BJs Trophy

What BJs Trophy does

BJs Trophy is a privately held, custom trophies and awards retailer founded in 1977 and headquartered at 1700 E. Sunshine, Springfield, MO. The company designs and produces recognition products in-house, covering traditional trophies (metal cups, column trophies, figure-on-marble), medals, ribbons, neck ribbons, acrylic and crystal/glass awards, plaques, drinkware, business accessories, and mascots/bobbleheads, supported by custom engraving and a custom-fabrication capability for acrylic awards. Production is anchored by a Roland TrueVis VG3-640 Ink Jet Printer/Cutter used for vinyl banners, trade show graphics, vehicle wraps, labels, and stickers. The firm also operates Liberty Advertising, a wholly-owned division extending the business into embroidery, custom apparel, and promotional products such as pens, mugs, and keychains.

The business generates revenue through transactional, one-time unit sales ranging from $1.25 ribbons to $400+ premium trophies, distributed via a Shopify-powered e-commerce storefront (bjstrophy.com) and a single physical retail showroom. Go-to-market is direct-to-consumer with vertical segmentation across educational institutions (academic medals, honor roll ribbons), youth and amateur sports organizations (trophies, medals, ribbons), corporate/business (employee recognition, plaques), and community organizations. Marketing is primarily organic, leveraging a deep product catalog on the website and a light social presence on Facebook, Instagram, and LinkedIn. The company has also begun offering franchise opportunities nationwide under a separate brand site (bjstrophyfranchise.com), signaling a channel-led expansion strategy intended to replicate its retail/kiosk model in other markets.

Name

BJs Trophy

Legal name

BJs Trophy

Website

https://bjstrophy.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

BJs Trophy is a privately held, Springfield, MO-based retailer founded in 1977 that designs and manufactures custom trophies, medals, acrylic and crystal awards, plaques, and promotional products in-house, serving educational institutions, sports organizations, businesses, and community groups via e-commerce and a single retail showroom.

Ownership category

akta.pro rank

Product category

Custom Awards and Trophies Manufacturing

NAICS

Jewelry and Silverware Manufacturing (339910)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

akta.pro secondary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

Keywords

• Custom trophies
• Awards recognition
• Custom engraving
• Acrylic awards
• Promotional products

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Trophies, Awards, Medals): Direct retail sales of trophies, awards, medals, custom acrylic products, and recognition items through e-commerce platform and physical storefront. Products range from budget-friendly options (under $5) to premium custom pieces (hundreds of dollars).
2. Custom Product Manufacturing: Custom-designed awards and trophies tailored to client specifications, including custom engraving and design elements. Revenue is generated per custom order based on complexity and materials.
3. Promotional Products: Sale of promotional products including embroidered apparel, pens, mugs, keychains, and other personalized items through the Liberty Advertising division.
4. Franchise Revenue: Revenue generated from franchise opportunities offered nationwide, allowing independent operators to open BJs Trophy locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BJs Trophy designs, manufactures, and sells custom and stock trophies, awards, medals, ribbons, crystal and glass awards, plaques, drinkware, banners, and promotional products through its e-commerce store and Springfield, MO showroom. Products are personalized in-house via custom engraving, custom acrylic fabrication, and Roland TrueVis VG3-640 large-format printing/cutting, with embroidery and promotional merchandise offered through the Liberty Advertising division.

Product overview

BJs Trophy is a custom trophies and awards company offering a comprehensive portfolio of recognition products and services. The core offering includes custom acrylic awards and trophies designed and crafted in-house, alongside traditional trophies in various styles (metal cups, column trophies, figure trophies). The product line spans multiple categories: medals and ribbons for academic and sports achievements, crystal and glass awards, bobbleheads and mascot figures, plaques, drinkware, gifts, and business accessories. The company also operates Liberty Advertising as a division, providing embroidery, custom apparel, and promotional products. Recent additions include vinyl banners and graphics produced with a Roland TrueVis VG3-640 printer/cutter. The company offers custom engraving services and recognition wall displays as add-on services. BJS Trophy also offers franchise opportunities nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Liberty Advertising: A division of BJS Trophy offering embroidery, custom apparel, and promotional products with over 20 years of industry experience.

