AWR Racing
AWR Racing is a family-owned automotive parts manufacturer founded in 1995 that designs and fabricates in-house high-performance aftermarket components—primarily engine mounts, suspension parts, and roll cages—for Mazda and Ford vehicles, selling direct-to-consumer via e-commerce alongside custom racecar engineering services.
- Company typePrivate
- Founded1995
- HeadquartersVista, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What AWR Racing does
AWR Racing is a privately held, family-owned high-performance automotive parts manufacturer and race-engineering services company founded in 1995 by Tony Woodford, a former professional racer with SCCA, Nissan IMSA GTP, and Formula Atlantic pedigree. The company designs, fabricates, and sells aftermarket components—primarily engine mounts, suspension parts (sway bars, end links, strut braces, control arms), roll cages, brake cooling kits, oil pans, and transmission mounts—for Mazda platforms (Miata/MX-5 across NA/NB/ND, RX-7, RX-8, Mazda3/6, Mazdaspeed) and selected Ford vehicles (Focus, Explorer). Manufacturing is performed in-house at the Vista, California facility using laser cutting, CNC folding, and TIG welding, with polyurethane bushings supplied by Energy Suspension in multiple durometers for tunable stiffness; all steel-fabricated units carry a lifetime warranty.
The company's commercial engine is a direct-to-consumer e-commerce storefront at store.awrracing.com supplemented by a wholesale reseller program, international shipping, and physical presence at enthusiast events (Miata Reunion, MazFest, SCCA events). Beyond parts, AWR offers racecar engineering, restoration, pace car and show car construction, Formula Atlantic builds with rotary engine packages, and custom exhaust fabrication. Customer segments span individual Mazda/Ford enthusiasts, competitive racers and racing teams (NASA championship-winning teams including Team MER, Robert Davis Racing, DG Motorsports), and a smaller enterprise tier anchored by MAZDASPEED Motorsports Development as a core fabrication partner for Spec Miata roll bars and cages. Notable acquired assets include Racing Cages (integrated in 2008) and Skip Barber Racing School exposure via MX-5 race car builds. The company is bootstrapped with no disclosed external funding, is led by the Woodford family (Tony, Sheree, and Ali), and operates without public revenue disclosure.
AWR Racing firmographics
Firmographics- Name
- AWR Racing
- Legal name
- Awrracing, Inc.
- Website
- https://awrracing.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AWR Racing is a family-owned automotive parts manufacturer founded in 1995 that designs and fabricates in-house high-performance aftermarket components—primarily engine mounts, suspension parts, and roll cages—for Mazda and Ford vehicles, selling direct-to-consumer via e-commerce alongside custom racecar engineering services.
- Ownership category
- akta.pro rank
AWR Racing industry classification
Industry- Product category
- Performance Automotive Parts & Custom Fabrication
- NAICS
- Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Brake System Manufacturing (336340)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)
- akta.pro secondary industries
- Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB), Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE)
Keywords
Where AWR Racing is headquartered
LocationHeadquarters
- HQ city
- Vista
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AWR Racing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Aftermarket Parts Sales: Sale of high-performance aftermarket products including engine mounts, suspension components, brake cooling kits, tow hooks, sway bars, and specialty parts for Mazda and Ford vehicles
- Custom Fabrication Services: Racecar engineering and restoration services including pace car construction, formula Atlantic construction, show car construction, and custom exhaust fabrication
- Roll Cage Fabrication: Custom roll cage design and fabrication for various vehicles including Mazdas and other platforms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Miata Interior Panel Kit - 9-piece Aluminum |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
AWR Racing product offering
Product offeringCore offering
AWR Racing manufactures and sells high-performance aftermarket automotive components (engine mounts, suspension parts, roll cages, brake cooling kits, tow hooks, sway bars, oil pans, transmission mounts, competition radiators) primarily for Mazda and Ford vehicles. The company also provides custom fabrication and engineering services including racecar engineering, Formula Atlantic construction, pace car builds, show car construction, custom roll cages, and exhaust fabrication for automotive manufacturers, racers, and collectors.
