What GEOKG does

GEOKG (Geocartography Knowledge Group Ltd.) is an Israeli market research institute founded in 1987 by Prof. Avi Degani and Dr. Rina Degani, headquartered in Tel Aviv. The firm provides bespoke quantitative and qualitative research services across eight primary verticals: marketing and advertising research, customer experience and service quality, pharmaceutical and healthcare, real estate feasibility, urban planning, customer segmentation, political polling, and economic consulting. Clients include Israeli government ministries, municipal authorities, major banks, vehicle importers, pharmaceutical companies, retail chains, insurance firms, real estate developers, and HMOs.

The company's core technology stack is built on a proprietary geocartographic methodology that integrates GIS, computerized spatial models, and geo-statistical analysis. Foundational products include the GDB (Geographic Database) covering approximately 500,000–600,000 Israeli buildings with continuously updated socio-economic and demographic data at building-level granularity; AVISYS, an analytical mapping method based on the proprietary 'Non-Divide Space Analysis' principle; and the Geo-SIM dynamic web-based reporting dashboard. Field operations are anchored by a 70-station CATI center and a nationwide network of 250+ field interviewers supporting telephone, online, face-to-face, mystery shopping, and focus group methodologies. The international segmentation model, deployed across 27 countries and adapted to Israel with 11 consumer groups and 40 consumer types at the address level, is a distinctive methodology asset. No AI/ML capabilities are disclosed; analytics are SPSS-based.

GEOKG operates as a B2B professional services firm with project-based, quote-based pricing and direct senior-led sales engagement. Revenue derives from custom research consulting, the weekly 'Loved & Remembered Advertising Index' published with Globes, ongoing pharmaceutical monitoring subscriptions (OTC/Prescription Monitors), and segmentation licensing. The company is privately held by its founders with no disclosed institutional investors or external funding rounds, and in November 2024 led a pre-seed investment in ResTech startup Stride Rides as part of an ecosystem-buildout strategy.

Name

GEOKG

Legal name

Geocartography Knowledge Group Ltd. (קבוצת גיאוקרטוגרפיה בע״מ)

Website

https://geokg.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

GEOKG is a privately held Israeli market research institute founded in 1987, providing bespoke quantitative, qualitative, GIS-based, and segmentation research to government ministries, banks, pharmaceutical companies, vehicle importers, retail chains, real estate developers, and other large enterprises across Israel.

Ownership category

akta.pro rank

Product category

Market Research and Geospatial Analytics Services

NAICS

Marketing Research and Public Opinion Polling (541910), Surveying and Mapping (except Geophysical) Services (541370), Other Scientific and Technical Consulting Services (54169)

akta.pro primary industry

Location Intelligence, Analytics & Geospatial BI (BPAMANAE)

akta.pro secondary industries

GIS & Spatial Data Management Platforms (BPAMANAK), Geospatial BI & Location Analytics (HDAEAMAK), Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH)

Keywords

• Market research services
• Geographic information systems
• Consumer segmentation analysis
• Customer satisfaction research
• Urban planning consulting

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Research and Consulting Projects: Project-based research consulting engagements tailored to client needs across multiple domains including market research, customer satisfaction, urban planning, pharmaceutical research, and economic feasibility analysis. Revenue is generated through bespoke research projects, feasibility studies, and strategic consulting engagements with enterprise and government clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GEOKG (Geocartography Knowledge Group) is a private research institute that designs and executes custom market research, customer satisfaction and experience studies, consumer segmentation, pharmaceutical market intelligence, economic feasibility analyses, and urban planning studies for enterprise and government clients in Israel. It combines proprietary geographic information systems (GDB, AVISYS, Geo-SIM) with in-house data collection methods (CATI with 70 stations, online panels, face-to-face, focus groups, mystery shopping) to deliver data-driven strategic insights, advisory, and decision-support tools.

