Bucher Reisen

What Bucher Reisen does

Bucher Reisen is an online travel agency and tour-operator brand specializing in last-minute and budget package holidays for German-speaking consumers. Operating under the ANEX Tour GmbH umbrella since 2019, the company has been active in the German travel market for over 30 years (founded 1994) and sells dynamic-package holidays, hotel-only bookings, multi-destination round trips, and self-drive hotel stays across destinations in Southern Europe (Spain, Greece, Portugal, Italy, Croatia, Cyprus, Bulgaria), Turkey, Egypt, Oman, and long-haul markets (Mexico, Dominican Republic, Thailand). Core products include Pauschalreisen (flight-inclusive package holidays), Last-Minute deals, Rundreisen (curated round trips), and Eigene Anreise (own-arrival hotel bookings), with an optional Flex Tarif cancellation-protection add-on priced at €35 per adult.

The platform runs on an online booking architecture built around two subdomains — pauschal.bucher-reisen.de for packages and nurhotel.bucher-reisen.de for hotel-only — hosted on AWS infrastructure with secondary hosting via checkdomain, GDPR-compliant consent management through Cookiebot, and web analytics via Google Analytics. Payment processing is integrated with Mastercard, Visa, and Sofortüberweisung. Distribution combines direct digital self-service booking (SEO-optimized destination content, Google Ads, Rapidmail email newsletter, Instagram/Twitter social presence) with offline channels including an affiliated travel-agency network under ANEX Tour GmbH and a telephone customer-service center in Meerbusch.

Bucher Reisen's revenue is transaction-based, primarily commissions on package and hotel bookings, with a growing ancillary stream from the Flex Tarif add-on. The company holds IATA certification as an authorized air ticket seller and is a member of the Deutscher Reiseverband (DRV). It maintains strategic supplier partnerships with Mitsis Hotels (Greece), Coral Hotels (Canary Islands), Occidental Hotels, TAP Air Portugal, and SKY Express. The legal operating entity is ANEX Tour GmbH, registered in Düsseldorf (HRB 77532), with Bucher Reisen's customer service headquartered in Meerbusch.

Name

Bucher Reisen

Legal name

ANEX Tour GmbH

Website

https://bucher-reisen.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Bucher Reisen is a German online travel agency brand of ANEX Tour GmbH that sells budget package holidays, last-minute deals, round trips, and hotel-only stays to German-speaking consumers across Mediterranean and long-haul destinations. It operates via dynamic online booking, ANEX Tour's agency network, and a phone customer center.

Ownership category

akta.pro rank

Product category

Online Travel Agency / Tour Operator

NAICS

Travel Agencies (56151), Travel Agencies (561510), Tour Operators (56152), Tour Operators (561520)

akta.pro primary industry

Full-Service OTAs (Flights/Hotels/Packages) (THAKAAAA)

akta.pro secondary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

Keywords

• Package holiday booking
• Last-minute vacation deals
• Online travel agency
• Tour operator packages
• Hotel booking platform

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Package Holidays (Pauschalreisen): Core revenue stream from selling complete package holidays including flights and hotels. Dynamic pricing model based on availability, season, and demand. Customers book through the company's websites or travel agencies.
2. Hotel-Only Bookings: Standalone hotel bookings through nurhotel.bucher-reisen.de for customers arranging their own transportation
3. Flex Tariff Add-on: Optional cancellation protection priced at €35 per adult (€17 for children aged 2-12) for package holiday bookings
4. Own-Arrival Hotels: Hotels booked with self-drive/car travel for European destinations (Germany, Austria, Poland, Switzerland, Italy)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bucher Reisen is a German online travel agency and tour operator brand of ANEX Tour GmbH that sells package holidays, last-minute vacation deals, round trips, and hotel-only self-arrival bookings to individual leisure travelers. Customers can book dynamically packaged trips combining flights, accommodation, and transfers, with optional Flex Tarif flexibility for changes and cancellations.

Product overview

Bucher Reisen is an online travel agency and tour operator brand under ANEX Tour GmbH, operating since over 30 years. Its core product portfolio centers on package holidays (Pauschalreisen) and last-minute travel deals, supplemented by round-trip tours (Rundreisen), self-drive/hotel-only bookings (Eigene Anreise), and city break packages. The platform offers a Flex Tarif cancellation add-on for a fee. Featured partner hotel brands include Coral Hotels (Canary Islands) and Mitsis Hotels & Resorts (Greece). Bucher Reisen covers destinations across Spain, Greece, Turkey, Egypt, Oman, Croatia, Portugal, Bulgaria, Cyprus, Mexico, Dominican Republic, and Thailand, with primary German-language web presence and flights from German airports (notably Düsseldorf).

Differentiator

Problem solved

Functional benefit

Products and services

• Pauschalreisen (Package Holidays) Dynamically packaged holidays combining flights, hotel accommodation, and transfers into a single bookable product, sold to individual leisure travelers in the German market.
• Last Minute Urlaub (Last-Minute Vacations)
• Rundreisen (Round Trips / Guided Tours)
• Eigene Anreise (Self-Arrival / Hotel-Only)
• Flex Tarif (Flex Booking Add-on)

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• ANEX Tour GmbHcoreOthersBucher Reisen is a brand of ANEX Tour GmbH. The parent company provides operational infrastructure including local travel agencies, transfers, and qualified local guides across destinations. Since 2019, Bucher Reisen has been part of the ANEX Tour Germany group.
• Mitsis HotelsmajorGTM or Marketing PartnerExclusive promotional partnership featuring Mitsis Hotels properties in Greece (Kreta, Kos, Rhodos, Korfu, Chalkidiki). Special discount campaigns for Mitsis Hotels featured on Bucher Reisen website.
• Coral HotelsmajorGTM or Marketing PartnerFeatured hotel partner for Canary Islands destinations (Tenerife, Fuerteventura). Properties located in popular resort areas including Costa Adeje, Playa de las Américas, Los Cristianos, and Puerto de la Cruz.
• TAP Air PortugalmajorStrategic or Co-development PartnerPreferred airline partner for Portugal destinations. TAP Air Portugal offers 1-3 daily flights from German airports (Munich, Frankfurt, Düsseldorf, Hamburg, Berlin) and Zurich to Portugal, with a modern fleet of which 74% meets 'neo' standards.
• SKY ExpressmajorStrategic or Co-development PartnerAirline partner for Greece, particularly Santorini. SKY Express operates Greece's youngest fleet with extensive route network. Awarded two ERA Awards in 2025 for airline excellence.
• Occidental HotelsminorGTM or Marketing PartnerFeatured hotel recommendations on the platform, part of the hotel partner ecosystem.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Alltours: Alltours is a German tour operator focused on affordable all-inclusive package holidays in Mediterranean destinations. It is a direct competitor to Bucher Reisen on price-sensitive beach and family holiday bookings, with a similar IATA/DRV structure.
• TUI: TUI Deutschland is the leading tour operator and OTA for package holidays and last-minute deals in Germany. It directly competes with Bucher Reisen on beach destinations (Spain, Greece, Turkey, Egypt) and similar price-conscious family/leisure segments, with comparable IATA/DRV-backed distribution.
• DER Touristik: DER Touristik (part of DERTOUR Group) is a major German tour operator selling package holidays, hotel-only stays and round trips via ITS, Meiers Weltreisen, Dertour and similar brands. Highly comparable to Bucher Reisen's package and last-minute product offering in the German-speaking market.
• Neckermann Reisen: Neckermann Reisen is a sibling brand under ANEX Tour GmbH, selling package holidays and last-minute deals to the same German-speaking customers. It shares Bucher Reisen's operational backbone, destinations and value proposition, making it the closest direct peer within the parent group.
• Schauinsland-Reisen: Schauinsland-Reisen is a Duisburg-based German tour operator with a comparable product mix of package holidays, last-minute deals and hotel-only offerings across Mediterranean and long-haul destinations. Closely aligned with Bucher Reisen's GTM and target customer.
• ÖGER TOURS: ÖGER TOURS is another ANEX Tour GmbH brand specializing in package holidays, particularly Turkey and Mediterranean destinations. It overlaps with Bucher Reisen on inventory, suppliers and target audience and is a direct sibling-brand peer.

Broad incumbents

• Expedia Group: Expedia operates multi-brand OTA and package-holiday products (Expedia, ebookers, Hotels.com) with global reach. As a broad incumbent it overlaps with Bucher Reisen on package-holiday demand, particularly for German travelers booking long-haul destinations.
• Check24: Check24 is Germany's largest price-comparison portal and includes a major travel vertical (hotels, flights, package holidays). It competes with Bucher Reisen for online booking intent in the German price-sensitive segment via meta-search and direct booking flows.
• Booking.com: Booking.com is a global OTA leader with a strong German-market presence for hotel and package bookings. It is a broad incumbent competing with Bucher Reisen for hotel-only and package-holiday demand, with materially larger inventory and marketing budgets.

Emerging players

• HolidayCheck Group: HolidayCheck operates a leading German-language hotel review and booking platform with package holiday search. It competes with Bucher Reisen for last-minute and price-conscious bookings, but adds a strong user-generated content and meta-search layer not present in Bucher Reisen's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bucher_reisen
• Facebookfacebook.com/bucherreisend
• LinkedInlinkedin.com/company/bucherreisende

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bucher Reisen