Product overview
AWR Racing is a high-performance automotive parts manufacturer and racing services company established in 1995, specializing in engine mounts, suspension components, and custom fabrication. Their core product line centers on AWR Engine Mounts with customizable polyurethane bushings in multiple durometers, backed by a lifetime warranty on steel fabricated units. The product portfolio spans adjustable engine mounts for various vehicles (Miata NA/NB/NB/ND, Mazda 3, Mazdaspeed 3, Mazda 6, Ford Focus, Ford Explorer), suspension components including sway bars, end links, strut braces, and control arms, roll cages and safety equipment, brake cooling kits, transmission mounts, oil pans, and competition radiators. Beyond parts, AWR offers racing services including Formula Atlantic construction with rotary engine packages, pace car and show car construction, custom exhaust fabrication, and racecar engineering/restoration. They serve primarily the Mazda aftermarket community with products like the Miata/MX-5 Adjustable Engine Mounts, K-SWAP Engine Mounts for engine swaps, and various vehicle-specific mount kits. Their business model combines direct-to-consumer sales through their online store with custom fabrication services, targeting car enthusiasts, racers, and automotive manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- AWR Engine Mounts
- Miata/MX-5 Adjustable Engine Mounts
- Miata NA/NB K-SWAP Engine Mounts
- 3rd Gen Mazda Engine Mount Kit
- Ford Focus Motor Mount Kits
- Mazdaspeed and Mazda 3 Motor Mount Kits
- 2020+ Ford Explorer Differential Support Mount
- Upper Engine Mount Brackets (ND MX-5)
- AWR Suspension Components
- Miata Rear Upper Control Arms Modified rear upper control arms for Miata allowing camber adjustments for positive camber (slicks) or negative camber configurations, sold as a pair.
- Front Sway Bars (NA/NB and NC Miata)
- Transmission Mounts
- Deep Sump Oil Pans
- Competition Radiators
- NC MX-5 Brake Cooling Duct Kits
- Miata Interior Panel Kits 9-piece aluminum interior panel kit designed to comply with SCCA safety rules for upholstery removal requirements. Available in various finishes.
- Tow Hooks SCCA legal front and rear tow hooks for various Miata models, proudly made in USA with orange powder coat or nickel finish options. Limited edition pink versions also available.
- 1990-1993 Miata Brace Tab Kit
- Roll Cages (Standard Catalog) Custom-designed and fabricated safety roll cages for racing vehicles, compliant with SCCA safety standards. AWR fabricated the roll bar for the 2006 Mazda MX-5 Spec Miata series car.
- Custom Roll Cage Fabrication Service Custom race cage fabrication services for various vehicles including Mazda, Ford Probe, and other platforms, with SCCA-compliant safety designs.
- Racecar Engineering & Restoration Services Racecar engineering and restoration services provided to automotive manufacturers, car enthusiasts, racers, and collectors.
- Formula Atlantic Construction Service Professional Formula Atlantic race car construction with rotary engine packages designed and built by AWR Racing owner Anthony Woodford.
- Pace Car Construction Service Custom pace car construction services for motorsport events and automotive applications.
- Show Car Construction Service Custom show car build services with attention to detail and build quality matching race car standards.
- Custom Exhaust Fabrication Service Custom exhaust system fabrication services for show and track vehicles.
Quantifiable outcome
- Lifetime warranty on all steel fabricated units demonstrates confidence in product durability
- +1 more outcomes
Companies that use AWR Racing
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
AWR Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AWR Racing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- DG MotorsportsminorCollaborated on the MAZDASPEED3 AWD conversion project. DG Motorsports owner David Green worked with AWR's Tony Woodford to transplant drivetrain components from MAZDASPEED6 and CX-7 into the MAZDASPEED3 chassis, creating an all-wheel-drive performance vehicle.
- Robert Davis Racing (RDR)minorRDR has been a dominant racing team on the west coast supported by AWR components. AWR parts used in RDR's RX-8 and Miata racecars. RDR won multiple NASA championships with AWR-supported vehicles.
- Team MERminorRacing team that won the NASA 25 Hours of Thunderhill overall and multiple class wins using MX-5 Cup cars built with AWR components. Team MER achieved 1st overall in ES class and 1st in E1 class with AWR-supported vehicles.