Product overview

Geocartography Knowledge Group (GEOKG) is a comprehensive market research institute offering a platform-plus-modules portfolio of research solutions. The core offerings include the GDB (Geographic Database) system containing ~600,000 Israeli buildings with socio-economic and demographic data, the AVISYS analytical mapping methodology based on 'Non-Divide Space Analysis' theory, and the Geo-SIM dynamic reporting dashboard. These are supported by a suite of specialized research products: the CATI telephone survey center (70 stations), an online panel (CAWI), focus group facilities with one-way glass observation, mystery shopping programs, the segmentation system identifying 40 consumer types, the OTC/prescription Monitor for pharma, the Advertising Effectiveness Index, and the weekly 'Loved & Remembered Advertising Index' (produced with Globes since 1987). The Geo-SIM and Red Flag systems provide real-time reporting and alerting for satisfaction surveys, while the Survey+ module translates survey results into visual map-based findings at the address level. All offerings are delivered through a strong in-house logistics operation covering all Israeli populations and sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Geo-SIM: Geo-SIM is a dynamic web system for reporting, investigating, and analyzing findings of satisfaction surveys.
• Red Flag
• AVISYS
• BrandWise

Products and services

• Marketing & Public Opinion Research Custom market research and public opinion studies supporting marketing and communication strategy for marketing directors, brand managers, advertising agencies, and PR firms. The offering covers brand equity measurement, advertising effectiveness, concept testing, segmentation, competitive analysis, and product/communication improvement, and is delivered to enterprise clients using GEOKG's proprietary geo-analytical methods.
• Customer Satisfaction & Customer Experience Research Service quality and customer experience research with operational models and decision-support tools to measure and improve satisfaction for customers, employees, and service/sales processes. Includes customer satisfaction surveys, employee satisfaction, mystery shopping (frontal, phone, digital), MBO models for service improvement, customer retention and loyalty programs, red-flag monitoring, and manager toolboxes. Targeted at customer experience officers and quality managers in banking, retail, healthcare, automotive, insurance, and real estate.
• Pharmaceutical & Healthcare Market Research Medical marketing research and stakeholder insights for international and local pharmaceutical companies, healthcare providers, HMOs, and medical device companies. Includes physician and pharmacist attitude surveys, patient and public usage studies, brand equity measurement, product monitoring, therapeutic area segmentation, geographic consumption analysis, medical representative planning, OTC and prescription monitoring, and pricing tests.
• Economic Feasibility & Market Potential Analysis Economic feasibility studies and market-potential analytics for entrepreneurs, real estate firms, retail chains, and planning organizations. Includes demand studies, revenue forecasting, occupancy and sales rate forecasting, target-population characterization, pricing sensitivity, optimal building specifications, branch deployment strategy, parking feasibility, and transport planning, delivered as strategic decision-support for residential, commercial, and industrial projects.
• Urban Planning & Urban Renewal Research Urban diagnosis, analysis, planning, and decision-support for local authorities, government ministries, planning bodies, and private developers. Includes urban planning studies, public needs assessments, carrying capacity analysis, economic programs for commerce and employment, urban renewal feasibility, urban opinion polls, public participation processes, educational system strategic plans, and demographic forecasts.
• Customer Segmentation & Audience Mapping An international segmentation system, implemented across 27 countries and uniquely calibrated for Israel, that identifies 11 consumer groups and 40 distinct consumer types. The system uses residential, economic, lifestyle, and psychographic parameters at the individual address level to support consumer segmentation, address-level audience mapping, psychographic profiling, lifestyle analysis, market targeting, and BTL activity recommendations.
• Geo-SIM Dynamic Reporting Platform A dynamic web-based reporting platform for investigating and visualizing findings from satisfaction surveys, providing real-time dashboards, alerts for dissatisfied customers, and interactive analytics for service-quality and customer-experience research delivered to enterprise clients and government agencies.
• AVISYS Analytical Mapping A geo-statistical and mathematical analytical mapping product implementing the 'Non-Divide Space Analysis' theory, enabling socio-economic segmentation, market segmentation, marketing targeting, potential calculations, and optimal location identification at the building level. Sold as a standalone analytical capability supporting enterprise site-selection, market targeting, and urban planning engagements.
• GDB Geographic Database A proprietary Geographic Information System containing demographic, socio-economic, and business data covering urban areas of Israel down to individual buildings, including approximately 600,000 buildings with indexes on demographics, property prices, and socio-economic characteristics. Licensed as a data product to support enterprise and government research engagements requiring building-level geographic granularity.
• CATI Telephone Survey Center A 70-station computerized telephone survey center enabling large-scale quantitative data collection across multiple languages including Hebrew, Arabic, Russian, Amharic, Spanish, English, and French. Provides centralized sampling control, real-time quality monitoring, and execution of hundreds of thousands of telephone interviews annually, sold as a data-collection service to research buyers.
• Online Survey Panel (CAWI) An internet panel of pre-registered respondents willing to participate in online surveys, enabling efficient large-scale quantitative data collection in Hebrew, Arabic, Russian, and other languages. Sold as a CAWI (Computer-Assisted Web Interviewing) data collection service.
• Mystery Shopper Program A service-quality mystery shopping program covering frontal visits, telephone mystery shopping, and digital channel assessment (chat, WhatsApp, website). Includes observations, competitor benchmarking, and standardized audits for service quality and customer experience programs; targeted at customer experience managers in banking, retail, automotive, insurance, healthcare, and real estate.
• Focus Group Facilities A fully equipped qualitative research facility featuring a one-way glass observation room, video recording and transcription capability, and simultaneous translation, allowing client teams to observe focus groups live. Offered as a facility rental and qualitative data-collection service for clients across marketing, advertising, healthcare, and public research projects.
• Advertising Effectiveness Index (geokg Index) An index for measuring advertising effectiveness that compares campaign performance against a comprehensive database, enabling categorical and GRP/TRP-based benchmarking of advertisements for advertisers, agencies, and brand managers. Used as a benchmarking deliverable across marketing research engagements.
• Loved & Remembered Advertising Index (Hapesorot VeAhuvot) A weekly index tracking the most remembered and most beloved advertisements in Israel, produced jointly with Globes newspaper since 1987. Measures advertisement recall and affection rates as a recurring syndicated research product, generating ongoing media coverage and positioning GEOKG as the authoritative voice on Israeli advertising effectiveness.
• OTC Monitor / Prescription Monitor Periodic tracking tools for estimating market shares of over-the-counter and prescription medications by brand, point of sale, population characteristics, health funds, and geographic regions. Sold as a recurring syndicated tracking product to pharmaceutical manufacturers and healthcare market intelligence buyers.

Quantifiable outcome

• Hundreds of thousands of telephone interviews conducted annually across multiple languages
• +4 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kantar: WPP-owned data, research, and consulting group operating in Israel, with overlapping brand equity, advertising effectiveness, and consumer segmentation offerings analogous to GEOKG's Geo-SIM and BrandWise products.
• GfK (now part of NIQ): Global market and consumer intelligence provider with deep European heritage, comparable in consumer panels, brand tracking, and feasibility studies. Operates adjacent to GEOKG's quantitative research stack.
• Nielsen: Global market research and consumer intelligence incumbent with established Israel operations. Comparable in measurement, audience analytics, and syndicated consumer research offerings, though at country-level rather than GEOKG's building-level granularity.

Emerging players

• Statista: Data and statistics platform offering syndicated research and consumer insights; competes indirectly with GEOKG's analytical mapping and segmentation deliverables via standardized, lower-cost digital data products.
• Morning Consult: Technology-led research and polling firm combining proprietary panels, AI analytics, and brand tracking; comparable to GEOKG's advertising effectiveness index and public opinion research at a more digital-native cost structure.
• geoPoll: Mobile-based research platform operating in emerging markets; comparable to GEOKG's mobile/tablet field data collection approach and multi-language CATI capabilities, especially in Africa and the Middle East.
• Toluna: Digital consumer insights platform with online panels and automated survey tooling; overlaps with GEOKG's CAWI online panel and quantitative research capabilities through a more tech-enabled, self-serve model.

Direct peers

• Ipsos: Global market research firm with strong presence in Israel serving enterprise, government, and public sector clients across branding, customer experience, and public opinion — directly overlapping with GEOKG's primary service lines.

Regional players

• Intage (Japan): Japan's largest market research firm with strong consumer panel, retail measurement, and segmentation capabilities. Comparable in proprietary methodology and large-scale data infrastructure, though geographically focused on APAC rather than Israel.
• CIBER (Israel) / BlueID Research: Israeli-headquartered market research boutique operating in the same territory as GEOKG, serving enterprise and government clients with quantitative and qualitative research. Most direct Israeli local competitor for shared client accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/geocartography-knowledge-group-gckg-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEOKG