Alto Energy
- Company typePrivate
- Founded2017
- HeadquartersCarterton, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Alto Energy firmographics
Firmographics- Name
- Alto Energy
- Legal name
- Alto Energy Limited
- Website
- https://altoenergy.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Alto Energy industry classification
Industry- Product category
- Renewable Heating Systems
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)
Keywords
Where Alto Energy is headquartered
LocationHeadquarters
- HQ city
- Carterton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Alto Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Heat Pump Product Sales: Sale of heat pump units and associated equipment including air source heat pumps, ground source heat pumps, cylinders, and underfloor heating systems from brands such as Mitsubishi, Samsung, Bosch, IVT, and Viessmann.
- MCS Umbrella Scheme Services: Fixed-price packages for design, supply, commissioning, and MCS certification. Services include system design, specification, commissioning, MCS paperwork, and government grant claim processing.
- Service Plans: Recurring service plan revenue at £24-27 per month, including annual servicing, unlimited call-outs for breakdowns, telephone technical support, and 10% discount on parts. Service plans provide ongoing maintenance for installed heat pump systems.
- Heat Pump Servicing & Repairs: One-time service visits and repair work for heat pump systems. Annual services and component replacement parts sold to existing heat pump owners.
- Developer Project Services: Turnkey installation services and specialist subcontracting for housing developers. Includes design, supply, commissioning, and aftercare for new build and retrofit projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Service Plan - £24 per month |
| Subscription | Monthly | Scotland Introductory Service Plan - £27 per month |
| Unit Pricing | Pay-as-you-go | Summer Service Event 2023 - £195 + VAT |
| Unit Pricing | Pay-as-you-go | Summer Service Event 2021 - £180 + VAT |
| Other | Pay-as-you-go | Boiler Upgrade Scheme Grant - up to £7,500 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Alto Energy product offering
Product offeringCore offering
Alto Energy supplies and distributes air source, ground source, and air-to-air heat pumps plus ancillary equipment (heat pump cylinders, home battery storage, underfloor heating) to UK installers, developers, main contractors, and homeowners. Around this hardware, it operates the Alto Assured MCS Umbrella Scheme, a turnkey installation service for housing developers, a specialist subcontractor service for main contractors, accredited training, and ongoing servicing plans.
Product overview
Alto Energy is a comprehensive heat pump supplier and MCS Umbrella Scheme provider operating since 2017. Their product portfolio centers on air source heat pumps (including Mitsubishi Ecodan R290/R32, Bosch Compress 2000, Samsung Gen 6/Gen 7/EHS HT Quiet, Worcester Bosch) and ground source heat pumps (including Viessmann Vitocal 200-G/222-G, IVT Greenline HE, IVT GEO). They also supply complementary products including heat pump cylinders, home battery storage (Fox ESS PowerQ, Fox ESS Evo AIO), air-to-air heat pumps, and underfloor heating systems. Their Alto Assured MCS Umbrella Scheme enables installers to deliver MCS-certified installations without maintaining their own accreditation. Services include free heat pump training, system design, commissioning, Boiler Upgrade Scheme claim management, technical support, and annual servicing for multiple brands.
Differentiator
Problem solved
Functional benefit
Brands
- Alto Assured MCS Umbrella Scheme: MCS accredited heat pump solutions providing design, supply, commissioning and MCS certification for installers and homeowners.
Products and services
- Air Source Heat Pumps Supply of air source heat pumps (including Mitsubishi Electric Ecodan R290, Samsung Gen 6, Vaillant aroTHERM plus, and Daikin Altherma 3 H HT) for residential and small commercial heat-pump installations, sold to installers, developers, contractors, and homeowners.
- Ground Source Heat Pumps Supply of ground source heat pumps (including IVT/ecoGEO models) for higher-output or new-build residential developments requiring higher efficiency or larger heating loads.
- Air to Air Heat Pumps Supply of air-to-air heat pumps (including the Mitsubishi MSZ-A range) for heating and cooling in properties where a wet heating system is not required.
- Heat Pump Cylinders Supply of hot water cylinders (e.g. Mixergy) sized and paired with heat-pump installations to deliver efficient hot water storage.
- Home Battery Storage Supply of home battery storage products (e.g. Duracell Energy) to pair with solar PV or other renewable systems for residential customers.