- MAZDASPEED Motorsports DevelopmentcoreOfficial fabrication partner for MAZDASPEED, building roll bars and custom components for Mazda's racing programs including the 2006 Spec Miata series and Spec MX-5 development.
- Skip Barber Racing SchoolminorSkip Barber uses Mazda MX-5 race cars (built with AWR roll cages) in their racing school program, providing exposure for AWR products to aspiring racers.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
AWR Racing competitors and assessment
Company assessmentEmerging players
- Energy Suspension: Polyurethane bushing manufacturer that supplies bushings for AWR's engine mounts, but also sells competing bushing and mount products directly — making it both supplier and partial competitor in the chassis/component space.
- BimmerWorld: Specialty performance parts retailer and fabricator serving enthusiast and racing segments with engine mounts, suspension, and fabrication services — a peer in operating model (parts + custom services) though focused on BMW rather than Mazda.
Direct peers
- Moss Miata: Long-established retailer of Miata restoration and performance parts, competing with AWR in OEM-replacement and aftermarket upgrades for the Mazda Miata enthusiast community.
- Flyin' Miata: Specializes in performance parts and turbo systems for the Mazda Miata/MX-5 platform, directly competing with AWR in engine mounts, suspension, and forced induction components for the same enthusiast customer base.
- Goodwin Racing: Provides Miata-specific racing and performance parts, including engine mounts and chassis components, competing head-to-head with AWR in the Spec Miata and track-day enthusiast markets.
- 949 Racing: Miata-focused performance parts brand offering roll bars, suspension components, and engine mounts — overlapping directly with AWR's core product portfolio and serving the same SCCA/NASA racing and street enthusiast segments.
- Hard Race: Aftermarket chassis and engine mount specialist for Mazda, Honda, and other Japanese platforms, competing with AWR in adjustable engine mounts and polyurethane bushing solutions for track-day enthusiasts.
Broad incumbents
- Cusco: Japanese aftermarket manufacturer of chassis reinforcement, engine mounts, and drivetrain components for Japanese performance platforms including Mazda — a broader, established global competitor to AWR's specialty fabrication.
- Whiteline: Aftermarket suspension and chassis specialist (sway bars, bushings, control arms) with a multi-platform catalog that overlaps with AWR's suspension component lines at a more scaled distribution footprint.
- Megan Racing: Aftermarket performance parts manufacturer with broad coverage of import platforms including engine mounts, roll cages, and suspension — a more commoditized, lower-cost alternative to AWR's premium US-made products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AWR Racing social profiles
Digital presenceAWR Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
AWR Racing leadership team
Management profileNumber of profiles
Profiles3 records
AWR Racing subsidiaries and ownership
Company hierarchySubsidiaries1 record
AWR Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AWR Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AWR Racing
What does AWR Racing do?
AWR Racing manufactures and sells high-performance aftermarket automotive components (engine mounts, suspension parts, roll cages, brake cooling kits, tow hooks, sway bars, oil pans, transmission mounts, competition radiators) primarily for Mazda and Ford vehicles. The company also provides custom fabrication and engineering services including racecar engineering, Formula Atlantic construction, pace car builds, show car construction, custom roll cages, and exhaust fabrication for automotive manufacturers, racers, and collectors.
Is AWR Racing a public or private company?
AWR Racing is a private company. It is classified as family owned and is currently operating.
When was AWR Racing founded?
AWR Racing was founded in 1995. It employs 11 to 50 people.
Where is AWR Racing based?
AWR Racing is headquartered in Vista, United States, in the North America region.
How does AWR Racing make money?
Three revenue lines are on record. Aftermarket Parts Sales are the primary driver. The others are custom Fabrication Services and roll Cage Fabrication.
Who are AWR Racing's main competitors?
Emerging players on record are Energy Suspension and BimmerWorld. Direct peers are Moss Miata, Flyin' Miata, Goodwin Racing, 949 Racing and Hard Race. Broad incumbents are Cusco, Whiteline and Megan Racing.
Does AWR Racing have an API?
No public API is recorded for AWR Racing.
What industry is AWR Racing in?
AWR Racing's product category is Performance Automotive Parts & Custom Fabrication. Its primary akta.pro industry code is IMACANAD, Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters), with a secondary code of IMACANAC, Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods). Its NAICS code is 3363 and its SIC code is 3714.