Vetor Editora
Vetor Editora is Brazil's leading psychometrics publisher, offering over 65 CFP-approved psychological evaluation instruments, 200+ psychology books, the VOL Vetor Online testing platform, and professional training services to psychology practitioners, HR consultancies, and educational institutions across Latin America.
- Company typePrivate
- Founded1966
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Vetor Editora does
Vetor Editora, legal entity Vetor Editora Psico Pedagógica LTDA, is a São Paulo-based psychological assessment and publishing company founded in 1966 and self-described as the largest psychometrics company in Latin America. Following a January 2024 majority acquisition by Italy's Giunti Psychometrics (a Florence-based group operating in 16 countries with 250 employees across 20 companies), Vetor serves as the group's Brazilian and Latin American anchor while preserving its leadership, brand, and product portfolio under CEO Ricardo Mattos. The company employs approximately 90 people distributed across its São Paulo headquarters and branches in Campinas and Rio de Janeiro, and reaches all 27 Brazilian states through a distributor network.
The company's core technology asset is the VOL Vetor Online platform — described as a pioneer in Latin America for online psychological test application — which supports simultaneous unlimited administrations with automated scoring and quantitative/qualitative report generation. A specialized VOL Educacional variant targets academic users, and complementary platforms include the SKIP computerized correction system for the Palográfico graphic projection test and Humanguide for HR evaluations. The product portfolio comprises over 65 validated psychological evaluation instruments organized in nine categories (inventories, neuropsychological, organizational, psychopedagogical, attention, personality, memory, intelligence, and career orientation), a book catalog of more than 200 titles across 23 thematic areas, and complementary offerings such as the Nesplora VR-based neuropsychological platform (introduced 2024 via the Giunti group), the ECLIPse-HiTOP clinical personality scale, the EFA adaptive functioning instrument, and the EPR Resilience Pillars Scale. All instruments are developed and continuously re-normed by an in-house research department staffed by masters and doctorate-level professionals, certified under Brazilian Conselho Federal de Psicologia (CFP) Resolution 2001/2002.
Vetor monetizes through four revenue streams: (1) one-time sales of physical and digital psychological tests, manuals, and correction keys; (2) recurring, usage-based online test credits on the VOL platform priced at R$13.50-R$25.00 per credit with volume tiers; (3) professional services and B2B projects under Vetor Serviços (psychosocial assessment, training, HR consulting, test supervision, school programs, and the NR-01 PADE-FP occupational health regulatory service); and (4) multi-tiered EAD courses and combo packages priced from R$139 to R$5,529. Distribution combines direct e-commerce, three owned physical retail stores, a nationwide distributor network, EAD platforms, and a regional B2B sales force, targeting a horizontally segmented customer base of psychology professionals, neuropsychologists, psychiatrists, HR consultancies, public-sector organizations, and higher-education institutions.
Vetor Editora firmographics
Firmographics- Name
- Vetor Editora
- Legal name
- Vetor Editora Psico Pedagógica LTDA
- Website
- https://vetoreditora.com.br
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vetor Editora is Brazil's leading psychometrics publisher, offering over 65 CFP-approved psychological evaluation instruments, 200+ psychology books, the VOL Vetor Online testing platform, and professional training services to psychology practitioners, HR consultancies, and educational institutions across Latin America.
- Ownership category
- akta.pro rank
Vetor Editora industry classification
Industry- Product category
- Psychological Assessment Publishing
- NAICS
- Book Publishers (513130), Software Publishers (513210)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Assessment, Testing & Exam Prep Publishing (MPAJABAF)
- akta.pro secondary industry
- Remote & Live Online Proctoring Platforms (EDAFADAB)
Keywords
Where Vetor Editora is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Vetor Editora business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Psychological Tests Sales: Sale of physical and digital psychological tests including application books, instruction manuals, correction keys, and online credits. Volume-based pricing with discounts for larger purchases.
- Publishing (Books): Sale of psychology, psychopedagogy, and related field books. Catalog of over 200 titles with 23 thematic categories.
- Courses and Training: In-person and EAD courses for professional development. Includes live courses, recorded lessons, and combo packages for training on specific tests and psychological evaluation topics.
- Vet Services: Customized training, test supervision, RH consulting and organizational projects, psychological application services, and school projects.
- Online Test Credits: VOL platform credits for online test application and correction. Credits released within 24 hours of invoice issuance. Volume discounts available (1 credit, 11-50 credits, 51-500 credits, 501+ credits).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | EPR - Escala dos Pilares da Resiliência - per credit pricing |
| Usage-based | Pay-as-you-go | EFA - Aplicação Online - per credit pricing |
| One time/ perpetual license | One time/ perpetual license | Test products - various price points |
| Subscription | Multi-year contract | EAD Course Combos - Advantage packages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Vetor Editora product offering
Product offeringCore offering
Vetor Editora is a Brazilian psychological publishing house that develops, standardizes, and sells psychometric instruments (paper-based and digital tests) used by psychology professionals and organizations. Its catalog spans more than 65 instruments (e.g., ECLIPse, EPR, EFA, G-38, G-36, Palográfico, NEO PI-R) and more than 200 psychology and education book titles. The company also operates the VOL Vetor Online platform for remote test application and correction, runs in-person and online training courses, and provides consulting and organizational assessment services through its Vetor Serviços unit.
Product overview
Vetor Editora operates as a comprehensive psychological assessment and publishing company offering over 65 evaluation instruments alongside books and professional training services. The core product is the VOL Vetor Online platform, a pioneer in Latin America for online psychological test application and automated correction. The portfolio includes psychological tests organized in 9 categories (inventories, neuropsychological, organizational, psychopedagogical, attention, personality, memory, intelligence, and career orientation tests) available in paper, pencil, and online formats. The company publishes over 200 book titles and provides in-person, live online, and recorded EAD courses. Following Giunti Psychometrics' majority acquisition in January 2024, the company expanded offerings to include VR-based neuropsychological assessments through Nesplora. Notable test instruments include EPR (Resilience Pillars Scale), ECLIPse-HiTOP (Clinical Personality Scale), EFA (Adaptive Functioning Scale), G-38, G-36, NEO PI-R, and Palográfico. Vetor Serviços provides consulting and training for organizations. The company serves diverse clients including RH consultancies, clinics, public agencies, educational institutions, neuropsychologists, and psychiatrists.
Differentiator
Problem solved
Functional benefit
Brands
- VOL Vetor Online: Online platform for application and correction of psychological assessment instruments
- Vetor Serviços
- Vetor Editora EAD
- Humanguide
Products and services
- VOL Vetor Online
Quantifiable outcome
- More than 65 psychological evaluation instruments available
- +2 more outcomes
Companies that use Vetor Editora
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Vetor Editora technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Vetor Editora partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- NesploraminorNesplora is associated with Giunti Psychometrics and specializes in neuropsychological evaluations with advanced technology. They offer virtual reality-based assessment tools being introduced to the Brazilian market through Vetor Editora.
- IPOGminorPartner institution for EAD courses and educational programs.
- SENACminorEducational institution partner for professional development and training programs.
- Higher Education Institutions (Faculty Partner Program)minorPartnership program with universities and graduate programs to promote psychology and pedagogy through exclusive benefits for professors and students. Contact: Felipe Melo ([email protected]).
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
Vetor Editora competitors and assessment
Company assessmentDirect peers
- Multi-Health Systems (MHS): Canadian publisher of psychological and educational assessments, with digital platforms like the Conners and VIA. Direct comparable in clinical, neuropsychological, and organizational assessment products plus online delivery.
- Western Psychological Services (WPS): US-based publisher of psychological tests and assessment solutions, including online platforms (WPS Online Evaluation System). Direct comparable in clinical test publishing and digital assessment delivery.
- Psychological Assessment Resources (PAR): US-based publisher of psychological assessments and software (e.g., PARiConnect platform). Direct comparable in validated test publishing, online administration, automated scoring, and clinical/organizational customer segments.
Emerging players
- TestGorilla: Pre-employment assessment platform offering psychometric and skill tests for HR/hiring. Comparable on the organizational/HR assessment side of Vetor's business (Humanguide) but represents a digital-native, API-first competitive threat.
- Schuhfried: Austrian provider of computerized psychological assessment (e.g., Vienna Test System). Listed as a Vetor partner/manufacturer; comparable in computerized psychometrics, neuropsychological batteries, and B2B/clinical delivery.
- Mettl (Mercer Mettl): Online assessment platform for hiring, skill, and psychometric testing owned by Mercer. Overlaps with Vetor's organizational/Humanguide segment through digital, scalable psychometrics.
- Nesplora: Spanish neuropsychological assessment company specializing in VR-based cognitive testing. Sister company under Giunti Psychometrics and partner of Vetor; comparable as a tech-forward psychometrics player rather than a direct competitor.
Broad incumbents
- Giunti Psychometrics: Italian psychometrics publisher founded in 1950 with operations in 16 countries; now the majority parent of Vetor Editora. Closest direct overlap in psychological test publishing, scientific validation, and global R&D capabilities, with additional VR and AI testing technologies Vetor is integrating.
- Pearson Clinical: Global clinical and educational assessment publisher (a division of Pearson), offering instruments such as the WISC, WAIS, and MMPI. Comparable in psychological test publishing at scale, validated instruments, and digital administration platforms.
- Hogrefe Verlag: European (German) academic publisher specializing in psychological tests and assessment, with subsidiaries in multiple countries. Comparable in scientific test publishing, psychometrics, and translated/adapted instruments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Vetor Editora social profiles
Digital presenceVetor Editora compliance and trust
Trust signalCompliance2 records
Vetor Editora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vetor Editora leadership team
Management profileNumber of profiles
Profiles8 records
Vetor Editora subsidiaries and ownership
Company hierarchySubsidiaries2 records
Vetor Editora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vetor Editora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vetor Editora
What does Vetor Editora do?
Vetor Editora is a Brazilian psychological publishing house that develops, standardizes, and sells psychometric instruments (paper-based and digital tests) used by psychology professionals and organizations. Its catalog spans more than 65 instruments (e.g., ECLIPse, EPR, EFA, G-38, G-36, Palográfico, NEO PI-R) and more than 200 psychology and education book titles. The company also operates the VOL Vetor Online platform for remote test application and correction, runs in-person and online training courses, and provides consulting and organizational assessment services through its Vetor Serviços unit.
Is Vetor Editora a public or private company?
Vetor Editora is a private company. It is classified as corporate owned and is currently operating.
When was Vetor Editora founded?
Vetor Editora was founded in 1966. It employs 101 to 250 people.
Where is Vetor Editora based?
Vetor Editora is headquartered in São Paulo, Brazil, in the Latin America region.
How does Vetor Editora make money?
Five revenue lines are on record. Psychological Tests Sales are the primary driver. The others are publishing (Books), courses and Training, vet Services and online Test Credits.
Who are Vetor Editora's main competitors?
Direct peers on record are Multi-Health Systems (MHS), Western Psychological Services (WPS) and Psychological Assessment Resources (PAR). Emerging players are TestGorilla, Schuhfried, Mettl (Mercer Mettl) and Nesplora. Broad incumbents are Giunti Psychometrics, Pearson Clinical and Hogrefe Verlag.
Does Vetor Editora have an API?
No public API is recorded for Vetor Editora.
What industry is Vetor Editora in?
Vetor Editora's product category is Psychological Assessment Publishing. Its primary akta.pro industry code is MPAJABAF, Assessment, Testing & Exam Prep Publishing, with a secondary code of EDAFADAB, Remote & Live Online Proctoring Platforms. Its NAICS code is 513130 and its SIC code is 2731.