AutoLoop
Affinitiv operates the AutoLoop platform, an AI-enabled automotive dealership software suite spanning sales conversion, service lane operations, and retention marketing, delivered via subscription and managed digital advertising services to North American dealers and 20+ OEM partners.
- Company typePrivate
- Founded2005
- HeadquartersClearwater, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What AutoLoop does
Affinitiv, Inc. operates the AutoLoop platform (autoloop.us), a B2B software and marketing services provider exclusively focused on the North American automotive retail vertical. The company delivers an integrated platform organized into three product suites: a Sales Conversion Suite (AI-powered equity mining via Quote, Trade-In Valet, conquest marketing, and an Audience Activator Suite for programmatic advertising), a Service Lane Experience Suite (Book online scheduling, SmartLane mobile write-up, MPI digital inspections, and Tech Video streaming inspections), and a Retention Marketing Suite (Essentials automated lifecycle marketing, newsletter, direct mail, and a call center). The platform integrates with dealer management systems (DMS) and CRM systems, and is unified through DealerLens, a centralized KPI dashboard.
Underlying the product surface is an AI/ML layer applied to text-based lifecycle communications, video inspection capture, and structured inspection data, supporting predictive analytics for equity-mining identification of in-equity shoppers, recommendation engines for trade-in offers, process automation for lifecycle marketing workflows, and AI-driven local SEO optimization. Integrations with Google Analytics (GA4), Meta (Facebook/Instagram), and YouTube support the Affinitiv Advertising agency's paid media execution.
The company generates revenue through annual software subscriptions across sales, service, and retention products, plus managed digital advertising services under OEM-approved programs such as the Subaru Certified Digital Program, where the Pro Package is priced at $5,399/month on a limited-time offer (standard $9,399/month, expiring 6/30/2026). The company is privately held, headquartered in Illinois (with offices in Clearwater, FL cited in firmographic data), employs 251-500 people, and sells primarily through direct enterprise sales to dealer groups, OEM-certified program channels, and a self-serve client portal. Named enterprise customers include Napleton Automotive Group, Crown Automotive Group, Kia Delray, Kenny Ross Subaru, and Crews Subaru, with OEM partners spanning Audi, BMW, Genesis, GM, Hyundai, Jaguar, Lexus, Kia, Land Rover, Maserati, Mercedes-Benz, Mazda, Mini, Mitsubishi, Nissan, Porsche, Stellantis, Subaru, Toyota, Volvo, and Volkswagen.
AutoLoop firmographics
Firmographics- Name
- AutoLoop
- Legal name
- Affinitiv, Inc.
- Website
- https://affinitiv.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Affinitiv operates the AutoLoop platform, an AI-enabled automotive dealership software suite spanning sales conversion, service lane operations, and retention marketing, delivered via subscription and managed digital advertising services to North American dealers and 20+ OEM partners.
- Ownership category
- akta.pro rank
Where AutoLoop is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AutoLoop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscriptions: Annual subscription-based access to AutoLoop platform products including sales, service, and retention solutions for automotive dealerships
- Digital Marketing Services: Managed digital advertising services including paid search, social media, display retargeting, OTT/CTV/OLV, streaming radio, and local SEO under Subaru Certified Digital Program
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subaru Certified Digital Pro Package at $5,399/month (limited-time offer) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
AutoLoop product offering
Product offeringCore offering
AutoLoop provides a customer engagement and marketing automation platform for automotive dealerships, structured around three software suites: Sales Conversion, Service Lane Experience, and Retention Marketing. The platform combines behavioral data, predictive analytics, and automated communications to convert in-market shoppers, drive service-lane traffic, and retain existing customers across the ownership lifecycle. The company also offers DealerLens analytics and advertising/media buying services for dealerships and OEM programs.
