Capitol Advocacy

What Capitol Advocacy does

Capitol Advocacy is a Sacramento-headquartered, full-service government relations and lobbying firm operating exclusively in California, founded in 1999 by John Latimer after his career as Chief of Staff and Chief Consultant in the California State Legislature. The firm delivers direct advocacy before the California State Legislature, regulatory agencies including the California Public Utilities Commission and California Energy Commission, the Executive Branch, and budget processes, providing services such as legislative lobbying, regulatory advocacy, budget advocacy, strategic planning, political involvement, and procurement support. Its 11 specialized practice areas span Healthcare, Artificial Intelligence/Privacy/Security, Energy, FinTech & Financial Services, Business & Employer Defense, Procurement, Tax, Entertainment, Consumer Products & Services, Climate Change & Environment, and Housing, enabling multi-vertical enterprise coverage from a ~20-person team split between Sacramento and a Southern California office in Los Angeles.

The firm's client base consists of large enterprise and association clients including Pacific Gas & Electric, T-Mobile, California Hospital Association, Security Industry Association, Yum! Brands, Biogen, Boston Scientific, Roche, City of Hope, Diageo, and NextEra Energy. Revenue is generated through negotiated retainer and project-based professional services engagements; pricing is not publicly disclosed. The firm has no external funding, no parent company, and no disclosed M&A activity, operating as an independent private partnership with ownership concentrated among founding partners. Marketing is driven by reputation, third-party media recognition (Politico, Los Angeles Times, Sacramento Bee, San Francisco Chronicle), client testimonials, and referrals. The core technology is human-delivered advocacy services; there is no proprietary software product or AI/ML capability underpinning the offering.

Name

Capitol Advocacy

Legal name

Capitol Advocacy

Website

https://capitoladvocacy.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Capitol Advocacy is a Sacramento-based, full-service California government relations and lobbying firm serving enterprise clients across healthcare, energy, technology, and other regulated industries with legislative, regulatory, budget, and procurement advocacy delivered through its Sacramento and Los Angeles offices.

Ownership category

akta.pro rank

Product category

Government Affairs and Lobbying Services

NAICS

Political Organizations (813940), Other Social Advocacy Organizations (813319)

SIC

Services-Advertising (7310)

akta.pro primary industry

Public Affairs, Government Relations & Lobbying (BPAFADAB)

akta.pro secondary industries

Consumer Rights & Public Interest Advocacy (BPAGAFAK), Political & Advocacy Advertising (MPADAEAK)

Keywords

• Government affairs consulting
• Legislative lobbying services
• Regulatory advocacy
• State government relations
• Political strategy consulting

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Lobbying and Government Affairs Services: Capitol Advocacy provides professional lobbying services to private and public sector clients, offering legislative advocacy, regulatory advocacy, budget advocacy, strategic planning, political involvement, and procurement support. Revenue is generated through client engagements and retainer arrangements for ongoing government relations representation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Capitol Advocacy is a full-service California government relations firm that provides direct lobbying, regulatory advocacy, budget advocacy, strategic planning, political involvement, and procurement support to private and public sector clients before the California State Legislature, regulatory agencies, and executive branch. The firm delivers these services through 11 specialized practice areas covering healthcare, AI/privacy/security, energy, FinTech, business/employer defense, tax, entertainment, consumer products, climate/environment, and housing, with offices in Sacramento and Los Angeles.

Product overview

Capitol Advocacy is a California-based government relations and lobbying firm offering a unified suite of advocacy services rather than a technology product platform. The firm's core service offerings include Lobbying, Budget Advocacy, Regulatory Advocacy, Strategic Planning, Political Involvement, and Procurement Services. These services are delivered through 11 specialized practice areas covering Healthcare, Artificial Intelligence/Privacy/Security, Energy, FinTech & Financial Services, Business & Employer Defense, Tax, Entertainment, Consumer Products & Services, Climate Change & Environment, and Housing. A Southern California division extends coverage to the Los Angeles region and surrounding counties. The practice areas function as distinct service modules addressing specific policy domains while drawing on the firm's shared team of lobbyists and legislative analysts.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Stayed with T-Mobile for nearly two decades
• +2 more outcomes

Named customers12 records

Segments11 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Cobalt Public AffairscoreStrategic or Co-development PartnerCobalt Public Affairs provides seamless public affairs offering in California, working at the intersection of public affairs, politics and crisis communications to create sophisticated strategies that deliver results. They leverage traditional and digital media, advertising, thought leadership and other tools.
• Hilltop Public SolutionscoreStrategic or Co-development PartnerHilltop Public Solutions offers innovative and cutting-edge ways to mobilize allies, persuade decision makers, and achieve policy goals in California. They find and mobilize grasstops and grassroots advocates, manage high-stakes campaigns, and build coalitions that achieve results.
• Stateside AssociatescoreStrategic or Co-development PartnerStateside Associates is a national government affairs consulting firm with over three decades of unmatched advocacy experience. They provide comprehensive approach to state and local government advocacy, engagement and procurement efforts, supported by customized information, research and monitoring tailored to clients' specific needs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• California Strategies: Sacramento-based full-service government relations and lobbying firm with deep California legislative and regulatory expertise; competes directly for the same enterprise and trade association clients.
• Sloat Higgins Jensen & Associates: Long-established Sacramento-based government advocacy firm serving healthcare, education, technology, and consumer clients before the California Legislature and agencies; directly comparable in practice area breadth.
• KP Public Affairs: Sacramento-based government relations firm providing lobbying, procurement, and strategic communications to clients across healthcare, energy, technology, and other verticals — directly comparable to Capitol Advocacy.
• Hilltop Public Solutions: California public affairs firm specializing in grasstops/grassroots mobilization, coalition building, and high-stakes campaigns; a core strategic partner of Capitol Advocacy with overlapping advocacy services.
• Platinum Advisors: Sacramento-based lobbying and consulting firm providing legislative, regulatory, and procurement advocacy across healthcare, energy, and technology verticals — directly comparable practice mix.
• Cobalt Public Affairs: California-based public affairs, political, and crisis communications firm working at the intersection of policy, politics, and media; a core strategic partner of Capitol Advocacy with overlapping client segments.
• Carpenter Snell: Sacramento-based government affairs firm providing legislative advocacy and procurement services; directly competes with Capitol Advocacy for mid-market and enterprise California policy clients.
• Stateside Associates: National government affairs consulting firm with 30+ years of multi-state, multi-jurisdiction advocacy and procurement experience; a direct peer and core strategic partner of Capitol Advocacy, operating in overlapping client segments.
• Axiom Advisors: Sacramento government affairs firm offering legislative advocacy, regulatory representation, and procurement services; directly comparable firm size, geography, and service offering to Capitol Advocacy.

Broad incumbents

• Brownstein Hyatt Farber Schreck: Large national law and government relations firm with a substantial lobbying practice across multiple states including California; competes for the same enterprise clients but as part of a broader legal/policy portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/capadvocacy
• LinkedInlinkedin.com/company/capitol-advocacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capitol Advocacy