Products and services

• Custom Acrylic Awards and Trophies In-house designed and crafted custom acrylic awards and trophies available in a variety of shapes, sizes, and colors with any design element incorporated. Targeted at schools, sports organizations, businesses, and community groups seeking personalized recognition pieces.
• Trophies Traditional and contemporary trophies including sports figures on marble or wood bases, metal cup trophies, column trophies, victory trophies, and Fantasy Football-style statement trophies in various sizes and price points.
• Medals Academic and sports medals in styles such as fusion, briteLaser, and 3D designs, including specialty medals for activities like spelling, victory torch, and superstar themes.
• Crystal and Glass Awards Premium crystal and glass awards such as crystal cup trophies designed for high-end recognition and corporate gifting.
• Plaques Recognition plaques in styles including wood, royal wood, and walnut with customizable inserts for personalization.
• Drinkware Custom drinkware items that can be personalized with logos or messages, including drinkware sets sold on bjstrophy.com.
• Signs, Banners, and Graphics Vinyl banners, trade show graphics, vehicle wraps, labels, and stickers produced on a Roland TrueVis VG3-640 Ink Jet Printer/Cutter for high-quality, durable signage applications.
• Custom Engraving In-house custom engraving service for personalization of trophies, awards, and other products purchased through BJs Trophy.
• Recognition Walls Custom acrylic display walls designed for organizations to recognize and showcase achievements and honors.
• Liberty Advertising (Embroidery and Custom Apparel) Embroidery, custom apparel, and promotional products division of BJS Trophy offering embroidered logos on polos and hats, custom-designed apparel for teams and events, and promotional items like pens, mugs, and keychains personalized with logos or messages.
• BJS Trophy Franchise Nationwide franchise opportunity for entrepreneurs to open BJS Trophy retail locations, with comprehensive training, support, low overhead, and a purpose-driven business model.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Liberty AdvertisingcoreOthersLiberty Advertising is a division of BJS Trophy with over 20 years of industry experience. It handles embroidery, custom apparel, and promotional product needs including embroidered logos on polos and hats, custom-designed apparel for teams or events, and promotional products like pens, mugs, and keychains that can be personalized with logos or messages.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Signazon / Signs.com: Online custom sign, banner, and graphics printer with national fulfillment. Overlaps with BJs Trophy's expanded vinyl printing capability as a competing channel for trade show and event signage buyers.
• SpeedPro Imaging: Franchise-based wide-format printing and signage network producing banners, vehicle wraps, and trade show graphics. Comparable to the Roland TrueVis-driven Signs, Banners & Graphics line that BJs Trophy recently added.
• Crystalize (Crystal Awards): Specialty manufacturer and retailer of premium crystal and glass awards. Overlaps with BJs Trophy's Crystal & Glass Awards collection, particularly for corporate recognition buyers.

Direct peers

• Awards.com: National online retailer of trophies, plaques, medals, ribbons, and corporate awards with deep catalog coverage and online customization. Operates as a direct substitute for BJs Trophy's e-commerce channel with established national shipping logistics.
• Edco Awards & Specialties: Family-owned custom awards retailer with both e-commerce and showroom presence, offering trophies, plaques, medals, engraving, and promotional products — a strong comparable to BJs Trophy's in-house craftsmanship and recognition focus.
• Recognition Express (Brandactive): Franchise-based awards, trophies, and promotional products network with local owner-operators serving businesses in defined territories. Directly comparable to BJs Trophy's franchise motion and product set.
• Crown Awards: One of the largest direct-to-consumer trophy, award, and medal retailers in the U.S., offering a comparable catalog of customizable trophies, plaques, medals, and acrylic awards to schools, sports leagues, and corporations — a near-substitute for BJs Trophy's core offering with national e-commerce reach.
• Trophy Awards: Specialty retailer focused on trophies, awards, and recognition products sold online. Closely comparable in product mix and target buyer (schools, leagues, businesses) to BJs Trophy's core catalog.

Broad incumbents

• 4imprint: Large publicly-traded direct marketer of promotional products including apparel, drinkware, bags, and recognition items. Overlaps with BJs Trophy's Liberty Advertising division but at much larger scale and broader product scope.
• HALO Recognition (formerly HALO / Marco Promotional): One of the largest U.S. promotional products and corporate gifting distributors, with capabilities in apparel, awards, and branded merchandise. Comparable to Liberty Advertising's promotional products line at enterprise scale.

Market position

Strengths1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bjstrophyandcustomeverything
• LinkedInlinkedin.com/company/bjs-trophy-shop
• Instagraminstagram.com/bjscustomproducts

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BJs Trophy