeot dealer with workshop facilities. Receives factory training and technical support.
• LeapmotorcoreChannel Partner/ Reseller/ DistributorChinese electric vehicle manufacturer. Andersen & Martini is authorized dealer and workshop for Leapmotor vehicles (B03X, B05, B10 models). Located in Søborg and Taastrup facilities.
• SkyworthminorChannel Partner/ Reseller/ DistributorChinese automotive manufacturer. Andersen & Martini is authorized dealer and workshop for Skyworth vehicles (Skyworth K model). Available at Søborg, Taastrup, and Glostrup locations.
• ExlantixminorChannel Partner/ Reseller/ DistributorElectric vehicle brand. Andersen & Martini is authorized dealer and workshop for Exlantix vehicles (ES, ET models). Available at Taastrup location.
• HongqiminorChannel Partner/ Reseller/ DistributorChinese luxury vehicle manufacturer. Andersen & Martini is authorized dealer and workshop for Hongqi vehicles (EH7, EHS7 models). Available at Glostrup location.
• CleverminorGTM or Marketing PartnerDanish charging infrastructure provider. Referenced as home charging solution partner for EV customers. Provides charging station installation with competitive pricing for A&M customers purchasing electric vehicles.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hedin Mobility Group: Large European multi-brand automotive retailer with strong presence in Sweden, Norway, and Germany. Comparable as a multi-brand dealer group with authorized service operations and growing EV exposure in Nordic markets.
• Semler Gruppen: One of Denmark's largest multi-brand automotive dealer groups, headquartered in Copenhagen. Directly comparable multi-OEM dealership and authorized workshop model operating in the same Danish market as Andersen & Martini.
• Bilia AB: Sweden-based publicly listed multi-brand car dealer and service operator with similar authorized workshop and leasing offerings. Comparable in business mix (retail + service) and Northern European EV market exposure.
• Nordstern Automobil A/S: Danish multi-brand car dealership group. Comparable Danish competitor operating authorized sales and service for several overlapping brands including Peugeot and commercial vehicles.

Broad incumbents

• Inchcape plc: Global automotive distribution and retail group. Comparable in automotive distribution, retail, and aftermarket services across multiple markets, though operating at much larger scale and broader geographic footprint.
• AutoNation: Major US multi-brand automotive retailer with significant service and parts operations. Comparable in new/used vehicle retail plus service revenue mix, though based in a different geography with a different brand portfolio.
• Lithia Motors / Driveway: One of the largest automotive retailers in the world, with a multi-brand, multi-channel retail and service model. Comparable in core business model but operates at vastly greater scale and with stronger digital infrastructure.

Others

• Cox Automotive Europe: Provider of automotive digital marketing, dealer software, and remarketing services. Comparable as an ecosystem participant whose tools and platforms increasingly shape dealer operating models in Europe.

Regional players

• K.W. Bruun Import A/S: Danish importer and distributor for Opel and Peugeot (both key A&M franchises). A&M is a downstream dealer of K.W. Bruun; relevant as the wholesale relationship that controls franchise allocation and commercial terms.

Emerging players

• Polestar Automotive: Pure-play EV brand using a direct-to-consumer model. Relevant as both a competitive threat to A&M's authorized dealer model and as an indicator of the OEM-controlled retail shift that could pressure traditional dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andersen & Martini A/S