Product overview
Affinitiv (operating AutoLoop platform at autoloop.us) provides a comprehensive automotive software platform organized into three core suites: Sales Conversion Suite, Service Lane Experience Suite, and Retention Marketing Suite. The platform includes individual products such as Quote (AI equity mining), Trade-In Valet, Conquest, Book (online scheduling), MPI (digital inspections), SmartLane (write-up), Tech Video (streaming inspection video), Messaging, Essentials (lifecycle marketing), Newsletter, Direct Mail, Call Center, and DealerLens (KPI dashboard). These products integrate to provide dealers with tools for sales conversion, service lane management, and customer retention across the entire ownership lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- AutoLoop: Client login portal for Affinitiv software solutions
- Trade-In Valet
- DealerLens
- Audience Activator
- Site Activator
- Geo Activator
- Market Activator
- Affinitiv Advertising
Products and services
- Sales Conversion Suite
Quantifiable outcome
- 100% increase in service capacity utilization - from 20 to 40 appointments per day
- +3 more outcomes
Companies that use AutoLoop
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
AutoLoop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature9 records
AutoLoop partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- AudicoreOEM partner enabling Audi dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- BMWcoreOEM partner enabling BMW dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- GenesiscoreOEM partner enabling Genesis dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- GMcoreOEM partner enabling General Motors dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- HyundaicoreOEM partner enabling Hyundai dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- JaguarcoreOEM partner enabling Jaguar dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- LexuscoreOEM partner enabling Lexus dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- KiacoreOEM partner enabling Kia dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- Land RovercoreOEM partner enabling Land Rover dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- MaseraticoreOEM partner enabling Maserati dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- Mercedes-BenzcoreOEM partner enabling Mercedes-Benz dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- MazdacoreOEM partner enabling Mazda dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- MinicoreOEM partner enabling Mini dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- MitsubishicoreOEM partner enabling Mitsubishi dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- NissancoreOEM partner enabling Nissan dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- PorschecoreOEM partner enabling Porsche dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- StellantiscoreOEM partner enabling Stellantis brand dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- SubarucoreSubaru Certified Digital Program partner providing approved digital marketing services to Subaru retailers including paid search, SEO, social advertising, OTT/CTV/OLV, audience targeting, streaming audio, display retargeting, and analytics with co-op reimbursement eligibility
- ToyotacoreOEM partner enabling Toyota dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- VolvocoreOEM partner enabling Volvo dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- VolkswagencoreOEM partner enabling Volkswagen dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
- GooglecoreGoogle Partner providing GA4 management, analytics, and advertising integration for automotive dealership marketing campaigns
- Automotive Standards CouncilminorFounding Member of Automotive Standards Council for GA4, contributing to industry standards development for analytics implementation
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
AutoLoop competitors and assessment
Company assessmentBroad incumbents
- Cox Automotive (VinSolutions): Cox Automotive operates VinSolutions and other dealer SaaS including CRM, desking, marketing, and inventory tools, serving the same automotive dealership buyer as AutoLoop with broader offerings anchored by a dominant installed DMS base.
- CDK Global: CDK Global is a leading automotive dealership software provider (DMS, CRM, marketing, F&I) that competes with AutoLoop in dealer marketing and lifecycle communications, leveraging an installed base across thousands of dealer rooftops.
Direct peers
- Tekion: Tekion is a cloud-native automotive retail platform that includes CRM, marketing, and dealer engagement modules, targeting the same SaaS-marketing and customer-experience workflow segments of dealership operations as AutoLoop.
- DealerSocket: DealerSocket provides automotive dealer CRM, marketing, and equity-mining tools, directly overlapping AutoLoop's Quote, Essentials, and Audience Activator products on the same dealership buyer.
- Podium: Podium offers messaging, reviews, and customer engagement software widely adopted by auto dealerships for lifecycle communications and reputation management, directly competing with AutoLoop's Messaging and Retention Marketing Suite.
- Dominion Dealer Solutions: Dominion Dealer Solutions offers a full dealership software suite including CRM, desking, ILM, and marketing, overlapping AutoLoop's sales, service, and retention suites for the same dealer customer base.
- StoneEagle: StoneEagle provides dealer F&I, menu, and consumer-driven marketing solutions for automotive retailers, with overlapping functionality in dealer marketing communications and metrics dashboards versus AutoLoop's DealerLens and Essentials.
- Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, offers dealer software including desking, compliance, and CRM/marketing tools; the same Cox dealer-customer strategy means Dealertrack competes head-to-head with AutoLoop for marketing and lead-engineering wallet share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AutoLoop social profiles
Digital presenceAutoLoop compliance and trust
Trust signalCompliance2 records
AutoLoop financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoLoop leadership team
Management profileNumber of profiles
Profiles1 record
AutoLoop subsidiaries and ownership
Company hierarchySubsidiaries2 records
AutoLoop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoLoop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoLoop
What does AutoLoop do?
AutoLoop provides a customer engagement and marketing automation platform for automotive dealerships, structured around three software suites: Sales Conversion, Service Lane Experience, and Retention Marketing. The platform combines behavioral data, predictive analytics, and automated communications to convert in-market shoppers, drive service-lane traffic, and retain existing customers across the ownership lifecycle. The company also offers DealerLens analytics and advertising/media buying services for dealerships and OEM programs.
Is AutoLoop a public or private company?
AutoLoop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AutoLoop founded?
AutoLoop was founded in 2005. It employs 251 to 500 people.
Where is AutoLoop based?
AutoLoop is headquartered in Clearwater, United States, in the North America region.
How does AutoLoop make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are digital Marketing Services.
Who are AutoLoop's main competitors?
Broad incumbents on record are Cox Automotive (VinSolutions) and CDK Global. Direct peers are Tekion, DealerSocket, Podium, Dominion Dealer Solutions, StoneEagle and Dealertrack (Cox Automotive).
Does AutoLoop have an API?
No public API is recorded for AutoLoop.