1UP
1UP is a privately held French B2B wholesale distributor that holds exclusive and official distribution rights for multimedia and health & personal care products across France and Europe, serving retailers and resellers via an Odoo-based online boutique, and offering China sourcing services through a separate division.
- Company typePrivate
- Founded2019
- HeadquartersLa Buissière, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 1UP does
1UP (legally Société 1UP / ONE UP) is a privately held French B2B wholesale distributor headquartered in La Buissière, France, operating two complementary divisions. 1UP Distribution holds exclusive and official distribution rights for a varied catalog of multimedia products (electronic/high-tech, video games and accessories, consumer goods, trendy items) and health & personal care products (beauty, health, hygiene, grocery) in France and broader Europe. Products are made available to retailers and resellers through a multi-brand online boutique running on an Odoo-based B2B e-commerce platform accessible 24/7, supplemented by direct sales relationships with publishers and customers.
1UP Creation, the company's second division, provides China-based sourcing services: supplier identification, negotiation, sample validation, production monitoring, quality control, and logistics coordination, effectively acting as a procurement agent for European clients importing from China. Revenue mechanics span one-time product distribution sales under exclusive/official agreements, transactional trading and clearance of excess partner inventory at competitive pricing, and professional services fees for sourcing mandates. Pricing is quote-based, with a €150 minimum order for stocked items and tiered shipping fees (€12 HT weekdays / €18 HT Saturdays, free above €400 HT).
The company operates without disclosed external funding and is consistent with a closely held or founder-owned entity. It maintains French producer-responsibility registrations (SYDEREP/REP) for WEEE, packaging, furniture, and toy sectors, which are prerequisites to legally distribute those product categories in France. Operating geographies span France, the broader European market, and China (for sourcing only), with a multilingual storefront (English, French, Spanish).
1UP firmographics
Firmographics- Name
- 1UP
- Legal name
- Société 1UP (ONE UP)
- Website
- https://1updistribution.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 1UP is a privately held French B2B wholesale distributor that holds exclusive and official distribution rights for multimedia and health & personal care products across France and Europe, serving retailers and resellers via an Odoo-based online boutique, and offering China sourcing services through a separate division.
- Ownership category
- akta.pro rank
1UP industry classification
Industry- Product category
- Wholesale Distribution Services
- NAICS
- Merchant Wholesalers, Nondurable Goods (424), Other Grocery and Related Products Merchant Wholesalers (42449)
- SIC
- Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Trade Promotion Management (TPM) & Optimization Services (CRAOAOAC)
- akta.pro secondary industry
- Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)
Keywords
Where 1UP is headquartered
LocationHeadquarters
- HQ city
- La Buissière
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
1UP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Product Distribution: Distribution of multimedia products (Electronic/High Tech, Video Games & Accessories, Consumer Goods, Trendy Products) and Health & Personal Care products (Beauty/Health, Hygiene/Grocery) in France and Europe through exclusive or official distribution agreements
- Trading & Clearance: Helping partners sell their stock lines and find products they need, offering competitive pricing on excess inventory
- Sourcing & Creation Services: Expertise to support companies throughout purchasing processes in China, including sourcing, negotiation, production monitoring, quality control, and logistics
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Minimum order threshold |
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
| Unit Pricing | Pay-as-you-go | Standard shipping fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
1UP product offering
Product offeringCore offering
1UP Distribution is a French B2B wholesale distribution company acting as an exclusive or official distributor of multimedia products (electronic/high-tech, video games and accessories, consumer goods, trendy products) and health & personal care products (beauty, health, hygiene, grocery) in France and Europe. Through its 1UP Creation division, it also provides end-to-end sourcing, negotiation, production monitoring, quality control, and logistics services for businesses purchasing products from China.
Product overview
1UP is a B2B distribution and sourcing company operating two main divisions: 1UP Distribution (exclusive and official distribution of multimedia and health/personal care products in France and Europe) and 1UP Creation (sourcing, negotiation, production monitoring, quality control, and logistics services for purchases in China). The product portfolio spans electronic/high-tech products, video games and accessories, consumer goods, trendy products, beauty, health, hygiene, and grocery items. Customers access products via a 24/7 B2B online boutique. Documentation and user manuals are provided for certain distributed products.
Differentiator
Problem solved
Functional benefit
Brands
- Multimedia: Electronic / High Tech products, Video Games & Accessories, Consumer Goods, Trendy Products
- Health & Personal Care (DPH/ELDPH)
Companies that use 1UP
Customer profileSegments1 record
Ideal customer profiles2 records
1UP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
1UP partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
1UP competitors and assessment
Company assessmentBroad incumbents
- ALSO Group: Large European B2B technology distributor covering consumer electronics, IT, and multimedia products across multiple European countries. Comparable as a B2B distributor of multimedia/electronics products to European retailers, though at significantly larger scale and broader category breadth.
- Selecta: European distributor of consumer goods, toys, and licensed products (including video game licenses) with pan-European reach. Comparable in licensing-driven distribution, multi-country European B2B operations, and toy/license product overlap.
- Ingram Micro: Global B2B distributor of technology products including consumer electronics, gaming hardware, and multimedia accessories. Comparable in B2B wholesale distribution of multimedia/electronics to European retailers, though at vastly larger scale and with broader category coverage.
- Bigben Interactive: French gaming accessories and multimedia product company with both publishing and distribution arms across Europe. Comparable overlap in multimedia distribution and gaming accessories, though operates at significantly larger scale and as a brand owner/publisher.
- TD SYNNEX: Global B2B IT and consumer electronics distributor serving resellers and retailers across Europe. Comparable in B2B distribution of consumer electronics and tech products to retail channels in Europe, though at vastly larger scale and broader product portfolio.
Direct peers
- Just For Games: French video game and multimedia distributor with exclusive distribution rights serving French-speaking European markets. Closely comparable in geographic focus, exclusive publisher relationships, and B2B distribution to French retailers.
- Maximum Entertainment: European video game and multimedia distributor serving retail and digital channels across multiple European geographies. Comparable as a specialized European games/multimedia distributor operating with exclusive publisher agreements.
- Innelec Multimedia: French B2B distributor of video games, multimedia products, and consumer electronics with exclusive distribution agreements and a similar go-to-market targeting French and European retailers. Most directly comparable peer given overlapping product mix, customer base, and exclusive distribution model.
- Plaion (Koch Media): European distributor and publisher of video games, gaming accessories, and multimedia products serving retailers across multiple European countries. Comparable in exclusive distribution relationships, multimedia product portfolio, and pan-European wholesale operations.
Emerging players
- Beijing ZTHC International Trading: China-based sourcing and trading firm supporting European buyers with product sourcing, QC, and logistics from Chinese manufacturers. Comparable to 1UP Creation's sourcing arm in Asia-Europe sourcing, production monitoring, and logistics services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
1UP social profiles
Digital presence1UP compliance and trust
Trust signalCompliance4 records
1UP financial estimates
Financial estimateRevenue estimate
Valuation estimate
1UP leadership team
Management profileNumber of profiles
1UP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1UP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1UP
What does 1UP do?
1UP Distribution is a French B2B wholesale distribution company acting as an exclusive or official distributor of multimedia products (electronic/high-tech, video games and accessories, consumer goods, trendy products) and health & personal care products (beauty, health, hygiene, grocery) in France and Europe. Through its 1UP Creation division, it also provides end-to-end sourcing, negotiation, production monitoring, quality control, and logistics services for businesses purchasing products from China.
Is 1UP a public or private company?
1UP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 1UP founded?
1UP was founded in 2019. It employs 11 to 50 people.
Where is 1UP based?
1UP is headquartered in La Buissière, France, in the Europe region.
How does 1UP make money?
Three revenue lines are on record. Product Distribution is the primary driver. The others are trading & Clearance and sourcing & Creation Services.
Who are 1UP's main competitors?
Broad incumbents on record are ALSO Group, Selecta, Ingram Micro, Bigben Interactive and TD SYNNEX. Direct peers are Just For Games, Maximum Entertainment, Innelec Multimedia and Plaion (Koch Media). Beijing ZTHC International Trading is listed as an emerging player.
Does 1UP have an API?
No public API is recorded for 1UP.
What industry is 1UP in?
1UP's product category is Wholesale Distribution Services. Its primary akta.pro industry code is CRAOAOAC, Trade Promotion Management (TPM) & Optimization Services, with a secondary code of CRAOAAAK, Natural, Organic & Health Foods Wholesale Distribution. Its NAICS code is 424 and its SIC code is 5064.