SEO

What SEO does

SEO (seo.com.pk), doing business as SEO Company Pakistan and SEO Agency Pakistan, is a privately held digital marketing and web development agency headquartered in Lahore, Pakistan, founded in 2004. The firm offers a full-service portfolio across three pillars: internet marketing (SEO, AEO, Generative Engine Optimization, Google Ads/PPC management, Google Business Profile and local listing optimization, and authority link-building), social media marketing (corporate account setup, content writing, blog creation and management, article and press release writing), and SEO-friendly web development (WordPress, Shopify, static, and CMS sites). It also operates a "Hire Dedicated Expert" staffing line covering SEO specialists, PPC managers, PHP developers, CMS experts, content writers, and social media teams, sold as staff augmentation rather than managed services.

The business model is project- and retainer-based professional services with no fixed monthly packages: engagements begin with a website audit and competitive analysis, after which the firm delivers a customized quote. Go-to-market combines direct website inquiry, WhatsApp-led inside sales (24/7, multilingual), and an international office footprint spanning Pakistan (Lahore HQ, Karachi, Islamabad, Faisalabad, Multan), USA (Spring, TX), UK (Reading and Wembley), Canada (Burlington), UAE (Dubai and Sharjah), Saudi Arabia (Jeddah), Qatar (Doha), Sweden (Borås), and New Zealand (Auckland). The company is led by founder Rizwan Zahid (CEO & Co-Founder) and holds certified partnerships with Google Partner, Google Business Profile Partner, Meta Business Partner, Shopify Partner, and WordPress SEO. Claimed scale includes 15+ years of experience, 1,200+ satisfied clients worldwide, and 10,000+ keywords ranked across niches.

Name

SEO

Legal name

SEO.com.pk

Website

https://seo.com.pk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

SEO (seo.com.pk) is a Lahore-based digital marketing agency founded in 2004 that delivers SEO, AEO, Generative Engine Optimization, PPC, social media marketing, and SEO-friendly web development to SMBs and select enterprises across Pakistan, the US, UK, Canada, UAE, and broader international markets via a custom-quote model and nine-country office footprint.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industry

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

Keywords

• Search engine optimization
• Digital marketing services
• Pay per click management
• Social media marketing
• Web development services

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. SEO Services: Ongoing search engine optimization services including on-page, off-page, technical SEO, local SEO, and international SEO. Billed on project or retainer basis with customized quotes per client.
2. Google Ads / PPC Management: Pay-per-click campaign management services including Google Ads, Bing Ads, and Meta platform advertising. Professional team designs and runs precision-targeted paid ads campaigns.
3. Social Media Marketing Services: Corporate blog creation and management, social media account setup and management, article and press release writing, and ongoing SMM campaigns.
4. Web Design and Development: SEO-friendly website development including WordPress, Shopify eCommerce, static websites, CMS websites. Also includes dedicated PHP developer and CMS expert hiring.
5. Hire Dedicated Experts: Dedicated SEO expert or certified PPC manager hiring as staff augmentation. Client receives a dedicated professional working exclusively on their account.
6. SEO Content Writing: SEO-friendly content writing services including blog writing, guest blogging, on-site and off-site content, social media posts, and articles.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

SEO.com.pk provides customized Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization, Google Ads/PPC management, Social Media Marketing, SEO content writing, and SEO-friendly web development (WordPress, Shopify, Static, CMS) services. The firm sells bespoke, quote-based engagements rather than fixed packages, targeting SMBs, e-commerce businesses, local service providers, and enterprises across Pakistan, USA, UK, Canada, UAE, Australia, Europe, and the Middle East.

Product overview

SEO.com.pk offers a comprehensive digital marketing and web development service portfolio organized into three main pillars: Internet Marketing (SEO, AEO, Generative Engine Optimization, PPC/Google Ads, Local Business Listing, and Link-Building), Social Media Marketing (Content Writing, Blog Management, Corporate Account Setup), and SEO-Friendly Web Development (WordPress, Shopify, Static, CMS sites). The company provides both project-based services and dedicated staff hiring options (SEO experts, PPC managers, PHP developers, content writers, social media teams). AEO and Generative Engine Optimization are positioned as advanced AI-era offerings. The service model is customized per client rather than fixed packages, with dedicated experts available for ongoing client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) Core SEO service focused on boosting website visibility, improving search engine rankings, and increasing conversions through tested and proven on-page and off-page optimization strategies for businesses seeking organic search growth.
• Answer Engine Optimization (AEO) Modern AI-driven search optimization service helping businesses become authoritative answers in AI search results through strategic content writing, structured site content, and search-intent-aligned content designed for AI Overviews and AI mentions.
• Generative Engine Optimization Optimization service targeting generative AI search engines and AI Overviews, ensuring client content is discoverable and properly referenced by AI-powered search platforms.
• Google Ads / Pay Per Click Campaign Management Paid advertising management service for Google, Bing, and Meta platforms; designs and runs precision-targeted paid ad campaigns to attract qualified customers and maximize ROI.
• Google My Business Listing Optimization Local business profile optimization for Google Business Profile, driving calls, visits, and profit through improved GMB visibility and local search presence.
• Local Business Listing Optimization Service to optimize business presence in local business listings across major search engines, reaching customers with local search intent.
• Authority Link-Building Services Backlink building service focused on finding and building high-authority backlinks that boost website trust flow and improve search engine rankings.
• Social Media Marketing Comprehensive social media marketing service including corporate account setup for Facebook and Twitter, blog creation and management, and dedicated social media team staffing.
• SEO-Friendly Content Writing Content writing service producing SEO-optimized web content, blogs, guest posts, articles, and press releases that meet search engine and user requirements.
• Article and Press Release Writing Professional writing service for articles and press releases optimized for search engines and targeted reach.
• WordPress Website Development Website development service using WordPress CMS, creating SEO-friendly and user-friendly websites for diverse business needs.
• Shopify Ecommerce Store Development E-commerce store development service on Shopify platform, creating optimized online stores for product sales.
• Static Website Development Static website development service for businesses requiring simple, fast-loading web presences.
• CMS Website Development Content Management System website development providing flexible, editable website solutions for business clients.
• SEO-Friendly Website Development Web development service with built-in SEO optimization, ensuring websites are designed and developed to rank well from launch.
• SEO Analysis Tools Suite of free SEO analysis tools including Meta Tag Generator, Domain Age Checker, Keywords Position Checker, Robots.txt Generator, XML Sitemap Generator, Backlinks Counter, Alexa Rank Checker, Page Word Counter, and other SEO utility tools.

Quantifiable outcome

• +315% traffic increase in 6 months for a salon business in Canada
• +5 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Google PartnercoreTechnology or IntegrationCertified Google Partner status indicating proficiency in Google Ads and Google marketing products. Allows them to access Google Partner benefits, training, and certifications.
• Google Business Profile PartnercoreTechnology or IntegrationPartner for Google Business Profile optimization and listing services, enabling specialized local SEO offerings.
• Meta Business PartnercoreTechnology or IntegrationMeta Business Partner status for Facebook and Instagram advertising services, indicating certified expertise in Meta advertising platforms.
• TrustpilotminorOthersTrustpilot review platform presence for displaying customer testimonials and social proof.
• WordPress SEO PartnercoreTechnology or IntegrationWordPress SEO specialization and partnership for WordPress website development and SEO optimization services.
• Shopify PartnercoreTechnology or IntegrationCertified Shopify Partner for Shopify eCommerce store development with SEO optimization. Enables building and optimizing Shopify stores for e-commerce clients.
• Google ReviewsminorOthersGoogle Reviews integration for displaying client testimonials and social proof on their website.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SEO.com: US-based SEO firm offering managed SEO services, content, and link building. Closely comparable in core SEO-only positioning, SMB targeting, and retainer-style engagements.
• Ignite Visibility: US-based SEO and digital marketing agency offering SEO, paid media, social media, and email marketing. Comparable in custom-retainer model, SMB-to-mid-market focus, and breadth of digital services.
• Straight North: Chicago-based digital marketing firm offering SEO, PPC, web design, and email marketing with SMB-to-mid-market focus. Closely comparable in bundled SEO + paid media + web dev portfolio.
• WebFX: Full-service digital marketing agency offering SEO, PPC, social media, and web design for SMB and mid-market clients. Closely comparable in service mix, target customer profile, and cross-channel positioning to SEO.com.pk.
• Coalition Technologies: SEO, web design, and PPC agency specializing in e-commerce SEO. Comparable in core SEO services, Shopify/WordPress development, and custom-pricing engagement model for SMB and enterprise clients.
• Neil Patel Digital: Global SEO and digital marketing consultancy offering SEO audits, paid ads, content marketing, and growth consulting. Comparable in serving SMB and mid-market clients with performance-driven SEO engagements.
• OuterBox: Digital marketing agency offering SEO, PPC, and e-commerce website development with strong Shopify/Magento focus. Directly comparable in web-development-plus-SEO bundled service model.
• Victorious SEO: Specialized SEO agency focused on data-driven organic search campaigns. Comparable in SEO-first positioning, enterprise/SMB client mix, and customized-pricing engagements.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing SEO, PPC, social media marketing, and web design with a strong SMB and mid-market focus. Directly comparable service portfolio and pricing model.

Broad incumbents

• Ahrefs: SEO software platform with extensive content marketing and agency partnerships. Comparable as a competitor in the SEO tooling and education space but operates a SaaS model rather than services, representing an adjacent incumbent the agency competes against indirectly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SEOComPK
• Facebookfacebook.com/pages/SEOcompk/467721616692987
• LinkedInlinkedin.com/company/seo-com-pk
• Instagraminstagram.com/seo.com.pk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEO