Spork Marketing

Digital Marketing Servicessporkmarketing.com

Spork Marketing is a privately held digital marketing agency based in Littleton, Colorado, founded in 2007, that provides marketing services specifically to companies in the automotive parts and accessories industry.

Company typePrivate
Founded2007
HeadquartersLittleton, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Spork Marketing does

Spork Marketing is a privately held digital marketing services firm headquartered in Littleton, Colorado, founded in 2007 by Jason Lancaster, who continues to serve as President. The company specializes in providing digital marketing services to the automotive parts and accessories industry, positioning itself within a defined aftermarket vertical rather than competing as a generalist agency.

With a headcount in the 11-50 range, Spork Marketing operates as a small, focused services business. The input data does not disclose its specific service mix (e.g., paid search, SEO, content, e-commerce enablement), technology stack, proprietary tools, or pricing model, as the company website was inaccessible at time of capture and the available firmographic record contained no substantive product detail.

The business model is consistent with a typical project- or retainer-based digital marketing agency serving a niche B2B and B2C client base within automotive parts and accessories. No revenue figures, funding history, ownership structure, or customer logos were disclosed, which limits visibility into commercial scale, client concentration, and growth dynamics. As a privately held, founder-led firm with 18 years of operating history, Spork Marketing appears to be an established but small specialist agency, though the absence of disclosed financial and operational data constrains any deeper assessment of its market position or trajectory.

Spork Marketing firmographics

Firmographics

Name: Spork Marketing
Website: https://sporkmarketing.com
Company type: Private
Founded year: 2007
Headcount range: 11–50 employees
Short description: Spork Marketing is a privately held digital marketing agency based in Littleton, Colorado, founded in 2007, that provides marketing services specifically to companies in the automotive parts and accessories industry.
Ownership category
akta.pro rank

Spork Marketing industry classification

Industry

Product category: Digital Marketing Services
NAICS: Advertising Agencies (541810)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Customer, Marketing & Sales Consulting (BPAHACAG)
akta.pro secondary industries: Technology & B2B PR (BPAFADAI), Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

Keywords

Digital marketing services
Automotive aftermarket marketing
Parts and accessories marketing
Automotive e-commerce marketing
Aftermarket brand marketing

Where Spork Marketing is headquartered

Location

Headquarters

HQ city: Littleton
HQ country: United States
HQ region: North America

Markets served

Spork Marketing business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations

Spork Marketing product offering

Product offering

Core offering

Spork Marketing is a digital marketing agency that delivers marketing services specifically to companies operating in the automotive parts and accessories industry. The firm was founded in 2007 and operates with a small team, providing focused digital marketing support to aftermarket automotive businesses.

Differentiator

Problem solved

Functional benefit

Products and services

Digital Marketing Services for the Automotive Parts and Accessories Industry

Companies that use Spork Marketing

Customer profile

Ideal customer profiles1 record

Spork Marketing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Spork Marketing partnerships and signals

Strategic signal

Recent moves1 record

Spork Marketing competitors and assessment

Company assessment

Direct peers

Tier10 Marketing: Tier10 Marketing is a full-service digital marketing agency that focuses on the automotive industry, including dealers, OEMs, and aftermarket brands. It is directly comparable to Spork Marketing in delivering B2B digital marketing services to automotive-sector clients.
Digital Air Strike: Digital Air Strike provides digital marketing, social media, and lead engagement solutions specifically for the automotive industry, including dealerships and related businesses. It shares Spork's focus on automotive-sector digital marketing services and a similar mid-market client profile.
WebFX: WebFX is a mid-to-large digital marketing agency offering SEO, paid media, and content marketing to B2B and B2C clients across multiple verticals. It is comparable to Spork as a similarly structured digital marketing services firm, though WebFX operates at much greater scale and is not automotive-focused.
Ignite Visibility: Ignite Visibility is a digital marketing agency specializing in SEO, paid media, and social for mid-market and enterprise clients across verticals. It is comparable to Spork in business model (full-service digital marketing agency) and mid-market client focus, though Ignite Visibility serves a broader set of industries.
DealerFire: DealerFire is a digital marketing agency focused on automotive dealerships and related aftermarket businesses, providing website, SEO, paid media, and creative services. It overlaps directly with Spork Marketing in serving automotive parts and accessories clients with digital marketing solutions.
Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on paid media, SEO, and lifecycle marketing for B2B and e-commerce clients. It is comparable to Spork as a similarly structured boutique digital marketing services firm targeting mid-market customers.

Emerging players

PureCars: PureCars is a digital marketing and analytics platform purpose-built for automotive dealers and the auto ecosystem, combining media buying, attribution, and creative. It is comparable to Spork Marketing as an automotive-vertical digital marketing specialist with overlapping buyer personas.

Broad incumbents

Fullpath (formerly DealerSocket): Fullpath is an automotive-specific customer data and marketing platform that helps dealers and related businesses execute digital marketing campaigns. It is comparable to Spork in serving automotive marketing needs, but operates as a large software-and-services platform rather than a boutique agency.
Cox Automotive Marketing Solutions: Cox Automotive is a large incumbent automotive services group whose marketing solutions division serves dealers, OEMs, and aftermarket clients with digital advertising and media services. It competes with Spork in the automotive marketing services space but at significantly greater scale and as part of a broader automotive portfolio.
AutoLoop: AutoLoop provides automotive marketing, customer engagement, and CRM solutions to dealers and auto-related businesses. It is comparable to Spork in the automotive marketing services category, though AutoLoop operates at larger scale and bundles technology with services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Spork Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Spork Marketing leadership team

Management profile

Number of profiles

Profiles1 record

Spork Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Spork Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spork Marketing

What does Spork Marketing do?

When was Spork Marketing founded?

Spork Marketing was founded in 2007. It employs 11 to 50 people.

Where is Spork Marketing based?

Spork Marketing is headquartered in Littleton, United States, in the North America region.

Who are Spork Marketing's main competitors?

Direct peers on record are Tier10 Marketing, Digital Air Strike, WebFX, Ignite Visibility, DealerFire and Disruptive Advertising. PureCars is listed as an emerging player. Broad incumbents are Fullpath (formerly DealerSocket), Cox Automotive Marketing Solutions and AutoLoop.

Does Spork Marketing have an API?

No public API is recorded for Spork Marketing.

What industry is Spork Marketing in?

Spork Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 7311.