- Underfloor Heating Supply of underfloor heating systems (e.g. Omnie LayRSG board) for use alongside heat-pump installations in new-build and retrofit projects.
- Alto Assured MCS Umbrella Scheme Membership-based MCS Umbrella Scheme that allows non-MCS-accredited UK installers to deliver MCS-certified heat-pump installations under Alto's accreditation for a £25+VAT quarterly fee, including free training and technical/design support.
- Heat Pump Training Accredited training programmes, including the Inexperienced Installer Programme led by Alto's Technical Director, for installers and site engineers new to heat-pump installation under the MCS Umbrella Scheme.
- Technical Support & Customer Portal Ongoing technical support and order/submission tracking provided to installers and developers through a dedicated customer portal.
- Boiler Upgrade Scheme Application Management End-to-end Boiler Upgrade Scheme (BUS) application management for homeowners and partners, including voucher management and compliance paperwork for heat-pump installations.
- Heat Pump Servicing & Maintenance Plans Subscription-based servicing and maintenance plans offering annual service visits, safety checks, and remedial works for heat pump systems installed through Alto.
- Turnkey Heat Pump Installation for Developers End-to-end design, supply, installation, and certification of heat-pump systems delivered to housing developers as a single turnkey package for new-build developments.
- Specialist Subcontractor Heat Pump Service Provision of specialist heat-pump design, supply, install and commissioning as a subcontractor to main contractors delivering construction or M&E projects.
- Alto ECO Scheme Delivery Delivery of ECO-funded heat pump installations through Alto's accredited installer network on behalf of scheme administrators and funding partners.
- IVT Exclusive UK Heat Pump Distribution Exclusive UK distribution rights for IVT/Bosch ground source heat pumps (e.g. ecoGEO) and other IVT product lines, supplying to installers and developers.
- White-Label & Retail Supply Service Trade supply of heat pumps under retail and white-label arrangements, allowing partner businesses to sell Alto-supplied heat pumps under their own brand.
Quantifiable outcome
- Heat pumps produce 80% less CO2 compared to gas boilers (0.68 vs 3.5 tonnes CO2 per year for typical 15,000kWh heat requirement)
- +3 more outcomes
Companies that use Alto Energy
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Alto Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Alto Energy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Mitsubishi ElectricflagshipAlto Energy became Mitsubishi Electric's Official MCS Umbrella Scheme Provider in June 2026. This partnership enables Alto Energy to provide MCS certification services specifically for Mitsubishi Ecodan heat pump installations. As a Business Solutions Partner, Alto Energy offers extended 5-year warranties (extendable to 7 years) on Mitsubishi products, compared to standard warranties from other suppliers.
- IVT (International Värmeteknik)coreAlto Energy is the UK distributor for IVT Bosch heat pumps. They hold UK stock of the full domestic ground source heat pump range with same-day dispatch available. Alto Energy also administers warranties for IVT customers in the UK and provides service, maintenance, and spare parts for all IVT models including Geo, AirBox, Greenline, Greenline HE, and Greenline HT.
- TrustMarkcoreTrustMark is a government-endorsed quality scheme for tradespeople. Alto Energy is TrustMark approved, allowing them to offer government-backed installations and access to government incentive schemes.
- MCS (Microgeneration Certification Scheme)coreMCS is a nationally recognised quality assurance scheme supported by the Department for Business, Energy & Industrial Strategy. Alto Energy is a registered MCS installer providing MCS-certified heat pump installations that meet eligibility requirements for government financial incentives including the Renewable Heat Incentive and Boiler Upgrade Scheme.
- GSHPA (Ground Source Heat Pump Association)minorGSHPA accreditation supports Alto Energy's ground source heat pump installations and demonstrates competence in the sector.
- HIES (Heating and Ventilating Contractors' Association)minorHIES ACS certification demonstrates Alto Energy's competence as heating contractors.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
Alto Energy competitors and assessment
Company assessmentBroad incumbents
- Ideal Heating: Ideal Heating is a major UK boiler and heat pump brand (part of Groupe Atlantic) with a strong installer network. Its heat pump push targets the same developer and homeowner segments as Alto Energy, making it a broad incumbent competitor for the same UK retrofit and new build demand.
- NIBE Energy Systems UK: NIBE is a Swedish heat pump OEM with established UK operations distributing ASHP and GSHP products through a partner installer network. As a European heating incumbent with a broad portfolio, NIBE overlaps with Alto on product category and installer channel competition.
- Daikin UK: Daikin is a global HVAC and heat pump OEM with a major UK subsidiary operating its own installer network and direct sales. It competes with Alto at the upstream manufacturer/brand level for shelf space and consumer mind-share, with the broadest ASHP product range in the UK market.
- Vaillant UK: Vaillant is a German heating OEM (aroTHERM heat pumps) with a substantial UK installer network and direct relationships with developers. As a broad heating incumbent covering both gas boilers and ASHPs, Vaillant overlaps materially with Alto's product sales channel and developer business.
- Viessmann UK: Viessmann is a German HVAC OEM (Vitocal heat pumps) with a UK subsidiary selling through independent installers — including Alto as a partner. As an incumbent manufacturer-distributor, Viessmann competes at the brand and installer-relationship level across Alto's commercial and residential segments.
- Worcester Bosch: Worcester Bosch (Bosch Thermotechnology) is one of the largest UK gas boiler and heat pump brands (Compress 7000i AW) with an extensive installer network. As an OEM partner of Alto, Worcester Bosch competes for installer mindshare while also selling direct through its own loyalty programs.
- Baxi: Baxi is a major UK heating OEM (part of BDR Thermea Group) producing gas boilers and an emerging heat pump line. With deep installer penetration and direct developer relationships, Baxi is a broad incumbent that competes with Alto for both retrofit and new build heat pump specification.
Direct peers
- Kensa Heat Pumps: Kensa is a UK-based ground source heat pump specialist manufacturing and installing heat pumps for residential and commercial customers. It directly competes with Alto in the GSHP segment, with overlapping installer training and MCS support offerings and a similar focus on the South West/M4 corridor market.
- Nu-Heat: Nu-Heat is a Devon-based UK heat pump and underfloor heating supplier/installer targeting residential developers and homeowners. It directly competes with Alto Energy in the heat pump supply-and-design space, particularly for new-build and developer-led projects in the South of England.
Emerging players
- Octopus Energy Heat Pumps: Octopus Heat Pumps is a renewable energy utility-backed entrant that has rapidly scaled heat pump offerings in the UK, integrating installer recruitment and grant management. It overlaps with Alto on installer acquisition and direct homeowner sales, leveraging the Octopus Energy brand to disrupt traditional distributors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Alto Energy social profiles
Digital presenceAlto Energy compliance and trust
Trust signalCompliance8 records
Alto Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alto Energy leadership team
Management profileNumber of profiles
Profiles1 record
Alto Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alto Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alto Energy
What does Alto Energy do?
Alto Energy supplies and distributes air source, ground source, and air-to-air heat pumps plus ancillary equipment (heat pump cylinders, home battery storage, underfloor heating) to UK installers, developers, main contractors, and homeowners. Around this hardware, it operates the Alto Assured MCS Umbrella Scheme, a turnkey installation service for housing developers, a specialist subcontractor service for main contractors, accredited training, and ongoing servicing plans.
Is Alto Energy a public or private company?
Alto Energy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alto Energy founded?
Alto Energy was founded in 2017. It employs 11 to 50 people.
Where is Alto Energy based?
Alto Energy is headquartered in Carterton, United Kingdom, in the Europe region.
How does Alto Energy make money?
Five revenue lines are on record. Heat Pump Product Sales are the primary driver. The others are MCS Umbrella Scheme Services, service Plans, heat Pump Servicing & Repairs and developer Project Services.
Who are Alto Energy's main competitors?
Broad incumbents on record are Ideal Heating, NIBE Energy Systems UK, Daikin UK, Vaillant UK, Viessmann UK, Worcester Bosch and Baxi. Direct peers are Kensa Heat Pumps and Nu-Heat. Octopus Energy Heat Pumps is listed as an emerging player.
Does Alto Energy have an API?
No public API is recorded for Alto Energy.
What industry is Alto Energy in?
Alto Energy's product category is Renewable Heating Systems. Its primary akta.pro industry code is HSAOAGAA, Residential HVAC System Installation (Furnace/AC/Heat Pump). Its NAICS code is 238220 and its SIC code is 3585.